Marketing - Workergenix

From Technician to CEO: Transforming Your Service Business for Success

by Harley GreenScale Smart, Grow Fast Podcast November 27, 2024December 5, 2024Comments are Disabled

From Technician to CEO: Transforming Your Service Business for Success

Service businesses often face unique challenges: balancing day-to-day tasks, managing client expectations, and ensuring profitability. For this week’s Workergenix Mastermind Episode, we’re joined by Dylan Jones, a seasoned entrepreneur with over a decade of experience.

Dylan has spent over 12 years building businesses from the ground up. As a recent dad of two young boys under 2.5, his current focus is on creating more time to spend with his family. However, this wasn’t always the case. For nearly nine years, Dylan worked relentlessly, eventually reaching the point of severe burnout in 2019, which led to the closure of one of his businesses. At just 32 years old, a doctor warned him that his intense work habits were life-threatening, telling him “You need to stop or you’re going to die”.

Dylan faced a turning point.

With a deep passion for entrepreneurship, Dylan founded Profit Launchpad—a hybrid consultancy and agency designed to help service businesses address foundational challenges as they scale past their first million in revenue, countering the common practice of overworking and under-earning.

Let’s dive into the key takeaways from our conversation with Dylan, where we explored strategies for growth, overcoming common challenges, and optimizing marketing and operations.

1. Understanding the Technician-to-CEO Transition

Many service business owners start as technicians—masters of their craft. But running a business requires a completely different skill set. According to Dylan, the first step is embracing the mindset shift: recognizing that being a great technician is not the same as being a great business leader.

The CEO mindset involves stepping back from daily tasks, delegating effectively, and focusing on long-term strategy. It’s about learning to trust your team, train them well, and create systems that allow your business to thrive without you being involved in every detail.

2. Building Confidence Through Structure

Dylan’s Confidence, Efficiency, Optimization (CEO) framework offers a clear roadmap for growth:

Confidence: Understand your business numbers, such as cost per lead and customer acquisition costs. These insights give you the clarity to make informed decisions.
Efficiency: Streamline operations to save time and reduce waste. This might involve automating lead generation or implementing better training for your staff.
Optimization: Fine-tune your processes to maximize profitability, whether through improving your sales system or ensuring your marketing dollars are well spent.

For many business owners, confidence in their numbers is the most transformative element. It’s hard to scale a business when you don’t know what’s working and what isn’t. Tools like a CEO dashboard—tracking key metrics weekly—help make this process manageable.

3. The Role of Marketing in Scaling Your Business

Marketing can feel overwhelming for service business owners, but Dylan emphasized that it doesn’t have to be a mystery. At Profit Launchpad, he helps clients implement a straightforward local marketing system that focuses on key platforms like Google, Instagram, and Facebook.

Rather than relying entirely on external agencies, Dylan advocates for educating business owners on how marketing works. Understanding metrics like cost per lead allows you to evaluate campaigns effectively and set realistic growth goals.

A major takeaway: responding to leads within five minutes increases your chances of closing a deal by 100 times. Speed and customer service are critical in today’s competitive landscape, especially for home service businesses where potential clients often contact multiple providers.

4. Overcoming Common Challenges

One recurring issue Dylan encounters is resistance to delegation. Many technicians-turned-business-owners hesitate to hire help, fearing a loss of control or financial strain. However, this mindset can cap your business’s growth.

Dylan recommends starting small: hiring an executive assistant or marketing coordinator to handle basic tasks. This frees you up to focus on scaling the business rather than being consumed by day-to-day operations. By investing in the right people and tools, you can create a business that operates efficiently and profitably without requiring your constant involvement.

5. Knowing Your Numbers: The Key to Smart Decisions

Many service business owners operate without a clear understanding of their financials, relying instead on instinct or outdated pricing models. Dylan stressed the importance of knowing metrics like:

Cost per lead (CPL): The amount spent to acquire each new lead.
Customer acquisition cost (CAC): The total cost of converting a lead into a paying customer.
Profit margins: Ensuring your pricing aligns with your true costs and growth goals.

Without these numbers, it’s nearly impossible to scale effectively. Dylan offers a simple calculation for determining cost per lead, which forms the foundation for developing a robust marketing strategy.

6. Investing in Long-Term Growth

Scaling a service business requires a combination of mindset, strategy, and investment. Whether you aim to build a $1M business or a $10M empire, Dylan emphasized the importance of aligning your goals with the resources you’re willing to dedicate—both financial and personal.

For those considering selling their business, optimization is key. A well-structured, profitable business not only commands a higher price but also gives owners the flexibility to step back and enjoy more passive income, whether they sell or keep the company.

Conclusion

Transforming your service business isn’t just about working harder—it’s about working smarter. By embracing the technician-to-CEO transition, mastering your numbers, and implementing systems for efficiency and growth, you can create a business that thrives for years to come.

Check these out

Check out Dylan’s website for more resources and information!

And as a bonus for our readers, Dylan is offering a 1 hour free strategy call to anyone who books using this link to help you grow your business – https://api.leadconnectorhq.com/widget/bookings/1-hour-free-strategy-call

If you’re ready to take the next step, listen to the full podcast episode with Harley Green & Dylan Jones to learn more about his proven framework and create actionable strategies for scaling your service business with confidence. 🚀

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Transcript

Harley Green:
Hey everybody. Welcome to the Workergenix Mastermind podcast. Today we have special guest Dylan Jones with Profit Launchpad. He helps service businesses go from technician to CEO with confidence, efficiency, and optimization. So if you are looking to avoid overworking and under-earning, Dylan’s going to be the guy to talk to. Thanks for joining us today, Dylan. How are you?

