How to Create an Aligned and Intentional Marketing Strategy: Insights from Agatha Brewer

by Dwayne GuevarraWorkergenix Mastermind PodcastPosted on No Comments

How to Create an Aligned and Intentional Marketing Strategy: Insights from Agatha Brewer

In today’s fast-paced digital world, marketing can feel overwhelming, especially for new entrepreneurs who are just getting started. You might find yourself pulled in multiple directions, trying every marketing strategy you hear about, only to feel exhausted and see little return on your investment. But what if there was a way to simplify your approach, align it with who you are, and make your efforts truly effective?

We recently had the pleasure of sitting down with marketing expert Agatha Brewer on the Workergenix Mastermind podcast. With nearly two decades of digital marketing experience, Agatha shared invaluable tips on how to create a marketing strategy that works for you—one that’s aligned with your personality, strengths, and the stage of your business. Here’s a breakdown of her key insights.

Understanding Intentional Marketing

Agatha introduced the concept of intentional marketing, which is about being thoughtful and strategic in how you approach your marketing efforts. This involves selecting marketing channels and building strategies that truly align with your unique strengths, personality, and the current phase of your business.

One of the biggest mistakes entrepreneurs make, according to Agatha, is feeling pressured to be on every platform and use every marketing tool available. Whether it’s social media, podcasts, blogging, or in-person networking, not every channel will suit your business or your style. Instead, she emphasizes the importance of choosing methods that feel authentic to you and can be executed consistently.

Step 1: Align with Your Personality and Strengths

When deciding on marketing strategies, it’s crucial to consider your personality. Are you an extrovert who thrives in social situations, or are you more introverted, preferring deeper, one-on-one connections or written content? Agatha mentioned that understanding whether you’re an introvert, extrovert, or ambivert (a mix of both) can guide your marketing choices.

For instance, extroverts might excel at hosting live events or engaging in frequent social media interactions, while introverts may prefer writing blog posts, creating content quietly, or focusing on SEO strategies. Agatha herself is an ambivert and shared how she’s found success with both podcasts and blogging, as they offer her flexibility depending on her energy level.

Step 2: Choose the Right Marketing Channels

Agatha’s advice is simple: if a marketing strategy feels dreadful, you’re unlikely to stick with it. While it’s natural to be nervous about trying something new, it’s essential to differentiate between discomfort that comes from growth and complete misalignment. For example, if public speaking terrifies you but could benefit your business, it might be worth working up to. However, if a certain marketing activity continuously drains your energy, it’s best to explore other options.

Agatha also stressed the importance of leveraging your strengths. If you’re a natural connector, in-person events or building relationships through referrals may come easily. She shared a story about a real estate agent who used her talent for throwing dinner parties to create memorable experiences and grow her network. Even if you don’t enjoy in-person networking, you can find creative ways to market that align with your natural abilities.

Step 3: Consider the Stage of Your Business

Your marketing approach should also align with where your business is in its journey. If you’re just starting out, you may not have the budget for paid ads or advanced marketing funnels. Agatha suggests focusing on low-cost, high-impact strategies like leveraging your existing network or tapping into word-of-mouth referrals. As your business grows and generates revenue, you can consider scaling up and experimenting with more complex tactics.

Analyzing Your Data

Once you’ve implemented a few strategies, it’s time to assess what’s working. Agatha emphasized the importance of analyzing your data. This means diving into metrics like engagement on social media posts or traffic to your website. Every social platform has built-in analytics, and your website can be monitored using tools like Google Analytics.

Agatha shared her personal experience of using data to inform her marketing decisions. Initially, she focused heavily on social media, but her analytics revealed that SEO and search engine traffic were actually driving the most clients to her site. By redirecting her efforts to content creation and search optimization, she saw significant improvements. She encourages entrepreneurs to pay attention to these metrics to make informed decisions about where to invest their energy.

When to Expand Your Marketing Efforts

As your business grows, you may find yourself with more budget and resources. This is when it could make sense to branch out into additional marketing strategies or outsource some of the tasks you don’t enjoy or aren’t skilled at. Agatha advises looking at where your time is best spent and treating your time as an investment. If certain marketing activities don’t yield a high return on investment (ROI), consider hiring help or shifting focus.

Harley, the host of the podcast, added that many Workergenix clients reach a point where they need to scale but don’t have the expertise or time to handle marketing tasks effectively. This is when outsourcing to an executive assistant or marketing expert can be a game-changer.

Tools and Resources for Success

Agatha mentioned several tools that can make marketing more manageable. Social media platforms like Instagram and LinkedIn have built-in analytics to track your performance, and Google Analytics is a standard for website traffic analysis. While learning to use these tools can be daunting, Agatha recommends watching YouTube tutorials to get started.

