Why Founders Can’t Afford to Ignore Their Personal Brand (and What to Do About It)
In today’s hyper-connected world, your personal brand isn’t just a nice-to-have—it’s one of your company’s most valuable growth assets. In a recent episode of the Scale Smart, Grow Fast podcast, executive brand strategist Alan McLaren shares why CEOs and founders of professional service firms must lead from the front—and how building a clear, authentic personal brand can unlock growth you never knew you were missing.
For service-based entrepreneurs, you are the business. Clients and partners buy into you before they buy into your offer. If you’re not actively shaping your reputation, you’re leaving opportunity on the table. According to Alan, most leaders don’t even realize how many people in their own network don’t fully understand what they do. That lack of clarity stifles referrals, partnerships, and visibility.
Branding Isn’t Ego—It’s Leadership
Alan makes a key distinction: personal branding isn’t about ego. It’s about finding your unique voice and sharing it in service of others. When leaders lean into what they’re truly great at and share stories that reflect their real values and expertise, trust builds naturally—and trust is the currency of growth in the professional services world.
The Power of Storytelling and Simplicity
You don’t need to go viral or become a content machine. You just need to show up consistently with content that’s simple, valuable, and real. Alan recommends a structure: pick a topic, make a clear point, and tell a story. That’s it. He also emphasizes video as the most powerful and authentic format—people feel like they already know you before they ever speak with you.
Getting Started Without Burning Out
Worried about the time commitment? Alan’s advice: batch your content and delegate the logistics. An executive assistant can help with content planning, video uploads, commenting, and keeping you visible across the right platforms (LinkedIn, YouTube, Substack, etc.). Just one video per week—with solid distribution—can move the needle in a big way.
From Visibility to Growth
Real results follow when your personal brand is aligned and active. Alan has seen clients land speaking gigs, close big partnerships, and even launch new businesses—all because they showed up online consistently. And the beauty? You don’t need to “sell.” When people trust you, they reach out ready to buy.
Bottom line: Your personal brand isn’t a side project—it’s a growth strategy. Start small, stay consistent, and use support to keep showing up without adding to your plate.
Ready to stop doing everything yourself and finally scale with support? Schedule a discovery call to meet your Ultimate Executive Assistant.
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How Virtual Assistants Can Help You Scale Smarter and Live Freer
When most entrepreneurs think about growing their business, they imagine working harder, longer hours, and juggling more responsibilities. But what if scaling didn’t have to mean doing more yourself? What if the key to growth was letting go?
That’s exactly what Harley Green, entrepreneur and digital nomad, discovered—and now helps others do through Workergenix.
Why Virtual Assistants Are the Game-Changer You’ve Been Looking For
At its core, a Virtual Assistant (VA) is someone who works remotely to handle tasks you shouldn’t be doing. Think admin, marketing, bookkeeping, scheduling, and customer service—all the things that keep you busy but don’t directly grow your bottom line.
Many business owners think they can’t afford help, especially in the early stages. But the truth is, you can’t afford not to delegate. Harley and his wife Adrienne realized this early on in their real estate investing journey. They were working full-time jobs while managing a growing investment portfolio—and it was taking away from their life.
They hired their first VA and everything changed.
Now, they help other business owners scale smarter by connecting them with top-tier virtual assistants from the Philippines—professionals who are highly educated, fluent in English, and eager to support growth-driven entrepreneurs.
Why the Philippines?
English Proficiency: English is widely spoken, making communication seamless.
Strong Work Ethic: Cultural alignment with U.S. businesses and a dedication to doing excellent work.
Affordability: You can hire a skilled, full-time VA for around $20,000/year—compared to $60,000+ for a U.S.-based assistant.
Overcoming Common Fears
One common concern is security—sharing sensitive data with someone halfway around the world. But Harley, with a background in cybersecurity, emphasizes that VAs in the Philippines don’t have direct access to U.S. banking systems, lowering risk. Plus, with Workergenix, clients are protected through liability and cyber insurance, offering peace of mind.
Who Should Hire a VA?
Entrepreneurs spending too much time on admin or repetitive tasks.
Solopreneurs struggling to grow because they’re doing everything themselves.
