Scale Smart, Grow Fast Podcast

The Playbook for Scaling, Leadership & Business Growth

Scale Smart, Grow Fast is the podcast for executives, entrepreneurs, and business owners who want to scale smarter—without the burnout. Each episode delivers proven strategies for leveraging your team, optimizing processes, and driving growth without getting stuck in the weeds. Hit play and start scaling today.

🎧 Where to Listen:

✅ Scale Smart, Grow Fast Podcast – Apple Podcasts
✅ Scale Smart, Grow Fast Podcast – Spotify
✅ Scale Smart, Grow Fast Podcast – YouTube

How to Turn Marketing Into a Measurable Growth Engine — Insights from Laura Patterson

August 13, 2025

How to Turn Marketing Into a Measurable Growth Engine — Insights from Laura Patterson Marketing that’s busy but not strategic is one of the fastest ways to burn time, budget, and opportunity. In a recent Scale Smart, Grow Fast episode, Laura Patterson, President of Vision Edge Marketing and creator of the Circle of Traction Framework, shared how leaders can align strategy, focus on customer value, and use data to drive measurable growth. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. Start with the “Straight Line Test” Laura’s quick diagnostic: open your marketing plan and draw a straight line from your business outcomes → objectives → programs → tactics → activities. If something doesn’t connect, it’s a “random act of marketing” — and it’s stealing your strategic capacity. Keep the Focus on Customer Value Growth begins with understanding: From there, align sales, marketing, and customer success teams around clear, customer-centric outcomes. Data + Instinct = Better Decisions Experience and gut matter, but data turns decisions into confident moves. Avoid drowning in metrics by first deciding what question you want the data to answer. Then focus on measures tied directly to outcomes — like product adoption, share of wallet, or footprint expansion. Make Plans Dynamic, Not Static Markets shift fast. Laura recommends monthly reviews to check performance against targets and adjust accordingly. Use dashboards to see what’s working, what’s not, and where to pivot. Use Advisory Boards for Real Feedback Customer and technical advisory boards give you direct insight into pain points, opportunities, and what your audience values most. That feedback fuels innovation and relevance. Document Processes to Delegate Effectively From email campaigns to webinars, every marketing activity has a process. Documenting these makes it easier to delegate tasks without losing quality or consistency. Key Takeaway: Marketing becomes

When Sales Systems Break: How Founders Can Scale Without Burnout

August 6, 2025

When Sales Systems Break: How Founders Can Scale Without Burnout In this episode of Executive Edge Live—part of the Scale Smart, Grow Fast podcast by Workergenix—Harley Green is joined by four sales and strategy powerhouses to tackle a painful but common issue: What happens when your sales systems stop working? If your business is running on duct-taped processes, manual follow-ups, and founder-fueled hustle, this conversation is your wake-up call—and your roadmap forward. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. From “Controlled Chaos” to Scalable Sales Systems 💬 Beth McClary-Wolford (Fractional Sales Leader) revealed why most businesses don’t actually have sales systems—they have people and tools… and crossed fingers. 💬 Sara Chevere (Offer Architect & Wealth Strategist) called out the clarity gap: too many founders keep stacking courses, certifications, and tech without addressing the root problem—messy messaging and no clear flow. 💬 Stephen Orefice (Sales Culture Strategist) shared his own burnout story, and how focusing on people, processes, and purpose helped him rebuild sustainably. 💬 Kelly Ann Peck (Pipeline Expert) reminded us that movement builds momentum. A CRM isn’t optional—it’s foundational. And the sale doesn’t count until the contract is signed and paid. Key Takeaways for Founders & Execs “If you build it, they will not come—unless you tell them. A lot.” – Beth McClary-Wolford 🎁 Bonus Masterclass: Reclaim 15–30 hours/week with smarter delegation → workergenix.com/bonus-masterclass 👥 Connect with the Panelists Schedule a discovery call to start building a sales system that scales without you burning out. Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe. Transcript Harley Green:All right, just waiting for all the streams to get activated online.All right, we got confirmation. It’s live on Instagram, very good.And it’s good to go on Facebook

How to Stop Being the Bottleneck and Start Scaling Smarter Featuring Eden Lovejoy, Creator of the Virtual GM Matrix

