From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out

by faye.eScale Smart, Grow Fast PodcastPosted on Comments are Disabled

From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out

What if the key to scaling your business wasn’t working harder—but choosing what only you should be doing?

That’s exactly what Betsy Pepine, founder of Pepine Realty, shared on the Scale Smart, Grow Fast podcast. She didn’t just build a successful real estate brokerage—she launched multiple complementary businesses including title, mortgage, property management, a real estate school, and a nonprofit.

Her secret? Letting go of the how, and finding the right who.

Listen to the full conversation on your favorite platform: [Spotify] | [Apple Podcasts]

🎯 Key Takeaways:

1. Start Where You Know, Then Build Out

Betsy expanded into services that aligned with her core business—title, mortgage, property management—not random ventures. Each business solved a specific need for her existing clients and agents.

2. Embrace the ‘Who Not How’ Mindset

Instead of doing everything herself (as many entrepreneurs do), Betsy shifted her focus:

“There are people who love to do what I don’t like to do. That changed everything.”

She stopped trying to master every role and started hiring people who already thrived in those areas.

3. Hire Before You’re Desperate

Waiting until you’re overwhelmed to bring in help is a recipe for burnout. Betsy recommends proactively forecasting hiring needs each quarter—especially for roles like executive assistants or operators.

4. Culture Is Strategy

From personalized recognition to peer-to-peer shoutouts using tools like Motivocity, Betsy has built a workplace culture that retains top talent. Core values like growth mindset and family are deeply woven into daily operations.

5. Let Go to Grow

Stepping out of daily operations wasn’t easy—Betsy admits to emotional challenges and team turnover. But putting an operator in place gave her the space to focus on vision, strategy, and doing what she loves. Her advice?

“Do a time audit. Hand off what doesn’t bring you joy or align with your strengths.”

📚 Recommended Resources:

  • Who Not How – Dan Sullivan & Ben Hardy
  • 10x Is Easier Than 2x – Dan Sullivan & Ben Hardy
  • Traction – Gino Wickman
  • Scaling Up – Verne Harnish
  • Groups like EO and Vistage

🔹 Want to scale smarter?
You don’t have to build your business alone. Our AI-leveraged executive assistants at Workergenix help you delegate the busywork, streamline operations, and stay focused on what truly drives growth—your vision.

Schedule a free discovery call and take the first step toward building a high-performing team and a business that runs without burning you out.

Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe.

How High-Performing Entrepreneurs Scale Without Burning Out

by Harley GreenScale Smart, Grow Fast PodcastPosted on Comments are Disabled

How High-Performing Entrepreneurs Scale Without Burning Out

What if scaling didn’t mean sacrificing your health, sanity, or time?

That’s the question Nathan Baws—entrepreneur, Shark Tank Australia alum, and Guinness World Record holder—answers in his conversation with Harley Green on the Scale Smart, Grow Fast podcast. After building and scaling 15+ businesses (many to 7 figures), Nathan shares how business owners can grow sustainably by mastering two core disciplines: smart delegation and dopamine-driven leadership.

Listen to the full episode on your favorite platform:
👉 Spotify | Apple Podcasts

Here’s what stood out for growth-minded entrepreneurs and business leaders looking to scale without burnout:

1. Growth Follows Energy—Not Just Strategy

Most entrepreneurs burn out because they obsess over revenue and neglect their energy. Nathan breaks his day into two categories:

  • Business Growth Activities (3+ hours/day): Lead generation, PR, team building.
  • Dopamine-Boosting Habits: Ice baths, fasting, gym, sun exposure—designed to optimize energy, focus, and execution.

High performance is a function of health. If your body and mind are depleted, your business will be too.

2. The First Hire? Someone Who Frees Up Your Energy

One of Nathan’s biggest turning points came from hiring team members he could trust to take ownership. But he emphasized that delegation only works if you:

  • Hire people with proven performance and the right attitude.
  • Let go of perfection and micromanagement.
  • Focus on building systems and structure so your team can succeed without constant oversight.

Workergenix’s Ultimate Executive Assistants were built for this exact challenge: giving founders back time without compromising quality.

3. AI & Automation Are Not Job Killers—They’re Force Multipliers

Nathan is clear: he didn’t replace his team with AI—he empowered them. With automation handling repetitive tasks (like LinkedIn outreach or email follow-ups), his team can focus on high-value work. Result? More output, less cost, and no burnout.

4. Stop Hiding Behind Product Development—Start Selling

One of Nathan’s biggest mistakes early on? Spending too much time perfecting his product and not enough on marketing. Revenue solves most business problems—so focus on sales, lead generation, and consistent outreach.

5. Leadership is Contagious

High-performing leaders create high-performing teams. When Nathan optimized his own lifestyle and mindset, his team followed. As he puts it: “Leadership by example wins every time.”

If you’re a business owner stuck working in the weeds, overwhelmed with day-to-day operations, and ready to scale without sacrificing your life—this episode is a masterclass in what it takes.

Ready to scale without burning out? Schedule a discovery call today and let’s build the systems and support your business needs to grow smarter.

Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe.