Chattanooga Business Networking Events (January 2023)

by Adrienne GreenBusiness TipsPosted on Comments are Disabled

CMBA Luncheon With Special Guest, Sam Wills

Cost: $25 General Admission
Date: Thu, January 19, 2023, 11:30 AM – 1:30 PM EST
Where: The Walden Club 633 Chestnut Street ## 2100 Chattanooga, TN 37450

The Walden Club is hosting a special guest, Sam Wills, who is the Regional Director for Mastermind in TN. He has extensive knowledge of the local market, including what’s coming down the pipeline in places like Chattanooga. He has a long career in construction management, including working as the Director of Business Development and helping to secure industrial projects for companies such as Volkswagen and Wacker Polysilicon. He has also worked in other sectors such as healthcare, education, retail, hospitality, warehousing, and distribution. He has established many relationships with key leaders in both the public and private sectors within the region. He graduated from Lee University and holds a Masters of Divinity degree from Mid America Baptist Theological Seminary. He will be sharing some exciting information that will be of interest to real estate agents and loan officers.

TECA ConnectED Chattanooga

Cost: Free
Date: Wed, January 18, 2023, 5:30 PM – 8:00 PM EST
Where: The Urban League of Greater Chattanooga 401 East Martin Luther King Boulevard #Suite 301 Chattanooga, TN 37403

ConnectED is an event that brings together educators of color from around the state of Tennessee to focus on building a communal healing practice. The goal is to move beyond individual self-care and focus on supporting one another on the journey toward reflection, self-advocacy, and growth. During this event, participants will have the opportunity to develop or reclaim the tools and agency needed to bring about real change within the community and systems they work within. “When we are all healing, the world has no choice but to adapt.” Light food and drink will be provided. Future ConnectED events are planned for Murfreesboro on June 17th, 2023, and Knoxville on September 15th, 2023.

Chattanooga Social Mixer sponsored by Comparion Insurance Agency

Cost: Free
Date: Thu, January 26, 2023, 5:30 PM – 7:00 PM EST
Where: Naked River Brewing & BBQ 1791 Reggie White Boulevard Chattanooga, TN 37408

An event is taking place for insurance and sales professionals to network with others in related industries. The goal is to make connections, expand one’s network, and share referrals. The event is free to attend and food and drinks will be provided. It is sponsored by Comparion Insurance Agency and attendees will have the opportunity to learn about agent and sales associate opportunities in Chattanooga. Attendees are encouraged to bring friends to join them.

EBC January Coffee & Connections

Cost: Free
Date: Fri, January 20, 2023, 8:00 AM – 9:00 AM EST
Where: W XYZ Bar @Aloft Chattanooga Hamilton Place 2090 Hamilton Place Boulevard Chattanooga, TN 37421

Lauren Wingrove of Transworld Business Advisors will be the host of this networking event. Coffee and light fare will be provided and attendance is free. The goal of the event is to make connections and the host emphasizes that while attendance is free, the connections made during the event are invaluable.

Ask The Underwriter Workshop

Cost: Free
Date: Thu, January 26, 2023, 6:00 PM – 7:30 PM EST
Where: DNS Business Center 5811 Lee Highway Suite 401 Chattanooga, TN 37421

BrightBridge Capital and the City of Chattanooga’s Department of Equity and Community Engagement’s Supplier Diversity Initiative are partnering to provide a free workshop to entrepreneurs and small business owners seeking funding. The “Ask the Underwriter” workshop will feature a panelist, Mike Matousek, Senior Loan Officer with BrightBridge Capital, who will provide key insights into the underwriting and funding process. The event is free and limited to 75 participants, and registration closes on January 24 at 5:00 pm or when max capacity is met. The event will be hosted by Demetria Jordan, Owner of DNS Creative Spaces & Business Center, and co-hosted by Karen Collins, Director of Supplier Diversity with the City of Chattanooga, and Facilitator is Ty’Quan Glaze, Community Development Specialist with BrightBridge Capital.

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Accounting Software Small Businesses Can Use In 2023

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

Just like you need air to breathe, your company needs proper cash flow to stay in business. You already have a great idea. You already have a good product for which the world is waiting. Great job! But for your business to succeed, recordkeeping needs to be done well. One of the main problems that business owners face is how to manage their financial reports. This sounds intimidating. Statistics show that half of new businesses fail within five years. And one of the main reasons for business financial failure is poor record keeping and controls.