July 30, 2025

How to Stop Being the Bottleneck and Start Scaling SmarterFeaturing Eden Lovejoy, Creator of the Virtual GM Matrix If you’re a founder or business leader feeling buried in the day-to-day, chances are—you are the bottleneck. And that’s not a weakness. It’s a signal that you’ve outgrown your current structure, and it’s time for your next level of leadership. In a recent episode of the Scale Smart Grow Fast podcast, Harley Green sat down with Eden Lovejoy, fractional COO and creator of the Virtual GM Matrix, to talk about how leaders can finally step out of the weeds and lead with clarity. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🔑 Key Takeaways from the Episode: 1. Leadership Begins with Mindset Most operational pain stems from a mindset block. Eden explains that many business owners are hesitant to delegate because they fear losing their value or control. The first step? Trust your team—and accept that leadership is about thinking, not just doing. 2. Delegation ≠ Abandonment Letting go doesn’t mean walking away. Delegation should come with structured feedback loops. Whether that’s weekly check-ins, data dashboards, or regular reporting, your systems should empower—not isolate—your team. 3. The Virtual GM Matrix: A Framework for Freedom Eden’s framework has helped countless companies streamline operations and build performance cultures. It’s built on three pillars: 4. Scaling Isn’t Just “More” Scaling isn’t doing more of what got you here—it’s often doing things differently. Eden urges leaders to audit their systems and ask: “Will this still work at 10x the volume?” If not, it’s time to evolve. 5. Work With Your Business Forget the outdated “on vs. in” dichotomy. Eden champions a new approach: work with your business by distributing leadership across your team. That’s where freedom and growth really begin. 🎯 Final

Why Traditional Sales Is Dead—and What You Should Do Instead

July 23, 2025

Why Traditional Sales Is Dead—and What You Should Do Instead The sales landscape has shifted, and if you’re still using outdated tactics, you’re not just behind—you’re losing. In our latest Scale Smart Grow Fast podcast episode, Harley Green sits down with sales strategist and bestselling author Joe Candido to unpack what today’s B2B buyers really want—and how sales leaders can meet them there. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🎯 Traditional Tactics No Longer Work Buyers today are informed, empowered, and immune to product pitches. Joe makes it clear: “No one wants to hear about your company—they want value.” If your sales team is leading with features instead of outcomes, you’re doing it wrong. 💡 Enter Leadership Selling Joe introduces his game-changing framework: Leadership Selling. This approach prioritizes: 🧠 Mindset Shifts That Drive Growth Leadership selling isn’t just a strategy—it’s a mindset. Joe urges sales leaders to: 🛠 Tools & Time Management Joe highlights that most salespeople spend less than 20% of their time actually selling. His fix? Leverage tech—like CRMs and AI—for research, scheduling, and admin tasks. But streamline it. “If the system frustrates your reps, they’ll game it,” he warns. ✅ Pro Tip to Boost Revenue Now Joe’s go-to strategy: Gather your team, review all current opportunities, and prioritize the top-tier deals you can realistically close this month. Focus energy there and watch results accelerate. Bottom Line: If you want to lead a modern, high-performing sales team, stop selling like it’s the 90s. Start leading with value, insight, and strategic intent. 📘 Learn more about Joe’s work: https://leadership-selling.com Schedule a discovery call to explore how strategic delegation and leadership support can help your sales team close more deals and scale faster. Like what you read? Get weekly insights on scaling, efficiency, and

From Burnout to Peak Performance: How Aligned Leaders Scale Smarter

July 16, 2025

From Burnout to Peak Performance: How Aligned Leaders Scale Smarter In today’s fast-paced world, success is no longer just about working harder — it’s about working with intention. On a recent episode of the Scale Smart Grow Fast podcast, Harley Green sat down with Alan Lazaros, founder of Next Level University, to unpack what it really takes to build a business that thrives — without sacrificing your health, relationships, or sanity. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. Alan’s story is raw, real, and transformational. After a near-fatal car accident at 26, he shifted from chasing external achievements to aligning his life and business with internal fulfillment. Today, he leads a global coaching business and hosts a top-ranked podcast — but it’s the systems behind his success that every ambitious leader needs to hear. 🔹 The Four Life Buckets Alan broke down what he calls the “four buckets of life”: Most people get stuck in the middle two. Alan’s mission? Help them reach that fourth, transformational stage. 🔹 The P3 Target System: Simplify Without Slowing Down For founders and CEOs constantly juggling priorities, Alan’s “P3 Target” system is gold. He teaches his clients to identify their top three glass ball priorities — the areas they must protect at all costs — and design their days around them. It’s time management, energy management, and values alignment all rolled into one. 🔹 Fear of Failure and Fear of Success While most of us are aware of our fear of failure, Alan reveals an often overlooked truth: many high performers are equally afraid of success. Why? Because success can mean outgrowing your circle, facing new expectations, and dealing with discomfort. Understanding which fear is holding you back is step one to overcoming it. 🔹 Peak Performance, Not Just

