How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Benefits of Digital Marketing

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services through the use of digital technologies, primarily the internet, but also mobile phones, display advertising, and any other digital medium.

The evolution of digital marketing since the 1990s and 2000s has altered how brands and businesses use technology and digital marketing for marketing. As digital platforms are increasingly incorporated into marketing plans and people use digital devices instead of going to physical stores, digital marketing campaigns are becoming more common.

The use of digital marketing is determined by the marketing objectives of the organization. The organization may want to generate more leads, build its brands, increase sales, or improve brand engagement. Having a website is only one aspect of digital marketing. The website must be visually appealing and easy to navigate, as well as contain high-quality content that reflects the nature of the business.

Benefits of Digital Marketing

  1. You can target both a local and an international audience. You can also tailor a campaign to specific demographics such as gender, location, age, and interests. This indicates that your campaign will be more effective.
  2. Your audience can choose how they want to receive your content. One person prefers to read a blog post, while another prefers to watch a YouTube video. Most people dislike receiving sales flyers in their mailboxes or phone calls at inconvenient times about products they are uninterested in. Online users have the option to opt-in or out of communications, which is often relevant because they were the ones searching for it in the first place.
  3. It is possible to interact with your audience. Utilizing social media network interaction is highly encouraged. You can encourage your prospects, clients, and followers to take action by visiting your website, reading about your products and services, rating them, purchasing them, and providing feedback to your market.
  4. Digital marketing is inexpensive. Although some people invest in paid ads online, the cost is still lower than traditional marketing.
  5. Data and outcomes are easily recorded. You can monitor your campaigns at any time using Google Analytics and the insights tools provided by the majority of social media channels.
  6. Equal playing field. With a solid digital marketing strategy, any business, regardless of size, can compete with any competitor. Online, a clean, well-thought-out site with a smooth customer journey and excellent service reigns supreme – not size.
  7. Real-time in results. You don’t have to wait weeks for a boost to your business, as you would until a fax form is returned. At the touch of a button, you can see an increase in the number of visitors to your site and subscribers, peak trading times, conversion rates, and much more.
  8. Brand Development. A well-maintained website with quality content that addresses the needs and adds value to your target audience can provide significant value and lead generation opportunities. The same can be said about using social media and personalized email marketing.
  9. Viral. How frequently do your customers and prospects pass your sales flyers around? Using social media share buttons on your website, email, and social media channels allows your message to be shared quickly online. Given that the average Facebook user has 190 friends, and that 12% of their friends see their liked posts, your single message has been seen by 15 new prospects. Imagine a number of them liking and sharing your message, and their friends doing the same. That is why high-quality content is essential.

If you want to learn more about the information presented above, we can assist you. Workergenix is a company that provides Virtual Professionals who have been trained to do administrative work, social media management, sales, and marketing, among other things. What areas of your business require assistance? Are you ready to make better use of your time, grow your business, and delegate work tasks? Set up a free consultation with Workergenix right away! 

For your free, no obligation, consultation, click here.