You overthink marketing and sales growth. But you hate to think about record keeping. To avoid the chance of financial mismanagement, you should invest in accounting software to manage your finances. Additionally, it gives you the advantage of identifying opportunities to improve the financial health of your business. 

The following are accounting software that you would want to use for 2023:

  1. Sage Accounting – This is one of the biggest players in the accounting software space. Compared to its alternatives, it is more basic, easier to use, and less expensive. At just $25 per month for unlimited users, invoicing and expense tracking, bank reconciliation, and advanced reporting, it’s a great value. This software is for those who need moderate functionality. It gives a cash flow forecast that provides 30-day visibility into your finances. It also has a sales tracker that shows the status of your sent invoices so that you’ll be able to see if they are already paid or overdue. This helps you to remind clients who have not paid their invoices. The downside is that it lacks accounting and bookkeeping services and receipt capture functionality. Sometimes it took a while to load. 
  1. Xero – This is a more reliable and detailed accounting software well-suited for all businesses of all sizes. You will have access to all common functions including invoicing, expense tracking, receipt capturing, and billing whether your business is product- or service-based. It has pre-built integrations with more than 800 third-party software applications through Xero’s Marketplace. With it, you can track time, and you will not need to pay for a third-party receipt capture tool. It’s user-friendly enough for entry-level entrepreneurs. Also, there is a varied reporting section and both the software and dashboard are highly customizable.
  1. QuickBooks Online – This has the highest rating in the accounting category. It works as a one-stop shop that makes users easy to do most accounting jobs on one platform. QuickBooks accounting software has 70 reports included in the platform with the option to customize the reports if needed. It’s the best all-around accounting platform for most small businesses. Though it’s not user-friendly many accountants and bookkeepers are trained to do it. The top features of Quickbooks are the dashboard, live bookkeeping services, and extensive reporting. Though it is more expensive than its competitors, many bookkeepers will choose to use this software to avoid the stress of incorrect bookkeeping.

Your bookkeeping software is one of the foundations that cannot be overlooked, regardless of your size or industry. Still worried about your bookkeeping jobs? Make sure you have the professional help you need all around you. A professional bookkeeper at Workergenix will help you solve your recordkeeping problems. Talk to us and see which accounting software works best for your growing business. 
Click here for your free consultation.

December Networking Events

by Adrienne GreenBusiness Tips, SolutionsPosted on Comments are Disabled

Networking is an essential part of running a successful business. It allows you to connect with other professionals, learn from their experiences, and gain valuable insights and advice. In today’s fast-paced business world, networking is more important than ever. Whether you are just starting out in business or you are an experienced entrepreneur, networking can be a valuable tool for achieving success. 

Below is the list of upcoming business networking events in Chattanooga.

Create a Business & Marketing Plan 2023 – 3CE GA & TN LIVE ONSITE Chattanooga, TN

The Greater Chattanooga Realtors are hosting a live, in-person onsite training for agents to help them create a successful business and marketing plan for 2023. The event is free to attend, but there is a cost of $30 for members and $45 for non-members to receive continuing education credits for Georgia and Tennessee. The training will be led by Cathy McDaniel of My CE Class, LLC, and will focus on setting professional work goals and developing a strategic plan to advance careers in real estate.

Date: Wed, Dec 21, 9:00 AM

Location: Greater Chattanooga Realtors office at 2963 Amnicola Highway, Chattanooga, TN 37406

It’s Your Turn: Starting Your Own Business After Corporate – Chattanooga

A workshop is a two-day event that will be held on Zoom. It is aimed at aspiring entrepreneurs who want to know how to align their skills, talents, and passions into a business. The workshop is free, and participants are asked to set aside 60 minutes each day from 9-10 AM Pacific time. The workshop is for people who want autonomy and financial freedom, who want support in understanding the process of building a business, or who have forgotten their marketable skills. It is aimed at corporate leaders who want to explore stepping into entrepreneurship. The workshop will help participants explore the idea of building a business that represents their passions and skills.

