Let’s use today to count our blessings and stand proud!
Happy Memorial Day!
Happy Memorial Day!
How To be An Effective Business Owner?
The role of the business owner evolves in tandem with the rest of the world. In both thriving and turbulent times, it appears that business owners can never relax or, at the very least, should not. They can relish their continued success for a few moments, but they’re also fully conscious that progress or success isn’t a sure thing; you never know what’s around the corner. Small-business owners, in general, and especially, are on the counterattack in today’s economic terms. Even in the last decade, their job has shifted massively. As a result, they must be resourceful in securing their businesses’ present position and paying close attention to where they’re heading in the coming years. To do so, they must keep a few pivotal points in mind.
In today’s economic climate, small-business owners are on the offensive. Be ecstatic about what you’re doing, especially if it’s something you’re good at. Don’t start anything unless you’re passionate about it. Create a business strategy for your organization and plan an exit strategy for when the unavoidable occurs. Acceptance is the key to overcoming your blunders.
| Be enthusiastic about what you’re doing and where you’re good at. Your daily routine should be filled with enthusiasm. That expertise can come from previous work experience or a self hobby that you want to turn into a chosen profession. Even if a business concept appears to be massively lucrative in supposition, don’t start something unless your love is in it. Profit, whilst also vital, will most likely not keep coming in early each day and actively growing. Start doing something as long as you’re assured that you’re heart and love is in it. |
| Spend time with people who will stimulate you, not people who will just agree with you. Before making a decision, you must be able to hear all viewpoints (both counterarguments). Concentrate and focus on those who provide you with their unbiased opinion rather than those who tell you what they believe you will like or want to hear. You will not learn if you surround yourself with people who only agree with everything you decide or discuss as it will never let you show what flaws you need to face and will challenge you to do something about it. |
| Acknowledge your employees. Your team has the potential to significantly affect you. The truth is that you would not be where you are today if it weren’t for them. As a business owner, you only drive and captain your ship but your employees are the ones who are doing the fundamental work in mechanics to make your ship go and work for you to reach your target destination as you cannot sail alone without them. |
| Be enthusiastic about what you’re doing and where you’re good at. Your daily routine should be filled with enthusiasm. That expertise can come from previous work experience or a self-hobby that you want to turn into a chosen profession. Even if a business concept appears to be massively lucrative in supposition, don’t start something unless your love is in it. Profit, whilst also vital, will most likely not keep coming in early each day and actively growing. Start doing something as long as you’re assured that you’re heart and love is in it. |
| Provide value to your suppliers or manufacturers. It is critical to form relationships with those with whom you do business, regardless of industry. Consider what you bring to the table and keep in mind that you both require each other. Don’t just email or text them; talk to them and get to know them. They can assist you in a pinch. |
| Acknowledge your customer’s perspective. This can be used for a variety of purposes, including marketing promotions and problem resolution. It is always been said that a customer is always right but that’s not often the case however it’s best to put in your effort and be considerate. It is also very advisable to put yourself in their situation and acknowledge them as you would want them to do the same thing to you if the roles were reversed so you’ll have a better connection with them. |
| Plan an exit strategy. Recognize that you will have to sell your business or transfer it to someone from your family or relatives or even close acquaintances at some point. Establish a business strategy for your organization. You must understand that when the inevitable happens, you must preserve your legacy and optimize your years of effort. Be more prepared and think in advance no matter what happens so you already know what to do in case the worst scenario happens. This strategy will save you from wasting the effort and time you allotted to achieving all the work in your business. |
| Develop a solid, supportive team. Everybody needs a reliable team or network because there will be instances when you really can not see the light. A lot of things can happen, inevitable stuff in unexpected times. So you need somebody to cheer you up and give you a boost of optimism. As what been said, “no man is an island”. You will never be able to progress and fully comprehend what business reality truly entails unless you have someone in your corner who is trustworthy with anything and everything you ask for and who will make every effort to assist you when complications arise. |
| Leverage people. One of the best ways to be an effective business owner is by leveraging people. This will help you maximize people’s potential while giving you more time to do what matters. It will save you time and energy which in turn increases the productivity of your employees. |
| Share your achievements. It’s difficult to donate to charities or volunteer in your community when you first start out because you may not have the money or time, but it’s an essential thing to do once you have some breathing room. Businesses serve as the foundations of their societies. Donate something. It is considered necessary by your society. It attracts new employees and keeps current ones because they are proud of where they work. You never know when you might need their assistance. It also provides better consequences. |
| Recognize your competitors. Doesn’t that seem strange? Your rivals, on the other hand, keep you on your toes and inspire you to do better every day. Consider many of them to be friends, and form a strong alliance with the common goal of keeping industry ethics on track. They can in a variety of ways, help you in growing your business. They might not tell you their exact tactics and techniques in the business field but acknowledging them and knowing them will let them feel that they can also benefit from you as you both have the same objective. You can learn from them in many different ways even without them telling you how they do the workflow to have progress. Be observant, it is the key thing to learn from them. |
Looking to get an expert for your business or have a team of remote professionals whom you can leverage? A team or an individual with a really good track record in doing remote jobs for such businesses at an affordable price? Workergenix is an answer for you. They have well-trained and experienced experts in remote jobs such as customer service, data entry, multimedia arts and designs, content writing, etc.