Scaling with Intention: Insights from the Executive Edge Panel on Hiring for Strategic Growth

July 9, 2025

Scaling with Intention: Insights from the Executive Edge Panel on Hiring for Strategic Growth In today’s fast-moving business landscape, hiring isn’t just about adding bodies—it’s about building impact. That was the central theme of our Executive Edge panel, hosted by Workergenix founder and CEO, Harley Green. This dynamic session brought together an elite lineup of business leaders to explore the often-misunderstood art of hiring with strategy, purpose, and long-term vision. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. Meet the Panel The June edition featured powerhouse panelists with deep experience in operations, team-building, and scalable business strategy: Each guest shared their unfiltered insights on when to hire, how to delegate without abdicating, and what it truly takes to scale without burnout. The Myth of “More People = More Progress” Harley kicked things off by challenging a common myth: that hiring more people automatically leads to more output. Susan Fennema was quick to point out that without systems and structure, more team members can lead to confusion, not productivity. Clay Posey shared a vivid story from his early career, cautioning against the “military math” of assuming 200 workers can accomplish a 200-hour job in one hour. As he emphasized, each new hire introduces complexity and potential inefficiencies if not integrated with intention. Stories of Game-Changing Hires Each panelist shared a story of a single hire that transformed their business. For Susan, it was a part-time virtual assistant who evolved into her full-time Director of Operations—and future successor. Jason Rosado recounted how helping a client hire a project manager doubled their revenue and cut work hours in half. Mike Slinker highlighted the essential difference between visionary leaders and tactical implementers, explaining how hiring a strategic executor turned a high-growth church organization around. Clay emphasized the leap of faith

Scaling Without the Burnout: Andy Reinhold’s No-Hustle Blueprint for Business Owners

July 2, 2025

Scaling Without the Burnout: Andy Reinhold’s No-Hustle Blueprint for Business Owners In the latest episode of the Scale Smart Grow Fast podcast, we welcomed Andy Reinhold, founder of Studio Spark and former Deloitte executive turned automation strategist. Andy shared a deeply personal journey—from burning out in corporate life to overcoming cancer—and how these experiences inspired his no-hustle approach to entrepreneurship. If you’re a solopreneur or small business owner juggling growth with sanity, this is your roadmap. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 1. Redefining Success Post-Burnout After managing $55M in corporate projects, Andy realized that health and happiness are non-negotiable. Therapy and values-based decision-making helped him pivot toward building a business aligned with freedom, authenticity, and self-care. 2. Designing a Business That Fits Your Life Using frameworks like Designing Your Life by Stanford professors Burnett and Evans, Andy helps clients create “Odyssey Plans” for their businesses—clear five-year visions that prioritize both financial goals and personal fulfillment. 3. The Studio Spark 12-Step Framework Andy walks clients through a comprehensive system that includes values alignment, capacity and revenue math, offer refinement, and automation. His approach balances strategy with soul—building businesses people are proud of, not burned out by. 4. Smart Automation: Amplify, Don’t Replace For teams running lean, Andy recommends starting with content creation and lead generation. By pairing AI with virtual assistants, small teams can operate with the efficiency of enterprise-level businesses, without losing their personal touch. 5. The Mindset Shift That Changes Everything “Will I be happy with how I lived when it’s all said and done?” This question drives Andy’s choices today. His advice to overwhelmed founders: align decisions with your values, invest in what truly matters, and use technology to amplify—not override—your humanity. Final Thoughts: Andy Reinhold’s no-hustle blueprint is a timely