Date: Thu, December 15, 2022, 12:00 PM – 1:00 PM EST

Location: Chattanooga Virtual via Zoom Chattanooga, TN 37350

East Ridge Council Coffee

Business owners and entrepreneurs in the East Ridge area are invited to attend the East Ridge Business Networking event. This is a great opportunity for attendees to connect with other professionals in the community, share their business ideas, and learn from one another. Light refreshments will be provided. Attendees will have the opportunity to grow their businesses and make valuable connections. Sign up now to reserve your spot!

Date: Thu, December 15, 2022, 8:00 AM – 9:00 AM EST

Location: Local Coffee of East Ridge (True Life Church) 4104 Ringgold Road East Ridge, TN 37412

Networking events can be a valuable way for business owners to connect with potential clients and partners, as well as gain valuable insights and advice from industry experts. Attending in-person events can be time-consuming and expensive, which is why Workergenix offers a convenient and cost-effective alternative with its virtual professionals. These experts are skilled in helping business owners grow and succeed and can provide valuable support and guidance through a range of services. So if you’re looking to make connections and grow your business, consider partnering with Workergenix and their virtual professionals today.


Learn more about virtual professionals, here.

Why is an Admin Assistant Important?

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

Qualities That a Stellar Admin Assistant Should Possess

Here are six qualities to look for in a potential leader to make sure you choose someone who will advance your team.

  • Superb Language Skills

The ability to communicate effectively is one of the most crucial talents an administrative assistant should have. You should be able to identify someone who can speak for and represent your business to both customers and staff members. This includes promptly and professionally responding to incoming correspondence from clients, partners, or suppliers. Additionally, administrative assistants need to communicate with clients, visitors, and other staff members in a friendly and upbeat manner.

  • Utilizing Technology

Tech-savvy administrative assistants are in high demand because they can handle data entry, team calendars, and business reports. It’s crucial to be knowledgeable with Microsoft Office programs, Google Suite, and more. Additionally, it’s not unusual for administrative assistants to assist with data entry into a virtual help desk, customer support platform, or customer relationship management (CRM) system. This means that to accomplish the work, they must have a solid understanding of computer software, and browsers, and learn new applications too.

  • Outstanding Time Management Abilities

Organizing your company’s schedule is the job of a competent administrative assistant. Setting appointments, reserving space for gatherings, and sending out reminders are some examples of this. They ensure that your company works smoothly and that your team remains productive.

In some circumstances, you can also save money by using your virtual assistant to make early reservations for things like lodging and flights so you can take advantage of the cheapest prices.

  • Attention to Details

Assistants must be meticulous while handling clients or employees. They spot the tiniest details like spelling and grammar mistakes or missing details essential to tasks. To ensure that the work is correct and reliable, having an eye for detail is an exceptional quality they must possess. Missing minor particulars in a report or memo gives the receiver a less-than-favorable image and opens the door for additional errors.

  • Think Ahead for Unexpected Events

Regularly, administrative assistants are expected to resolve any issues that arise at work, such as printer-related issues, schedule disputes, internet connectivity issues, and, etc. In addition to being expected to be masters of all trades, administrative assistants frequently take the bulk of the criticism for anything that goes wrong.

By posting clear instructions and establishing signs that convey expectations, they can avoid issues from ever happening in the first place.

  • Makes Procedures and Processes More Efficient.

As soon as you start hiring an administrative assistant for your company, they start to take the initiative and consider ways to improve efficiency in your operations. With their motivation and skills, they can take on the challenge to develop procedures, guidelines, and ways to simplify the process.

What Exactly Do Administrative Assistants Do?

Depending on the exact position, the business they work for, the sector, and other factors. The administrative assistant’s responsibilities may vary. The following are typically found in any job description for an administrative assistant:

  • Planning, email, and calendar management (Sending out emails, notes, letters, faxes, and forms).
  • CRM Management (Shopping and Booking).
  • Booking and appointment setting (Place an order for office supplies and look for deals, book reservations, and so on).
  • Give general assistance (Answer queries, explain procedures, attend to all concerns).
  • Help in the creation of reports that are due regularly (Rectify and submit expenditure reports).
  • Update and enforce the office’s rules and regulations (solve disputes and attend to general concerns).

Where to Find an Administrative Assistant For Your Business

There are numerous reasons for you to get an Admin Assistant for your business. Our administrative assistants at Workergenix can provide for the demands of your business virtually. We put a lot of effort into matching the top virtual professionals to help you grow your company. To free you up and work on your company’s more profitable tasks, we offer affordable service plans that will provide virtual professionals to take care of all your administrative needs. Be in line with our goal, free your time and unlock your potential! To schedule your free, no-obligation, consultation today, click here.

