A President’s Experience with VPs

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Are you feeling overwhelmed with work and struggling to find a balance between your personal life and your career? As a busy professional, it can be challenging to take a break and recharge without worrying about falling behind on your workload.

But, what if I told you that there’s a way to enjoy your vacation without sacrificing your productivity? The answer lies in virtual professionals – a team of skilled individuals who can help you with various tasks and projects remotely.

Recently, the President of Workergenix went on a week-long vacation during his family’s spring break. He didn’t have to open his laptop even once, all thanks to his team of virtual professionals. They took care of everything from managing his emails and scheduling appointments to handle important phone calls and coordinating with clients.

But that’s not all. The President wanted to show his appreciation for his hardworking executive assistant, so he had another virtual professional from the admin team deliver flowers and chocolates on his behalf. It was a small gesture that made a big impact, and it wouldn’t have been possible without the help of his virtual professionals.

Thanks to this team of virtual professionals, the President was able to fully enjoy his vacation and spend quality time with his family. He came back feeling refreshed, energized, and ready to take on new challenges!

If you’re struggling to find a balance between work and personal life, consider hiring virtual professionals to help you out. They are a valuable asset to any team and can ensure that your work continues to run smoothly even when you’re not physically present.

Taking a break is essential for your well-being, and virtual professionals can help you achieve that balance. So why not take that much-needed vacation and let your virtual professionals handle the rest? Trust me; it’s worth it!

The Essential Role of Social Media Marketing in Boosting Business Growth and Engagement

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Social media marketing has become an indispensable tool for businesses looking to reach out to their target audience, increase brand awareness, and drive more sales. With more than 4.2 billion active social media users worldwide, social media platforms have become a critical part of any digital marketing strategy. In this blog, we will take a closer look at social media marketing and why it is so essential for businesses of all sizes.

What is Social Media Marketing?

Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach out to your target audience and promote your products or services. It involves creating and sharing content, running ads, and engaging with your followers to build brand awareness, drive website traffic, and generate leads and sales.

Why is Social Media Marketing Important?

Increased Reach: Social media platforms allow businesses to reach a vast audience, including people who may not have heard of their brand or products otherwise.

Cost-Effective: Social media marketing can be very cost-effective, making it an ideal marketing channel for small and medium-sized businesses.

Engagement: Social media platforms enable businesses to engage with their target audience and build relationships with them. This can lead to increased customer loyalty and advocacy.

Data Insights: Social media platforms provide businesses with valuable data insights into their target audience’s behavior, preferences, and interests. This information can be used to refine marketing strategies and improve targeting.

Brand Building: Social media marketing is an excellent tool for building brand awareness and equity. It enables businesses to showcase their unique value proposition and personality, creating a memorable impression on their target audience.

How to Develop a Social Media Marketing Strategy

Define your target audience: Identify your ideal customer and their demographics, interests, and pain points.

Choose the right social media platforms: Select the social media platforms that your target audience frequents the most.

Set goals and objectives: Define what you want to achieve through social media marketing, such as increased website traffic, leads, or sales.

Develop a content strategy: Create a content plan that aligns with your goals and objectives, and resonates with your target audience.

Implement a posting schedule: Consistency is key when it comes to social media marketing. Develop a posting schedule and stick to it.

Engage with your followers: Respond to comments, messages, and mentions promptly, and encourage engagement by asking questions and running contests.

Measure and analyze: Track your social media metrics, such as reach, engagement, and conversions, to measure the success of your social media marketing efforts.

Final Thoughts

Social media marketing is a powerful tool for businesses looking to connect with their target audience, build brand awareness, and drive more sales. By developing a social media marketing strategy, businesses can leverage the unique features of each platform to reach their goals and objectives effectively. With social media continuing to grow in popularity, businesses that embrace social media marketing are likely to reap the rewards of increased visibility, engagement, and revenue.