Workergenix will surely assure you that quality experts will do everything for you to achieve your target objectives.
Get a free consultation at this link: workergenix.com
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Increase Your Team’s Flexibility And Productivity With Workergenix
Delegating frees up your time so you can accomplish more. You have more demands on your time as a leader than you can handle. The first and most obvious advantage of delegating is that it gives you more time so that you may concentrate on more important tasks. ⏳🧍♀️
Workergenix will allow you to be more productive and will give you more time by providing you with a college-educated remote professional you can delegate your tasks. 🧑💻
Follow the link below to schedule your free consultation: workergenix.com
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Why Is It Important To Have A Lead Generation Specialist For Your Business?
Lead generation is the most important topic in the business world, especially in marketing. But how and why generating leads is crucial in every business? Let’s talk about what is lead generation if you haven’t fully understood what it means.
What is Lead Generation?
Lead generation is a process in every business to generate leads or in simple terms look for potential customers to purchase your products or services through a variety of ways to generate data. Potential customers can either be the ones who found your product or services (inbound lead) or you found them (outbound lead) through data collected by the tools being utilized. Leads may or may not be 100% sure that will avail of your offer but they gave interest in your products or services which means, they may not purchase them at the moment but they might do so in the future.
Lead Generation Specialist Job Responsibilities According to ToolBox Marketing:
| Lead Management uses cold calling, email marketing, social media, as well as other marketing communication channels to generate new leads. Classify leads as hot, warm, or cold based on their need, budget, and decision-making abilities. Take the necessary steps to convert hot leads and nurture warm and cold leads as a result. Organizing the lead data in CRM. | ResearchRecognize the prospects’ pain points during communication. Determine whether they are looking for specific features. Examine competitor products mentioned/used by leads and prospects during communication, as well as their intent to use them. |
| Communication SkillsInteract professionally with leads, current customers, and other company representatives through a variety of network channels. Cooperate with representatives of the marketing and sales team members to achieve lead generation tasks. Develop in-depth product knowledge and understanding so that you can effectively communicate the product’s features, use cases, and benefits to prospective customers. When representing the company, maintain business decorum at all times. | Sales ManagementKnow the sales cycle and how to handle the sales pipelineActively engage in webinars, in-person events, conferences, and connections with colleagues and potential customers to distinguish sales opportunities. |
The simplest way to discuss why it is so imperative to have your own “lead generation specialist” is, that without someone who will target and evaluate leads for you to potentially purchase your products or services, your business will never grow and achieve your objectives. No leads, no customers, means no business at all.
What are the job requirements or skills to get a Lead Generation Specialist?
Let’s talk first about what skills you need to look at if you are planning to hire a lead generation specialist. Hiring a lead generation specialist is a sophisticated process. Lead generation may be an “often-talked” in the business industry but getting an expert on it isn’t just like hiring someone who just knows what lead generation is but doesn’t have enough experience or is not well-trained. This is also the reason why you have to be so keen and meticulous to hire someone who will do the work for you to generate leads. Listed below are the top skills to look for as an expert in generating leads based on ToolBox Marketing.