What Tasks Can Be Delegated To An Admin Assistant?

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

For entrepreneurs or business owners, daily tasks can be challenging and it would always leads to struggling with not having enough time to spend with their family. That’s why admin assistance is important to every business when it comes to delegating tasks. People in the admin are the ones who will take those tasks off of your plate. 

Highly trained individuals are capable of handling and processing administrative tasks online for firms of all sizes. If you assign them the task, remote administrative assistants can also find errors in your paper. They might carry out market research to find crucial information that will aid in the creation of a new marketing strategy. An administrative assistant who works remotely can help with email management. They are aware of the best places and methods for setting up email infrastructure, sending emails, and delivering bulk emails. A remote administrative assistant team can handle blog management, order processing, and customer care issues.

Below are the most common tasks you can delegate to your admin staff.

Back Office Tasks

An admin assistant can be quite helpful when you launch a product and the customer processing starts. Processes including marketing, sales, customer service, and back-office administrative operations must be well coordinated. These capable individuals help with back-end issues and give the founders a lot of time back.

Market Research

The admin assistant performs thorough market research for you. He or she searches for articles and websites about the services you offer and prepares a list of the top businesses that would make good customers. They communicate with the businesses they intend to target by writing and sending letters. This results in a more efficient and effective selection process for you, which increases revenue.

Customer Service

You can get help with the order placement process from a qualified and experienced administrative assistant. They are competent to answer calls and handle customer service issues. These helpers step in when a fresh company receives a lot of orders and doesn’t even have the staff to fill them. They carefully plan every step of the procedure, from order entry to processing and delivery to the customer.

Email Management

One of the time-consuming jobs at work is responding to emails. Going through and sorting your inbox, on a daily basis, can take up to 7 to 8 hours of your time every day. Mail is typically split into three categories: “highly important,” “not that important,” and “spam. With an administrative assistant, you may spend more time on the important parts of your business, which can boost output.

Organized Documentation

A crowded mind is a more serious problem than a disorganized workspace. Google Drive is a disaster, too! All of your daily tasks will be scheduled by your virtual administrative assistant, who will also make sure everything is in order. You may use them to manage numbers, make PowerPoint presentations, convert PDFs, and organize your Google Drive.

Accounting

If you want to make sure that your financial records are in order, you can hire a remote administrative assistant. With their assistance, you may create bills and invoices, send payments, manage payrolls, carry out routine checks, and even manage accounting and business calculations. Take advantage of the comfort that comes from knowing that your funds are in capable hands.

Research

Everything you do in business must be supported by solid research. Whether you’re determining the competitiveness of the industry or building an email marketing list, research is crucial to your business operations. On the other hand, searching the Internet is a laborious and time-consuming process.

By having an administrative assistant do your daily research for you, you can eliminate this tension. In this approach, you can quickly employ the condensed findings of hours of investigation.

Personal Tasks

You’ll regularly have to travel as an entrepreneur to other cities or nations for business lunches, pitches, and other activities. If you might be working on a vital pitch, you wouldn’t want to spend too much time making travel arrangements.

Travel, reservations, and meetings can be handled by your virtual administrative assistant. Let them plan your travel and accommodations so you can focus on the crucial elements of your business.

Social Media Management

Social media marketing for a business involves more than just providing pertinent material every day. You can benefit from a remote administrative helper in this circumstance. Give them tasks like running campaigns, maintaining the business profile, answering customer questions, scheduling posts, and posting updates.

Looking to have your own administrative assistant? Well, problem solved! Workergenix is here to help. Virtual professionals from Workergenix are highly trained individuals with expertise in various fields. At an affordable price, you can now delegate all the tasks to your own virtual professional. 
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Networking Events November (Chattanooga)

by Adrienne GreenBusiness TipsPosted on Comments are Disabled

Here are the top networking events for businesses you can attend this upcoming November. Participate and connect with local companies and professionals that will broaden your skills and help you learn new perspectives!

Minority Business Financial Literacy Series (FREE)

Chattanooga Chamber’s office of Diversity & Inclusive Growth presents Minority Business Financial Literacy Series, Part 5. Come to the concluding session of the Minority Business Financial Literacy series for a free seminar on managing business finances for owners of minority-owned businesses. The fifth and final installment of this five-part series on developing and maintaining a solid banking relationship for minority business owners will be facilitated by Bethany Gardner-Grant of Regions Bank.