Dylan Jones:
Great, Harley. Thanks for having me on.

Harley Green:
So tell us a little bit about your background. You’ve got many years of entrepreneurial experience working in service industries. How did you come to Profit Launchpad?

Dylan Jones:
I’ve been working around trades or blue-collar businesses for a lot of my career. In 2021, I co-founded a consulting firm focused on due diligence for private equity teams, both pre-sale and post-sale. We would evaluate businesses to identify areas for improvement. This came from my experience of building, selling, and occasionally crashing businesses—lessons on what works and what doesn’t.

In early 2023, I decided to go out on my own after seeing too many service business owners sell prematurely without optimizing their operations. This inspired Profit Launchpad, where our mission is to help owners optimize and automate for better outcomes. Whether it’s selling for more or creating a self-sustaining, cash-flowing business managed by someone else, we guide owners from being technicians to business leaders—and eventually CEOs.

Some clients reach the business owner level and are content to extract cash from the business. Others want to go to the next level. We’ve built an Ascension Program with group courses, one-on-one coaching, and a recently launched lead generation and local marketing system. We teach business owners how to manage marketing internally for a much higher ROI, rather than relying solely on agencies with lackluster returns.

Harley Green:
You hit on a lot of great topics that resonate with me, especially about creating saleable assets. When you have a business that’s ready to sell, it’s often a great business to own as well. You might effectively “sell” it to yourself by hiring an operator to run it, turning it into a passive income source. What challenges do you see with technicians who are trying to grow from six figures to seven?

Dylan Jones:
The biggest challenge is accepting that they don’t yet know how to run a business. For instance, an HVAC technician may have mastered their trade over 10-15 years, but business is a whole different skillset. It requires understanding marketing, sales, delivery processes, cash flow, and leadership. Most business owners micromanage, overwork, and don’t trust their team.

A huge hurdle is the lack of proper training. That’s why the first part of our program focuses on mindset and vision. Owners need to decide what they want from their business and who they want to become as leaders. Once they embrace the need to learn and grow, the path to seven figures becomes clearer.

The time to reach seven figures depends on the industry. For example, commercial service providers with large contracts may get there faster than B2C service providers. But scaling to seven figures always involves costs—usually six figures upfront. Our framework emphasizes confidence, efficiency, and optimization, helping owners map out their goals and the steps to achieve them.

Harley Green:
We often see business owners hesitate to hire their first employee, especially when it comes to administrative help. They want to do everything themselves, which limits their growth. Tell us about your marketing framework and how it helps owners.

Dylan Jones:
Our marketing framework is straightforward but powerful. We help owners understand why platforms like Google, Facebook, and Instagram matter, how ads work, and the importance of service pages and websites. It’s a mix of one-on-one training and self-paced learning.

We focus on building a system rooted in math. For example, we determine the ideal cost per lead and build a strategy backward from the owner’s vision. If someone aims to build a $10 million business, we calculate the necessary marketing budget and ROI to achieve that goal.

Many agencies promise a certain number of leads, but they don’t address whether the owner can handle that volume or afford the cost. Our approach ensures the entire system—sales, delivery, and marketing—is aligned. Owners learn to manage small lead volumes initially and scale as they hire staff and refine processes.

Harley Green:
We see similar issues in home service businesses, where leads are lost because the owner is too busy to answer calls. Those leads often go to competitors. Hiring someone to handle calls and marketing can pay for itself almost immediately.

Dylan Jones:
Absolutely. Responding to leads within five minutes increases your chances of closing by 100 times. Automation tools can also help route calls, send follow-ups, and ensure leads are handled promptly. In today’s market, top-notch customer service at lightning speed is non-negotiable.

Harley Green:
Many business owners struggle with understanding their finances, which affects their ability to set an appropriate marketing budget. How do you help them figure out their cost per lead?

Dylan Jones:
It’s critical to know your cost per lead (CPL). If you don’t, you’re guessing with your pricing and strategy. Calculating CPL is straightforward—it’s the total cost of a marketing channel divided by the leads it generates.

For example, if you spend $1,000 on Google ads and get 10 leads, your CPL is $100. Knowing this helps you make informed decisions. If those leads generate $1,000 each, you should increase your ad spend.

We train owners to understand these numbers and set up systems to track key metrics weekly. This allows them to identify issues and grow their business strategically. You can’t outwork your business—it will always demand more. Knowing your numbers gives you the confidence to scale sustainably.

Harley Green:
Dylan, you’ve shared so many valuable insights today. For listeners looking to gain confidence, build efficient systems, and grow their business, get in touch with Dylan. We’ll link his Instagram in the description. Reach out for tools like his CPL calculator to get started.

Dylan Jones:
Thanks, Harley. This was a lot of fun. I appreciate the opportunity to share!

Mastering SEO for Your Blog and Website: Insights from Rachel Lindteigen of Etched Marketing

by Harley GreenScale Smart, Grow Fast Podcast November 20, 2024December 5, 2024Comments are Disabled

Mastering SEO for Your Blog and Website: Insights from Rachel Lindteigen of Etched Marketing

In today’s digital world, where visibility is everything, understanding and applying search engine optimization (SEO) can be a game changer for your business. We recently had the pleasure of speaking with Rachel Lindteigen, founder of Etched Marketing and a 20-year veteran in the digital marketing industry, on the Workergenix Mastermind podcast. Rachel’s journey from journalism to SEO is full of lessons and practical strategies that can transform the way you think about your website’s searchability and your content’s effectiveness. Here are some of the key takeaways from our enlightening conversation.