She also created a free quiz to help entrepreneurs figure out their “marketing superpower.” By answering a few quick questions, you can discover the best strategies tailored to your personality and strengths. This quiz can provide clarity and give you a strong starting point.

Final Thoughts: Invest in Yourself and Your Business

As we wrapped up the conversation, Agatha emphasized the importance of treating marketing as a skill that takes time to master. The more aligned your marketing strategy is with your unique personality, the more likely you are to succeed—and enjoy the process. Remember, marketing is not about doing everything; it’s about doing the right things well.

If you’re ready to stop feeling overwhelmed and start marketing with intention, consider taking Agatha’s quiz to discover your best strategies. It might be the first step toward creating a marketing plan that feels good, gets results, and helps your business grow.

To learn more about Agatha Brewer and get access to her quiz, visit Agatha’s Website. And if you want to dive deeper into these insights, don’t miss the full episode of the Workergenix Mastermind podcast!

You can also listen to this episode here:

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Transcript:

Harley Green:
All right. Hey everybody. Welcome to the Workergenix Mastermind Podcast! I’m your host, Harley Green, founder of Workergenix. Today, we have a special guest, marketing expert Agatha Brewer. Agatha has nearly 20 years of digital marketing experience, and she’ll be sharing tips on how to create marketing strategies that align with your personality and stage of business. Welcome, Agatha!

Agatha Brewer:
Thanks for having me.

Harley Green:
Agatha, tell us a little bit about your background and marketing experience.

Agatha Brewer:
Sure, there’s a lot to cover in 20 years, but I’ll keep it concise. I’m a business and marketing coach for new entrepreneurs—people in the early stages of launching their business who need clarity to attract clients.
I began my career in New York, working in event management, where I handled luxury food events and even collaborated with the Food Network. It was exciting and full of perks, but the 2008 recession hit, and I was laid off shortly after planning a major event. This led me to pivot into software marketing in Atlanta, where I worked on demand generation and lead gen for B2B SaaS companies, including a Fortune 500 firm.
In 2013, at 30 years old, I became a Director of Marketing, leading a team and handling the entire marketing strategy and budget. Despite feeling some fear, I excelled in the role. During this time, I attended a personal development retreat, which made me reflect on my career. Eventually, in 2019, I trained as a life coach and launched my own business in 2020. When the pandemic began, people were reevaluating their lives, and many came to me for business and marketing guidance. That’s how I found my niche. But that’s enough about me for now!

Harley Green:
That’s great! Can you explain what you mean by “intentional marketing”?

Agatha Brewer:
Absolutely. Intentional marketing is about being deliberate with your strategies and the marketing channels you choose. A marketing channel is how you get your message to the world—like podcasting, blogging, or in-person networking. The goal is to align these strategies with your strengths and personality.
It’s also crucial to consider your business stage. For example, if you’re just starting out, complex strategies like paid ads or sales funnels may not be suitable. Instead, you might focus on networking or leveraging your existing connections. Marketing should feel good to you, or you won’t stick with it. Misaligned marketing wastes time and resources.

Harley Green:
It can be overwhelming for new entrepreneurs who feel bombarded with marketing advice. What strategies do you recommend for narrowing down the best marketing channels?

Agatha Brewer:
I recommend tapping into your intuition. Consider how different strategies make you feel. Does one make you excited and energized while another fills you with dread? Trust those instincts.
However, growth sometimes means stepping outside your comfort zone. For example, public speaking may initially be intimidating, but it could become a strength. Understanding whether you’re an introvert, extrovert, or ambivert is also crucial.
Your strengths matter, too. For example, some people are natural connectors, like many real estate agents. They thrive on networking and social interactions. Others might excel in more traditional, memorable marketing efforts. It’s all about leveraging your innate talents.

Harley Green:
If someone has spread themselves too thin across multiple platforms, what would you suggest they do?

Agatha Brewer:
I’d advise analyzing the data. See which channels performed best. If a platform isn’t delivering results, consider narrowing your focus. For example, I used to prioritize social media, but my data showed that SEO and Google search were driving the most clients. So, I shifted my focus to writing articles and building SEO “juice.”
Shiny object syndrome is common, but it’s essential to streamline and focus on what’s working. Use tools like Google Analytics to track performance and make informed decisions. Social platforms also have built-in analytics to show you which content resonates with your audience.

Harley Green:
I appreciate your data-driven approach. Are there tools you recommend to make data analysis easier?

