2023 Real Estate Agent’s Marketing Strategies

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, SalePosted on Comments are Disabled

In today’s market, being competitive as a real estate agent is more crucial than ever. With so many options for customers and sellers, it’s critical to stand out and market yourself and your services efficiently. In this article, we’ll look at some of the best real estate marketing ideas for 2023.

Make use of social media.

Social media channels such as Facebook, Instagram, and LinkedIn are great places to communicate with new clients and promote your listings. Maintain a consistent posting schedule and vary your material by giving industry news, real estate tips, and behind-the-scenes looks at your work. You may also utilize social media to reach out to specific audiences by running targeted ads.

Build a professional website.

In today’s digital world, any real estate agent must have a website. Your website should serve as a central center for all your internet marketing efforts, with information about your services, listings, and contact information. To attract visitors to your site, consider introducing a blog section where you can provide real estate ideas and news.

Make connections with other industry professionals.

Networking is essential in any industry, including real estate. Relationships with other industry specialists, such as mortgage brokers, house inspectors, and fellow agents, can lead to referrals and keep you up to date on new listings and market trends.

Make use of email marketing.

Email marketing is a great approach to staying in touch with previous customers and new leads. You can use email to send newsletters, new listing updates, and real estate tips. To ensure that you are sending relevant information to the correct people, personalize your emails and segment your list.

Make use of online reviews and ratings.

Online reviews and ratings are critical for any business, including real estate. Encourage your clients to submit reviews on platforms such as Zillow and Yelp, and reply to any bad remarks professionally. Positive feedback and high ratings might help you acquire new clients and improve your reputation.

Provide useful resources.

Providing useful information to your clients and potential leads is an excellent way to establish trust and demonstrate competence. Consider developing a real estate newsletter or blog, hosting informative webinars, or providing free house evaluation services. You may distinguish yourself from other agents and position yourself as a go-to source for real estate knowledge by providing helpful resources.

Collaborate with other companies.

Collaboration with other local businesses can be a fantastic approach to reaching new clients and creating relationships. Consider cooperating with home staging companies, interior designers, or local home improvement businesses to provide your clients with a holistic package.

There are numerous marketing tactics that real estate brokers can employ in order to stand out in a congested field. There are numerous ways to effectively promote yourself and your services, ranging from using social media and developing a professional website to networking with other industry professionals and providing important information. You may effectively reach your target audience and build your business by staying up to date on the newest trends and applying a mix of traditional and digital marketing strategies.

Hire a virtual professional.

If you want to take your real estate marketing to the next level, you might want to consider hiring a virtual professional. A virtual professional is someone who can handle various tasks for you remotely, such as digital marketing, social media management, lead generation, and administrative support. By delegating these tasks to someone with expertise in digital marketing, you can free up your time and focus on the most profitable aspects of your business: meeting clients and closing deals.

One of the best places to find a virtual professional for your real estate business is Workergenix. Workergenix is there to connect you with qualified and experienced virtual professionals who can help you grow your business. Whether you need help with website design, SEO, content creation, or email marketing, Workergenix has a virtual professional for you.

With Workergenix, you can have your own talented and reliable virtual professional who can handle the marketing and admin tasks for you. This way, you can save time and money while increasing your productivity and efficiency.

To learn more about how Workergenix can help you with your real estate marketing needs, click here.

Skip The Stress; Hire A Virtual Property Manager Now!

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled

Are you constantly stressed out because of all the repetitive, boring, and never-ending work in your real estate business? Tired of doing everything by yourself? 

A virtual property manager can help you with that!

Becoming an all-rounder is good but not great, especially when you are a real estate business owner doing short-term property rental. Not leveraging your time and energy as a business owner is not a wise move. You might think that you are saving in terms of payroll, but not hiring a virtual professional takes away your opportunity to earn more.

What is a virtual property manager?

A virtual property manager, also known as a remote property manager, is someone who is remotely responsible for taking care of the day-to-day operations of a rental property business. The responsibilities of a virtual property manager include the following:

  • Interacting with tenants online and by phone 
  • Handling lease renewals
  • Communicating with property owners 
  • Handling details when the tenant vacates
  • Contacting housekeepers
  • Online Shopping and Ordering
  • Scheduling repairs and maintenance
  • Designing advertisements and websites
  • Listing properties online
  • Basic bookkeeping including handling receipts

A huge part of being a Property Manager Virtual Professional (VP) requires a strong sense of attention to detail, a good amount of creativity,  an analytical mind, and versatility. Workergenix is a team of experienced and skillful Virtual Professionals specializing in lead generation, Social Media Marketing (SMM), Email Marketing, Content Writing, Video Editing, and Bookkeeping using Quickbooks. In fact, these VPs are also educated professionals in their own fields of study.

What is the best quality of a virtual property manager?

Since the job requires conversing and negotiating with tenants as well as service and maintenance people on a regular basis, making sure that the maintenance schedule is updated along with the legal requirements required,  a virtual property manager should be excellent in these areas:

  • Interpersonal skills 
  • Time and task management
  • Problem-solving
  • Property Maintenance

Why should you hire one?