Location: Chattanooga Chamber’s Business Incubator 100 Cherokee Boulevard Chattanooga, TN 37405.

Date: Wednesday, November 9, 2022, 5:30 PM – 7:30 PM EST.

Nooga Networking Morning Coffee Crew (FREE)

Network with Chattanooga professionals over a cup of hot coffee! Participate in Nooga Networking at Kubota of Chattanooga for another with Morning Coffee Crews! What could be better than connecting while enjoying delicious breakfast beverages and pastries? Kubota of Chattanooga and Reyka & Lu Creative are the sponsors of this event.

Location: Kubota of Chattanooga 2628 Rossville Boulevard Chattanooga, TN 37404.

Date: Wednesday,, November 9, 2022, 8:00 AM – 9:30 AM EST.

Re-Imagining Church & Business Partnerships (STARTS AT $15)

Re-Imagining Church & Business Partnerships is the subject for November. What would it look like to use a church congregation and building as business assets for the benefit of the city? You will be joined by Revs. Matt Busby, Hal Bowling, and Randy Jacks for a discussion on reimagining church and business collaborations.

Location: Business Development Center 100 Cherokee Boulevard #UNIT 102 Chattanooga, TN 37405

Date: Mon, November 14, 2022, 11:30 AM – 1:00 PM EST

Faith Driven Entrepreneur Quarterly Luncheon (STARTS AT $15)

Join the event as you hear from Dr. Michaela O’Donnell, author of Make Work Matter, along with other Christian business owners. In order to host quarterly gatherings for startup owners, independent contractors, and other business professionals, CFWC has partnered with Faith Driven Entrepreneur. Dr. Michaela O’Donnell will be the speaker. She serves as the Max De Pree Center for Leadership’s Executive Director.

Location: Events by FEED Co 201 West Main Street #Ste 108 Chattanooga, TN 37408.

Date: Tue, November 8, 2022, 11:30 AM – 1:00 PM EST.

YPC + After Hours: Oddstory Brewing Company (FREE)

Are you prepared to interact with young professionals changing our city? Join them at the Oddstory Brewing Company’s monthly YPC After Hours for networking, camaraderie, drinks, and food! Visit Oddstory’s fantastic new location to see it in person and meet some new people!

Location: Oddstory Brewing Co. 1604 Central Avenue Chattanooga, TN 37408

Date: Thu, November 10, 2022, 5:30 PM – 7:30 PM EST.

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WordPress Management

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

What is WordPress?

WordPress was initially primarily used to build blogs. Today, the software has advanced, enabling you to design any kind of website you like. You can create membership websites, business websites, e-commerce shops, business portfolios, hobby or lifestyle blogs, and mobile apps. It’s an open-source content management system (CMS). It’s a well-liked tool for people who wish to create websites and blogs but have no coding skills. There is no fee for the software. It is free for anyone to install, use, and change.

WordPress Users and Roles

For your WordPress website, user roles and permissions offer access restrictions and privileges. Every WordPress user who logs in to your website, from Super Admin to Subscriber, has a particular set of permissions or capabilities given. 

The level of access and capabilities that a user can use to log in, read, update, or manage a WordPress site is defined by WordPress user roles. 

  1. Super Administrator

The WordPress Super Administrator role is only available to networks that use the multisite platform. People that are given the Super Administrator role have full control over every site in the network and can manage every element of each site. A Super Administrator has the power to affect many aspects of your company, including your network and the other users who manage your website, either negatively or constructively. It’s crucial to only give this role to team members you have complete faith in since Super Administrators have the authority to delete other users, even Administrators.

  1. Administrator

The Administrator user position has complete access to all site features in a single WordPress installation. The WordPress Administrator role is the most important user role in WordPress for the majority of site owners. All WordPress functions, settings, and choices are accessible to users with the admin position. can update or alter site settings, add and install themes and plugins, edit articles and pages, and edit plugins. The assignment of user roles and permissions to other users falls under the purview of the administrator. Approaching the updating procedure should be done with caution.

  1. Editor

For your WordPress site, the Editor user role is in charge of managing and producing content. Any site content, including user-generated content, can be created, deleted, or edited by an editor. In addition, editors have complete control over comments and can filter, approve, or remove anyone. 