Agatha Brewer:
Most platforms have built-in analytics. For example, Instagram business accounts let you track engagement and performance. Google Analytics is standard for websites, though it has a learning curve. There are plenty of online resources to help you understand it.
Remember, you must actively promote your marketing efforts. Don’t assume that content will drive traffic without some promotion.

Harley Green:
As someone’s business grows, when should they consider expanding their marketing efforts beyond their core strengths?

Agatha Brewer:
That depends on your bandwidth and business goals. Outsourcing is one option, especially for tasks like podcast editing or social media management. Assess where your time is best spent and whether investing in additional marketing strategies makes sense.
If your current efforts work well, you might not need to do more unless you want to scale significantly. Always consider where your time yields the highest return.

Harley Green:
That’s excellent advice. Speaking of high-value returns, you mentioned a quiz that helps people identify their marketing strengths. Can you tell us more about that?

Agatha Brewer:
Sure! I created a quiz to help people discover the best marketing channels for their personality and strengths. It’s called “What’s Your Marketing Superpower?” and you can find it at agathabrewer.com/quiz. It takes just two minutes, and you’ll get three custom strategies tailored to you. It’s a fun and insightful way to understand your marketing strengths.

Harley Green:
That sounds amazing! Thanks, Agatha, for joining us today and sharing your expertise. I hope everyone checks out your quiz and starts aligning their marketing strategies with their strengths.

Agatha Brewer:
Thanks so much for having me!

A minimalist, modern workspace with sleek office equipment, representing efficiency and streamlined business operations.

Is Your Business Missing Out on Cost-Efficient Growth?

by Dwayne GuevarraBusiness Growth, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Is Your Business Missing Out on Cost-Efficient Growth?

In today’s fast-paced, service-driven world, entrepreneurs often struggle to juggle key tasks while still focusing on growth. But what if you could outsource high-level functions—such as real estate management, marketing campaigns, and bookkeeping—without adding to your full-time staff?

Unlocking Efficiency and Profitability

Hiring an executive assistant offers more than just administrative support. When skilled professionals manage lead generation, plan marketing campaigns, and even qualify clients, they free up your time to focus on scaling your business. For service-based businesses like real estate or consulting, this efficiency translates to quicker client onboarding, smoother operations, and increased profits.

Financial Benefits: Why Hiring an Executive Assistant is Cost-Effective

When comparing the cost of hiring a virtual executive assistant versus a local hire, the difference is striking. A skilled assistant allows you to maintain lean operations while driving growth. This lean approach helps you preserve profit margins, allowing you to reinvest in your business. And because they’re remote, you’re not bound by geographical constraints, giving you access to a global talent pool without the overhead costs.

Boost Marketing Efforts with a Strategic Partner

A good executive assistant is more than just a task-doer; they are an integral part of your marketing machine. From planning and executing digital campaigns to maintaining client communication, they provide the operational muscle your business needs to stay competitive. With the right guidance, they can track metrics, optimize campaigns, and ensure you’re getting the best ROI on your marketing spend.

Lead Generation Done Right

Many service-based businesses depend heavily on a steady stream of qualified leads. Instead of manually searching and following up, executive assistants can be your secret weapon for lead generation. They can research potential clients, qualify leads, and nurture relationships, turning them into actionable opportunities for your sales team.

Conclusion: Take Action for Scalable Growth

If you’re an entrepreneur looking for sustainable, cost-effective growth, consider integrating an executive assistant into your operations. They offer a powerful way to streamline your business, generate leads, and improve marketing efficiency—all while keeping costs low.

Are you ready to scale with ease? Join our newsletter for the latest VA strategies and insights straight to your inbox every week!

Struggling to Scale? Could a Virtual Assistant Be the Missing Piece?

by Dwayne GuevarraBusiness Growth, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Struggling to Scale? Could a Virtual Assistant Be the Missing Piece?

As a business owner, you’re probably familiar with the constant challenge of balancing day-to-day operations with your long-term growth goals. It’s especially true in service-based businesses where tasks like real estate management, marketing, and bookkeeping can take up a significant portion of your time. But what if you didn’t have to do it all yourself?

In this post, I want to talk about the specific roles executive assistants can play in your business and how they can help you grow while keeping costs down.

Real Estate Management Made Simple

If you’re in real estate, managing properties can be time-consuming, from scheduling showings to dealing with paperwork. Executive assistants can handle these tasks for you. They can communicate with clients, manage your calendar, coordinate appointments, and even oversee tenant relationships. The best part? They can do it all remotely, which means you don’t need to add the cost of office space or in-house staff.

