How to Eliminate Chaos and Build a Business That Runs Without You | Featuring Susan Fennema

by faye.eBusiness Growth, Productivity, Scale Smart, Grow Fast PodcastPosted on Comments are Disabled

How to Eliminate Chaos and Build a Business That Runs Without You | Featuring Susan Fennema

 Most small business owners hit a wall—not because of market conditions or lack of talent—but because they’re still at the center of every decision.

In the latest episode of Scale Smart Grow Fast, Susan Fennema, Chaos Eradicating Officer, Beyond the Chaos, breaks down exactly how to remove owner dependency and turn chaos into clarity. With 30+ years of operational experience and co-author of Efficiency Amplified, she shares the mindset shifts, systems, and steps that help owners scale smart—without burning out.

Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts.

🚩 Warning Signs of Owner Dependency

  • You can’t take a real vacation without your business crumbling.
  • You’re constantly firefighting and exhausted.
  • Every decision runs through you.
  • Your best team members are either unclear or leaving.

Sound familiar? You’re not alone—and it’s fixable.

🛠️ First Steps to Operational Freedom

  1. Track Your Time: Write down everything you do in a week—daily, monthly, even the tasks you hate.
  2. Identify Low-Value Work: You’re likely doing $20/hour tasks as a $300/hour CEO.
  3. Start Delegating: Begin with part-time help (VA or project manager) and record quick Loom videos to train them.
  4. Build Basic Systems: Start small—like creating an offboarding process. It’s the most overlooked yet crucial one.
  5. Use Project Management Tools Correctly: Trello, Asana, ClickUp all work—if you implement structure.

🧠 Mindset Shifts That Matter

  • Your team can do it better—if they know what success looks like.
  • Letting go isn’t losing control; it’s gaining capacity.
  • Peace and clarity don’t mean your business is failing—it means it’s working.

🔄 From Chaos to a Saleable Business

Most owners who “want out” can’t sell because they are the business. Susan explains how systematizing operations not only gives you your life back—it turns your business into a real, sellable asset.

💡 Time Management That Works

  • Calendar block your strategic time—and honor it.
  • Hold “office hours” to reduce constant interruptions.
  • Shut off email/social notifications and check them intentionally.

🎁 Want to Know Where You Stand?

Susan offers a free Operations Audit to help you identify your biggest operational gaps.
👉 beyondthechaos.biz/operations-audit

Feeling buried in tasks that pull you away from growth? Our executive support helps you reclaim time, focus, and control.
👉 Book My Discovery Call

Bottom Line:
 If you’re doing everything yourself, you’re not running a business—you’ve built a job. It’s time to scale smart. Start by watching the full episode for practical strategies you can implement this week. 🎥 Watch now on YouTube 🔗 https://youtu.be/wfjBpwiUkdE

Like what you read? Get weekly insights on scaling, efficiency, and profitability—straight to your inbox. Click here to subscribe.

Transcript

Harley Green
Hey everybody, welcome back to the Scale Smart Grow Fast podcast. Too many businesses hit a ceiling because the owner is still at the center of every decision. In this episode, Susan Fennema, chaos eradicating officer at Beyond the Chaos and co-author of Efficiency Amplified, shares how to eliminate operational chaos, build scalable systems, and finally break free from day-to-day dependency. With 30 plus years of operational expertise, Susan offers practical strategies to help business owners reclaim their time and lead with clarity. Susan, thank you so much for being on the podcast. How are you doing today?

Susan Fennema
Thank you so much for having me. I’m doing great and excited to get this week going.

Harley Green
Love it. Susan, can you tell us more about your background? What gave you this operational expertise and what made you decide to help businesses with their operations?

Susan Fennema
I’ve always been wired for organizing. As a child, I would sit with a jar of buttons and organize them by color and size. Throughout my career, I worked for small business owners in roles that were always process-oriented. I was focused on taking the load off the owner, simplifying, and streamlining operations.

In 2016, I started looking for what I thought would be my last job, but I realized I could serve multiple owners at once instead of committing to one. That’s when Beyond the Chaos transitioned from a side gig into a business dedicated to helping owners eliminate chaos and build freedom into their operations.

Harley Green
Owner dependency is a major roadblock to growth. What are some of the biggest warning signs that a business is too dependent on its owner?

Susan Fennema
The biggest red flag is if the owner can’t take a vacation without everything falling apart. Other signs include exhaustion, constant firefighting, and being the bottleneck for every decision. Team members feel stuck because they need approval to move forward, which leads to frustration and turnover.

We also see owners frustrated with clients, team members, and even family because they’re burned out. Many say they want to sell their business and walk away. But once they create processes and hand off work, they usually rediscover their love for the business and start growing again.

Harley Green
Some listeners might be realizing they don’t have to live with those stressors. What inspired you to start focusing on eliminating chaos?