- Communication skills– empathy entails being a good listener and listening with the intent of understanding rather than responding. Empathy enables you to assist the buyer in resolving their pain points by demonstrating how your product can assist them, i.e., you can demonstrate what’s in it for them.
- Tech- savviness– being technologically savvy will help you stay up to date on the latest developments in your field. You’d be expected to know more about your products and their impact on the industry. It would be extremely useful whether you were speaking with a prospect or brainstorming with your internal team.
- Cold sales– cold selling is often regarded as the most dreaded aspect of lead generation or sales. The golden rule when contacting a prospect is to always email them first. Lead-generation specialists should use content marketing and lead-generation tools to provide value from the start.
- Lead nurturing– lead nurturing is an important skill because it allows you to prioritize which leads to pursue first so that the sales team can close the leads that are most likely to convert. Another aspect of lead nurturing is to follow up with leads regularly by sending personalized content and offers and nudging them to become customers.
- Social selling– the process of connecting with prospects via social media platforms is known as social selling. With the rise of B2B and B2C platforms like Twitter and Instagram, communicating with your target audience has never been easier. Rather than relying on content marketing, you can use social listening to identify relevant queries in your niche.
- Persuasion– persuasion in the age of inbound marketing is primarily driven by sharing industry expertise. As a lead generation professional, you should explain why they should purchase your products or services. Use social proof (case studies and testimonials) and thought leadership through content to persuade them.
- Understanding buyer personas– there are no two buyers alike, and the lead generation specialist should be aware of this. You should be aware of the key characteristics of your ideal buyers as well as their various personas. This will greatly assist you in understanding the unique problems they face as well as identifying the appropriate set of solutions.
- Networking skills– sales success is heavily influenced by referrals and customer retention. The lead generation specialist must be skilled at networking. They must understand how to connect with the right people and leverage their network at the appropriate time. This means they can ask their network to refer people who could benefit from their services.
- Analytical skills– in this day and age of data-driven marketing, every marketer and salesperson must be analytical. Lead generation specialists must understand how long it takes to convert a lead into a deal. Understanding these critical metrics will allow them to focus on the right leads.
- Targeting and segmentation– the lead generation professional must be well-versed in the concepts of targeting and segmentation. When you know where a lead is in the buyer’s journey, you can tailor your content and communication accordingly. You can segment the audience using CRM or email marketing to communicate with them on a large scale.
Where to hire Lead Generation Specialists?
Whether you have a small business, a start-up, or a multi-million dollar company, hiring or searching for an expert in lead generation isn’t just like looking for someone who only knows the workflow. It should be someone who not just only fully grasps the idea of generating leads but someone who has the expertise. For instance, remote professionals from Workergenix who are experts in this field and are well-trained, are the kind of people who will surely satisfy your needs and fulfill your desired accomplishments. What’s more of it for you is that you can have a free consultation from a business expert first before engaging, you may book an appointment for a business discussion below by filling out the form of when is the convenient time for you.
Follow the link below to schedule your free consultation: workergenix.com/
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Common Problems Encountered By Small Businesses
If you’re looking for blog posts or content like this, you’re probably thinking about starting your own business. But, from a realistic standpoint, let us discuss the business industry, particularly small businesses. Several other business owners have already overcome a plethora of different complications and adopted an entrepreneurial way of life. Becoming and planning to be a business owner requires a deep understanding of what having a business means and it is not an easy choice to make, in an eccentric view, it is undeniably a tough road to go through in a kind of unpredictable game. It is like living your life with internal tension and stress due to business challenges, but if or when properly managed, there is a huge reward ahead, an excellent achievement that will surely fulfill your hunger for success. Let’s take a look at some common business problems encountered by small business owners.
The most common problems encountered usually by business owners when starting a business include ineffective marketing, obtaining and keeping customers, managing funds, keeping an online presence, time management, and utilizing the correct social media tools.
