Why Traditional Sales Is Dead—and What You Should Do Instead
Why Traditional Sales Is Dead—and What You Should Do Instead The sales landscape has shifted, and if you’re still using outdated tactics, you’re not just behind—you’re losing. In our latest Scale Smart Grow Fast podcast episode, Harley Green sits down with sales strategist and bestselling author Joe Candido to unpack what today’s B2B buyers really want—and how sales leaders can meet them there. Preferred listening on the go? Catch the full podcast episode on Spotify and Apple Podcasts. 🎯 Traditional Tactics No Longer Work Buyers today are informed, empowered, and immune to product pitches. Joe makes it clear: “No one wants to hear about your company—they want value.” If your sales team is leading with features instead of outcomes, you’re doing it wrong. 💡 Enter Leadership Selling Joe introduces his game-changing framework: Leadership Selling. This approach prioritizes: 🧠 Mindset Shifts That Drive Growth Leadership selling isn’t just a strategy—it’s a mindset. Joe urges sales leaders to: 🛠 Tools & Time Management Joe highlights that most salespeople spend less than 20% of their time actually selling. His fix? Leverage tech—like CRMs and AI—for research, scheduling, and admin tasks. But streamline it. “If the system frustrates your reps, they’ll game it,” he warns. ✅ Pro Tip to Boost Revenue Now Joe’s go-to strategy: Gather your team, review all current opportunities, and prioritize the top-tier deals you can realistically close this month. Focus energy there and watch results accelerate. Bottom Line: If you want to lead a modern, high-performing sales team, stop selling like it’s the 90s. Start leading with value, insight, and strategic intent. 📘 Learn more about Joe’s work: https://leadership-selling.com Schedule a discovery call to explore how strategic delegation and leadership support can help your sales team close more deals and scale faster. Like what you read? Get weekly insights on scaling, efficiency, and