Don’t miss out on the incredible benefits of social media marketing! Start developing your strategy today to connect with your target audience, increase brand awareness, and drive more sales. By leveraging the unique features of each platform, you can effectively achieve your goals and objectives. 
With social media only continuing to grow in popularity, now is the time to embrace this powerful tool and reap the rewards of increased visibility, engagement, and revenue for your business.  Contact us now and start seeing results!

Content Writing Tips And Techniques

by Adrienne GreenProductivity, Technology & AutomationPosted on Comments are Disabled

The following information offers tactics and tips for becoming a content writing specialist. The significance of knowing your grammar and good writing strategies, as well as studying and understanding your target audience, is emphasized. This article also contains how important it is to prepare and organize your content, use clear and simple language, and proofread and revise your work. These suggestions and approaches can help prospective content writers enhance their talents and achieve success.

These are a few tactics and tips that might help you become an expert in article writing.

To begin, it is critical to master grammar and suitable writing strategies. This will assist you in clearly and efficiently communicating your views. Consider taking a grammar and writing course or workshop, or practicing writing on a regular basis, to enhance your grammar and writing skills.

Second, it is critical to investigate and comprehend your intended audience. Knowing who you’re writing for will allow you to personalize your material to their specific interests and needs, making it more engaging and effective. To understand more about your target audience, try conducting surveys or focus groups to obtain demographic, interest, and preference information.

Third, before you begin writing, you must outline and organize your content. This will assist you in ensuring that your writing is focused, coherent, and understandable. Create an outline or a mind map to see the structure and flow of your ideas when planning and organizing your material. This might also help you uncover any gaps in your knowledge and study before you begin writing.

Fourth, make use of clear, succinct language in your writing. This will assist you in efficiently communicating your ideas while avoiding confusing or offending your audience. Use short, straightforward sentences and avoid too complex terms or phrases to increase the readability of your writing. When feasible, use active voice and avoid jargon or technical terminology.

Fifth, it is critical to review and edit your work thoroughly before publishing it. This will assist you in detecting faults and ensuring that your writing is polished and professional. Try reading your work aloud or having someone else read it to you to proofread and modify it. This can assist you in catching any errors that you may have overlooked when reading silently.

It takes time and practice to become an expert in content writing. You can become a professional and effective content writer by following these strategies and techniques and continually striving to enhance your talents.

Looking for talented content writers?

Workergenix is the best solution for businesses looking to hire a virtual professional with skills in content writing. With Workergenix, you can easily find and hire talented content writers who are experienced and knowledgeable in their field. They offer a wide range of professionals with various skill sets, so you can find the perfect fit for your business and your specific needs. Plus, with Workergenix’s easy-to-use, highly-streamlined system, and affordable pricing, it’s never been easier or more cost-effective to get the high-quality content writing support your business needs.
Learn more, here.

Accounting Software Small Businesses Can Use In 2023

by Adrienne GreenFinance & Accounting, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Just like you need air to breathe, your company needs proper cash flow to stay in business. You already have a great idea. You already have a good product for which the world is waiting. Great job! But for your business to succeed, recordkeeping needs to be done well. One of the main problems that business owners face is how to manage their financial reports. This sounds intimidating. Statistics show that half of new businesses fail within five years. And one of the main reasons for business financial failure is poor record keeping and controls.

You overthink marketing and sales growth. But you hate to think about record keeping. To avoid the chance of financial mismanagement, you should invest in accounting software to manage your finances. Additionally, it gives you the advantage of identifying opportunities to improve the financial health of your business. 