We get it. Any business owner wants to cut overhead expenses as much as possible. Who does not want to? 

It would be great to maximize your finances by doing the work all by yourself. Yes, you have saved a lot of payroll expenses. You are a good business owner, but good is not wise!

While doing all the savings, you are actually missing out on a lot of things: energy, money, and time.

What’s in it for the business?

Being a business owner does not mean sipping cold pineapple juice along the summer beaches in the Maldives while wearing your Ray-Ban sunglasses. Contrary to what the public believes, you don’t actually own your time. Your business enslaves you most of the time!

Nobody made it big in business by being a Swiss knife – that is, a one-man show. You need a team of people who will run both technical and non-technical errands on your behalf. Here are some of the advantages of hiring a virtual property manager.

  • Leveraging your time
  • Leveraging your money
  • Leveraging your energy

Consider this. You are a 14-year-old lad with a lemonade business. Your estimated gross income for one lemonade stand is $100, given that you are the one doing the selling. Capital costs you $10. 

You plan to branch out to two other potential locations. Obviously, you only have one body. So you decide to hire two workers to man both lemonade branches, one for each. Hiring each worker costs $7. 

Your total overhead expense costs you $44. Your revenue is $300. That gives you a total net income of $256. 

By leveraging your time, money, and energy, you gained $166 on your original $90 net income. Not bad.

How can we help you?

Hiring a virtual property manager from a legit agency like Workergenix will go a long way toward helping you succeed in your real estate business. Workergenix’s goal is to deliver quality service by providing you with skilled virtual professionals best suited for your business.

At Workergenix, we make sure to help you free your time and grow your business!
For service inquiries, click here.

Accounting Software Small Businesses Can Use In 2023

by Adrienne GreenFinance & Accounting, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Just like you need air to breathe, your company needs proper cash flow to stay in business. You already have a great idea. You already have a good product for which the world is waiting. Great job! But for your business to succeed, recordkeeping needs to be done well. One of the main problems that business owners face is how to manage their financial reports. This sounds intimidating. Statistics show that half of new businesses fail within five years. And one of the main reasons for business financial failure is poor record keeping and controls.

You overthink marketing and sales growth. But you hate to think about record keeping. To avoid the chance of financial mismanagement, you should invest in accounting software to manage your finances. Additionally, it gives you the advantage of identifying opportunities to improve the financial health of your business. 

The following are accounting software that you would want to use for 2023:

  1. Sage Accounting – This is one of the biggest players in the accounting software space. Compared to its alternatives, it is more basic, easier to use, and less expensive. At just $25 per month for unlimited users, invoicing and expense tracking, bank reconciliation, and advanced reporting, it’s a great value. This software is for those who need moderate functionality. It gives a cash flow forecast that provides 30-day visibility into your finances. It also has a sales tracker that shows the status of your sent invoices so that you’ll be able to see if they are already paid or overdue. This helps you to remind clients who have not paid their invoices. The downside is that it lacks accounting and bookkeeping services and receipt capture functionality. Sometimes it took a while to load. 
  1. Xero – This is a more reliable and detailed accounting software well-suited for all businesses of all sizes. You will have access to all common functions including invoicing, expense tracking, receipt capturing, and billing whether your business is product- or service-based. It has pre-built integrations with more than 800 third-party software applications through Xero’s Marketplace. With it, you can track time, and you will not need to pay for a third-party receipt capture tool. It’s user-friendly enough for entry-level entrepreneurs. Also, there is a varied reporting section and both the software and dashboard are highly customizable.
  1. QuickBooks Online – This has the highest rating in the accounting category. It works as a one-stop shop that makes users easy to do most accounting jobs on one platform. QuickBooks accounting software has 70 reports included in the platform with the option to customize the reports if needed. It’s the best all-around accounting platform for most small businesses. Though it’s not user-friendly many accountants and bookkeepers are trained to do it. The top features of Quickbooks are the dashboard, live bookkeeping services, and extensive reporting. Though it is more expensive than its competitors, many bookkeepers will choose to use this software to avoid the stress of incorrect bookkeeping.

Your bookkeeping software is one of the foundations that cannot be overlooked, regardless of your size or industry. Still worried about your bookkeeping jobs? Make sure you have the professional help you need all around you. A professional bookkeeper at Workergenix will help you solve your recordkeeping problems. Talk to us and see which accounting software works best for your growing business. 
Click here for your free consultation.

December Networking Events

by Adrienne GreenSalePosted on Comments are Disabled

Networking is an essential part of running a successful business. It allows you to connect with other professionals, learn from their experiences, and gain valuable insights and advice. In today’s fast-paced business world, networking is more important than ever. Whether you are just starting out in business or you are an experienced entrepreneur, networking can be a valuable tool for achieving success. 

Below is the list of upcoming business networking events in Chattanooga.

Create a Business & Marketing Plan 2023 – 3CE GA & TN LIVE ONSITE Chattanooga, TN

The Greater Chattanooga Realtors are hosting a live, in-person onsite training for agents to help them create a successful business and marketing plan for 2023. The event is free to attend, but there is a cost of $30 for members and $45 for non-members to receive continuing education credits for Georgia and Tennessee. The training will be led by Cathy McDaniel of My CE Class, LLC, and will focus on setting professional work goals and developing a strategic plan to advance careers in real estate.