Marketing Campaigns That Work

When it comes to marketing, having an executive assistant who understands digital campaigns can make a huge difference. From planning and executing social media strategies to monitoring results, they can help you stay on top of your marketing efforts without the constant stress of doing it yourself. Whether it’s email marketing, content scheduling, or even managing your ad spend, having this type of support allows you to focus on the big picture—like scaling your business and improving customer relationships.

Bookkeeping Without the Hassle

Let’s be honest: bookkeeping is not something most business owners enjoy doing, yet it’s essential for maintaining healthy finances. An executive assistant can take care of your invoicing, manage expense reports, and keep track of payments, allowing you to stay organized and avoid costly mistakes. And since many assistants are well-versed in tools like QuickBooks or Xero, it’s easier than ever to get professional financial support at a fraction of the cost of hiring a local bookkeeper.

Cost Efficiency: Why It Matters

Now, let’s talk about cost efficiency. Hiring a local assistant or full-time employee comes with a lot of extra expenses—salaries, benefits, office space, and more. But when you hire a virtual assistant, especially one from the Philippines, you’re not only getting someone who’s skilled and experienced but also someone who offers incredible value at a much lower cost. You’ll save on overhead while getting the same (or even better) quality of work. This allows you to maintain strong profit margins, which is key for any growing business.

Lead Generation Done Right

Lead generation is crucial, especially for service-based businesses like real estate, consulting, or marketing agencies. But it’s also a time-consuming process. This is another area where executive assistants can shine. They can research potential clients, qualify leads, and even set up initial meetings. This means you can spend more time closing deals and less time hunting for prospects.

Wrapping It All Up

At the end of the day, hiring a virtual executive assistant is about more than just delegating tasks. It’s about creating a more efficient business that runs smoothly and grows faster. Whether it’s managing your real estate portfolio, executing marketing campaigns, or handling your books, a virtual assistant can provide the support you need to stay focused on what really matters: growing your business.

If you’ve been thinking about adding support to your team but aren’t sure where to start, consider the benefits of hiring a virtual assistant. It’s a smart, cost-effective solution that can take your business to the next level.

Reach out to schedule a discovery call.

A woman pointing with the text, "Is Content Creation Overwhelming You? Discover How an Assistant Can Save the Day!" in bold.

Is Content Creation Overwhelming You? Discover How an Assistant Can Save the Day!

by Dwayne GuevarraBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Is Content Creation Overwhelming You? Discover How an Assistant Can Save the Day!

https://youtu.be/f_us44zZvi0

Enhancing Your Content Creation & Marketing with an Executive Assistant: A Guide for Service-Based Businesses

In today’s digital age, a strong online presence is essential for any service-based business looking to grow and thrive. However, creating and managing content can be time-consuming, especially when you’re trying to run a business. This is where an experienced executive assistant can make a significant impact. By leveraging their skills in content creation and marketing, you can boost your online presence and reach your business goals more efficiently. In this post, we’ll explore how an executive assistant can support various aspects of your content strategy.

And if you are considering hiring a VA, head over to workergenix.com, link on the comments, and get our FREE Delegate or Die guide. It’s a checklist of 100 tasks that you can delegate today to level up your business. Go to workergenix.com to get it now!

Now let’s explore how an Executive Assistant VA can help with content creation and marketing.

Boosting Your Online Presence with Marketing Support

As a service-based business, your online presence is often the first impression potential clients have of your brand. An executive assistant can help you maintain a strong, consistent presence across all digital platforms, ensuring that your brand stays top-of-mind for your audience.

From managing your social media accounts to coordinating content creation efforts, your assistant can take on the tasks that keep your marketing strategy running smoothly. This allows you to focus on providing top-notch service to your clients while knowing that your online presence is in good hands.

Social Media Management: Growing Your Digital Community

Social media is a powerful tool for engaging with your audience and building a loyal customer base. However, managing multiple social media accounts can be overwhelming. An executive assistant can take over this responsibility, ensuring that your social media strategy is consistent, engaging, and effective.

Your assistant can schedule and post content, respond to comments and messages, and track social media analytics to measure performance. They can also help you develop and execute social media campaigns that align with your business goals. By leveraging their expertise, you can grow your digital community and strengthen your brand’s online presence.

Video Content: Engaging Your Audience with Visuals

Video content is one of the most engaging forms of digital media, and platforms like YouTube offer tremendous opportunities for reaching a wider audience. However, creating high-quality video content requires time, coordination, and technical skills. An executive assistant can handle these tasks, making it easier for you to produce and share compelling videos.

Your assistant can coordinate video shoots, manage editing processes, and ensure that your content is optimized for each platform. Whether it’s tutorial videos, client testimonials, or promotional content, your assistant can help you create videos that resonate with your audience and drive engagement.

