Scale Smart, Grow Fast Podcast

The Playbook for Scaling, Leadership & Business Growth

Scale Smart, Grow Fast is the podcast for executives, entrepreneurs, and business owners who want to scale smarter—without the burnout. Each episode delivers proven strategies for leveraging your team, optimizing processes, and driving growth without getting stuck in the weeds. Hit play and start scaling today.

🎧 Where to Listen:

✅ Scale Smart, Grow Fast Podcast – Apple Podcasts
✅ Scale Smart, Grow Fast Podcast – Spotify
✅ Scale Smart, Grow Fast Podcast – YouTube

Why Sales Is Misunderstood—and How to Turn It into Your Competitive Advantage

October 15, 2025

Why Sales Is Misunderstood—and How to Turn It into Your Competitive Advantage Sales isn’t a dirty word—it’s your business’s lifeline. In a recent episode of the Scale Smart Grow Fast podcast, Harley Green sat down with Beth McClary-Wolford, a Fractional Sales Leader and founder of Superpower Strategies, who debunked common sales myths and offered real-world strategies to transform your sales team into confident, high-performing professionals. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. From Fortune 500 to Small Biz Impact Beth’s background spans 30+ years in Fortune 100 and 500 companies. But her passion lies in helping small and mid-sized businesses—where she says the sales needle can have the biggest impact on local economies. Everyone Sells—Even If They Deny It One of Beth’s core messages? Everyone is in sales, whether they realize it or not. Yet, the profession has suffered from a decline in authenticity and professionalism, largely due to over-reliance on digital, transactional methods. Sales, at its core, is about solving problems and building trust. “People don’t buy on price—they buy on emotion and value,” Beth emphasized. Shift the Focus: It’s Not What You Do—It’s What You Do FOR Them Sales teams often struggle to communicate value. Beth encourages leaders to reframe conversations around the client’s “so what.” What’s in it for them? That’s where the magic happens. Know Your Metrics, Know Your Impact Beth breaks down why understanding your lead conversion metrics—and nurturing those leads over time—is crucial. She recommends at least 18 meaningful touchpoints to stay top-of-mind. This isn’t about spamming; it’s about strategic, value-based persistence. When Should Founders Let Go of Sales? Beth advises founders to stay involved in sales early on because it’s the fastest way to validate your value prop. But eventually, a structured process, accountability, and consistent coaching are

How to Build Marketing Systems That Run Themselves (Without Burning Out)

October 8, 2025

How to Build Marketing Systems That Run Themselves (Without Burning Out) Running a business shouldn’t mean running yourself into the ground. In the latest episode of Executive Edge Live, Harley Green, Founder of Workergenix, sat down with four powerhouse leaders to explore one transformational idea: marketing that runs itself. If you’re a founder, executive, or growth-minded leader tired of wearing all the hats, this conversation is your blueprint for reclaiming your time while driving predictable, recurring revenue. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. What Does “Marketing That Runs Itself” Actually Mean? Frank Jones of OptSus Marketing broke it down early: it’s not about magic or passive income myths. It’s about separating effort from results by building systems that generate leads and nurture prospects without requiring your daily input. Melanie Asher of Omicle emphasized the difference between timely and timeless marketing. You automate the timeless—the foundational brand and lead systems that work today, tomorrow, and a year from now. Start With the Basics Before You Automate Before automation, you need infrastructure. Frank highlighted key essentials: Why? Because automation only scales what already works. Eric Carrell of DoFollow.com added the importance of audience alignment: your site, your messaging, and your brand should reflect the expectations of your ideal customer—especially if you’re charging premium prices. Know Your Data, But Focus on What Matters Alex Hammerschmied of AutomateThis made it clear: “Revenue is vanity, profit is sanity.” He and Melanie both warned against obsessing over vanity metrics (likes, impressions) and instead urged founders to track metrics that directly tie to profit: leads, conversions, and actual sales. Automation Is Not a Shortcut, It’s a Strategy Automation works after you’ve done the hard work of: Then, use email funnels, paid ads, and AI-powered repurposing tools to scale those systems. Frank

Your Website Is Speaking—Here’s How to Finally Listen (And Scale Smarter)