Why SEO Matters More Than Ever

Have you ever wondered why some websites seem to show up every time you search for something, while others are buried pages deep? That’s the magic of SEO. But what exactly is it, and why should you care? Rachel explains, “SEO stands for Search Engine Optimization. It’s about making your content easier for search engines to understand and, as a result, more likely to be shown to people actively searching for your content or services.”

Unlike paid ads that interrupt a user’s activity (think about the Facebook ad you scroll past), SEO targets users who are already looking for what you offer. “The click-through rate for organic search results is exponentially higher than that for paid ads,” Rachel highlights. In fact, the number one organic search result on Google captures about 37% of clicks, a striking difference from the typical 1% click-through rate of ads.

Where to Begin with SEO: Know Your Audience

Rachel emphasizes that before you even think about keywords, you need to know your ideal client. “Who are you helping? What questions do they have? What problems are they looking to solve?” she asks. Creating an ideal client persona helps you understand what content will be valuable to them.

“Think of your ideal client as well as you know your best friend,” Rachel suggests. Once you have a clear picture of who your audience is, create content that answers their questions and provides genuine value. This isn’t just good marketing; it’s the foundation of effective SEO.

Keyword Research: The Gateway to Visibility

Once you know your audience, it’s time to dive into keyword research. Rachel shares a case study of a Montessori preschool in a Houston suburb. “We targeted not just ‘Montessori preschool’ but expanded to terms like ‘preschool’ and ‘daycare,’ gradually working up to higher-competition keywords.” This strategy took time—about four years to fully dominate their niche—but it was worth the investment.

Rachel also explains how understanding specific search terms can yield big results. She cites a coaching client who discovered that the keyword “AUDHD coach” had 14 times the search demand compared to “ADHD coach.” Just by optimizing her content for this keyword, her search rankings improved by eight pages in two days.

The lesson? Use a keyword research tool to find terms your audience is using, and don’t be afraid to think locally if you’re a service-based business. Keywords should reflect not just what you do, but also where you do it.

The Timeline of SEO Success

Many business owners want to know: how long does it take to see results from SEO? Rachel is clear that it’s not an overnight process. “You’re looking at 12 to 24 months to see significant results, but you’ll have smaller wins along the way,” she explains. Think of it as a long-term investment, like a retirement account. Small, consistent efforts over time can yield exponential growth in organic traffic.

Writing Content: Avoid the AI Pitfall

With the rise of AI tools like ChatGPT, many content creators are tempted to use AI to write blog posts. Rachel warns against relying solely on AI. “Google has cracked down on AI-generated content that’s not helpful or accurate,” she says. While AI can help with brainstorming ideas or creating outlines, your content still needs a human touch to be valuable and trustworthy.

Rachel also mentions the importance of helpful content. Google’s updates penalize websites that host unhelpful, generic content. Your focus should be on creating unique, user-friendly articles that address your audience’s needs.

Local SEO and Google Business Profiles

For local businesses, optimizing your Google Business Profile is crucial. Rachel advises, “Set it up yourself. It takes five to ten minutes, and you don’t need to pay anyone to manage it.” Ensure your profile is complete with accurate business hours, a detailed description, and relevant keywords. Your Google Business Profile might even rank higher than your website on search results, giving you valuable visibility.

Creating a Consistent Content Strategy

Rachel’s ultimate advice for content strategy is to be consistent. “If you have the capacity, aim for one blog post a week,” she suggests. Each well-optimized blog post is a new opportunity to rank on Google and drive organic traffic. It’s not about creating content for content’s sake but about providing meaningful information that serves your audience.

Resources to Get Started

Rachel has developed several resources to help small business owners master SEO. She offers a Beginner’s Step-by-Step Guide to SEO and a 101 Webinar that walks you through the essentials of optimizing your content. “You don’t have to be tech-savvy to do SEO,” she says. “If I can master it, you can too.”

Her key message is to start now. Learn the basics, implement what you can, and understand enough to be able to hand it off if you choose to outsource. Protect your business by being informed.

Check these out

Check out Rachel’s Simple SEO Podcast & visit her website for more information about her FREE SEO class. Remember, SEO is a journey, not a sprint—but the results are well worth the effort.

You can also listen to this episode here:

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🔗Apple Podcast

Looking to take your business to new heights?

Schedule a free discovery call!

Join our newsletter for the latest VA strategies and insights straight to your inbox every week!

Transcript:

Harley Green
Hey everybody, welcome to the WorkerGenix Mastermind podcast. Today, we have a special guest who will be sharing insights on SEO optimization for blogs, websites, and tips to ensure you rank number one when potential clients are searching for you. Rachel Lindteigen, founder of Etched Marketing, brings 20 years of experience as a self-described “word nerd” who loves writing and thinking about writing but isn’t technical. Rachel, welcome to the podcast.

Rachel Lindteigen
Hi, thank you so much for having me. I’m thrilled to be here today.

Harley Green
Rachel, you have an impressive 20 years of experience. What brought you to this point with Etched Marketing?

Rachel Lindteigen
I started my career studying broadcast journalism, thinking I’d become a reporter. However, I quickly realized it wasn’t financially sustainable. I transitioned to marketing—a field my father had always encouraged me to explore. At the same time, digital marketing was emerging, and platforms like Google were evolving. I worked in various roles, from local marketing and event management to corporate and agency work, all of which deepened my passion for content and digital strategy.