Why Most Leaders Struggle to Scale—and What to Do Instead

June 25, 2025

Why Most Leaders Struggle to Scale—and What to Do Instead Despite their relentless effort, many leaders find themselves stuck. The problem isn’t laziness—it’s focus. In our latest episode of Scale Smart Grow Fast, host Harley Green sits down with leadership strategist Liz Weber to explore why even the most dedicated leaders can stall growth—and how to fix it. Listen to the full conversation on your favorite platform:[Spotify] | [Apple Podcasts] 1. Stop Doing What You Were Good At One of Liz’s most eye-opening insights? Many executives are still doing tasks from previous roles—tasks they were once praised for. But those habits now limit their impact. To scale effectively, leaders must evaluate what to stop, start, and delegate based on their current level—not their comfort zone. 2. Use the ‘Zoom Room Test’ to Diagnose Culture Issues If the vibe in a meeting shifts when the CEO enters, there’s a deeper problem. Liz calls it the “Zoom Room Test”—a simple way to assess whether your team feels safe giving feedback and sharing ideas. High-performance cultures don’t shift with hierarchy—they thrive on openness. 3. Feedback Is Fuel—Not Fire Too often, feedback is sporadic or fear-based. Liz emphasizes the need to build systems and habits that normalize two-way feedback. This not only boosts morale—it’s a cornerstone of retention in today’s tight labor market. 4. Strategic Planning Isn’t Bureaucracy—it’s Leverage When done right, strategy isn’t just a plan—it’s momentum. Liz advises clients to create clear 30- to 90-day priorities that cascade across departments. Without alignment, teams work in silos. With it, they build exponential momentum. 5. Don’t Fear AI—Leverage It Digital transformation starts with mindset. Liz challenges leaders to reframe AI not as a threat, but as a force multiplier. Many already use it (think: smart assistants), but don’t call it AI. Getting comfortable with

Marketing Isn’t Broken—It’s Misunderstood

June 18, 2025

Marketing Isn’t Broken—It’s Misunderstood In today’s crowded digital space, marketing fatigue is real. You’re pouring effort into campaigns, chasing leads, and tweaking CTAs—but still not seeing the ROI you hoped for. The problem? Your marketing is likely rooted in logic, not behavioral science. In our latest Scale Smart, Grow Fast podcast episode, Harley spoke with Gee Ranasinha, CEO of Kexino and behavioral marketing expert. His message was clear: Marketing fails not because it’s broken—but because it forgets how people actually buy. Listen to the full conversation on your favorite platform:[Spotify] | [Apple Podcasts] 🧠 System 1 vs. System 2: Why Emotion Wins Gee explains that effective marketing must appeal to both fast, emotional thinking (system 1) and slower, rational decision-making (system 2). Most campaigns today over-index on logic and under-deliver on emotional resonance. Think of your strongest memories—they’re tied to emotion. That’s how branding works too. 🎯 The 95-5 Rule: A New Lens on ROI Only 5% of your audience is actively ready to buy. The other 95%? They’re passively absorbing brand signals. The lesson? Stop focusing all your effort on the “right now” buyer. Build memory structures with brand awareness so you’re top-of-mind when that 95% enters the market. 🔻 Bland Marketing Is the New Epidemic AI-generated content is making everything look the same. Gee warns that in a sea of sameness, brands that zag while others zig will win. If you don’t stand out, you’re just helping your competitors by reinforcing their message. 📈 The Real Job of Marketing Marketing isn’t just about features and funnels—it’s about emotional positioning and psychological relevance. When you blend empathy with strategy, your marketing doesn’t just attract. It sticks. 👤 Connect with Gee: https://www.linkedin.com/in/ranasinha/ 🌐 Learn more at: https://kexino.com 🔹 Want to market with impact—and lead with clarity? Stop chasing tactics and start focusing

6 Habits Every CEO Needs to Scale Without Burnout

June 11, 2025

6 Habits Every CEO Needs to Scale Without Burnout Scaling a business isn’t about grinding harder—it’s about leading smarter. In this episode of Scale Smart Grow Fast, operations strategist and host of the CEO Amplify podcast, Donna Dube, breaks down six powerful habits that help business owners step into true CEO mode, reclaim their time, and grow sustainably. Listen to the full conversation on your favorite platform:[Spotify] | [Apple Podcasts] 1. Protect Your CEO Power Hour Set aside one non-negotiable hour each week to review metrics, define top priorities, and align your calendar accordingly. This ritual turns reactive chaos into proactive leadership. 2. Know the Difference: Maintenance vs. Growth Maintenance tasks (bookkeeping, social posts, admin work) keep the wheels turning. Growth tasks (sales, partnerships, visibility) drive revenue. Your calendar should reflect that difference—with you focused on growth. 3. Measure Your Time ROI with the CEO Score Determine your ideal revenue goal, divide it by the weeks you’ll work, and assign values to your tasks. The goal? Spend more time in $1K and $10K-level activities—not $10 jobs. 4. Start Delegating Before You Feel Ready Even if you’re bootstrapping, you can start small. Audit your tasks to eliminate what’s unnecessary, automate what you can, and delegate what requires a human touch. Five hours a week can make a massive difference. 5. Trust Through Systems, Not Guesswork Document key processes, provide clear expectations, and let your team run with it—even if it’s 80% “your way.” Progress beats perfection every time. 6. Build Scalable Systems Your business needs 3 core systems: Marketing, Sales, and Client Delivery. Create rinse-and-repeat workflows with templates, assets, and checklists to reduce friction and grow with ease. “If you insist on doing everything yourself, you’re also agreeing to stay where you are.” – Donna Dube 📥 Download Donna’s CEO Power