Growing teams needing cost-effective executive support.
Whether you’re a solo operator or leading a growing business, if you have tasks that can be done via phone or computer, you can benefit from delegating.
Start With the Right Mindset
Many try to cut costs by hiring part-time or ultra-low-cost VAs—but that often leads to high turnover and wasted time. Harley’s advice? Think value, not just cost. A skilled, full-time VA can take 80% of your day-to-day tasks off your plate, freeing you up to focus on high-impact growth activities.
The Process: How to Start with a VA
Assess Your Tasks: Write down what you do daily. What can someone else handle?
Create a Role Description: Define what you need help with.
Decide on Hours: Aim for full-time for best results.
Hire Smart: DIY, use a placement agency, or work with a full-service provider like Workergenix to take care of it all.
Culture and Communication Matter
Hiring a VA isn’t just a transaction—it’s a relationship. Regular video check-ins, clear expectations, and genuine connection make the difference between success and frustration. With the right support, your VA becomes a true extension of your team.
It’s a Win-Win
VAs get life-changing opportunities—helping their families, buying homes, and living better lives—while you get your time back to focus on what matters most.
Ready to find out how a Virtual Assistant can change your business (and your life)? Let’s talk. Schedule a discovery call and take the first step toward scaling smarter.
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Scaling Without the Burnout: Secrets to Simplify and Delegate for Sustainable Growth
Scaling your business is supposed to bring freedom—not overwhelm. Yet, for many entrepreneurs, the more successful they become, the more they’re bogged down with operations, burnout, and constant stress. If that’s you, it might be time to rethink your approach.
In this episode of the Scale Smart, Grow Fast Podcast, host Harley Green speaks with business strategist Pamela Dale, who shares her expertise on scaling businesses without sacrificing time, energy, and profit. Pamela, creator of the Client Code, dives into the myths surrounding business growth and explains how strategic delegation and simplifying offers can lead to more revenue with less work.
Listen to the full episode on your favorite platform to dive deeper into these strategies and start scaling your business smarter. 👉 Spotify | Apple Podcasts
Key Takeaways:
1. Stop Overcomplicating Your Offers
A common mistake that many business owners make is overcomplicating their offers. Instead of trying to create multiple packages or chasing every new trend, Pamela advises focusing on one offer, one channel, to one person. Mastering one offer allows you to refine and perfect it, leading to higher conversions. “Simplify and focus,” Pamela says. When you target the right client with a specific, well-defined offer, you’ll see higher value clients flock to you, ready to invest.
2. Delegate to Scale
Most entrepreneurs are stuck in the day-to-day grind because they haven’t figured out how to delegate effectively. Pamela highlights how delegation is key to breaking free from the bottleneck of business operations. Entrepreneurs should stop trying to do everything themselves. Instead, they should invest in building the right team and leveraging their expertise. When you delegate, you free yourself up to focus on higher-level tasks, like strategy and growth, instead of bogging yourself down with admin.
3. The Fear That Holds Us Back
It’s natural to feel overwhelmed when scaling. However, Pamela calls out that the feeling of overwhelm is often rooted in fear. Fear of failure, fear of making mistakes, and fear of letting go. Yet, as Pamela points out, growth happens when you step into discomfort and push through the fear. Business owners must learn to face those fears, stop procrastinating, and take action, even when the next step seems daunting.
4. Understand Your Client
Pamela’s method for attracting high-value clients boils down to knowing who they are and what they truly need. The first step in growing your business is talking to your customers. Understand what they want, what problems they’re solving, and what solutions they value most. This clarity allows you to craft offers that resonate deeply with your target audience and lead to sustainable growth.
5. Leverage Technology and Automation
Another crucial aspect of scaling is leveraging technology. Pamela emphasizes the importance of systems and automation in business operations. Whether it’s automating your lead generation or using tools to streamline your workflows, embracing technology can multiply your output without requiring more time and effort. By investing in the right software and automating processes, you can work smarter—not harder.
The Bottom Line: Focus on Systems, People, and Simplicity
Scaling doesn’t have to be overwhelming. By simplifying your offers, delegating effectively, addressing your fears, and embracing technology, you can build a business that grows with ease. Whether you’re a solopreneur or a growing business, Pamela’s insights are crucial for avoiding burnout and accelerating growth without losing your freedom.