Susan Fennema
I started in project management, making projects more efficient. But I quickly saw how much relief that gave owners, so I went deeper. I began looking at the entire flow—how leads come in, how proposals turn into projects, how work is delivered, and how to build repeatable systems that create more clients.

Owners should focus on relationships, strategy, and growth, not daily details. With systems in place, it’s easier to hold teams accountable and identify who’s performing well. Many owners start businesses because they love their craft, but get trapped in details. Fractional operations support—like project managers or integrators—helps free them up without the cost of a full-time COO.

Harley Green
That makes sense. For business owners who want to make their business more enjoyable or even more saleable, what are the first steps they should take?

Susan Fennema
Start by writing down everything you do in a week, then add monthly, quarterly, and annual tasks. Include tasks you hate as well. Next, estimate what you’d pay someone else to do those tasks. Most owners, worth $200–$300 an hour, are spending too much time on $15 tasks.

Those are the first things to delegate or stop doing. Document how you do them with a simple video or outline. Then bring in part-time support like an assistant or project manager. Offloading those tasks frees you to focus on higher-level work.

Harley Green
That’s a great point. Owners often hesitate to delegate because they don’t enjoy those tasks themselves.

Susan Fennema
Exactly. But there are people, like us, who love operations. Processes may feel like bureaucracy, but they’re what actually set you free.

Harley Green
You’ve mentioned several ways to eliminate chaos. Can you walk us through a few that create the foundation for scaling?

Susan Fennema
The first is process development. Clear processes make delegation and accountability easier, and they create a structure for addressing problems without conflict.

The second is project management. Many owners try tools like Trello, Asana, or Monday and give up, but the problem is usually implementation. With the right setup, these tools help deliver projects consistently.

The third is using time intentionally. Owners often get trapped in email or constant interruptions. The key is structuring your day to reduce distractions and focus on high-value work.

Harley Green
What are some tactical tips for managing time more intentionally?

Susan Fennema
Calendar blocking is essential. Schedule time to work on the business and treat it like a client appointment. Office hours are another great tool. Instead of constant interruptions, team members know when they can come to you.

Turn off notifications, step away from email, and use project management tools to track work instead of your inbox. Even small changes here can dramatically improve productivity.

Harley Green
How do you help owners move from reactive to proactive in their operations?

Susan Fennema
It starts with reducing emergencies. Once things calm down, some owners panic because they feel less needed. That’s where reviewing your numbers and focusing on strategic questions comes in. Use that newfound time to think about sales, growth, or improving the business instead of constantly firefighting.

Harley Green
In your book Efficiency Amplified, what’s one system or process every growing team should prioritize first?

Susan Fennema
Offboarding. Onboarding is important, but offboarding is usually an emergency. If someone leaves suddenly, you need to know what accounts they had access to, what passwords to revoke, and how to notify the team. Having that process in place prevents chaos and protects the business.

Harley Green
What are some mindset challenges owners face when trying to let go?

Susan Fennema
One is believing they’re the only ones who can do it right. In reality, with the right direction, team members often do it better. Another is the adrenaline rush of firefighting—when that’s gone, owners can feel lost. Adjusting both mentally and physically is part of letting go.

Harley Green
How can leaders maintain their vision while still empowering employees?

Susan Fennema
Every company has a culture, intentional or not. Leaders need to clearly communicate the vision and values, especially in virtual or hybrid teams. At Beyond the Chaos, we send framed value statements to employees as a daily reminder. Celebrating employees who embody the vision reinforces it across the team.

Harley Green
For owners still caught in the weeds, what’s one action they can take this week to start building more freedom?

Susan Fennema
Start that activity spreadsheet. Document what you’re doing every day, then identify what can be delegated. Operations isn’t one-and-done, it’s ongoing—like finance. But starting with that step is the path to freedom.

Harley Green
Susan, thank you so much for sharing these invaluable tips with our audience today. If people want to learn more or get in touch, what’s the best way?

Susan Fennema
I’d like to offer an operations audit to everyone listening. It’s a form that helps you evaluate how you’re operating and where we can help. Go to beyondthechaos.biz/operations-audit.

Harley Green
Fantastic, thank you for that. For those listening, if you got value from this episode, hit like and subscribe so you don’t miss future strategies to help you scale smarter. Share this with a colleague who might benefit, and if you’re on a podcast platform, leave us a quick rating. Thanks again for tuning in, and we’ll see you on the next one.

Susan Fennema
Thanks, Harley.

Diverse team of high-performing professionals collaborating in a modern, well-lit office, conveying productivity and efficiency."

The Hidden Cost of Overworking High Performers—And How to Fix It

by Harley GreenBusiness Growth, Outsourcing, ProductivityPosted on Comments are Disabled

The Hidden Cost of Overworking High Performers—And How to Fix It

The High Performer Dilemma

High performers are the backbone of every successful organization. They drive innovation, ensure efficiency, and push the company forward.