Date: Wed, Dec 21, 9:00 AM

Location: Greater Chattanooga Realtors office at 2963 Amnicola Highway, Chattanooga, TN 37406

It’s Your Turn: Starting Your Own Business After Corporate – Chattanooga

A workshop is a two-day event that will be held on Zoom. It is aimed at aspiring entrepreneurs who want to know how to align their skills, talents, and passions into a business. The workshop is free, and participants are asked to set aside 60 minutes each day from 9-10 AM Pacific time. The workshop is for people who want autonomy and financial freedom, who want support in understanding the process of building a business, or who have forgotten their marketable skills. It is aimed at corporate leaders who want to explore stepping into entrepreneurship. The workshop will help participants explore the idea of building a business that represents their passions and skills.

Date: Thu, December 15, 2022, 12:00 PM – 1:00 PM EST

Location: Chattanooga Virtual via Zoom Chattanooga, TN 37350

East Ridge Council Coffee

Business owners and entrepreneurs in the East Ridge area are invited to attend the East Ridge Business Networking event. This is a great opportunity for attendees to connect with other professionals in the community, share their business ideas, and learn from one another. Light refreshments will be provided. Attendees will have the opportunity to grow their businesses and make valuable connections. Sign up now to reserve your spot!

Date: Thu, December 15, 2022, 8:00 AM – 9:00 AM EST

Location: Local Coffee of East Ridge (True Life Church) 4104 Ringgold Road East Ridge, TN 37412

Networking events can be a valuable way for business owners to connect with potential clients and partners, as well as gain valuable insights and advice from industry experts. Attending in-person events can be time-consuming and expensive, which is why Workergenix offers a convenient and cost-effective alternative with its virtual professionals. These experts are skilled in helping business owners grow and succeed and can provide valuable support and guidance through a range of services. So if you’re looking to make connections and grow your business, consider partnering with Workergenix and their virtual professionals today.


Learn more about virtual professionals, here.

WordPress Management

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

What is WordPress?

WordPress was initially primarily used to build blogs. Today, the software has advanced, enabling you to design any kind of website you like. You can create membership websites, business websites, e-commerce shops, business portfolios, hobby or lifestyle blogs, and mobile apps. It’s an open-source content management system (CMS). It’s a well-liked tool for people who wish to create websites and blogs but have no coding skills. There is no fee for the software. It is free for anyone to install, use, and change.

WordPress Users and Roles

For your WordPress website, user roles and permissions offer access restrictions and privileges. Every WordPress user who logs in to your website, from Super Admin to Subscriber, has a particular set of permissions or capabilities given. 

The level of access and capabilities that a user can use to log in, read, update, or manage a WordPress site is defined by WordPress user roles. 

  1. Super Administrator

The WordPress Super Administrator role is only available to networks that use the multisite platform. People that are given the Super Administrator role have full control over every site in the network and can manage every element of each site. A Super Administrator has the power to affect many aspects of your company, including your network and the other users who manage your website, either negatively or constructively. It’s crucial to only give this role to team members you have complete faith in since Super Administrators have the authority to delete other users, even Administrators.

  1. Administrator

The Administrator user position has complete access to all site features in a single WordPress installation. The WordPress Administrator role is the most important user role in WordPress for the majority of site owners. All WordPress functions, settings, and choices are accessible to users with the admin position. can update or alter site settings, add and install themes and plugins, edit articles and pages, and edit plugins. The assignment of user roles and permissions to other users falls under the purview of the administrator. Approaching the updating procedure should be done with caution.

  1. Editor

For your WordPress site, the Editor user role is in charge of managing and producing content. Any site content, including user-generated content, can be created, deleted, or edited by an editor. In addition, editors have complete control over comments and can filter, approve, or remove anyone. 

  1. Author

Writing, drafting, and publishing fresh content on your website are all capabilities of the WordPress Author user role. They can also view the materials in your WordPress media library. The extent of an author’s role depends on what the editor or administrator permits. The Author role can post documents and pictures as well.

  1. Contributor

However, the Contributor user role is unable to publish the blog posts or articles they create. After they finish a draft, it is placed in the draft area to be reviewed by an Administrator or Editor before being published. A Contributor can no longer view content once it has been published. 

  1. Subscriber

All new WordPress site users automatically have the Subscriber user role assigned to them. Subscribers are prohibited from accessing any site settings or material by default. They have access to their profile and the dashboard but not the content or editing tools.

Salary of a WordPress Administrator

According to the data from Glassdoor, with an average compensation of $50,412 per year, the anticipated total pay for a WordPress Administrator in the United States is $53,213. The expected annual increase in wages is $2,801. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the payment information that is currently available for this role. 

Where to hire your own WordPress Administrator?

Have you heard about the virtual professionals of Workergenix? If not then this is the best time to learn more about them. They are experts with written and verbal skills that are skilled to the task and take all the daily business struggles off your plate. At an affordable price with easy monthly payment, you can now have your own website managed by a professional, so what are you waiting for? Consult now!
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.