Content Repurposing: Maximizing the Value of Your Content

Creating content is an investment, so why not maximize its reach? Content repurposing allows you to extend the life of your existing content by transforming it into different formats. An executive assistant can help you repurpose blog posts into social media snippets, turn webinars into blog articles, or create infographics from detailed reports.

By repurposing content, you can reach different segments of your audience across various platforms without having to start from scratch every time. This not only saves time but also ensures that your content strategy is more efficient and far-reaching.

SEO Optimization: Improving Your Search Rankings

Search engine optimization (SEO) is critical for ensuring that your content is discoverable by potential clients. An executive assistant can assist with SEO efforts by conducting keyword research, optimizing on-page elements, and analyzing website performance.

Your assistant can ensure that your content is aligned with SEO best practices, helping you improve your search rankings and drive more organic traffic to your site. With their support, you can ensure that your content not only engages your audience but also reaches them effectively.

Email Marketing: Nurturing Client Relationships

Email marketing remains one of the most effective ways to nurture relationships with clients and prospects. An executive assistant can manage your email marketing efforts, from building email lists to designing and sending newsletters.

Your assistant can segment your audience, personalize email content, and track campaign performance, ensuring that your email marketing strategy is targeted and effective. By keeping your audience engaged through regular, value-driven communication, you can build stronger relationships and drive conversions.

Blog Writing and Research: Keeping Your Content Fresh and Relevant

A well-maintained blog is a cornerstone of any content marketing strategy, but consistently producing high-quality posts requires time and research. An executive assistant can take on the responsibility of researching trending topics, drafting engaging blog posts, and ensuring that your content remains fresh and relevant.

With your assistant handling the research and writing, you can maintain a steady flow of valuable content that resonates with your audience and establishes your brand as a thought leader in your industry.

Conclusion

Leveraging the skills of an executive assistant in content creation and marketing can significantly boost your service-based business’s online presence. From managing social media and video content to optimizing SEO and email marketing, your assistant can handle the tasks that drive engagement and growth. By delegating these responsibilities, you can focus on what you do best—serving your clients—while knowing that your content strategy is in expert hands. If you’re ready to take your content marketing efforts to the next level, consider how a Philippines-based executive assistant can make all the difference.

Lead to Succeed; Sales and Marketing Team Tips

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled

Any organization needs to perform both sales and marketing, but they frequently do so in separate departments, which results in misunderstandings, resource waste, and missed opportunities. Here are some tips to align your sales and marketing teams for success:

Establish your target market and buyer personas. Sales and marketing should have a strong understanding of their target audience, their problems, and how your product or service can help them. The development of thorough buyer personas can assist both teams in adjusting their messaging and strategies to the unique requirements and preferences of your prospective clients. 

Identify shared benchmarks and metrics. The business’s goals and vision should be shared by sales and marketing, and both departments should use the same benchmarks to evaluate their performance. For instance, you may evaluate your success and pinpoint areas for improvement using data like leads produced, conversion rates, revenue, customer happiness, and retention.

Create a service level agreement (SLA) should be made. An SLA is a document that describes the duties and goals of each team, including the number of leads that marketing will provide to sales, the speed at which sales will contact them, and how they will share feedback and outcomes. Both teams can benefit from using an SLA to maintain accountability, cohesion, and focus on the same goals.

Share ideas for creating and distributing content. In addition to being an effective tool for attracting, educating, and engaging your prospects and customers, content may also cause conflict between sales and marketing. Together, the two teams should produce and disseminate material that corresponds to the buyer’s path from awareness to contemplation to choice to minimize repetition, inconsistency, or irrelevance. Sales can give marketing first-hand information from the front lines to help shape their content strategy, and marketing can give sales relevant content to support their discussions and presentations.

Cultivate a culture of trust and communication. Building a solid relationship built on communication and trust is the most crucial aspect of uniting your sales and marketing teams. Both sides should communicate frequently, honestly, and productively, sharing their difficulties, victories, comments, and suggestions. Additionally, they ought to promote one another’s development, acknowledge one another’s accomplishments, and jointly enjoy their victories.

A virtual professional sales and marketing team from Workergenix can work together with you to develop a more successful, efficient, and pleasurable manner of conducting business. Additionally, you may improve customer satisfaction, raise brand recognition, provide more qualified leads, close more sales; boost income and virtual professionals will help you to reach your goal in doing your business by providing strong objectives on how your business will lead you to your success. So what are you waiting for? Request a free consultation now!

For your free, no-obligation, consultation, click here.