But instead of focusing on high-impact work, too many of these top employees are bogged down by administrative tasks, leading to burnout, disengagement, and ultimately, turnover.

While many companies assume that competitive salaries and perks are enough to retain their best talent, they fail to recognize the true burden placed on these employees.

The Leadership Oversight

  • A high performer isn’t just a strong contributor—they are a growth multiplier.
  • When they are forced to handle tasks outside their expertise, it doesn’t just waste their time—it costs the company valuable opportunities, revenue, and strategic momentum.
  • Executives must ask themselves: Are we empowering our top talent to drive success, or are we burning them out with unnecessary work?

The Numbers Don’t Lie:

✅ 30-40% of a high performer’s time is spent on low-value tasks.
✅ Replacing a high performer costs 1.5-2x their salary in recruiting, training, and lost productivity.
✅ Burned-out employees are 2.6x more likely to seek new job opportunities.

Let’s break down the true financial impact of overworking high performers.

1. Escalated Employee Turnover Costs

Burnout is a primary driver of voluntary turnover, particularly among high performers who thrive in roles where they can make an impact.

The Cost of Replacing a High Performer

  • Replacing a single high-performing employee costs 1.5-2x their annual salary.
  • In specialized industries, this figure can climb to 3-4x their salary, factoring in recruitment fees, training, and lost productivity.
  • Losing just one key employee can disrupt team dynamics and create a ripple effect of disengagement.

📊 Real-World Example:
A leading tech company faced a 15% turnover rate among top engineers, resulting in $2M+ in recruitment and training costs. By addressing workload imbalances, they reduced turnover to 5% within a year (McKinsey).

2. Productivity Decline Due to Administrative Overload

High performers are valuable because of their expertise—yet many spend their time on repetitive, low-impact tasks.

Instead of closing deals, leading teams, or innovating, they are stuck in:
✅ Email chains 📩
✅ Scheduling meetings 📆
✅ Updating CRMs & admin tasks 📊

The Financial Impact

  • If a high performer earning $100K per year spends 30% of their time on admin work, that equals $30,000 per year in wasted productivity—per employee.
  • Across a company of 50 top performers, that’s $1.5M in lost output annually.

📊 Real-World Example:
A financial services firm discovered that senior analysts spent 25% of their time on admin tasks, leading to a 20% drop in client acquisition. By shifting these tasks, they saw a $500K increase in new revenue.

3. Stifled Innovation & Growth Opportunities

When high performers are overwhelmed with operational work, they lose the capacity to think strategically and drive innovation.

Competitive Disadvantage

  • Companies with high-burnout cultures see 35% fewer new product ideas and slower revenue growth.
  • Leaders unable to focus on strategy lead to delayed decision-making, causing missed market opportunities.

📊 Real-World Example:
A tech startup found that its founders spent 60% of their time on operations instead of product development. After implementing better delegation strategies, they saw 40% faster revenue growth.

4. Presenteeism: The Hidden Productivity Killer

Burnout doesn’t always lead to quitting—sometimes, employees mentally check out while still showing up.

Why Presenteeism Is More Expensive Than Absenteeism

  • Burned-out employees make more errors, take longer to complete tasks, and have lower creativity.
  • Companies lose 10x more money due to presenteeism than absenteeism.

📊 Real-World Example:
A manufacturing firm noticed a 15% increase in product defects when employee burnout peaked. By addressing workload issues, defect rates dropped by 25% within 6 months.

5. Recruitment & Training Costs

Recruiting and onboarding new employees is expensive, but constantly replacing high performers is financially devastating.

The Financial Drain of Turnover

  • Replacing an executive or high performer costs up to 400% of their salary.
  • The time to recruit and train new talent can take 6-12 months, delaying key projects and increasing team stress.

📊 Real-World Example:
A consulting firm faced $500K in project delays due to the departure of a key leader. By optimizing workloads, they cut turnover by 30% within a year.

6. Deterioration of Company Culture & Employee Morale

When high performers leave, company morale drops, team stability weakens, and leadership effectiveness declines.

Negative Ripple Effects

  • A culture of burnout leads to higher absenteeism, lower engagement, and poor leadership retention.
  • Teams that lose key players often suffer declines in collaboration and productivity.

📊 Real-World Example:
An advertising agency saw a 25% drop in employee satisfaction after multiple top creatives left. This led to client dissatisfaction and revenue loss.

The Harsh Reality: Your Competitors Are Fixing This

Companies that proactively address these challenges are scaling faster and retaining top talent.

They’re optimizing workloads, reducing burnout, and seeing a 20-30% productivity boost.

If you don’t fix this problem, your competitors will—and they’ll win the talent and market share you’re losing.