  1. Author

Writing, drafting, and publishing fresh content on your website are all capabilities of the WordPress Author user role. They can also view the materials in your WordPress media library. The extent of an author’s role depends on what the editor or administrator permits. The Author role can post documents and pictures as well.

  1. Contributor

However, the Contributor user role is unable to publish the blog posts or articles they create. After they finish a draft, it is placed in the draft area to be reviewed by an Administrator or Editor before being published. A Contributor can no longer view content once it has been published. 

  1. Subscriber

All new WordPress site users automatically have the Subscriber user role assigned to them. Subscribers are prohibited from accessing any site settings or material by default. They have access to their profile and the dashboard but not the content or editing tools.

Salary of a WordPress Administrator

According to the data from Glassdoor, with an average compensation of $50,412 per year, the anticipated total pay for a WordPress Administrator in the United States is $53,213. The expected annual increase in wages is $2,801. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the payment information that is currently available for this role. 

Where to hire your own WordPress Administrator?

Have you heard about the virtual professionals of Workergenix? If not then this is the best time to learn more about them. They are experts with written and verbal skills that are skilled to the task and take all the daily business struggles off your plate. At an affordable price with easy monthly payment, you can now have your own website managed by a professional, so what are you waiting for? Consult now!
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Get Your Own Affordable Social Media Specialist

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

Building and maintaining a social media presence is a crucial marketing tactic for any business looking to reach out to more potential clients. A company’s social media profiles serve as a place where people can learn much more about the business, which aids in the development of a more robust online brand. Even though many small business owners we know like managing their own social media pages, for some people hiring a dedicated social media specialist make more sense to free up their time and creative energy.

It’s critical to comprehend what a social media specialist does, what to look for in a social media manager, and how much you should pay them before adding someone to your team for this position.

Social Media Specialist: What Exactly Are They?

Content creation, management, and monitoring across all social media platforms are the responsibilities of a social media specialist. By posting social media updates on platforms like Facebook, Twitter, Instagram, and LinkedIn, they contribute to defining the brand’s voice. They also monitor comments and manage campaigns on these platforms.

Responsibilities Of A Social Media Specialist

Although a social media specialist’s duties can vary from firm to organization, they are frequently more intricate and involved than many people assume.

Some of the main duties of a social media professional include the following:

Social Media Content Creation

Generating concepts for methods to advertise upcoming content, product launches, and other announcements while ensuring that the content resonates with the target audience and the business. This involves producing written content, visuals, and movies lasting a few seconds to several minutes.

Establish Posting Schedules

Understanding the best times and frequency for posting on each channel is a key component of social media management. For each platform, a social media manager develops a unique plan that specifies how many posts will go live each day.

Keep Up With Social Media News, Trends, And Best Practices

Ensuring that you stay updated on platform changes and new features and that you can quickly and effectively share such information with your community on social media and within the business.

Establish A Strategy For Engagement 

It’s crucial to interact with other social media users. This increases your exposure while also giving your brand a more human quality. The social media specialist should frequently share, comment on, and react to inquiries and brand mentions.

Innovate And Use Data To Guide A Plan

Analytics tools on social media networks frequently offer information and analysis on metrics including engagement, clicks, follower counts, and traffic. Social media managers track and analyze this data in search of trends the business can utilize to fix problems and enhance tactics.

Social Media Specialist Qualifications: 

  • Having the capacity to oversee several projects and having strong project management abilities
  • The ability to recognize and develop campaigns for your target audience.
  • Knowing the finest techniques for Search Engine Optimization (SEO)
  • The ability to use Google Analytics, Photoshop, and Illustrator.
  • Experience managing social media for two years.
  • Superior communication abilities in both written and spoken form.
  • Exceptional analytical and time-management abilities.
  • Knowledge of current technology and recommended procedures for producing and designing creative content for the web across a variety of platforms.

How Do You Know When You Need Assistance With Social Media?

Entrepreneurs never seem to have enough time in the day to do anything, let alone breathe or pick up a new skill in social media marketing. It is sometimes the most challenging for business owners who are already overburdened and overworked. If they’re not able to overcome this, it becomes the reason they stop the business. 