Want to learn more about scaling smartly without the burnout? Tune into the full episode of the Scale Smart, Grow Fast Podcast with Harley Green and Pamela Dale to hear more actionable insights for scaling your business the right way.
Ready to scale without the overwhelm? Book a discovery call today and let us help you delegate, streamline, and grow faster!
Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe.
How High-Performing Entrepreneurs Scale Without Burning Out
What if scaling didn’t mean sacrificing your health, sanity, or time?
That’s the question Nathan Baws—entrepreneur, Shark Tank Australia alum, and Guinness World Record holder—answers in his conversation with Harley Green on the Scale Smart, Grow Fast podcast. After building and scaling 15+ businesses (many to 7 figures), Nathan shares how business owners can grow sustainably by mastering two core disciplines: smart delegation and dopamine-driven leadership.
Here’s what stood out for growth-minded entrepreneurs and business leaders looking to scale without burnout:
1. Growth Follows Energy—Not Just Strategy
Most entrepreneurs burn out because they obsess over revenue and neglect their energy. Nathan breaks his day into two categories:
Business Growth Activities (3+ hours/day): Lead generation, PR, team building.
Dopamine-Boosting Habits: Ice baths, fasting, gym, sun exposure—designed to optimize energy, focus, and execution.
High performance is a function of health. If your body and mind are depleted, your business will be too.
2. The First Hire? Someone Who Frees Up Your Energy
One of Nathan’s biggest turning points came from hiring team members he could trust to take ownership. But he emphasized that delegation only works if you:
Hire people with proven performance and the right attitude.
Let go of perfection and micromanagement.
Focus on building systems and structure so your team can succeed without constant oversight.
Workergenix’s Ultimate Executive Assistants were built for this exact challenge: giving founders back time without compromising quality.
3. AI & Automation Are Not Job Killers—They’re Force Multipliers
Nathan is clear: he didn’t replace his team with AI—he empowered them. With automation handling repetitive tasks (like LinkedIn outreach or email follow-ups), his team can focus on high-value work. Result? More output, less cost, and no burnout.
One of Nathan’s biggest mistakes early on? Spending too much time perfecting his product and not enough on marketing. Revenue solves most business problems—so focus on sales, lead generation, and consistent outreach.
5. Leadership is Contagious
High-performing leaders create high-performing teams. When Nathan optimized his own lifestyle and mindset, his team followed. As he puts it: “Leadership by example wins every time.”
If you’re a business owner stuck working in the weeds, overwhelmed with day-to-day operations, and ready to scale without sacrificing your life—this episode is a masterclass in what it takes.
Ready to scale without burning out? Schedule a discovery call today and let’s build the systems and support your business needs to grow smarter.
Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe.
The Hidden Cost of Admin Work: How Executives Are Losing $100K+ Per Year
Executives are increasingly overwhelmed by administrative tasks, a situation exacerbated by cost-cutting measures that eliminate in-office executive assistants. This shift not only burdens top performers but also leads to significant financial losses.
The Leadership Efficiency Crisis
In an effort to reduce expenses, many companies have cut back on support staff, including executive assistants. While this may appear cost-effective, it often results in executives dedicating substantial portions of their time to administrative duties. A McKinsey Global Survey revealed that only 20% of organizations excel at decision-making, with a majority of executives spending their time ineffectively.
Administrative tasks consume a significant portion of an executive’s schedule, detracting from strategic activities that drive business growth. Key areas where time is lost include:
Email Management: Constantly monitoring and responding to emails can occupy several hours daily.
Meeting Coordination: Scheduling, rescheduling, and preparing for meetings is a time-intensive process.
Data Entry and Reporting: Manual input of data and generation of reports divert attention from high-level decision-making.
The financial implications are substantial. For instance, if an executive’s time is valued at $250 per hour, losing 30 hours weekly to administrative tasks equates to $390,000 annually in lost productivity.
Why Cost-Cutting Measures Backfire
Eliminating executive assistants to save costs can inadvertently create a bottleneck in leadership efficiency. Executives bogged down by routine tasks have less time for strategic planning and decision-making. This misallocation of time can lead to delayed business growth, slower decision-making processes, and increased risk of executive burnout.
