Scaling a business isn’t about grinding harder—it’s about leading smarter. In this episode of Scale Smart Grow Fast, operations strategist and host of the CEO Amplify podcast, Donna Dube, breaks down six powerful habits that help business owners step into true CEO mode, reclaim their time, and grow sustainably.
Set aside one non-negotiable hour each week to review metrics, define top priorities, and align your calendar accordingly. This ritual turns reactive chaos into proactive leadership.
2. Know the Difference: Maintenance vs. Growth
Maintenance tasks (bookkeeping, social posts, admin work) keep the wheels turning. Growth tasks (sales, partnerships, visibility) drive revenue. Your calendar should reflect that difference—with you focused on growth.
3. Measure Your Time ROI with the CEO Score
Determine your ideal revenue goal, divide it by the weeks you’ll work, and assign values to your tasks. The goal? Spend more time in $1K and $10K-level activities—not $10 jobs.
4. Start Delegating Before You Feel Ready
Even if you’re bootstrapping, you can start small. Audit your tasks to eliminate what’s unnecessary, automate what you can, and delegate what requires a human touch. Five hours a week can make a massive difference.
5. Trust Through Systems, Not Guesswork
Document key processes, provide clear expectations, and let your team run with it—even if it’s 80% “your way.” Progress beats perfection every time.
6. Build Scalable Systems
Your business needs 3 core systems: Marketing, Sales, and Client Delivery. Create rinse-and-repeat workflows with templates, assets, and checklists to reduce friction and grow with ease.
“If you insist on doing everything yourself, you’re also agreeing to stay where you are.” – Donna Dube
🔹 Want to Multiply Your Energy—and Scale Without Burnout? You don’t have to do it all. Workergenix executive assistants help streamline your tasks, protect your CEO time, and keep your growth systems running—so you can focus on what truly moves the needle.
Mastering Your Calendar: The Key to Productivity, Business Growth, and Work-Life Balance
In the fast-paced world of entrepreneurship and sales, time management isn’t just a skill—it’s the foundation for success. If your calendar isn’t aligned with your goals, chances are your productivity and profitability are suffering. In this episode of the Workergenix Mastermind Podcast, Harley Green sits down with Scott Groves, a top mortgage loan officer, coach, and entrepreneur, to uncover the secrets behind effective calendar management, lead generation, and building a sustainable business.
Your Calendar Reflects Your Priorities
Scott Groves emphasizes a powerful truth: your calendar is a reflection of your values. If something isn’t scheduled, it’s unlikely to happen. Whether it’s lead generation, business meetings, or personal commitments, what’s on your calendar dictates your outcomes. He shares a technique inspired by Gary Keller—if you’re not seeing gym time, date nights, or prospecting sessions on your schedule, you’re just wishing for success, not planning for it.
Color Coding for Clarity
One of Scott’s game-changing strategies is color-coding your calendar. By assigning different colors to revenue-generating tasks, family time, workouts, and client meetings, you can easily see if your time is being spent where it matters most. If your calendar lacks key colors (e.g., green for sales activities), it’s a red flag that adjustments are needed.
The Power of Time Blocking
Many entrepreneurs get caught up in reactive work—responding to emails, handling last-minute requests, and firefighting daily crises. Scott stresses the importance of time blocking, where dedicated slots in your calendar are reserved for focused work. Whether it’s a 60-minute lead generation session or a weekly business planning session, disciplined time blocking prevents distractions and ensures that high-impact activities are prioritized.
Handling Interruptions: The Art of ‘Interrupting Interruptions’
No matter how well-planned your calendar is, interruptions happen. Scott shares a simple yet effective strategy: when an unexpected call or task arises, quickly assess its urgency. He recommends using pre-written text responses or scheduling tools like Calendly to redirect non-urgent matters to a more convenient time, keeping your focus intact.