October 1, 2025

Your Website Is Speaking—Here’s How to Finally Listen (And Scale Smarter) Your website isn’t just a digital brochure—it’s a goldmine of insights that most business leaders overlook. On the Scale Smart Grow Fast podcast, host Harley Green sits down with digital strategy expert Philippa Gamse, author of Website Wealth and founder of Websites That Win, to discuss how smart leaders can turn web analytics into strategic growth tools. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🔍 Why Web Analytics Matter More Than Ever Philippa, a digital veteran with 25+ years of experience, explains that modern web analytics goes far beyond bounce rates and page views. Today, you can: And it’s not about tracking every metric—it’s about tracking what matters. 💡 Turn Insights into Revenue Here’s the gold: your website search bar is a marketing research tool in disguise. Philippa shares real-world examples where analyzing what users searched for (but didn’t find) led to new product ideas and service offerings. She also stresses the importance of understanding user intent and mapping your site’s outcomes (like email signups or content engagement) to clear business goals. 🚫 Mistakes to Avoid 🤖 How AI Is Changing Analytics From traffic source labeling (AI bots now show up!) to predictive analytics, tools like Google Analytics 4 are evolving fast. But AI still can’t replace human strategy and creative decision-making. Think of it as a powerful intern—not your marketing director. ✅ Start Here: One Smart Move Philippa’s challenge to leaders:👉 If you’re not using analytics, start today. 👉 If you are, use it to answer good questions—not just to stare at traffic numbers. Tracking a few meaningful metrics tied to real business outcomes can unlock faster, smarter growth. 📚 Resources from Philippa Gamse 🔹 Your business can only grow as fast as

How to Build a Personal Brand That Converts with Erik Cabral

September 24, 2025

How to Build a Personal Brand That Converts with Erik Cabral Your personal brand is more than just a logo or a tagline — it’s the foundation of your business growth. In a recent episode of Scale Smart, Grow Fast podcast, Harley Green sat down with Erik Cabral, founder of OnAir Brands, to talk about how entrepreneurs can harness clarity, podcasting, and mission-driven branding to create lasting impact. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. Why Clarity is Non-Negotiable Erik’s first lesson is simple but powerful: clarity creates momentum. Many entrepreneurs suffer from shiny object syndrome — chasing too many ideas at once and burning out. Instead, Erik advises narrowing your focus: define who you are, who you serve, and what problem you solve. Without clarity, your message won’t connect, and your brand won’t convert. Personal Brand as the Umbrella If you run multiple businesses or projects, your personal brand becomes the umbrella. Erik points to leaders like Elon Musk and Tony Robbins, whose personal brands open doors for all their ventures. By building your brand DNA around your values and mission, you allow your audience to connect with you first, making it easier to introduce new offers, services, or businesses later. Podcasting: The Ultimate Growth Tool According to Erik, podcasting is more than content — it’s a networking and growth engine. Instead of “picking someone’s brain over coffee,” podcasting allows you to lead with value by giving guests a platform to share their message. It’s also a long-term play: success comes not from three episodes, but from consistent creation and commitment. To stay sustainable, Erik emphasizes systems and delegation. Entrepreneurs should focus on their strengths and eventually outsource editing, design, and promotion — freeing time to run the business while the podcast works as

Why Your Team is the Key to Scaling — Not Your Tech

September 17, 2025

Why Your Team is the Key to Scaling — Not Your Tech When we think about scaling a business, most of us instinctively reach for tools—new systems, faster software, smarter automation. But what if the real bottleneck isn’t your tech… it’s your team? Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. In a powerful conversation on the Scale Smart Grow Fast podcast, international speaker and human behavior strategist Carly Pepin shared a wake-up call for growth-stage leaders: “Your company can only scale as fast as your people are aligned to it.” 🚨 The Problem: Systems Are Outpacing People Carly sees it all the time—startups and scaling companies with optimized systems but disjointed teams. What’s the result? The biggest red flag? When your employees are clocking in and out with zero enthusiasm—and you’re constantly frustrated with the pace or quality of execution. 🔑 The Solution: People First, Systems Second Tech doesn’t run your business—your people do. Carly explains that true scale happens when leaders focus on: Even with limited resources, there are countless ways to elevate your team. Whether it’s leveraging low-cost platforms like Lynda.com or bringing in guest speakers, continuous education fuels engagement. 🧠 Use Behavior Insights to Drive Performance Tools like DISC assessments and Carly’s Values Determination process help leaders understand not just how people work—but why. When employees see how their daily tasks connect to what matters most to them, their engagement shifts dramatically. Carly’s team workshops even help people see how something as mundane as data entry contributes to personal goals like health or travel. ⏰ When to Start Delegating? Sooner Than You Think Burnout doesn’t mean your business is broken—it means you’re doing too much. Carly advises leaders to: 🎯 Leadership Isn’t Just Strategy — It’s Psychology At the core of Carly’s