The following are accounting software that you would want to use for 2023:

  1. Sage Accounting – This is one of the biggest players in the accounting software space. Compared to its alternatives, it is more basic, easier to use, and less expensive. At just $25 per month for unlimited users, invoicing and expense tracking, bank reconciliation, and advanced reporting, it’s a great value. This software is for those who need moderate functionality. It gives a cash flow forecast that provides 30-day visibility into your finances. It also has a sales tracker that shows the status of your sent invoices so that you’ll be able to see if they are already paid or overdue. This helps you to remind clients who have not paid their invoices. The downside is that it lacks accounting and bookkeeping services and receipt capture functionality. Sometimes it took a while to load. 
  1. Xero – This is a more reliable and detailed accounting software well-suited for all businesses of all sizes. You will have access to all common functions including invoicing, expense tracking, receipt capturing, and billing whether your business is product- or service-based. It has pre-built integrations with more than 800 third-party software applications through Xero’s Marketplace. With it, you can track time, and you will not need to pay for a third-party receipt capture tool. It’s user-friendly enough for entry-level entrepreneurs. Also, there is a varied reporting section and both the software and dashboard are highly customizable.
  1. QuickBooks Online – This has the highest rating in the accounting category. It works as a one-stop shop that makes users easy to do most accounting jobs on one platform. QuickBooks accounting software has 70 reports included in the platform with the option to customize the reports if needed. It’s the best all-around accounting platform for most small businesses. Though it’s not user-friendly many accountants and bookkeepers are trained to do it. The top features of Quickbooks are the dashboard, live bookkeeping services, and extensive reporting. Though it is more expensive than its competitors, many bookkeepers will choose to use this software to avoid the stress of incorrect bookkeeping.

Your bookkeeping software is one of the foundations that cannot be overlooked, regardless of your size or industry. Still worried about your bookkeeping jobs? Make sure you have the professional help you need all around you. A professional bookkeeper at Workergenix will help you solve your recordkeeping problems. Talk to us and see which accounting software works best for your growing business. 
Click here for your free consultation.

Why is an Admin Assistant Important?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Qualities That a Stellar Admin Assistant Should Possess

Here are six qualities to look for in a potential leader to make sure you choose someone who will advance your team.

  • Superb Language Skills

The ability to communicate effectively is one of the most crucial talents an administrative assistant should have. You should be able to identify someone who can speak for and represent your business to both customers and staff members. This includes promptly and professionally responding to incoming correspondence from clients, partners, or suppliers. Additionally, administrative assistants need to communicate with clients, visitors, and other staff members in a friendly and upbeat manner.

  • Utilizing Technology

Tech-savvy administrative assistants are in high demand because they can handle data entry, team calendars, and business reports. It’s crucial to be knowledgeable with Microsoft Office programs, Google Suite, and more. Additionally, it’s not unusual for administrative assistants to assist with data entry into a virtual help desk, customer support platform, or customer relationship management (CRM) system. This means that to accomplish the work, they must have a solid understanding of computer software, and browsers, and learn new applications too.

  • Outstanding Time Management Abilities

Organizing your company’s schedule is the job of a competent administrative assistant. Setting appointments, reserving space for gatherings, and sending out reminders are some examples of this. They ensure that your company works smoothly and that your team remains productive.

In some circumstances, you can also save money by using your virtual assistant to make early reservations for things like lodging and flights so you can take advantage of the cheapest prices.

  • Attention to Details

Assistants must be meticulous while handling clients or employees. They spot the tiniest details like spelling and grammar mistakes or missing details essential to tasks. To ensure that the work is correct and reliable, having an eye for detail is an exceptional quality they must possess. Missing minor particulars in a report or memo gives the receiver a less-than-favorable image and opens the door for additional errors.

  • Think Ahead for Unexpected Events

Regularly, administrative assistants are expected to resolve any issues that arise at work, such as printer-related issues, schedule disputes, internet connectivity issues, and, etc. In addition to being expected to be masters of all trades, administrative assistants frequently take the bulk of the criticism for anything that goes wrong.

By posting clear instructions and establishing signs that convey expectations, they can avoid issues from ever happening in the first place.

  • Makes Procedures and Processes More Efficient.