The Importance of a ‘Busy Time’ Block
Scott schedules dedicated time blocks for dealing with inevitable last-minute tasks. By setting aside two-hour blocks on certain days, he prevents urgent issues from derailing his entire schedule. This ensures that unexpected fires don’t force him to neglect revenue-generating activities.
Leveraging Technology for Efficiency
Technology is a double-edged sword—it can boost productivity or become a major distraction. Scott shares his approach to automation and efficiency tools:
Calendly for scheduling client calls
Pre-set text responses to minimize distractions
Google Calendar & Panda Planner for structured planning
The Power of Physical Planning: The Panda Planner Sales Pro
Digital tools are valuable, but Scott firmly believes in the effectiveness of a physical planner. He partnered with Panda Planner to create the Sales Pro Planner, which blends daily goal setting, gratitude exercises, and structured sales tracking. He emphasizes that writing things down creates a psychological commitment that boosts follow-through and execution.
Goal Setting and Weekly Reflection
Scott’s success is rooted in intentional goal setting. He advocates for reviewing your week every Sunday or Monday, assessing what went well and what needs improvement. He also highlights the Goal Setting Worksheet, a tool that breaks down large objectives into daily, weekly, and monthly actions, making progress more tangible and attainable.
Work-Life Balance: Designing Your Business Around Your Life
One of Scott’s biggest takeaways is designing your business around your ideal lifestyle—not the other way around. He stresses that entrepreneurs should first schedule personal priorities like vacations, gym sessions, and family time, then build their work commitments around them. Otherwise, work will expand to fill every available gap.
The Connection Tracker: Building Stronger Relationships
Relationships drive business success, and Scott’s Connection Tracker helps professionals stay on top of their key contacts. By tracking past clients, new referrals, and outreach efforts, sales professionals can ensure they’re consistently nurturing their network without letting leads slip through the cracks.
Final Thoughts
Scott Groves has built a thriving career by mastering calendar management, goal setting, and lead generation—and his strategies can transform the way you approach your business. Whether you’re a loan officer, realtor, or entrepreneur, prioritizing your calendar, setting intentional goals, and leveraging the right tools can dramatically improve your productivity and overall success.
Harley Green: Hey everybody, welcome back to the Workergenix Mastermind Podcast! Today, we’ve got a special guest and fellow Front Row Dad, Scott Groves. Scott is a husband, father, coach, loan officer, author, podcaster, 10th Planet Jiu-Jitsu purple belt, and cigar aficionado.
Scott is known for his client-first approach in the mortgage industry, helping homebuyers and real estate professionals secure lending solutions that align with long-term financial goals. Beyond lending, he’s also an expert in marketing, leadership, and lead generation, coaching hundreds of loan officers to success.
Scott, thank you so much for being on the podcast today!
Scott Groves: Hey, thanks for having me on. I appreciate it.
Harley Green: Before we started recording, we were talking about something really interesting—the idea that if you want to know what someone truly values, you just need to look at their calendar. Can you share more about that?
Scott Groves: Absolutely. And first off, I need you as my hype man—I love how you introduced me!
I’ve been around long enough to remember when physical day planners were the norm, and I learned something powerful from Gary Keller, founder of Keller Williams. He used to coach real estate agents by saying, “If you want to make a million dollars in real estate, show me on your calendar where you’re doing lead generation every day. If you say your family is important, show me where date nights or family time are scheduled.”
That stuck with me. Your calendar is a reflection of your values. If something isn’t scheduled, chances are it’s just wishful thinking. It’s like the saying, “A goal without a deadline is just a dream.” If you’re not intentionally making time for what’s important—whether that’s work, family, health, or personal growth—you’re just hoping it happens.
For me, proper calendar management is the key to success. I looked at my schedule before this call—I have 43 scheduled appointments this week, and I’m not overwhelmed because everything is planned out intentionally.
Harley Green: That makes a lot of sense. What are some practical tips for business owners who want to improve their calendar management?
Scott Groves: First, own your calendar—literally. I know people who have built their entire schedule within a company system, then switch companies and lose everything. Even if you use a corporate calendar, keep a backup in your own system.