INEFFECTIVE MARKETING
One of the most serious issues that businesses need to consider is a lack of proper marketing. Having a connection with Influencers on social media enables you to reach and increase your target audience through influencer marketing. In 2015, social media marketing was the most popular skill in Australia, nearly overtaking digital media marketing according to the information from Linkedin.
OBTAINING AND KEEPING CUSTOMERS
The most important visitors to our premises are customers. They are not reliant on us. We are completely reliant on them. They do not impede our work. They are the reason for it. They are not outsiders in our company. They are a part of it. By serving them, we are not doing them a favor. They are doing us a favor by giving us this opportunity. Customers return when their needs are met. Even if they aren’t paying you much, every customer should be your top priority. Building trust and credibility with your customers will aid in their retention. Marketing and promoting your product or brand will undoubtedly generate prospective customers, but that is not the only point of the discussion here. Only those who come and stay with you can make your dream a reality. If you impose your hectic schedule on your customers, they will not pay.
MANAGING YOUR MONEY
A healthy cash flow will undoubtedly keep your company running. It’s one of the most pertinent factors that should be considered if you want to be at the top of the market, especially in terms of business revenue, to ensure that you’re consistently producing. When you do not operate efficiently with your accounts or do not generate enough revenue from your customers, one of the major challenges is cash flow. You should not waste money, but running a business out of fear never works. Despite its appearance, this way of thinking can be beneficial to your company. Even if you are obtaining enough money from your customers, you are likely to fall the revenue graph if you do not manage your money properly. Some multi-talented people can create budgets, calculate VAT, generate online invoices, and help you feel more strategized and relaxed.
KEEPING AN ONLINE PRESENCE
One of the most important considerations is having your brand with an online presence where people specifically your target audience will know what you offer and how it will benefit them. You must let them also know details about you so it’s easy for them to know what you do and how you’re doing it and so they will give you feedback and opinions. There is no other place as good as the internet to share your brand. It’s incredibly an undeniable opportunity for your audience to know your content. This strategy will also help you with your marketing business problems. Your internet presence will introduce you to new opportunities and markets, as well as a larger audience and customer base, as well as loyal connections. Begin growing your business on social media. Entrepreneurs, leaders, and trendsetters are catching up with one another.
TIME MANAGEMENT
While time is unlimited, the number of hours in a day is not. Running a business will overload you and take up more time than you anticipated. Being a small business owner or entrepreneur necessitates multitasking and handling all small business problems. This is a common occurrence for mostly for business owners. If you don’t make an effort to manage your time, your knees will buckle, and your business will struggle to compensate. In this fast-paced competitive world, you are already out of time. Those who effectively manage their time are the ones who make a difference.
TOOLS FOR SOCIAL MEDIA MANAGEMENT
As a small business owner, you must fixate on your online presence and put your company on the map where you’re location is at the top. Ignoring this fact could be one of your small business’s issues. Growing your presence on social media is not a one-day occurrence. It will take a lot of your time to produce the desired output, but you cannot devote all of your time to just growing on social media because you have many other responsibilities. Utilizing the correct Social Media Management methods will undoubtedly save you a significant amount of time.
HOW TO AVOID THOSE COMPLICATIONS AND SAVE TIME?
Well, the very good thing here is asking for assistance from Workergenix. We will surely mentor you with techniques and tips on how to plan your start-up business or whether you are already starting but are still confused about what you are doing. You can ask for advice from an expert and the most interesting part is we can give you a remote professional who is well-trained and with proven track records who will handle everything for you in your business or if you need a team, we can surely help you with it. You can get a free consultation first before engaging so you know what steps to take.
Contact us here: workergenix.com
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How Do I Manage My YouTube Channel?
Being the second largest search engine in the world today, YouTube offers a plethora of room to maneuver the social standing and financial status of your business. Optimize the use of your YouTube Channel to reach the forthcoming success you have been craving for. The goal is set and crystal clear but how do I do this? How do I manage my YouTube Channel?
Tips To Manage Your YouTube Channel
- Set Your SMART Objectives
Any efforts you would want to put into your content strategy and marketing plan, or even your business in general shall be directed toward your goals and objectives. It will only bear fruit if you know exactly where you want to go and what you want to achieve for your brand, product, services, and business through your YouTube Channel.