One turning point was in 2012, during the era of Google’s Panda and Penguin updates, where creating high-quality, authentic content became essential. This shift made my journalism degree, once undervalued, incredibly sought after. My diverse background enabled me to transition into digital marketing seamlessly.

I eventually founded Etched Marketing to teach small business owners how to navigate SEO and content marketing in a non-technical way. My mission is to simplify SEO and help others use it to grow their businesses.

Harley Green
For business owners just starting out, SEO often feels overwhelming. What exactly is it, and why is it so important?

Rachel Lindteigen
SEO, or Search Engine Optimization, is about making your content—whether it’s a blog, website, or podcast—easier for search engines to understand. This increases the likelihood that your content will appear when someone searches for relevant topics.

Unlike ads, which interrupt people as they scroll through social media, SEO targets users actively looking for your product or service. This leads to higher conversion rates and greater trust since consumers tend to prefer organic search results over ads.

Harley Green
Where should someone begin if they’re new to SEO?

Rachel Lindteigen
Start with the fundamentals:

Know Your Ideal Client: Understand who they are, what questions they have, and how you can help them.
Keyword Research: Use tools like Google or a keyword research platform to identify terms your audience uses to search for your offerings.

For local businesses, focus on “local SEO” by targeting keywords that include your city or community. For example, a Montessori school I worked with ranks for keywords like “Montessori preschool [city name]” and “daycare [city name].” Over time, this strategy has driven 60-80% of their leads.

Harley Green
What kind of timeline and investment should someone expect when implementing SEO?

Rachel Lindteigen
SEO is a long game. Typically, you’ll see significant results in 12-24 months. That said, small wins can happen sooner. For example, one of my students updated her website with a new keyword and moved up eight pages in Google rankings within two days.

If you hire an expert, expect to invest around $2,000 per month for a comprehensive SEO program. Alternatively, you can learn SEO yourself. I recommend dedicating an hour a week to learning and creating one blog post weekly. Each optimized post is another opportunity to rank and attract clients.

Harley Green
There’s a lot of buzz about using AI for content creation. Can AI replace traditional SEO practices?

Rachel Lindteigen
AI tools like ChatGPT can be useful for brainstorming and creating outlines, but they shouldn’t write your content. Google prioritizes high-quality, original content, and AI-generated text often lacks depth or accuracy.

Avoid shortcuts like buying backlinks or overusing AI-generated posts. These tactics may yield temporary results but can harm your website’s long-term rankings when Google inevitably cracks down.

Harley Green
How do Google Business Profiles tie into SEO strategies?

Rachel Lindteigen
A Google Business Profile is essential for local businesses. It allows potential clients to find you on Google Maps and local search results. Setting up your profile is free and straightforward—don’t fall for scams that charge for setup or management. Include relevant keywords in your description, update your hours, and add a few photos.

Sometimes, your Google Business Profile will rank higher than your website, which is fine because it increases your visibility.

Harley Green
You’ve shared so much valuable information. Do you have resources for listeners who want to dive deeper into SEO?

Rachel Lindteigen
Yes! I offer a beginner’s step-by-step guide to SEO, which includes a checklist for optimizing website pages and blog posts. I also have an SEO 101 webinar that helps business owners decide whether to tackle SEO themselves or outsource it. Both resources are available on my website.

Additionally, my podcast, The Simple SEO Podcast, provides actionable tips for organic marketing and ranks as one of the top marketing podcasts on Apple.

Harley Green
Thank you, Rachel, for sharing your expertise. We’ll link all your resources in the description. Everyone, be sure to check out Rachel’s website and podcast to learn more about mastering SEO.

Rachel Lindteigen
Thank you so much for having me. It’s been a pleasure.

How to Create an Aligned and Intentional Marketing Strategy: Insights from Agatha Brewer

by Harley GreenScale Smart, Grow Fast Podcast November 13, 2024December 5, 2024Comments are Disabled

How to Create an Aligned and Intentional Marketing Strategy: Insights from Agatha Brewer

In today’s fast-paced digital world, marketing can feel overwhelming, especially for new entrepreneurs who are just getting started. You might find yourself pulled in multiple directions, trying every marketing strategy you hear about, only to feel exhausted and see little return on your investment. But what if there was a way to simplify your approach, align it with who you are, and make your efforts truly effective?

We recently had the pleasure of sitting down with marketing expert Agatha Brewer on the Workergenix Mastermind podcast. With nearly two decades of digital marketing experience, Agatha shared invaluable tips on how to create a marketing strategy that works for you—one that’s aligned with your personality, strengths, and the stage of your business. Here’s a breakdown of her key insights.

Understanding Intentional Marketing

Agatha introduced the concept of intentional marketing, which is about being thoughtful and strategic in how you approach your marketing efforts. This involves selecting marketing channels and building strategies that truly align with your unique strengths, personality, and the current phase of your business.

One of the biggest mistakes entrepreneurs make, according to Agatha, is feeling pressured to be on every platform and use every marketing tool available. Whether it’s social media, podcasts, blogging, or in-person networking, not every channel will suit your business or your style. Instead, she emphasizes the importance of choosing methods that feel authentic to you and can be executed consistently.

Step 1: Align with Your Personality and Strengths

When deciding on marketing strategies, it’s crucial to consider your personality. Are you an extrovert who thrives in social situations, or are you more introverted, preferring deeper, one-on-one connections or written content? Agatha mentioned that understanding whether you’re an introvert, extrovert, or ambivert (a mix of both) can guide your marketing choices.