From Burnout to Breakthrough: The Mindset Shift Behind $100K Months

September 10, 2025

From Burnout to Breakthrough: The Mindset Shift Behind $100K Months What happens when you’ve done everything right — invested in every course, joined the masterminds, bought all the tools — and you’re still not where you want to be? For Sara Chevere, founder of She Prospers Her, that was her exact wake-up call after losing her entire Facebook ecosystem to a hack. Years of effort… gone in a moment. But instead of spiraling, she took a hard look at her business. And what she saw changed everything. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🎯 The Problem: Too Many Offers, Not Enough Clarity Sara realized she was caught in what many entrepreneurs experience: doing more without getting further. Despite spending over $300,000 on trainings and certifications, her business lacked alignment, scalability, and a clear transformation. Her breakthrough? Building a business around premium, high-value offers that are deeply aligned with her purpose — and deliver real transformation, fast. 🔑 The Key Shift: From Hustling to High-Value Here’s what Sara now teaches entrepreneurs ready to grow: ✅ Premium offers > Low-ticket hustle. People want transformation — not another 12-month grind. Your offer should deliver clarity and results in a short, focused window. ✅ Clarity is Queen. You must be clear on your vision, values, audience, message, and offer. Without clarity, your energy is scattered, and your audience confused (and confused people don’t buy). ✅ Confidence comes from action. You don’t need to “feel ready” to charge more. If your offer solves a painful problem and delivers real results, it deserves a premium price. ✅ Your offer needs emotional resonance. People buy with emotion and justify with logic. Speak to their pain, their desire, and the freedom they’re looking for — not just your features. ⚙️ Systems That

Time Freedom for Leaders: How to Reclaim Your Schedule and Scale Without Burnout

September 3, 2025

Time Freedom for Leaders: How to Reclaim Your Schedule and Scale Without Burnout Entrepreneurs and executives are no strangers to the hustle—but too often, that hustle leads to exhaustion, not freedom. In a recent episode of Executive Edge Live, hosted by Harley Green of Workergenix, four elite leadership experts shared how to achieve real time freedom through smart systems, strategic delegation, and a serious mindset shift. If you’re constantly stuck in the weeds of your business, here’s how to break free. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. The “Time Rich” Framework: A Business That Runs Without You Mike Abramowitz, co-founder of Better Than Rich, knows firsthand what it takes to build a self-sustaining company. While his son spent 254 days in the NICU, his business not only survived—it thrived with over 7 figures in sales. His secret? The Time Rich Six: If your business needs you for every decision, it’s time to rethink your structure. Implementing EOS: More Than Just Meetings Michelle Rourke, an EOS Integrator, busts the myth that EOS is just “scorecards and long meetings.” Instead, EOS is a complete operating system that frees the founder to operate in their zone of genius. Key EOS tools she highlights include: The goal? To shift founders from being the busiest person in the room to the most strategic. Delegation is a Mindset, Not Just a Task According to Cathy Christen, a Leadership & Lifestyle Strategist, many founders wear busyness like a badge of honor. But real leadership means shifting from being the best doer to being the best developer of people. She encourages: Your value isn’t in how much you do—it’s in how strategically you lead. Small Changes, Big Impact: What’s Scalable vs. What’s Not Robert Liedtka, creator of the People First Methodology, advises

