From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out
What if the key to scaling your business wasn’t working harder—but choosing what only you should be doing?
That’s exactly what Betsy Pepine, founder of Pepine Realty, shared on the Scale Smart, Grow Fast podcast. She didn’t just build a successful real estate brokerage—she launched multiple complementary businesses including title, mortgage, property management, a real estate school, and a nonprofit.
Her secret? Letting go of the how, and finding the right who.
Listen to the full conversation on your favorite platform: [Spotify] | [Apple Podcasts]
🎯 Key Takeaways:
1. Start Where You Know, Then Build Out
Betsy expanded into services that aligned with her core business—title, mortgage, property management—not random ventures. Each business solved a specific need for her existing clients and agents.
2. Embrace the ‘Who Not How’ Mindset
Instead of doing everything herself (as many entrepreneurs do), Betsy shifted her focus:
“There are people who love to do what I don’t like to do. That changed everything.”
She stopped trying to master every role and started hiring people who already thrived in those areas.
3. Hire Before You’re Desperate
Waiting until you’re overwhelmed to bring in help is a recipe for burnout. Betsy recommends proactively forecasting hiring needs each quarter—especially for roles like executive assistants or operators.
4. Culture Is Strategy
From personalized recognition to peer-to-peer shoutouts using tools like Motivocity, Betsy has built a workplace culture that retains top talent. Core values like growth mindset and family are deeply woven into daily operations.
5. Let Go to Grow
Stepping out of daily operations wasn’t easy—Betsy admits to emotional challenges and team turnover. But putting an operator in place gave her the space to focus on vision, strategy, and doing what she loves. Her advice?
“Do a time audit. Hand off what doesn’t bring you joy or align with your strengths.”
📚 Recommended Resources:
- Who Not How – Dan Sullivan & Ben Hardy
- 10x Is Easier Than 2x – Dan Sullivan & Ben Hardy
- Traction – Gino Wickman
- Scaling Up – Verne Harnish
- Groups like EO and Vistage
🔹 Want to scale smarter?
You don’t have to build your business alone. Our AI-leveraged executive assistants at Workergenix help you delegate the busywork, streamline operations, and stay focused on what truly drives growth—your vision.
Schedule a free discovery call and take the first step toward building a high-performing team and a business that runs without burning you out.
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