The First Step to Reclaiming Time
Traditional solutions like hiring in-house assistants or relying on automation often fall short due to high costs and lack of personalized support. A more effective approach involves leveraging AI-enhanced executive support to delegate routine tasks, allowing executives to focus on strategic initiatives.
Call to Action
To address these challenges, consider downloading “The Executive Efficiency Blueprint.” This comprehensive guide offers strategies to help executives reclaim valuable time and enhance productivity.
By recognizing the hidden costs of administrative tasks and implementing smarter delegation strategies, executives can refocus on activities that drive growth and innovation.
Is Your Business Growth Being Stalled by These Common Mistakes?
As a business owner, you wear many hats—visionary, strategist, manager, and often, the person handling the nitty-gritty details. While this dedication is admirable, it can also lead to burnout and missed opportunities for growth. One common reason businesses plateau is the failure to recognize the value of delegating effectively. Many entrepreneurs struggle with tasks that could easily be outsourced or supported, and the cost of these mistakes adds up quickly.
Let’s dive into some of the most common pitfalls business owners face when trying to do it all—and how they can negatively impact your growth, productivity, and bottom line.
1. Losing Focus on High-Value Activities
You started your business because of a vision—whether it was to solve a problem, create impact, or pursue a passion. But how much of your time is spent on tasks like managing your inbox, scheduling, or data entry?
These low-value tasks may seem manageable, but they distract you from high-level activities like strategizing, networking, and driving revenue. If you’re spending hours on routine administrative work, you’re not just losing time—you’re losing money and growth potential.
The Cost: Every hour spent on non-core activities is an hour not spent scaling your business. Over time, this could mean missed partnerships, slower scaling, or falling behind competitors.
2. Delayed Decision-Making Due to Overwhelm
When your to-do list is miles long, decision fatigue becomes a real problem. Small, yet necessary, tasks pile up, leaving you feeling stuck and unable to focus on what matters most. This not only slows down your response time but can also harm client relationships and operational efficiency.
The Cost: Delays in decision-making can lead to lost clients, missed deadlines, and unnecessary stress. It also prevents you from seizing time-sensitive opportunities.
3. Inconsistent Customer Experience
Customer satisfaction can make or break a business. Yet, juggling customer inquiries, complaints, and service requests can be overwhelming without dedicated support. The result? Slower response times, overlooked messages, and an inconsistent experience for your clients.
The Cost: A single negative experience can tarnish your reputation, lead to customer churn, and impact your ability to attract referrals.
4. Stunted Marketing and Brand Growth
Content creation, social media management, and email campaigns are essential for visibility, but they’re time-consuming. Without someone to help manage and execute your marketing strategies, it’s easy for these tasks to fall by the wayside—or worse, be rushed and ineffective.
The Cost: Missed marketing opportunities can lead to slower brand growth, fewer leads, and stagnant revenue streams.
5. Burnout and Lack of Work-Life Balance
Running a business is a marathon, not a sprint. But when you try to do everything yourself, you risk running out of energy and passion for your work. Burnout doesn’t just affect your health—it impacts your creativity, decision-making, and relationships.
The Cost: Exhaustion can lead to poor decisions, diminished productivity, and, ultimately, the failure to grow your business sustainably.
How to Avoid These Costly Mistakes
While the solution varies for every entrepreneur, the key lies in strategic delegation. When you invest in support, whether it’s through a virtual assistant, a specialized contractor, or a team member, you free yourself to focus on what you do best—leading your business.
Benefits of Delegating Effectively:
Reclaim Time: Focus on revenue-generating activities instead of time-consuming tasks.
Increase Efficiency: Streamline operations and eliminate bottlenecks.
Boost Creativity: Free up mental space to innovate and strategize.
The Bottom Line
The cost of trying to do it all far outweighs the investment in proper support. If you’re serious about scaling your business, it’s time to rethink how you spend your time. Delegation isn’t just about freeing up hours; it’s about maximizing your impact and ensuring your business thrives.
So, what’s holding you back? Imagine what you could accomplish with a little help—and start making decisions today that your future self will thank you for.