For instance, extroverts might excel at hosting live events or engaging in frequent social media interactions, while introverts may prefer writing blog posts, creating content quietly, or focusing on SEO strategies. Agatha herself is an ambivert and shared how she’s found success with both podcasts and blogging, as they offer her flexibility depending on her energy level.

Step 2: Choose the Right Marketing Channels

Agatha’s advice is simple: if a marketing strategy feels dreadful, you’re unlikely to stick with it. While it’s natural to be nervous about trying something new, it’s essential to differentiate between discomfort that comes from growth and complete misalignment. For example, if public speaking terrifies you but could benefit your business, it might be worth working up to. However, if a certain marketing activity continuously drains your energy, it’s best to explore other options.

Agatha also stressed the importance of leveraging your strengths. If you’re a natural connector, in-person events or building relationships through referrals may come easily. She shared a story about a real estate agent who used her talent for throwing dinner parties to create memorable experiences and grow her network. Even if you don’t enjoy in-person networking, you can find creative ways to market that align with your natural abilities.

Step 3: Consider the Stage of Your Business

Your marketing approach should also align with where your business is in its journey. If you’re just starting out, you may not have the budget for paid ads or advanced marketing funnels. Agatha suggests focusing on low-cost, high-impact strategies like leveraging your existing network or tapping into word-of-mouth referrals. As your business grows and generates revenue, you can consider scaling up and experimenting with more complex tactics.

Analyzing Your Data

Once you’ve implemented a few strategies, it’s time to assess what’s working. Agatha emphasized the importance of analyzing your data. This means diving into metrics like engagement on social media posts or traffic to your website. Every social platform has built-in analytics, and your website can be monitored using tools like Google Analytics.

Agatha shared her personal experience of using data to inform her marketing decisions. Initially, she focused heavily on social media, but her analytics revealed that SEO and search engine traffic were actually driving the most clients to her site. By redirecting her efforts to content creation and search optimization, she saw significant improvements. She encourages entrepreneurs to pay attention to these metrics to make informed decisions about where to invest their energy.

When to Expand Your Marketing Efforts

As your business grows, you may find yourself with more budget and resources. This is when it could make sense to branch out into additional marketing strategies or outsource some of the tasks you don’t enjoy or aren’t skilled at. Agatha advises looking at where your time is best spent and treating your time as an investment. If certain marketing activities don’t yield a high return on investment (ROI), consider hiring help or shifting focus.

Harley, the host of the podcast, added that many Workergenix clients reach a point where they need to scale but don’t have the expertise or time to handle marketing tasks effectively. This is when outsourcing to an executive assistant or marketing expert can be a game-changer.

Tools and Resources for Success

Agatha mentioned several tools that can make marketing more manageable. Social media platforms like Instagram and LinkedIn have built-in analytics to track your performance, and Google Analytics is a standard for website traffic analysis. While learning to use these tools can be daunting, Agatha recommends watching YouTube tutorials to get started.

She also created a free quiz to help entrepreneurs figure out their “marketing superpower.” By answering a few quick questions, you can discover the best strategies tailored to your personality and strengths. This quiz can provide clarity and give you a strong starting point.

Final Thoughts: Invest in Yourself and Your Business

As we wrapped up the conversation, Agatha emphasized the importance of treating marketing as a skill that takes time to master. The more aligned your marketing strategy is with your unique personality, the more likely you are to succeed—and enjoy the process. Remember, marketing is not about doing everything; it’s about doing the right things well.

If you’re ready to stop feeling overwhelmed and start marketing with intention, consider taking Agatha’s quiz to discover your best strategies. It might be the first step toward creating a marketing plan that feels good, gets results, and helps your business grow.

To learn more about Agatha Brewer and get access to her quiz, visit Agatha’s Website. And if you want to dive deeper into these insights, don’t miss the full episode of the Workergenix Mastermind podcast!

You can also listen to this episode here:

🔗Spotify

🔗Apple Podcast

Looking to take your business to new heights?

Schedule a free discovery call!

Join our newsletter for the latest VA strategies and insights straight to your inbox every week!

Transcript:

Harley Green:
All right. Hey everybody. Welcome to the Workergenix Mastermind Podcast! I’m your host, Harley Green, founder of Workergenix. Today, we have a special guest, marketing expert Agatha Brewer. Agatha has nearly 20 years of digital marketing experience, and she’ll be sharing tips on how to create marketing strategies that align with your personality and stage of business. Welcome, Agatha!

Agatha Brewer:
Thanks for having me.

Harley Green:
Agatha, tell us a little bit about your background and marketing experience.

Agatha Brewer:
Sure, there’s a lot to cover in 20 years, but I’ll keep it concise. I’m a business and marketing coach for new entrepreneurs—people in the early stages of launching their business who need clarity to attract clients.
I began my career in New York, working in event management, where I handled luxury food events and even collaborated with the Food Network. It was exciting and full of perks, but the 2008 recession hit, and I was laid off shortly after planning a major event. This led me to pivot into software marketing in Atlanta, where I worked on demand generation and lead gen for B2B SaaS companies, including a Fortune 500 firm.
In 2013, at 30 years old, I became a Director of Marketing, leading a team and handling the entire marketing strategy and budget. Despite feeling some fear, I excelled in the role. During this time, I attended a personal development retreat, which made me reflect on my career. Eventually, in 2019, I trained as a life coach and launched my own business in 2020. When the pandemic began, people were reevaluating their lives, and many came to me for business and marketing guidance. That’s how I found my niche. But that’s enough about me for now!