Second, color-code your calendar. I know it sounds basic, but it makes a huge difference. I can glance at my week and immediately see if I have enough:
Green for money-making activities
Orange for coaching
Pink for family time
Blue for workouts
This makes it easy to spot imbalances—if my calendar is missing personal time or too light on lead generation, I adjust accordingly.
Harley Green: I love that. What about handling interruptions? We all have days where a random fire comes up and blows up our schedule. How do you manage those moments?
Scott Groves: Great question. One of my mentors, John Berghoff, taught me that if you’re a busy professional, you have to get world-class at interrupting interruptions.
For example, if I’m in a focused work block and my wife calls, I answer quickly and say, “Hey honey, I’m in the middle of something—can this wait, or should we talk tonight?” That way, I don’t ignore the call, but I also don’t let a quick chat turn into 20 minutes of lost productivity.
For business calls, I use a simple pre-written text response: “Hey, I’m in a meeting right now. Can we schedule a time to talk later? Here’s my calendar link.” Most of the time, people respect that and book a time instead of expecting immediate attention.
The key is to train people that they have full access to you—but not immediate access.
Harley Green: That’s a great mindset shift. You mentioned Calendly—are there any other tools you swear by for productivity?
Scott Groves: Yes! Besides Google Calendar and Calendly, I use quick text replacements on my iPhone.
For example, I type “CCC” and it automatically expands into a full, polite message saying: “Hey, I’m in the middle of something. Your call is important to me. Can we schedule a time later?”
This saves me from typing out responses over and over.
Also, the Panda Sales Planner is a game-changer. It’s a physical planner that helps me manage my sales calls, goals, and daily priorities without distractions from my phone.
Harley Green: That’s awesome. You mentioned something earlier about building “busy space” into your calendar. Can you explain how that works?
Scott Groves: Sure. A lot of people’s calendars are filled with back-to-back meetings, leaving them no time to handle unexpected tasks. I intentionally block out two hours, three times a week for dealing with emergencies, last-minute emails, or urgent tasks.
If something urgent comes up at 10 AM, instead of dropping everything, I just say: “I’ll handle this during my 2-4 PM busy time.”
By pre-scheduling time for unplanned tasks, I stay in control instead of constantly reacting to other people’s problems.
Harley Green: That’s a great way to manage the chaos. Now, you’ve created a sales planner specifically for business owners. Can you share more about that?
Scott Groves: Yeah! I partnered with Panda Planner to create a Sales Pro Version. It’s designed for entrepreneurs, salespeople, and business owners who need to stay organized and focused.
The planner includes:
Daily gratitude journaling (which helps with mindset)
A structured to-do list for sales calls and follow-ups
Sections for tracking goals and priorities
A physical planner helps you stay focused—unlike a phone or laptop, which are designed to distract you.
Harley Green: That makes so much sense. Scott, this has been incredibly valuable. Any final advice for entrepreneurs who want to get control of their time?
Scott Groves: Yes—plan your work around your life, not the other way around.
Start by scheduling the big things first:
Annual vacations
Date nights with your spouse
Workouts
Major business goals
Then, let work fill in the gaps. If you don’t, work will expand to take over everything, and you’ll end up missing out on the things that truly matter.
Harley Green: I love it. Scott, thanks so much for being here! For everyone listening, we’ll include links in the show notes where you can grab Scott’s free Connection Tracker and Goal-Setting Worksheet. If you want to take control of your time, grab a Panda Sales Planner today!
Scott, where can people connect with you?
Scott Groves: You can find me at scottgroves.com, and I’m always happy to connect on social media.
Unlocking Business Success: A Comprehensive Guide to Franchising and Entrepreneurship
Are you looking to break free from the corporate grind and take control of your financial future? Franchising offers a unique path to business ownership, combining the benefits of an established brand with the independence of entrepreneurship. In this post, we dive into key insights shared by Liz Leonard, franchise advisor and author of Your Franchise Fast Pass, who has successfully guided individuals in finding the perfect franchise fit. Whether you’re new to the concept or exploring a career pivot, here’s everything you need to know about leveraging franchising for business success.