Ready to take the next step?
Let’s start a conversation about how you can get the support you need to grow your business. Whether it’s finding the right tools, people, or strategies, the journey to sustainable success starts with one decision.
Unlocking Business Success: A Comprehensive Guide to Franchising and Entrepreneurship
Are you looking to break free from the corporate grind and take control of your financial future? Franchising offers a unique path to business ownership, combining the benefits of an established brand with the independence of entrepreneurship. In this post, we dive into key insights shared by Liz Leonard, franchise advisor and author of Your Franchise Fast Pass, who has successfully guided individuals in finding the perfect franchise fit. Whether you’re new to the concept or exploring a career pivot, here’s everything you need to know about leveraging franchising for business success.
The Appeal of Franchising: Why It’s Worth Considering
Franchising offers a proven framework for building a business. Unlike starting from scratch, it provides access to:
Established systems and processes: Franchises come with playbooks, vendor discounts, and marketing platforms that are already tested and optimized.
Ongoing support: Franchisees gain access to training programs, technology tools, and a network of fellow business owners who share best practices.
Lower risk: With a track record of success, many franchises reduce the uncertainty associated with new business ventures.
Franchising isn’t for everyone, but for those who value structure and support, it’s an opportunity to become a business owner with less risk and more guidance.
How to Determine If Franchising Is Right for You
The decision to invest in a franchise should align with your skills, finances, and life goals. According to Liz, evaluating your readiness involves:
Skills assessment: Understanding your strengths and areas for growth is critical in matching you with the right franchise.
Financial capability: Franchises require upfront investments, so it’s essential to assess your financial readiness and explore funding options, such as SBA loans or the Rollover for Business Startups (ROBS) program.
Lifestyle alignment: Consider whether you prefer an owner-operator model (hands-on involvement) or a semi-absentee approach (managing a team while maintaining another job).
Timing is key. If you’re not quite ready to invest, Liz recommends using this time to save, reduce debt, and build a financial cushion.
Exploring Industries Beyond Food Franchises
When people think of franchising, fast food often comes to mind. However, the franchise world spans numerous industries, including:
Home services: Brands offering essential services like kitchen renovations, pest control, and property management.
Professional services: Coaching, consulting, and tax preparation franchises.
Fitness and wellness: Yoga studios, gym franchises, and mental health services.
These options often come with lower overhead costs, making them accessible to first-time franchisees.
Building a Family Legacy Through Franchising
Franchising can be more than just a business investment—it’s an opportunity to create generational wealth and involve your family. Liz shared examples of families using franchises to:
Train and mentor younger generations.
Diversify investments while maintaining a primary income source.
Build businesses that complement existing ventures, such as real estate.
A family-focused approach can strengthen your financial foundation while fostering entrepreneurial skills in the next generation.
Mitigating Risk Through Support Systems
Starting a business is never without challenges, but franchising provides resources to help you overcome obstacles, such as:
Comprehensive training: Ensuring you and your team are equipped to succeed.
Peer networks: Learning from experienced franchisees within the system.
Technology platforms: Streamlining operations with robust tools for marketing, billing, and customer management.
As Liz noted, franchising replaces the isolation of going solo with the security of a support system.
Take the First Step Toward Ownership
Franchising offers a balance between independence and support, making it an attractive option for aspiring entrepreneurs. But success starts with the right information. Whether you’re considering a career change, adding a second income stream, or building a family legacy, the journey begins with understanding your options.
Ready to learn more? Liz Leonard’s Your Franchise Fast Pass is a step-by-step guide designed to help you navigate the process. Visit their website to explore how franchising can fit into your entrepreneurial vision.
Listen to the full podcast episode with Liz Leonard, available now:
Franchising might not be for everyone, but for those seeking a structured path to business ownership, it’s a powerful option. Take control of your future by exploring this dynamic opportunity—your next great adventure awaits.
Harley Green: Welcome to the Workergenix Mastermind podcast! Today, we have a very special guest, Liz Leonard. Liz is an esteemed franchise business expert, entrepreneur, and the bestselling author of Your Franchise Fastpass: Your Guide to Finding Your Ideal Business. Liz brings a wealth of knowledge to help entrepreneurs who are exploring franchising as their next big adventure. Liz, welcome to the show! How are you today?