But that’s simply not the appropriate way to think. By employing a social media manager to oversee your sales funnel, you can relieve some of the stress. This will give you and your staff more time to concentrate on the crucial aspects of running your company.

Now It’s Your Time To Bring Your Business To The Next Level!

Social media is a new approach for you to increase your market, which is not a secret. It can be difficult to locate the perfect social media specialist, but that doesn’t imply it’s impossible. Once you’ve located the perfect social media specialist, you need to consider how to incorporate them into your business. All you have to do is contact Workergenix for a free consultation. Our goal is to free your time and unlock your potential.

To schedule your free, no-obligation, consultation today, click here.

Upcoming Networking Events (Chattanooga, TN)

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

Here are the top upcoming networking events for you in Chattanooga.

Great Conversations 2022

You are warmly invited to take part in the United Way of Greater Chattanooga Emerging Leaders’ annual hallmark event, which Shaw Industries support. Great Conversations is a special chance to network with influential people in Chattanooga’s business and civic communities.

This year, come meet four incredible community leaders and learn about their pathways to success at an evening panel discussion on Tuesday, October 25 at Mac Avenue Events (1304 McCallie Ave. Ste. A, Chattanooga, TN 37404).

The featured speakers are:

  • Lucia Cook, Director of Talent Acquisition for Shaw Industries Group, Inc.
  • Miles Huff, Advocacy and Development Administrator at Cempa Community Care
  • James McKissic, President of ArtsBuild
  • Tiffanie Robinson, President/CEO of Lamp Post Properties

At 6:00 p.m., appetizers will be served together with a ticket for one alcoholic beverage. The panel will start on time at 6:30 p.m. and end at 7:30 p.m. This event requires online registration and has a $15 admission fee. Are you a business looking to buy a table? Natalie Patric can be reached at . We welcome you to Great Conversations and encourage you to invite your friends and coworkers.

Business Planning Bootcamp…Get a Grip on 2023

Get ready to get a grip on 2023. During this packed day, you will be breaking down your expenses, setting goals for 2023, creating a marketing plan, and where to find the business to make your goals a reality. This event will be on Tuesday, 25th of October, 10:00 AM- 2:00 PM EDT, located at 7047 Lee Pkwy W suite 101 Chattanooga, TN 37421. Seats are limited to 14 participants. Lunch will be provided.

Salesforce Admin 201 & App Builder Certification Training in Chattanooga, TN

Join this salesforce, the world’s #1 customer relationship management (CRM) platform. They will help your marketing, sales, commerce, service, and IT teams work as one from anywhere. The objective of this is to get to know about Cloud computing concepts, SAAS, PAAS, IAAS – Service model, Public, Private, Community, and Hybrid Cloud models. You will also get an introduction to SFDC and its architecture.

Please note: Salesforce Admin 201 & App Builder is a 4-day training program (Tuesday-Friday). The Eventbrite page will show up only the start dates of all training sessions.

Coaches & Speakers-10x Your Speaking Confidence on The Rehearsal Stage

Do you ever find yourself doubting your abilities or hating the sound of your voice? Would you like to improve in a space where you can be honest about where you struggle? Could you use valuable insight about your upcoming presentation or speech, but lack access to community wisdom? Do you feel anxiety speaking privately during one-on-one conversations or publicly with impromptu speaking? Or are you great at presenting, but have issues landing clients? This event is for you!

This is for men and women who are leaders, life coaches, aspiring speakers, and entrepreneurs. At 9:30 PT/ 10:30am MT/ 11:30 am CT/12:30 pm ET on Tuesday. This will take 60-90 minutes of energizers, networking, and engagement via zoom.

Find Your Funding (Panel + Networking)

Get ready to learn and find your funding (panel + networking) this coming October 19, 2022, from 12:00 pm to 1:30 pm at INCubator Chattanooga, TN. The conference will be moderated by the Tennessee Small Business Development Center. 

After the panel ends, there will be time to network with the panelists and other attendees.

**Please note: This event will be in-person at The INCubator (100 Cherokee Blvd., Chattanooga, TN).*

As aspiring business owners, we are all aware of the value of time. We often have daily repetitious activities when managing a business, such as data entry, email management, social media management, etc. Fortunately, because many of these activities can now be completed remotely, you can make sure that your time with family and work is not busy by hiring someone to do the everyday responsibilities. It is a pleasure for Workergenix to provide you with a virtual professional who can manage tasks for your company. They may aid with the launch of your company’s online presence as well as its expansion and improvement. It’s less expensive than you may imagine. They are unquestionably the people you need for the growth of your organization given their years of training and business experience.