Setting SMART Objectives is the first and crucial step that will define the success of your content strategy. It is essential before jumping to curating contents of executing actions you didn’t plan wisely.
SPECIFIC
Your goal for starting your YouTube Channel and its contents shall be specific. It should include what needs to be accomplished, the person responsible for this, and what steps need to be taken to achieve it.
Specific Objective:
To achieve Brand Awareness and Recognition by hiring a YouTube Manager or team that will focus on curating content designed to increase the number of followers.
MEASURABLE
You are setting an objective that you want to achieve. You will be able to know that you have achieved this by measuring your progress by quantifying them.
Measurable Objective:
To reach 1000 subscribers by the end of June 2022.
ATTAINABLE
It is nice to want all the desired outcomes for your business using your YouTube channel, yet sometimes it can get out of hand. Now is the time to give yourself a reality check. Set a realistic objective that you believe you can accomplish reasonably, and consider your current position, your means, and your resources for this matter.
Attainable Objective:
To get 1000 subscribers by the end of June 2022 after executing the latest YouTube campaign integrated with other social media platforms.
RELEVANT
Knowing why you are setting your objective in the first place is a bigger picture than just having a specific goal. Evaluate if it is relevant to what your business intends to achieve and if it’s written in the right context you want to be understood by the team.
Relevant Objective:
To increase Brand Awareness to eventually lead to Brand Retention and generate higher sales.
TIME-BOUND
To measure the success of your YouTube Channel, your content strategies, and your efforts, you need to set a specific timeline for when a goal must be reached. It goes hand in hand with all the components of SMART goals. Set a timeline or deadline that you will follow for execution.
Time-Bound Objective:
To increase Brand Awareness by posting at least 3 YouTube videos or content weekly and eventually increase sales by 20% by the end of Q3.
- Create a Strategic Posting Schedule
Use the SMART Objectives created for your YouTube Channel. Create a strategic posting schedule. You may have a great idea for multiple contents, but it should follow a realistic schedule for what your team can provide and execute consistently.
It is very evident that posting new content multiple times a week will generate more views and engagement. Doing so will lead viewers or followers to watch out for your next video.
Aside from that, there is an article that talks about the best time to post your YouTube video. According to an article published by Influencer Marketing Hub, “Frederator Network compiled data across their network of over 1,300 channels and 120,000,000 monthly views.”
Recognizing that “their demographic skews more male in comparison to YouTube at large, although their average viewer age range of 13 to 34-year-olds is typical of YouTube’s audience as a whole. They also observe that their sample is 40% U.S.-based, which is double YouTube as a whole.”
“Allowing for the above factors, Frederator Networks found the best times to post on YouTube to be:
· Mondays 2-4 pm
· Tuesdays 2-4 pm
· Wednesdays 2-4 pm
· Thursdays noon -3pm
· Fridays noon -3pm
· Saturdays 9 am-11 am
· Sundays 9 am-11 am
The best days to post, according to Frederator Networks, are Thursday and Friday.”
- Utilize Available Tools to Help with YouTube Channel Management
Make use of our advanced technology in making every task easier than it should be. There are a lot of Social Media Management Tools that support YouTube Channel management as well. To name a few, there are Agorapulse, TubeBuddy, Swat.io, VidIQ, YouTube Studio, and many more.
Agorapulse can help you with pre-moderation, monitoring keywords, staying on top of any brand mentions, and taking action immediately.
- Optimize Your Videos For SEO
YouTube works the same way with Search Engine Optimization (SEO) and Google Algorithm. One key difference between these is personalization and there are some ways to optimize your video. Remember to do keyword research and add those keywords to your videos. You should add the keyword to the video title, video description, and video tags. Additionally, you can use timestamps, create detailed video descriptions, and engage video thumbnails, so don’t forget to respond to comments.
These are just some of the tips that you can use to manage your YouTube Channel for your business. There is a lot more you should know but you can opt to hire a YouTube Manager or Social Media Manager for your YouTube Channel.
How can I manage my YouTube Channel and Where can I find one who can do this for me?
Workergenix can provide you with dedicated, college-educated, motivated Remote Professionals (RPs) to handle your business and personal tasks.