Harley Green:
That’s great! Can you explain what you mean by “intentional marketing”?

Agatha Brewer:
Absolutely. Intentional marketing is about being deliberate with your strategies and the marketing channels you choose. A marketing channel is how you get your message to the world—like podcasting, blogging, or in-person networking. The goal is to align these strategies with your strengths and personality.
It’s also crucial to consider your business stage. For example, if you’re just starting out, complex strategies like paid ads or sales funnels may not be suitable. Instead, you might focus on networking or leveraging your existing connections. Marketing should feel good to you, or you won’t stick with it. Misaligned marketing wastes time and resources.

Harley Green:
It can be overwhelming for new entrepreneurs who feel bombarded with marketing advice. What strategies do you recommend for narrowing down the best marketing channels?

Agatha Brewer:
I recommend tapping into your intuition. Consider how different strategies make you feel. Does one make you excited and energized while another fills you with dread? Trust those instincts.
However, growth sometimes means stepping outside your comfort zone. For example, public speaking may initially be intimidating, but it could become a strength. Understanding whether you’re an introvert, extrovert, or ambivert is also crucial.
Your strengths matter, too. For example, some people are natural connectors, like many real estate agents. They thrive on networking and social interactions. Others might excel in more traditional, memorable marketing efforts. It’s all about leveraging your innate talents.

Harley Green:
If someone has spread themselves too thin across multiple platforms, what would you suggest they do?

Agatha Brewer:
I’d advise analyzing the data. See which channels performed best. If a platform isn’t delivering results, consider narrowing your focus. For example, I used to prioritize social media, but my data showed that SEO and Google search were driving the most clients. So, I shifted my focus to writing articles and building SEO “juice.”
Shiny object syndrome is common, but it’s essential to streamline and focus on what’s working. Use tools like Google Analytics to track performance and make informed decisions. Social platforms also have built-in analytics to show you which content resonates with your audience.

Harley Green:
I appreciate your data-driven approach. Are there tools you recommend to make data analysis easier?

Agatha Brewer:
Most platforms have built-in analytics. For example, Instagram business accounts let you track engagement and performance. Google Analytics is standard for websites, though it has a learning curve. There are plenty of online resources to help you understand it.
Remember, you must actively promote your marketing efforts. Don’t assume that content will drive traffic without some promotion.

Harley Green:
As someone’s business grows, when should they consider expanding their marketing efforts beyond their core strengths?

Agatha Brewer:
That depends on your bandwidth and business goals. Outsourcing is one option, especially for tasks like podcast editing or social media management. Assess where your time is best spent and whether investing in additional marketing strategies makes sense.
If your current efforts work well, you might not need to do more unless you want to scale significantly. Always consider where your time yields the highest return.

Harley Green:
That’s excellent advice. Speaking of high-value returns, you mentioned a quiz that helps people identify their marketing strengths. Can you tell us more about that?

Agatha Brewer:
Sure! I created a quiz to help people discover the best marketing channels for their personality and strengths. It’s called “What’s Your Marketing Superpower?” and you can find it at agathabrewer.com/quiz. It takes just two minutes, and you’ll get three custom strategies tailored to you. It’s a fun and insightful way to understand your marketing strengths.

Harley Green:
That sounds amazing! Thanks, Agatha, for joining us today and sharing your expertise. I hope everyone checks out your quiz and starts aligning their marketing strategies with their strengths.

Agatha Brewer:
Thanks so much for having me!

Is Your Content Strategy Overwhelming You? See How VAs Can Help!

by Harley GreenBusiness Growth, Outsourcing, Productivity, Technology & Automation July 16, 2024November 19, 2024Comments are Disabled

The Benefits of Bringing on a Virtual Assistant for Marketing and Content Creation

In today’s digital landscape, content creation and marketing are essential for business growth. Yet, many business owners find themselves overwhelmed by the demands of maintaining a consistent and effective content strategy. This is where Virtual Assistants (VAs), especially those based in the Philippines, can make a significant impact.

How Consistently and Effectively Is Your Business Using Social Media Marketing?

Take a moment to evaluate your current social media marketing efforts. Do you have a posting schedule? Are you executing it consistently? Are you monitoring your results and using that data to update your strategy? If you’re not doing these two things—executing a schedule and monitoring results—any success you have might be due to luck rather than strategy.

The Role of Virtual Assistants in Social Media Management

A Virtual Assistant can handle various aspects of social media management, ensuring that your business maintains a strong online presence. They can:

Develop a Posting Schedule: VAs can create and maintain a consistent posting schedule, keeping your audience engaged with regular content.
Content Creation: From crafting compelling posts to designing eye-catching graphics, VAs can produce high-quality content that resonates with your target audience.
Monitor Results: VAs can track your social media performance, analyzing data to identify what works and what doesn’t. This information is crucial for refining your strategy and improving results.
Content Calendar Management: Keeping Your Content Strategy on Track

A content calendar is essential for planning, creating, and publishing your content. Virtual Assistants can:

Plan Ahead: Develop a strategic content calendar that aligns with your business goals and marketing campaigns.
Organize: Keep track of content ideas, creation timelines, and publishing dates to ensure consistency and prevent last-minute scrambles.
Optimize: Analyze past performance to refine and improve future content strategies, ensuring that your efforts are always aligned with your business objectives.
Customer Engagement: Responding to Comments and Engaging with Your Audience

Engaging with your audience is critical for building brand loyalty and trust. Virtual Assistants can manage this aspect by:

Real-Time Interaction: Responding promptly to comments, questions, and messages, showing your audience that you value their input.
Community Building: Initiating conversations and encouraging user-generated content to foster a positive and interactive community.
Feedback Loop: Gathering insights and feedback from your audience to inform your content and marketing strategies, helping you to continuously improve and adapt.