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

Roles And Responsibilities Of A Content Manager

by Adrienne GreenBusiness Tips, What can a Virtual Professional do?Posted on Comments are Disabled

Do you find editing and writing enjoyable? Do you have a keen sense of detail? You should think about a profession as a content manager! They also act as bridges throughout multiple departments, such as marketing and communications.

You might be new to the role of content management and want to learn the basics. Or perhaps you already know this is the job for you, but you want to make certain you’re equipped to succeed. Everything you need to know about content managers, from what they are to how to become one, is right here. Let us investigate more.

What is a content manager?

A content manager is in charge of developing, editing, uploading, updating, and occasionally removing out-of-date content from websites and blogs. A content manager, also known as content and public relations manager, creates an organization’s brand identity and online presence.

Content managers are individuals with diverse personalities. They are mainly artistic people, which indicates they are usually creative, perceptive, sensitive, articulate, and expressive. They are unstructured, unique, nonconforming, and forward-thinking. Some of them are also investigative, which means they are smart, introspective, and curious.

Roles And Responsibilities Of A Content Manager

Responsibilities

The primary responsibility of a content manager at a company is to maintain the web content and make sure that interesting and timely content is regularly added to the website. They work cooperatively with other professionals such as social media managers, writers, marketing managers, graphic designers, web developers, and web designers. In addition, they should be able to carry out the following daily tasks:

  • Assigning content creation duties to team members and commissioning articles, videos, and other content from freelancers outside the company.
  • Participating in meetings with partners, clients, and the technical team.
  • Creating the company’s voice and image by its branding and aims.
  • Controlling the production of content for the company’s website while managing a team of writers
  • Approving content for published work and ensuring that it exceeds all quality control tests.
  • Sourcing and conducting research for the company’s website’s content.
  • Writing and publishing all of the articles with a specific set of keywords in mind.
  • Keeping track of the competition’s online activity.
  • SEO content creation, editing, and distribution. 
  • Adapting content for publishing platforms, video production, or social media.
  • Collaborating closely with the business’s marketing team to create online marketing strategies.
  • Ensuring that the content is updated and up to date.
  • Long-term content production plans are being developed in collaboration with senior management teams and other departments.
  • finding new opportunities for content creation, such as a new social media platform.
  • Investigating the reach of information and preparing reports for top management.
  • Identifying new content creation opportunities, such as a new social media platform

The 7 Roles of Content manager

  1. Marketing automation optimization

Plan and distribute content via email and multiple social channels for lead nurturing, releases, and general marketing. Content should be disseminated at the appropriate time, in the appropriate tone, and in the appropriate number of publications, in accordance with best practices for each channel.

  1. Continuous process improvement

Reality changes quickly, and what has been working well today may not be effective tomorrow. Thus, empirical analysis and swift response are game changers. Don’t take your prior success for granted. Measure, test, and record data. Restart the process.

  1. Writing in-depth articles on a broad range of issues

By establishing closed-loop analytics with sales departments to track how your content marketing draws visitors but instead transforms them into leads, possibilities, and customers.

  1. Content Asset Scaling

Established a formalized approach to content creation, management, and distribution

  1. Monitoring the business’s on/off-page SEO

To provide it, you must remain informed on the hottest trends and issues, both in search engines and their mysterious algorithms, as well as within your field competitors, partners, and stakeholders in general.

  1. Creating reports and road maps for successful procedures, A/B tests, and campaigns

Keeping the learned lessons, knowledge, and next steps hidden from the team might be critical to their effectiveness.

  1. To manage content workflow, use marketing-specific software.

This is critical for the smooth implementation of all the other items because it saves time and allows for optimum marketing productivity. Only 56% of marketers, according to Hubspot, utilize one or more specialized software applications.

Want to hire an expert as a content manager?

Workergenix’s virtual professionals are the best solution for a content manager. Workergenix gives you time freedom so you can concentrate on the most lucrative tasks. You will always be partnered with the most qualified individual for your business needs. 

All of Workergenix’s experts have college degrees, extensive experience, and a talent for helping business owners with their unique needs. Our business expert will go over this with you during a free consultation. 

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.