Being the second largest search engine in the world today, YouTube offers a plethora of room to maneuver the social standing and financial status of your business. Optimize the use of your YouTube Channel to reach the forthcoming success you have been craving for. The goal is set and crystal clear but how do I do this? How do I manage my YouTube Channel?
Tips To Manage Your YouTube Channel
- Set Your SMART Objectives
Any efforts you would want to put into your content strategy and marketing plan, or even your business in general shall be directed toward your goals and objectives. It will only bear fruit if you know exactly where you want to go and what you want to achieve for your brand, product, services, and business through your YouTube Channel.
Setting SMART Objectives is the first and crucial step that will define the success of your content strategy. It is essential before jumping to curating contents of executing actions you didn’t plan wisely.
SPECIFIC
Your goal for starting your YouTube Channel and its contents shall be specific. It should include what needs to be accomplished, the person responsible for this, and what steps need to be taken to achieve it.
Specific Objective:
To achieve Brand Awareness and Recognition by hiring a YouTube Manager or team that will focus on curating content designed to increase the number of followers.
MEASURABLE
You are setting an objective that you want to achieve. You will be able to know that you have achieved this by measuring your progress by quantifying them.
Measurable Objective:
To reach 1000 subscribers by the end of June 2022.
ATTAINABLE
It is nice to want all the desired outcomes for your business using your YouTube channel, yet sometimes it can get out of hand. Now is the time to give yourself a reality check. Set a realistic objective that you believe you can accomplish reasonably, and consider your current position, your means, and your resources for this matter.
Attainable Objective:
To get 1000 subscribers by the end of June 2022 after executing the latest YouTube campaign integrated with other social media platforms.
RELEVANT
Knowing why you are setting your objective in the first place is a bigger picture than just having a specific goal. Evaluate if it is relevant to what your business intends to achieve and if it’s written in the right context you want to be understood by the team.
Relevant Objective:
To increase Brand Awareness to eventually lead to Brand Retention and generate higher sales.
TIME-BOUND
To measure the success of your YouTube Channel, your content strategies, and your efforts, you need to set a specific timeline for when a goal must be reached. It goes hand in hand with all the components of SMART goals. Set a timeline or deadline that you will follow for execution.
Time-Bound Objective:
To increase Brand Awareness by posting at least 3 YouTube videos or content weekly and eventually increase sales by 20% by the end of Q3.
- Create a Strategic Posting Schedule
Use the SMART Objectives created for your YouTube Channel. Create a strategic posting schedule. You may have a great idea for multiple contents, but it should follow a realistic schedule for what your team can provide and execute consistently.
It is very evident that posting new content multiple times a week will generate more views and engagement. Doing so will lead viewers or followers to watch out for your next video.
Aside from that, there is an article that talks about the best time to post your YouTube video. According to an article published by Influencer Marketing Hub, “Frederator Network compiled data across their network of over 1,300 channels and 120,000,000 monthly views.”
Recognizing that “their demographic skews more male in comparison to YouTube at large, although their average viewer age range of 13 to 34-year-olds is typical of YouTube’s audience as a whole. They also observe that their sample is 40% U.S.-based, which is double YouTube as a whole.”
“Allowing for the above factors, Frederator Networks found the best times to post on YouTube to be:
· Mondays 2-4 pm
· Tuesdays 2-4 pm
· Wednesdays 2-4 pm
· Thursdays noon -3pm
· Fridays noon -3pm
· Saturdays 9 am-11 am
· Sundays 9 am-11 am
The best days to post, according to Frederator Networks, are Thursday and Friday.”
- Utilize Available Tools to Help with YouTube Channel Management
Make use of our advanced technology in making every task easier than it should be. There are a lot of Social Media Management Tools that support YouTube Channel management as well. To name a few, there are Agorapulse, TubeBuddy, Swat.io, VidIQ, YouTube Studio, and many more.
Agorapulse can help you with pre-moderation, monitoring keywords, staying on top of any brand mentions, and taking action immediately.
- Optimize Your Videos For SEO
YouTube works the same way with Search Engine Optimization (SEO) and Google Algorithm. One key difference between these is personalization and there are some ways to optimize your video. Remember to do keyword research and add those keywords to your videos. You should add the keyword to the video title, video description, and video tags. Additionally, you can use timestamps, create detailed video descriptions, and engage video thumbnails, so don’t forget to respond to comments.
These are just some of the tips that you can use to manage your YouTube Channel for your business. There is a lot more you should know but you can opt to hire a YouTube Manager or Social Media Manager for your YouTube Channel.
How can I manage my YouTube Channel and Where can I find one who can do this for me?
Workergenix can provide you with dedicated, college-educated, motivated Remote Professionals (RPs) to handle your business and personal tasks.
Workergenix will provide you with a Remote Professional who is knowledgeable in Social Media Management and YouTube Management. Don’t sweat it out! Offload your tasks and worries while equipping your business with reliable RP at a very affordable rate. Reach your goals and unlock your potential.
Follow the link below to schedule your free consultation: workergenix.com
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