The Appeal of Franchising: Why It’s Worth Considering
Franchising offers a proven framework for building a business. Unlike starting from scratch, it provides access to:
Established systems and processes: Franchises come with playbooks, vendor discounts, and marketing platforms that are already tested and optimized.
Ongoing support: Franchisees gain access to training programs, technology tools, and a network of fellow business owners who share best practices.
Lower risk: With a track record of success, many franchises reduce the uncertainty associated with new business ventures.
Franchising isn’t for everyone, but for those who value structure and support, it’s an opportunity to become a business owner with less risk and more guidance.
How to Determine If Franchising Is Right for You
The decision to invest in a franchise should align with your skills, finances, and life goals. According to Liz, evaluating your readiness involves:
Skills assessment: Understanding your strengths and areas for growth is critical in matching you with the right franchise.
Financial capability: Franchises require upfront investments, so it’s essential to assess your financial readiness and explore funding options, such as SBA loans or the Rollover for Business Startups (ROBS) program.
Lifestyle alignment: Consider whether you prefer an owner-operator model (hands-on involvement) or a semi-absentee approach (managing a team while maintaining another job).
Timing is key. If you’re not quite ready to invest, Liz recommends using this time to save, reduce debt, and build a financial cushion.
Exploring Industries Beyond Food Franchises
When people think of franchising, fast food often comes to mind. However, the franchise world spans numerous industries, including:
Home services: Brands offering essential services like kitchen renovations, pest control, and property management.
Professional services: Coaching, consulting, and tax preparation franchises.
Fitness and wellness: Yoga studios, gym franchises, and mental health services.
These options often come with lower overhead costs, making them accessible to first-time franchisees.
Building a Family Legacy Through Franchising
Franchising can be more than just a business investment—it’s an opportunity to create generational wealth and involve your family. Liz shared examples of families using franchises to:
Train and mentor younger generations.
Diversify investments while maintaining a primary income source.
Build businesses that complement existing ventures, such as real estate.
A family-focused approach can strengthen your financial foundation while fostering entrepreneurial skills in the next generation.
Mitigating Risk Through Support Systems
Starting a business is never without challenges, but franchising provides resources to help you overcome obstacles, such as:
Comprehensive training: Ensuring you and your team are equipped to succeed.
Peer networks: Learning from experienced franchisees within the system.
Technology platforms: Streamlining operations with robust tools for marketing, billing, and customer management.
As Liz noted, franchising replaces the isolation of going solo with the security of a support system.
Take the First Step Toward Ownership
Franchising offers a balance between independence and support, making it an attractive option for aspiring entrepreneurs. But success starts with the right information. Whether you’re considering a career change, adding a second income stream, or building a family legacy, the journey begins with understanding your options.
Ready to learn more? Liz Leonard’s Your Franchise Fast Pass is a step-by-step guide designed to help you navigate the process. Visit their website to explore how franchising can fit into your entrepreneurial vision.
Listen to the full podcast episode with Liz Leonard, available now:
Franchising might not be for everyone, but for those seeking a structured path to business ownership, it’s a powerful option. Take control of your future by exploring this dynamic opportunity—your next great adventure awaits.
Harley Green: Welcome to the Workergenix Mastermind podcast! Today, we have a very special guest, Liz Leonard. Liz is an esteemed franchise business expert, entrepreneur, and the bestselling author of Your Franchise Fastpass: Your Guide to Finding Your Ideal Business. Liz brings a wealth of knowledge to help entrepreneurs who are exploring franchising as their next big adventure. Liz, welcome to the show! How are you today?
Liz Leonard: Thanks for having me, Harley. I’m doing great.
Harley Green: We’re thrilled to have you here. Let’s dive in. Could you share a bit about your background and how you got involved with franchising?