Liz Leonard: Thanks for having me, Harley. I’m doing great.
Harley Green: We’re thrilled to have you here. Let’s dive in. Could you share a bit about your background and how you got involved with franchising?
Liz Leonard: Absolutely. I started my career in senior healthcare, working in the corporate world for about two decades. Like many people, I eventually transitioned out of that career. My first entrepreneurial venture was a childcare startup— a $1.2 million project—launched in 2007, right when the recession hit. It was a risky time, but the business thrived. We had a waitlist two-and-a-half years long. Four years later, we were approached by a buyer, and we made the tough decision to sell.
After that, my entrepreneurial journey continued. We invested in a self-storage business with 134 units, which we sold a couple of years ago. We also own a franchise business that we’ve had for over a decade. Today, I’m a franchise advisor, helping people explore investments and decide if franchising is the right fit for them. It’s a very personalized process that takes into account their skills, finances, and long-term goals.
Harley Green: I love that. One thing we talked about before recording is how you match people with businesses that align with their passions, skills, and financial goals. What does that process look like when someone comes to you?
Liz Leonard: The first step is a 20-minute introductory call to understand why they’re considering franchising and how it fits into their life. Many people come to me because they want control, freedom, or a way to build wealth. Some are transitioning out of jobs, and others are simply looking for their next investment opportunity.
After that, we do a skills assessment to identify their strengths, weaknesses, and compatibility with different franchise models. If I’m working with a couple or a family, everyone participates in the assessment. From there, we dive deeper with a 60-minute consultation where we discuss their vision, goals, and readiness to own a business. It’s a step-by-step process, and my services are completely free.
Harley Green: That’s amazing. For someone unhappy in their current job and considering starting their own business, what makes franchising a good option?
Liz Leonard: Franchising can provide a proven roadmap, which removes much of the guesswork that comes with starting a business from scratch. You gain access to established systems, vendor discounts, and ongoing support. In franchising, you’re part of a network of like-minded entrepreneurs who’ve already walked the path you’re considering. Unlike starting on your own, you’re never alone—you have guidance and resources at every step. That’s a huge advantage.
Harley Green: That sounds invaluable. But many people automatically think of food franchises like McDonald’s. What are some other industries where franchising is thriving?
Liz Leonard: Great question! Food is what most people think of, but there’s so much more. Home services are a growing sector—things like kitchen remodeling, pest control, and landscaping. These brands are often mobile, so you don’t need a brick-and-mortar location, which reduces overhead. There are also opportunities in coaching, mental health, and even property management. Franchising extends far beyond food.
Harley Green: What kind of time and financial commitment does someone need to get started with a franchise?
Liz Leonard: The initial process to evaluate franchising options takes about six to eight weeks. During that time, we assess goals, financial readiness, and skills, and then narrow down franchise options. Once you decide, there’s training, which can take four to six months depending on the brand. Financially, the investment varies. Some franchises require a net worth of $350,000, while others may be higher, especially if they’re brick-and-mortar. We also explore funding options like SBA loans or retirement rollovers, so everyone’s situation is unique.
Harley Green: You mentioned family involvement earlier. Can franchising help build a legacy for future generations?
Liz Leonard: Absolutely. Franchising can be a powerful tool for creating generational wealth. I’ve worked with families where parents invest in franchises and involve their children in the operations. This gives the next generation entrepreneurial experience while building a stable income stream. It’s a great way to create long-term value for your family.
Harley Green: That’s incredible. What advice do you have for someone considering franchising but unsure if it’s the right fit?
Liz Leonard: My advice is to explore your options and gather as much information as possible. Franchising isn’t for everyone, but it’s worth investigating if you want a business model with support and structure. Start by asking yourself: What are my goals? Am I financially ready? What role do I want to play in the business? If you’re curious, let’s talk. My services are free, and I’d be happy to guide you through the process.
Harley Green: Liz, thank you so much for sharing your expertise and insights. For those interested in learning more, we’ll include a link in the show notes to get a free copy of Your Franchise Fast Pass. Liz, it’s been a pleasure having you on the show.