How to Lead in Flow and Scale Without Burnout — Insights from Dr. Kevin Gazzara

August 27, 2025

How to Lead in Flow and Scale Without Burnout — Insights from Dr. Kevin Gazzara If you’re constantly juggling tasks, reacting to fires, and ending your days wondering where your time went—you’re not alone. But what if the problem isn’t how much you’re doing, but what you’re doing? In the latest episode of the Scale Smart, Grow Fast Podcast, we sat down with Dr. Kevin Gazzara, CEO of Magna Leadership Solutions and former Intel exec, to talk about one of the most overlooked levers for leadership success: flow state. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🔄 The 3 Types of Work That Rule Your Day According to Dr. Gazzara, all tasks fall into one of three categories: Most leaders are misaligned in how they manage these. Kevin’s research shows that when you discover your personal task cadence—the right mix of these three types—you boost engagement, motivation, and performance. 🧠 The Flow State Formula Flow happens when your skills meet the right level of challenge. That’s why leaders thrive when they spend time in their optimal cadence of task types. For Kevin, that’s: The key? Know your cadence and structure your day around it—not the other way around. 🔄 Delegation Isn’t Dumping Kevin’s delegation mantra is simple:If holding onto this task is blocking someone else’s development—delegate it. True delegation empowers others, while “dumping” just offloads busywork. The goal is mutual growth. 🔁 Rebalancing Beats Restructuring One standout tactic: the Task Auction. Instead of restructuring teams, Kevin helps orgs plot out their task types, then redistribute them based on individual flow preferences. The result? Up to 80% of “drudge work” can be realigned—boosting motivation and slashing burnout. 🎯 Productivity Tips That Work 🎁 Want to find your task cadence? Dr. Gazzara created a free assessment based

How to Eliminate Chaos and Build a Business That Runs Without You | Featuring Susan Fennema

August 20, 2025

How to Eliminate Chaos and Build a Business That Runs Without You | Featuring Susan Fennema Most small business owners hit a wall—not because of market conditions or lack of talent—but because they’re still at the center of every decision. In the latest episode of Scale Smart Grow Fast, Susan Fennema, Chaos Eradicating Officer, Beyond the Chaos, breaks down exactly how to remove owner dependency and turn chaos into clarity. With 30+ years of operational experience and co-author of Efficiency Amplified, she shares the mindset shifts, systems, and steps that help owners scale smart—without burning out. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🚩 Warning Signs of Owner Dependency Sound familiar? You’re not alone—and it’s fixable. 🛠️ First Steps to Operational Freedom 🧠 Mindset Shifts That Matter 🔄 From Chaos to a Saleable Business Most owners who “want out” can’t sell because they are the business. Susan explains how systematizing operations not only gives you your life back—it turns your business into a real, sellable asset. 💡 Time Management That Works 🎁 Want to Know Where You Stand? Susan offers a free Operations Audit to help you identify your biggest operational gaps.👉 beyondthechaos.biz/operations-audit Feeling buried in tasks that pull you away from growth? Our executive support helps you reclaim time, focus, and control.👉 Book My Discovery Call Bottom Line: If you’re doing everything yourself, you’re not running a business—you’ve built a job. It’s time to scale smart. Start by watching the full episode for practical strategies you can implement this week. 🎥 Watch now on YouTube 🔗 https://youtu.be/wfjBpwiUkdE Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe. Transcript Harley GreenHey everybody, welcome back to the Scale Smart Grow Fast podcast. Too many businesses hit a

How to Turn Marketing Into a Measurable Growth Engine — Insights from Laura Patterson

August 13, 2025

How to Turn Marketing Into a Measurable Growth Engine — Insights from Laura Patterson Marketing that’s busy but not strategic is one of the fastest ways to burn time, budget, and opportunity. In a recent Scale Smart, Grow Fast episode, Laura Patterson, President of Vision Edge Marketing and creator of the Circle of Traction Framework, shared how leaders can align strategy, focus on customer value, and use data to drive measurable growth. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. Start with the “Straight Line Test” Laura’s quick diagnostic: open your marketing plan and draw a straight line from your business outcomes → objectives → programs → tactics → activities. If something doesn’t connect, it’s a “random act of marketing” — and it’s stealing your strategic capacity. Keep the Focus on Customer Value Growth begins with understanding: From there, align sales, marketing, and customer success teams around clear, customer-centric outcomes. Data + Instinct = Better Decisions Experience and gut matter, but data turns decisions into confident moves. Avoid drowning in metrics by first deciding what question you want the data to answer. Then focus on measures tied directly to outcomes — like product adoption, share of wallet, or footprint expansion. Make Plans Dynamic, Not Static Markets shift fast. Laura recommends monthly reviews to check performance against targets and adjust accordingly. Use dashboards to see what’s working, what’s not, and where to pivot. Use Advisory Boards for Real Feedback Customer and technical advisory boards give you direct insight into pain points, opportunities, and what your audience values most. That feedback fuels innovation and relevance. Document Processes to Delegate Effectively From email campaigns to webinars, every marketing activity has a process. Documenting these makes it easier to delegate tasks without losing quality or consistency. Key Takeaway: Marketing becomes