Liz Leonard: Absolutely. I started my career in senior healthcare, working in the corporate world for about two decades. Like many people, I eventually transitioned out of that career. My first entrepreneurial venture was a childcare startup— a $1.2 million project—launched in 2007, right when the recession hit. It was a risky time, but the business thrived. We had a waitlist two-and-a-half years long. Four years later, we were approached by a buyer, and we made the tough decision to sell.
After that, my entrepreneurial journey continued. We invested in a self-storage business with 134 units, which we sold a couple of years ago. We also own a franchise business that we’ve had for over a decade. Today, I’m a franchise advisor, helping people explore investments and decide if franchising is the right fit for them. It’s a very personalized process that takes into account their skills, finances, and long-term goals.
Harley Green: I love that. One thing we talked about before recording is how you match people with businesses that align with their passions, skills, and financial goals. What does that process look like when someone comes to you?
Liz Leonard: The first step is a 20-minute introductory call to understand why they’re considering franchising and how it fits into their life. Many people come to me because they want control, freedom, or a way to build wealth. Some are transitioning out of jobs, and others are simply looking for their next investment opportunity.
After that, we do a skills assessment to identify their strengths, weaknesses, and compatibility with different franchise models. If I’m working with a couple or a family, everyone participates in the assessment. From there, we dive deeper with a 60-minute consultation where we discuss their vision, goals, and readiness to own a business. It’s a step-by-step process, and my services are completely free.
Harley Green: That’s amazing. For someone unhappy in their current job and considering starting their own business, what makes franchising a good option?
Liz Leonard: Franchising can provide a proven roadmap, which removes much of the guesswork that comes with starting a business from scratch. You gain access to established systems, vendor discounts, and ongoing support. In franchising, you’re part of a network of like-minded entrepreneurs who’ve already walked the path you’re considering. Unlike starting on your own, you’re never alone—you have guidance and resources at every step. That’s a huge advantage.
Harley Green: That sounds invaluable. But many people automatically think of food franchises like McDonald’s. What are some other industries where franchising is thriving?
Liz Leonard: Great question! Food is what most people think of, but there’s so much more. Home services are a growing sector—things like kitchen remodeling, pest control, and landscaping. These brands are often mobile, so you don’t need a brick-and-mortar location, which reduces overhead. There are also opportunities in coaching, mental health, and even property management. Franchising extends far beyond food.
Harley Green: What kind of time and financial commitment does someone need to get started with a franchise?
Liz Leonard: The initial process to evaluate franchising options takes about six to eight weeks. During that time, we assess goals, financial readiness, and skills, and then narrow down franchise options. Once you decide, there’s training, which can take four to six months depending on the brand. Financially, the investment varies. Some franchises require a net worth of $350,000, while others may be higher, especially if they’re brick-and-mortar. We also explore funding options like SBA loans or retirement rollovers, so everyone’s situation is unique.
Harley Green: You mentioned family involvement earlier. Can franchising help build a legacy for future generations?
Liz Leonard: Absolutely. Franchising can be a powerful tool for creating generational wealth. I’ve worked with families where parents invest in franchises and involve their children in the operations. This gives the next generation entrepreneurial experience while building a stable income stream. It’s a great way to create long-term value for your family.
Harley Green: That’s incredible. What advice do you have for someone considering franchising but unsure if it’s the right fit?
Liz Leonard: My advice is to explore your options and gather as much information as possible. Franchising isn’t for everyone, but it’s worth investigating if you want a business model with support and structure. Start by asking yourself: What are my goals? Am I financially ready? What role do I want to play in the business? If you’re curious, let’s talk. My services are free, and I’d be happy to guide you through the process.
Harley Green: Liz, thank you so much for sharing your expertise and insights. For those interested in learning more, we’ll include a link in the show notes to get a free copy of Your Franchise Fast Pass. Liz, it’s been a pleasure having you on the show.
Liz Leonard: Thank you, Harley. It’s been great talking with you.