Conclusion

Bringing on a Virtual Assistant for marketing and content creation can significantly enhance your business’s online presence and effectiveness. By maintaining a consistent posting schedule, creating high-quality content, and engaging with your audience, VAs help you build a robust

Lead to Succeed; Sales and Marketing Team Tips

by Harley GreenBusiness Growth, Outsourcing, Productivity, Sale July 18, 2023November 19, 2024Comments are Disabled

Any organization needs to perform both sales and marketing, but they frequently do so in separate departments, which results in misunderstandings, resource waste, and missed opportunities. Here are some tips to align your sales and marketing teams for success:

Establish your target market and buyer personas. Sales and marketing should have a strong understanding of their target audience, their problems, and how your product or service can help them. The development of thorough buyer personas can assist both teams in adjusting their messaging and strategies to the unique requirements and preferences of your prospective clients.

Identify shared benchmarks and metrics. The business’s goals and vision should be shared by sales and marketing, and both departments should use the same benchmarks to evaluate their performance. For instance, you may evaluate your success and pinpoint areas for improvement using data like leads produced, conversion rates, revenue, customer happiness, and retention.

Create a service level agreement (SLA) should be made. An SLA is a document that describes the duties and goals of each team, including the number of leads that marketing will provide to sales, the speed at which sales will contact them, and how they will share feedback and outcomes. Both teams can benefit from using an SLA to maintain accountability, cohesion, and focus on the same goals.

Share ideas for creating and distributing content. In addition to being an effective tool for attracting, educating, and engaging your prospects and customers, content may also cause conflict between sales and marketing. Together, the two teams should produce and disseminate material that corresponds to the buyer’s path from awareness to contemplation to choice to minimize repetition, inconsistency, or irrelevance. Sales can give marketing first-hand information from the front lines to help shape their content strategy, and marketing can give sales relevant content to support their discussions and presentations.

Cultivate a culture of trust and communication. Building a solid relationship built on communication and trust is the most crucial aspect of uniting your sales and marketing teams. Both sides should communicate frequently, honestly, and productively, sharing their difficulties, victories, comments, and suggestions. Additionally, they ought to promote one another’s development, acknowledge one another’s accomplishments, and jointly enjoy their victories.

A virtual professional sales and marketing team from Workergenix can work together with you to develop a more successful, efficient, and pleasurable manner of conducting business. Additionally, you may improve customer satisfaction, raise brand recognition, provide more qualified leads, close more sales; boost income and virtual professionals will help you to reach your goal in doing your business by providing strong objectives on how your business will lead you to your success. So what are you waiting for? Request a free consultation now!

For your free, no-obligation, consultation, click here.

How To Delegate Tasks To A Virtual Professional?

by Harley GreenOutsourcing, Productivity, Sale January 13, 2023November 6, 2024Comments are Disabled

Ever heard of a virtual professional with whom you can delegate repetitive tasks? And you might be probably wondering how it works or you might also have doubts about why would you need one. Well, once you learn more about them, you’ll just realize that you definitely gonna need one for your business.

Almost everything is revolving around the internet and believe it or not, businesses that still do the process with traditional marketing aren’t that much of effective way to reach the target market. However, digital marketing is at another whole new level. It helps you connect with the right leads or customers. Internet algorithm works effectively as you narrow down what kind of targeted audience you have. But the question is, how long does it take to learn this process? Never worry because that’s why a virtual professional is there for you!

Let’s discuss how handing off tasks to virtual professionals works.

As a business owner, delegation is a crucial skill to have in order to maximize productivity and efficiency. By delegating tasks to a virtual professional, you can free up your own time to focus on the more important aspects of your business. Here are some steps to help you delegate tasks effectively to a virtual professional:

Identify the tasks that can be delegated. Start by making a list of all the tasks that you currently handle in your business. Next, go through the list and identify the tasks that can be delegated to a virtual professional. These may include tasks such as scheduling appointments, managing emails and social media accounts, and conducting research.

There are many other tasks that can be delegated to a virtual professional, depending on the type of business you have and the specific needs of your company. Some examples of additional tasks that could be delegated include:

Data entry and management
Bookkeeping and accounting
Customer service and support
Graphic design and digital marketing
Writing and content creation
Website development and maintenance
Event planning and coordination
Project management and coordination
General administrative tasks

By delegating these tasks to a virtual professional, you can free up your own time and energy to focus on the most important and high-level tasks in your business, such as strategy and planning, client acquisition, and business development. This can help your business grow and thrive, while also allowing you to maintain a healthy work-life balance.

Hire a virtual professional from Workergenix. Once you have identified the tasks that can be delegated, it’s time to find the right virtual professional to handle them. There are many online platforms and websites where you can find virtual professionals with the skills and experience you need BUT it is a challenge to find someone reliable and experienced, that’s why WORKERGENIX is the best solution.

Workergenix connects businesses with highly skilled and experienced virtual professionals. With Workergenix, you can easily find and hire the right person for your business needs, without the hassle and time-consuming process of posting job ads and reviewing countless resumes.