As soon as you start hiring an administrative assistant for your company, they start to take the initiative and consider ways to improve efficiency in your operations. With their motivation and skills, they can take on the challenge to develop procedures, guidelines, and ways to simplify the process.

What Exactly Do Administrative Assistants Do?

Depending on the exact position, the business they work for, the sector, and other factors. The administrative assistant’s responsibilities may vary. The following are typically found in any job description for an administrative assistant:

  • Planning, email, and calendar management (Sending out emails, notes, letters, faxes, and forms).
  • CRM Management (Shopping and Booking).
  • Booking and appointment setting (Place an order for office supplies and look for deals, book reservations, and so on).
  • Give general assistance (Answer queries, explain procedures, attend to all concerns).
  • Help in the creation of reports that are due regularly (Rectify and submit expenditure reports).
  • Update and enforce the office’s rules and regulations (solve disputes and attend to general concerns).

Where to Find an Administrative Assistant For Your Business

There are numerous reasons for you to get an Admin Assistant for your business. Our administrative assistants at Workergenix can provide for the demands of your business virtually. We put a lot of effort into matching the top virtual professionals to help you grow your company. To free you up and work on your company’s more profitable tasks, we offer affordable service plans that will provide virtual professionals to take care of all your administrative needs. Be in line with our goal, free your time and unlock your potential! To schedule your free, no-obligation, consultation today, click here.

What Tasks Can Be Delegated To An Admin Assistant?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

For entrepreneurs or business owners, daily tasks can be challenging and it would always leads to struggling with not having enough time to spend with their family. That’s why admin assistance is important to every business when it comes to delegating tasks. People in the admin are the ones who will take those tasks off of your plate. 

Highly trained individuals are capable of handling and processing administrative tasks online for firms of all sizes. If you assign them the task, remote administrative assistants can also find errors in your paper. They might carry out market research to find crucial information that will aid in the creation of a new marketing strategy. An administrative assistant who works remotely can help with email management. They are aware of the best places and methods for setting up email infrastructure, sending emails, and delivering bulk emails. A remote administrative assistant team can handle blog management, order processing, and customer care issues.

Below are the most common tasks you can delegate to your admin staff.

Back Office Tasks

An admin assistant can be quite helpful when you launch a product and the customer processing starts. Processes including marketing, sales, customer service, and back-office administrative operations must be well coordinated. These capable individuals help with back-end issues and give the founders a lot of time back.

Market Research

The admin assistant performs thorough market research for you. He or she searches for articles and websites about the services you offer and prepares a list of the top businesses that would make good customers. They communicate with the businesses they intend to target by writing and sending letters. This results in a more efficient and effective selection process for you, which increases revenue.

Customer Service

You can get help with the order placement process from a qualified and experienced administrative assistant. They are competent to answer calls and handle customer service issues. These helpers step in when a fresh company receives a lot of orders and doesn’t even have the staff to fill them. They carefully plan every step of the procedure, from order entry to processing and delivery to the customer.

Email Management

One of the time-consuming jobs at work is responding to emails. Going through and sorting your inbox, on a daily basis, can take up to 7 to 8 hours of your time every day. Mail is typically split into three categories: “highly important,” “not that important,” and “spam. With an administrative assistant, you may spend more time on the important parts of your business, which can boost output.

Organized Documentation

A crowded mind is a more serious problem than a disorganized workspace. Google Drive is a disaster, too! All of your daily tasks will be scheduled by your virtual administrative assistant, who will also make sure everything is in order. You may use them to manage numbers, make PowerPoint presentations, convert PDFs, and organize your Google Drive.

Accounting

If you want to make sure that your financial records are in order, you can hire a remote administrative assistant. With their assistance, you may create bills and invoices, send payments, manage payrolls, carry out routine checks, and even manage accounting and business calculations. Take advantage of the comfort that comes from knowing that your funds are in capable hands.

Research

Everything you do in business must be supported by solid research. Whether you’re determining the competitiveness of the industry or building an email marketing list, research is crucial to your business operations. On the other hand, searching the Internet is a laborious and time-consuming process.

