From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out
From Hustling to Scaling: How Betsy Pepine Built 6+ Businesses Without Burning Out What if the key to scaling your business wasn’t working harder—but choosing what only you should be doing? That’s exactly what Betsy Pepine, founder of Pepine Realty, shared on the Scale Smart, Grow Fast podcast. She didn’t just build a successful real estate brokerage—she launched multiple complementary businesses including title, mortgage, property management, a real estate school, and a nonprofit. Her secret? Letting go of the how, and finding the right who. Listen to the full conversation on your favorite platform: [Spotify] | [Apple Podcasts] 🎯 Key Takeaways: 1. Start Where You Know, Then Build Out Betsy expanded into services that aligned with her core business—title, mortgage, property management—not random ventures. Each business solved a specific need for her existing clients and agents. 2. Embrace the ‘Who Not How’ Mindset Instead of doing everything herself (as many entrepreneurs do), Betsy shifted her focus: “There are people who love to do what I don’t like to do. That changed everything.” She stopped trying to master every role and started hiring people who already thrived in those areas. 3. Hire Before You’re Desperate Waiting until you’re overwhelmed to bring in help is a recipe for burnout. Betsy recommends proactively forecasting hiring needs each quarter—especially for roles like executive assistants or operators. 4. Culture Is Strategy From personalized recognition to peer-to-peer shoutouts using tools like Motivocity, Betsy has built a workplace culture that retains top talent. Core values like growth mindset and family are deeply woven into daily operations. 5. Let Go to Grow Stepping out of daily operations wasn’t easy—Betsy admits to emotional challenges and team turnover. But putting an operator in place gave her the space to focus on vision, strategy, and doing what she loves. Her advice?