When Sales Systems Break: How Founders Can Scale Without Burnout

August 6, 2025

When Sales Systems Break: How Founders Can Scale Without Burnout In this episode of Executive Edge Live—part of the Scale Smart, Grow Fast podcast by Workergenix—Harley Green is joined by four sales and strategy powerhouses to tackle a painful but common issue: What happens when your sales systems stop working? If your business is running on duct-taped processes, manual follow-ups, and founder-fueled hustle, this conversation is your wake-up call—and your roadmap forward. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. From “Controlled Chaos” to Scalable Sales Systems 💬 Beth McClary-Wolford (Fractional Sales Leader) revealed why most businesses don’t actually have sales systems—they have people and tools… and crossed fingers. 💬 Sara Chevere (Offer Architect & Wealth Strategist) called out the clarity gap: too many founders keep stacking courses, certifications, and tech without addressing the root problem—messy messaging and no clear flow. 💬 Stephen Orefice (Sales Culture Strategist) shared his own burnout story, and how focusing on people, processes, and purpose helped him rebuild sustainably. 💬 Kelly Ann Peck (Pipeline Expert) reminded us that movement builds momentum. A CRM isn’t optional—it’s foundational. And the sale doesn’t count until the contract is signed and paid. Key Takeaways for Founders & Execs “If you build it, they will not come—unless you tell them. A lot.” – Beth McClary-Wolford 🎁 Bonus Masterclass: Reclaim 15–30 hours/week with smarter delegation → workergenix.com/bonus-masterclass 👥 Connect with the Panelists Schedule a discovery call to start building a sales system that scales without you burning out. Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe. Transcript Harley Green:All right, just waiting for all the streams to get activated online.All right, we got confirmation. It’s live on Instagram, very good.And it’s good to go on Facebook

How to Stop Being the Bottleneck and Start Scaling Smarter Featuring Eden Lovejoy, Creator of the Virtual GM Matrix

July 30, 2025

How to Stop Being the Bottleneck and Start Scaling SmarterFeaturing Eden Lovejoy, Creator of the Virtual GM Matrix If you’re a founder or business leader feeling buried in the day-to-day, chances are—you are the bottleneck. And that’s not a weakness. It’s a signal that you’ve outgrown your current structure, and it’s time for your next level of leadership. In a recent episode of the Scale Smart Grow Fast podcast, Harley Green sat down with Eden Lovejoy, fractional COO and creator of the Virtual GM Matrix, to talk about how leaders can finally step out of the weeds and lead with clarity. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🔑 Key Takeaways from the Episode: 1. Leadership Begins with Mindset Most operational pain stems from a mindset block. Eden explains that many business owners are hesitant to delegate because they fear losing their value or control. The first step? Trust your team—and accept that leadership is about thinking, not just doing. 2. Delegation ≠ Abandonment Letting go doesn’t mean walking away. Delegation should come with structured feedback loops. Whether that’s weekly check-ins, data dashboards, or regular reporting, your systems should empower—not isolate—your team. 3. The Virtual GM Matrix: A Framework for Freedom Eden’s framework has helped countless companies streamline operations and build performance cultures. It’s built on three pillars: 4. Scaling Isn’t Just “More” Scaling isn’t doing more of what got you here—it’s often doing things differently. Eden urges leaders to audit their systems and ask: “Will this still work at 10x the volume?” If not, it’s time to evolve. 5. Work With Your Business Forget the outdated “on vs. in” dichotomy. Eden champions a new approach: work with your business by distributing leadership across your team. That’s where freedom and growth really begin. 🎯 Final