By having an administrative assistant do your daily research for you, you can eliminate this tension. In this approach, you can quickly employ the condensed findings of hours of investigation.

Personal Tasks

You’ll regularly have to travel as an entrepreneur to other cities or nations for business lunches, pitches, and other activities. If you might be working on a vital pitch, you wouldn’t want to spend too much time making travel arrangements.

Travel, reservations, and meetings can be handled by your virtual administrative assistant. Let them plan your travel and accommodations so you can focus on the crucial elements of your business.

Social Media Management

Social media marketing for a business involves more than just providing pertinent material every day. You can benefit from a remote administrative helper in this circumstance. Give them tasks like running campaigns, maintaining the business profile, answering customer questions, scheduling posts, and posting updates.

Looking to have your own administrative assistant? Well, problem solved! Workergenix is here to help. Virtual professionals from Workergenix are highly trained individuals with expertise in various fields. At an affordable price, you can now delegate all the tasks to your own virtual professional. 
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

WordPress Management

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

What is WordPress?

WordPress was initially primarily used to build blogs. Today, the software has advanced, enabling you to design any kind of website you like. You can create membership websites, business websites, e-commerce shops, business portfolios, hobby or lifestyle blogs, and mobile apps. It’s an open-source content management system (CMS). It’s a well-liked tool for people who wish to create websites and blogs but have no coding skills. There is no fee for the software. It is free for anyone to install, use, and change.

WordPress Users and Roles

For your WordPress website, user roles and permissions offer access restrictions and privileges. Every WordPress user who logs in to your website, from Super Admin to Subscriber, has a particular set of permissions or capabilities given. 

The level of access and capabilities that a user can use to log in, read, update, or manage a WordPress site is defined by WordPress user roles. 

  1. Super Administrator

The WordPress Super Administrator role is only available to networks that use the multisite platform. People that are given the Super Administrator role have full control over every site in the network and can manage every element of each site. A Super Administrator has the power to affect many aspects of your company, including your network and the other users who manage your website, either negatively or constructively. It’s crucial to only give this role to team members you have complete faith in since Super Administrators have the authority to delete other users, even Administrators.

  1. Administrator

The Administrator user position has complete access to all site features in a single WordPress installation. The WordPress Administrator role is the most important user role in WordPress for the majority of site owners. All WordPress functions, settings, and choices are accessible to users with the admin position. can update or alter site settings, add and install themes and plugins, edit articles and pages, and edit plugins. The assignment of user roles and permissions to other users falls under the purview of the administrator. Approaching the updating procedure should be done with caution.

  1. Editor

For your WordPress site, the Editor user role is in charge of managing and producing content. Any site content, including user-generated content, can be created, deleted, or edited by an editor. In addition, editors have complete control over comments and can filter, approve, or remove anyone. 

  1. Author

Writing, drafting, and publishing fresh content on your website are all capabilities of the WordPress Author user role. They can also view the materials in your WordPress media library. The extent of an author’s role depends on what the editor or administrator permits. The Author role can post documents and pictures as well.

  1. Contributor

However, the Contributor user role is unable to publish the blog posts or articles they create. After they finish a draft, it is placed in the draft area to be reviewed by an Administrator or Editor before being published. A Contributor can no longer view content once it has been published. 

  1. Subscriber

All new WordPress site users automatically have the Subscriber user role assigned to them. Subscribers are prohibited from accessing any site settings or material by default. They have access to their profile and the dashboard but not the content or editing tools.

Salary of a WordPress Administrator

According to the data from Glassdoor, with an average compensation of $50,412 per year, the anticipated total pay for a WordPress Administrator in the United States is $53,213. The expected annual increase in wages is $2,801. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the payment information that is currently available for this role. 

Where to hire your own WordPress Administrator?