Liz Leonard: Thank you, Harley. It’s been great talking with you.
In the latest episode of the Workergenix Mastermind Podcast, we sit down with Jeff Holst, a multifaceted entrepreneur and real estate investor. Jeff’s journey from attorney to real estate mogul, despite facing life-altering challenges like leukemia and bankruptcy, offers invaluable lessons in resilience and mindset. Here’s a sneak peek into Jeff’s wisdom:
Navigating Life’s Curves
Jeff shares how a major health crisis and financial setbacks led him to shift from law to real estate, highlighting the importance of timing and adaptability.
Mindset Matters
His mantra of “no bad days,” developed as a teenager, has kept him positive through adversity. He even tattoos this reminder in multiple languages as his personal “mental hashtag.”
The Power of Personal Mantras
Jeff emphasizes the value of affirmations and how personal “mental hashtags” can keep us centered and resilient, even during tough moments.
Formula for an Extraordinary Life
Jeff’s formula—“inspired thought plus right action”—is his recipe for turning ideas into impactful results, urging us to embrace new opportunities consistently.
Jeff’s story is a testament to turning challenges into stepping stones. Dive into the full episode to discover more of Jeff’s transformative mindset techniques and how they can apply to your journey.
Today, we will explore how an ultimate executive assistant can transform your business, based on insights from our recent mastermind video with Diana Reyes, an accomplished virtual assistant from Workergenix.
Expanding Knowledge and Skills
Diana took the initiative to expand her knowledge beyond her healthcare background. She earned extra certifications and learned new skills to add value to her clients. This drive to continually learn and improve has been a key factor in her success as a virtual assistant.
Social Media Management
Diana has helped clients significantly improve their social media presence. By developing unique, engaging, and strategically timed posts, and integrating newsletters, she has increased her clients’ internal sales, followers, and leads. Tools like Metrical and procedures she developed have been crucial in achieving these results.
Technology Tools
Diana utilizes tools such as monday.com for task delegation and tracking, which has improved workflow efficiency. She also uses ChatGPT for generating content ideas and graphics, making her work both efficient and creative.
Financial Management
Diana has mastered tools like ResNexus for managing payments, which was initially challenging. By organizing payments according to specific sites and creating a clear system, she improved financial tracking and identified discrepancies, allowing her client to detect potential issues and streamline their payment process. Additionally, she maintained a spreadsheet for cross-checking data, adding another layer of accuracy.
Customer Service and Phone Calls
Diana’s communication skills from her previous jobs have been invaluable in handling both outbound and inbound sales calls for real estate clients. She prepares thoroughly for each call, uses scripts effectively, and ensures transparency with her clients to meet their needs efficiently.
Project Management and Leadership
Diana leads a project called lead generation, involving reaching out to clients, working with real estate investors, and focusing on digital marketing. She created procedures for each project, ensured constant feedback and monitoring, and developed a tracking tool to measure progress. KPI sheets are used to track weekly, monthly, and quarterly progress, ensuring continuous improvement.
Managing People
Diana excels in managing people by building rapport, maintaining constant communication, and being transparent. Tools like monday.com help with task delegation and tracking, ensuring everyone knows what to do and when. Her ability to manage and motivate her team has been crucial to her success.
Conclusion
Diana Reyes exemplifies how an ultimate executive assistant can transform your business. From expanding knowledge and skills to mastering technology tools, financial management, customer service, project management, and leadership, Diana’s contributions have been invaluable. If you’re interested in finding out more about how an ultimate executive assistant like Diana can help your business. These skills and dedication can elevate your business to the next level.
Business Refinement: Adrienne Green’s Quarterly Objective Setting!💰🚀
Adrienne Green, a seasoned professional in business strategy, reveals her specialized quarterly goal system—a roadmap that has helped businesses propel their growth and refinement. This system offers a structured approach to goal setting, enabling entrepreneurs and business owners to set, track, and achieve impactful objectives every quarter.
Through this video, viewers will gain a comprehensive understanding of how Adrienne’s quarterly goal system functions. She demonstrates practical steps to define clear and achievable goals, implement strategies, and measure progress, fostering continuous improvement and refinement for business success.