Workergenix will provide you with a Remote Professional who is knowledgeable in Social Media Management and YouTube Management. Don’t sweat it out! Offload your tasks and worries while equipping your business with reliable RP at a very affordable rate. Reach your goals and unlock your potential.
Follow the link below to schedule your free consultation: workergenix.com
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What Is The Best Way To Find A Content Creator For Your Business Website?
Content Creation creates more engagement than it ever has before. That is why creating content for your business website is very important but not an easy peasy thing to do. You need to carefully craft your content or ideas, and make it interesting to communicate your message effectively to your audience. It is a tedious task to take on and you will need the right person for that. But How?
Generating great content doesn’t just come up easily when you need it to. Sometimes, it is when you’re just taking a shower that an idea pops up in your mind and you’re excited about it. But the thing is, you’re puzzled how to bring it to life. This is where you can use the help of a content creator.
What are your criteria for finding the right content creator for your business website?
Every business may have different approaches to conveying its message through curating various content for their business website and social media. Knowing your end goal and how you want it done is a great start in finding the right content creator for your business.
Keep in mind these two things in choosing the right content creator for your needs.
Type of Content
Just like choosing the right employee for a specific job, you must know what skills they possess and what outputs they need to accomplish.
Choosing a good content writer for your video content is good in the early stage of conceptualizing and making a script for your video. But this will boil down to making the video content itself is the question. It is great if your writer has the knowledge, skills, and talent that will make also the best video content creator.
You must determine the types of content that you want and need for your business to match these to get the right content for your business. Do your projects require purely Written Content? Or do your projects purely rely on the combination of Video Content, Graphics, and Photo Content? Or a combination of all these.
Determining these things will most likely give you an idea of what skills, expertise, and qualifications you must require to hire the best fit for this position.
Budget
There is no exact or standard fee for content creators. How much you need to pay depends on some factors. Are you going to hire them as full-time employees? Part-timers? Freelancer? Project-based?
Some forms of content take longer time to make compared to others. The complexity of the process, and the resources they will be using also matter on how they are going to charge you for it. Last but not least, the timeline for doing the content, if it requires them to produce a good one on short notice, be prepared to pay a premium price.
What is the best way to find a content creator?
Workergenix provides our clients with dedicated, college-educated, motivated, remote professionals (RPs) to handle our clients’ business and personal tasks.
Their Remote Professionals are competent and qualified to deliver outstanding services and one of these is Content Creation. They are trained to conceptualize and curate content and design layouts for your project needs.
Workergenix supercharges our clients’ business and personal endeavors by providing a simple, cost-effective, solution that frees their time to focus on what matters.
Clients enjoy all the benefits of dedicated professionals without the overhead of hiring, human resources, benefits, payroll taxes, work culture maintenance, basic IT infrastructure, high employee turnover, and skyrocketing labor costs.
Follow the link below to schedule your free consultation: workergenix.com
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Stay Focused On Your Niche!
It’s easy to become enthused about a new company endeavor and desire to expand into new areas. Spreading oneself too thin, on the other hand, might result in missed opportunities to engage an audience. ⚙️
Scaling a firm is one of the most difficult tasks for entrepreneurs. One of the simplest ways to scale is to be niche-specific and repeat the same chores and procedures. When compared to a firm that does not vertically specialize, it is far easier to educate personnel to accomplish this at scale once these processes and procedures are perfected. 📈👩💼
#SmallBusinessWeek2022
Scale Your Business. Think Omnichannel.
Begin implementing an omnichannel strategy to ensure that you are increasing brand recognition and providing more flexible purchasing alternatives for your clients. 💡
Remember that you may not be able to sell anywhere and everywhere when you first start. As you discover more about your target market and where they buy, scale your omnichannel approach. 🧐
Happy Small Business Week! 🤓
Celebrate Small Business Week By Efficiently Working Towards Success!
Time is a vital aspect of business or life. Being able to manage your time efficiently leads to increased productivity. 🤓 It’s not just about getting things done; it’s about accomplishing the best things in the best way possible. ⏳
Let’s celebrate Small Business Week by efficiently working towards success! 💪