From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out

June 4, 2025

From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out What if the key to scaling your business wasn’t working harder—but choosing what only you should be doing? That’s exactly what Betsy Pepine, founder of Pepine Realty, shared on the Scale Smart, Grow Fast podcast. She didn’t just build a successful real estate brokerage—she launched multiple complementary businesses including title, mortgage, property management, a real estate school, and a nonprofit. Her secret? Letting go of the how, and finding the right who. Listen to the full conversation on your favorite platform: [Spotify] | [Apple Podcasts] 🎯 Key Takeaways: 1. Start Where You Know, Then Build Out Betsy expanded into services that aligned with her core business—title, mortgage, property management—not random ventures. Each business solved a specific need for her existing clients and agents. 2. Embrace the ‘Who Not How’ Mindset Instead of doing everything herself (as many entrepreneurs do), Betsy shifted her focus: “There are people who love to do what I don’t like to do. That changed everything.” She stopped trying to master every role and started hiring people who already thrived in those areas. 3. Hire Before You’re Desperate Waiting until you’re overwhelmed to bring in help is a recipe for burnout. Betsy recommends proactively forecasting hiring needs each quarter—especially for roles like executive assistants or operators. 4. Culture Is Strategy From personalized recognition to peer-to-peer shoutouts using tools like Motivocity, Betsy has built a workplace culture that retains top talent. Core values like growth mindset and family are deeply woven into daily operations. 5. Let Go to Grow Stepping out of daily operations wasn’t easy—Betsy admits to emotional challenges and team turnover. But putting an operator in place gave her the space to focus on vision, strategy, and doing what she loves. Her advice?

Want to Scale Smarter? Start With Your Metabolism

May 28, 2025

Want to Scale Smarter? Start With Your Metabolism If you’re constantly chasing more productivity, clearer thinking, and stronger leadership—your calendar isn’t the first place to look. It’s your metabolism. On the Scale Smart, Grow Fast podcast, fitness and performance coach Nate Palmer dropped a game-changing truth: your energy is your greatest scaling tool. And it’s built in the first hour of your day. Listen to the full conversation on your favorite platform:[Spotify] | [Apple Podcasts] Here’s the problem: Most entrepreneurs push health to the back burner. They think fitness costs too much time. Nate disagrees—and proves the opposite. When your body performs at a high level, so does your business. Period. The Energy-First Framework Nate coaches high-performing founders using his Million Dollar Body Method. It’s simple, repeatable, and designed for people who don’t want to track calories or live in the gym. Here’s the foundation: 1. Rethink BreakfastSkip the sugar spikes and start your day with protein + healthy fats. A low-carb, high-protein breakfast helps stabilize blood sugar and eliminate that mid-afternoon crash. (Think whey protein shake + peanut butter instead of oats or cereal.) 2. Win Your First 10 MinutesNate’s 4-minute routine to boost metabolism, mindset, and momentum: It’s not about optimization. It’s about ownership. 3. Shift Your IdentityTired of starting and stopping? Nate emphasizes identity over motivation. You don’t need to “get motivated.” You need to become the kind of person who does what they say they will. Start small. Build trust with yourself. 4. Drop the All-or-Nothing ThinkingYou don’t need a cold plunge, a sauna, and a 90-minute workout. You need momentum. Walking, sleeping better, eating smarter—these aren’t fluff. They’re the fundamentals. Why It Matters for Founders When you feel good in your body, everything else sharpens. Sales calls. Team meetings. Strategic thinking. And yes, even how