🔥 Want to fix this? We break down the full solution in The Executive’s Guide to Scaling High Performers—so you can retain top talent, boost productivity, and scale smarter.

📩 Get your free copy now → https://workergenix.com/scaling-high-performers-guide/

Asian man and woman discussing projects in a creative workspace adorned with a colorful mural.

Unlocking Success: Strategies for Bringing Virtual Assistants into Your Core Business

by Harley GreenBusiness Growth, Outsourcing, ProductivityPosted on Comments are Disabled

In the fast-paced world of entrepreneurship, leveraging virtual assistants (VAs) to provide core business services is becoming increasingly common. However, navigating the process of onboarding and training VAs can be a challenge for business owners. In this blog post, we explore effective strategies for bringing on VAs to provide core business services, addressing training methods, skill development, and communication strategies to ensure success.

Training Methods for Virtual Assistants:

One of the key considerations when bringing on VAs is ensuring they have the necessary skills and knowledge to meet business requirements and expectations. At Workergenix, we understand the importance of comprehensive training programs tailored to the specific needs of each business. Our training methods include hands-on practice sessions, interactive workshops, and regular feedback sessions to equip VAs with the tools they need to succeed.

Gradual Skill Development for VAs:

Managing the learning curve for VAs and gradually expanding their responsibilities over time is essential for long-term success. To address this challenge, Workergenix recommends starting VAs with specific tasks or aspects of the business, allowing them to master these before moving on to more complex responsibilities. By gradually increasing their workload and providing ongoing support and guidance, business owners can ensure VAs continue to grow and excel in their roles.

Communication Strategies with VAs:

Effective communication is key to a successful partnership between business owners and VAs. Maintaining regular communication channels and providing clear instructions are essential for ensuring clarity and alignment. At Workergenix, we emphasize the importance of establishing open lines of communication from the outset, setting clear expectations, and providing timely feedback to foster collaboration and productivity.

Conclusion:

Bringing on VAs to provide core business services can be a game-changer for entrepreneurs looking to scale their operations and focus on strategic initiatives. By implementing effective training methods, managing the learning curve, and maintaining clear communication channels, business owners can unlock the full potential of their VAs and drive business growth. With the right strategies in place, VAs can become invaluable partners in achieving success in today’s competitive business landscape.

Professional man in a home office on a virtual call with a female colleague, exemplifying the shift to remote collaboration.

Achieving Work-Life Balance: The Power of Virtual Assistants in Business

by Harley GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled

In the fast-paced world of entrepreneurship, achieving a harmonious work-life balance can often feel like an elusive goal. As business owners, we wear many hats and juggle numerous responsibilities, leaving little time for personal pursuits and relaxation. However, with the rise of virtual assistants (VAs), entrepreneurs and employees alike have found a valuable ally in reclaiming their time and restoring equilibrium to their lives.

Introduction:

In today’s fast-paced business landscape, entrepreneurs rely heavily on virtual assistants to streamline operations and drive growth. However, the key to unlocking the full potential of this partnership lies in setting clear expectations and fostering trust from the outset.

Defining Roles and Responsibilities:

To lay the groundwork for a successful collaboration, start by clearly defining the roles and responsibilities of both parties. Outline the tasks your VA will handle, along with any specific guidelines or preferences you have. This clarity ensures that both you and your VA are aligned on expectations from the start.

Establishing Communication Protocols:

Effective communication is the cornerstone of any successful business relationship, particularly in a virtual setting. Establish clear communication protocols with your VA, including preferred methods of communication, response times, and availability. Regular check-ins and status updates help maintain transparency and keep projects on track.

Providing Detailed Instructions:

When delegating tasks to your VA, provide detailed instructions and guidelines to ensure clarity and accuracy. Break down complex tasks into smaller, manageable steps, and provide examples or templates whenever possible. Clear instructions minimize misunderstandings and empower your VA to deliver high-quality work consistently.

Building Rapport and Trust:

Trust is the foundation of any productive partnership, and building rapport with your VA is crucial. Take the time to get to know your VA on a personal level, understanding their strengths, preferences, and working style. Show appreciation for their efforts and accomplishments, fostering a positive and supportive working environment.

Offering Constructive Feedback:

Feedback is essential for growth and improvement, both for you and your VA. Offer constructive feedback regularly, highlighting areas of strength and areas for improvement. Be specific in your feedback, focusing on actions and outcomes rather than personal attributes. By providing actionable feedback, you empower your VA to continuously improve and excel.

Conclusion:

In the dynamic world of entrepreneurship, virtual assistants play a vital role in driving business growth and efficiency. By setting clear expectations, establishing effective communication, and fostering trust, entrepreneurs can cultivate strong and productive partnerships with their virtual assistants, unlocking new opportunities for success and innovation.