Have you heard about the virtual professionals of Workergenix? If not then this is the best time to learn more about them. They are experts with written and verbal skills that are skilled to the task and take all the daily business struggles off your plate. At an affordable price with easy monthly payment, you can now have your own website managed by a professional, so what are you waiting for? Consult now!
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Get Your Own Affordable Social Media Specialist

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Building and maintaining a social media presence is a crucial marketing tactic for any business looking to reach out to more potential clients. A company’s social media profiles serve as a place where people can learn much more about the business, which aids in the development of a more robust online brand. Even though many small business owners we know like managing their own social media pages, for some people hiring a dedicated social media specialist make more sense to free up their time and creative energy.

It’s critical to comprehend what a social media specialist does, what to look for in a social media manager, and how much you should pay them before adding someone to your team for this position.

Social Media Specialist: What Exactly Are They?

Content creation, management, and monitoring across all social media platforms are the responsibilities of a social media specialist. By posting social media updates on platforms like Facebook, Twitter, Instagram, and LinkedIn, they contribute to defining the brand’s voice. They also monitor comments and manage campaigns on these platforms.

Responsibilities Of A Social Media Specialist

Although a social media specialist’s duties can vary from firm to organization, they are frequently more intricate and involved than many people assume.

Some of the main duties of a social media professional include the following:

Social Media Content Creation

Generating concepts for methods to advertise upcoming content, product launches, and other announcements while ensuring that the content resonates with the target audience and the business. This involves producing written content, visuals, and movies lasting a few seconds to several minutes.

Establish Posting Schedules

Understanding the best times and frequency for posting on each channel is a key component of social media management. For each platform, a social media manager develops a unique plan that specifies how many posts will go live each day.

Keep Up With Social Media News, Trends, And Best Practices

Ensuring that you stay updated on platform changes and new features and that you can quickly and effectively share such information with your community on social media and within the business.

Establish A Strategy For Engagement 

It’s crucial to interact with other social media users. This increases your exposure while also giving your brand a more human quality. The social media specialist should frequently share, comment on, and react to inquiries and brand mentions.

Innovate And Use Data To Guide A Plan

Analytics tools on social media networks frequently offer information and analysis on metrics including engagement, clicks, follower counts, and traffic. Social media managers track and analyze this data in search of trends the business can utilize to fix problems and enhance tactics.

Social Media Specialist Qualifications: 

  • Having the capacity to oversee several projects and having strong project management abilities
  • The ability to recognize and develop campaigns for your target audience.
  • Knowing the finest techniques for Search Engine Optimization (SEO)
  • The ability to use Google Analytics, Photoshop, and Illustrator.
  • Experience managing social media for two years.
  • Superior communication abilities in both written and spoken form.
  • Exceptional analytical and time-management abilities.
  • Knowledge of current technology and recommended procedures for producing and designing creative content for the web across a variety of platforms.

How Do You Know When You Need Assistance With Social Media?

Entrepreneurs never seem to have enough time in the day to do anything, let alone breathe or pick up a new skill in social media marketing. It is sometimes the most challenging for business owners who are already overburdened and overworked. If they’re not able to overcome this, it becomes the reason they stop the business. 

But that’s simply not the appropriate way to think. By employing a social media manager to oversee your sales funnel, you can relieve some of the stress. This will give you and your staff more time to concentrate on the crucial aspects of running your company.

Now It’s Your Time To Bring Your Business To The Next Level!

Social media is a new approach for you to increase your market, which is not a secret. It can be difficult to locate the perfect social media specialist, but that doesn’t imply it’s impossible. Once you’ve located the perfect social media specialist, you need to consider how to incorporate them into your business. All you have to do is contact Workergenix for a free consultation. Our goal is to free your time and unlock your potential.

To schedule your free, no-obligation, consultation today, click here.

Roles And Responsibilities Of A Content Manager

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Do you find editing and writing enjoyable? Do you have a keen sense of detail? You should think about a profession as a content manager! They also act as bridges throughout multiple departments, such as marketing and communications.

You might be new to the role of content management and want to learn the basics. Or perhaps you already know this is the job for you, but you want to make certain you’re equipped to succeed. Everything you need to know about content managers, from what they are to how to become one, is right here. Let us investigate more.

What is a content manager?

A content manager is in charge of developing, editing, uploading, updating, and occasionally removing out-of-date content from websites and blogs. A content manager, also known as content and public relations manager, creates an organization’s brand identity and online presence.

Content managers are individuals with diverse personalities. They are mainly artistic people, which indicates they are usually creative, perceptive, sensitive, articulate, and expressive. They are unstructured, unique, nonconforming, and forward-thinking. Some of them are also investigative, which means they are smart, introspective, and curious.

Roles And Responsibilities Of A Content Manager

Responsibilities

The primary responsibility of a content manager at a company is to maintain the web content and make sure that interesting and timely content is regularly added to the website. They work cooperatively with other professionals such as social media managers, writers, marketing managers, graphic designers, web developers, and web designers. In addition, they should be able to carry out the following daily tasks:

  • Assigning content creation duties to team members and commissioning articles, videos, and other content from freelancers outside the company.
  • Participating in meetings with partners, clients, and the technical team.
  • Creating the company’s voice and image by its branding and aims.
  • Controlling the production of content for the company’s website while managing a team of writers
  • Approving content for published work and ensuring that it exceeds all quality control tests.
  • Sourcing and conducting research for the company’s website’s content.
  • Writing and publishing all of the articles with a specific set of keywords in mind.
  • Keeping track of the competition’s online activity.
  • SEO content creation, editing, and distribution. 
  • Adapting content for publishing platforms, video production, or social media.
  • Collaborating closely with the business’s marketing team to create online marketing strategies.
  • Ensuring that the content is updated and up to date.
  • Long-term content production plans are being developed in collaboration with senior management teams and other departments.
  • finding new opportunities for content creation, such as a new social media platform.
  • Investigating the reach of information and preparing reports for top management.
  • Identifying new content creation opportunities, such as a new social media platform

The 7 Roles of Content manager

  1. Marketing automation optimization

Plan and distribute content via email and multiple social channels for lead nurturing, releases, and general marketing. Content should be disseminated at the appropriate time, in the appropriate tone, and in the appropriate number of publications, in accordance with best practices for each channel.

  1. Continuous process improvement

Reality changes quickly, and what has been working well today may not be effective tomorrow. Thus, empirical analysis and swift response are game changers. Don’t take your prior success for granted. Measure, test, and record data. Restart the process.

  1. Writing in-depth articles on a broad range of issues

By establishing closed-loop analytics with sales departments to track how your content marketing draws visitors but instead transforms them into leads, possibilities, and customers.

  1. Content Asset Scaling

Established a formalized approach to content creation, management, and distribution

  1. Monitoring the business’s on/off-page SEO

To provide it, you must remain informed on the hottest trends and issues, both in search engines and their mysterious algorithms, as well as within your field competitors, partners, and stakeholders in general.

  1. Creating reports and road maps for successful procedures, A/B tests, and campaigns

Keeping the learned lessons, knowledge, and next steps hidden from the team might be critical to their effectiveness.

  1. To manage content workflow, use marketing-specific software.

This is critical for the smooth implementation of all the other items because it saves time and allows for optimum marketing productivity. Only 56% of marketers, according to Hubspot, utilize one or more specialized software applications.

Want to hire an expert as a content manager?

Workergenix’s virtual professionals are the best solution for a content manager. Workergenix gives you time freedom so you can concentrate on the most lucrative tasks. You will always be partnered with the most qualified individual for your business needs. 

All of Workergenix’s experts have college degrees, extensive experience, and a talent for helping business owners with their unique needs. Our business expert will go over this with you during a free consultation. 

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.