When you have Workergenix to find a virtual professional, you can be confident that you are getting a reliable and experienced individual who can handle the tasks you need to delegate.

Communicate your expectations clearly. Before you start delegating tasks to your virtual professional, it’s important to communicate your expectations clearly. This means providing detailed instructions for each task, as well as setting deadlines and expectations for the level of quality and timeliness of the work. Be sure also to establish a clear line of communication, so that you and your virtual professional can easily communicate and stay on the same page.

Provide the necessary resources and tools. In order for your virtual professional to complete the tasks you delegate effectively, they will need access to the essential resources and tools. This may include things like a shared calendar or project management platform, access to your email and social media accounts, and any relevant files or documents. Be sure to provide your virtual professional with all the necessary resources and tools, and make sure they know how to use them.

Also, Workergenix has a highly streamlined system for tracking the progress of virtual professionals whenever you assign tasks to them. With the platform’s easy-to-use interface, you can quickly and easily assign tasks to your virtual professional, and then track their progress in real-time. This allows you to stay on top of your workload and ensure that all tasks are completed on time and to your satisfaction.

The system also allows you to communicate directly with your virtual professional, so you can provide feedback and guidance as needed. This helps to ensure that your virtual professional understands your expectations and is able to deliver high-quality work that meets your standards.

This streamlined tracking system used by Workergenix makes it easy for businesses to manage their virtual professionals and ensure that all tasks are completed efficiently and effectively. This can help your business save time, money, and hassle, while also allowing you to focus on the most important aspects of running your business.

Monitor progress and provide feedback. As your virtual professional starts working on the tasks you have delegated, it’s important to monitor their progress and provide feedback. This will help ensure that the work is being completed to your satisfaction, and it will also give you the opportunity to provide guidance and support if needed. Be sure to regularly check in with your virtual professional, and provide constructive feedback to help them improve and grow.

By following these steps, you can effectively delegate tasks to a virtual professional and free up your own time to focus on the more essential aspects of your business. Delegation can be a great way to improve productivity and efficiency, and it can also help you build a strong team of professionals who can support the growth and success of your business.

Learn more about how Workergenix can help you with your business, here.

How Much Does It Cost For Search Engine Marketing?

by Harley GreenBusiness Growth, Outsourcing, Productivity, Technology & Automation September 23, 2022November 6, 2024Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses?

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

SEM results on the SERP page are marked as ‘Ads’.
SEM results are targeted to a specific group of users.
SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract.

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

Type	Cost
Cheap SEO	$500 to 3,000 per month
Mid-range SEO	$3,000 to $15,000 per month
High-end SEO	$15,000 to $30,000 per unit
Enterprise SEO	$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTOR	AVERAGE COST
CPC (Google Search Network)	$1 to $2 per click
CPC (Google Display Network)	$1 or less per click
Professional Google Ads Management	$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools	$15 to $800 per month

Interesting Facts:

Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you.

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How To be An Effective Business Owner?

by Harley GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Sale, Technology & Automation May 25, 2022November 6, 2024Comments are Disabled

The role of the business owner evolves in tandem with the rest of the world. In both thriving and turbulent times, it appears that business owners can never relax or, at the very least, should not. They can relish their continued success for a few moments, but they’re also fully conscious that progress or success isn’t a sure thing; you never know what’s around the corner. Small-business owners, in general, and especially, are on the counterattack in today’s economic terms. Even in the last decade, their job has shifted massively. As a result, they must be resourceful in securing their businesses’ present position and paying close attention to where they’re heading in the coming years. To do so, they must keep a few pivotal points in mind.

In today’s economic climate, small-business owners are on the offensive. Be ecstatic about what you’re doing, especially if it’s something you’re good at. Don’t start anything unless you’re passionate about it. Create a business strategy for your organization and plan an exit strategy for when the unavoidable occurs. Acceptance is the key to overcoming your blunders.

Be enthusiastic about what you’re doing and where you’re good at. Your daily routine should be filled with enthusiasm. That expertise can come from previous work experience or a self hobby that you want to turn into a chosen profession. Even if a business concept appears to be massively lucrative in supposition, don’t start something unless your love is in it. Profit, whilst also vital, will most likely not keep coming in early each day and actively growing. Start doing something as long as you’re assured that you’re heart and love is in it.

Spend time with people who will stimulate you, not people who will just agree with you. Before making a decision, you must be able to hear all viewpoints (both counterarguments). Concentrate and focus on those who provide you with their unbiased opinion rather than those who tell you what they believe you will like or want to hear. You will not learn if you surround yourself with people who only agree with everything you decide or discuss as it will never let you show what flaws you need to face and will challenge you to do something about it.

Acknowledge your employees. Your team has the potential to significantly affect you. The truth is that you would not be where you are today if it weren’t for them. As a business owner, you only drive and captain your ship but your employees are the ones who are doing the fundamental work in mechanics to make your ship go and work for you to reach your target destination as you cannot sail alone without them.

Be enthusiastic about what you’re doing and where you’re good at. Your daily routine should be filled with enthusiasm. That expertise can come from previous work experience or a self-hobby that you want to turn into a chosen profession. Even if a business concept appears to be massively lucrative in supposition, don’t start something unless your love is in it. Profit, whilst also vital, will most likely not keep coming in early each day and actively growing. Start doing something as long as you’re assured that you’re heart and love is in it.

Provide value to your suppliers or manufacturers. It is critical to form relationships with those with whom you do business, regardless of industry. Consider what you bring to the table and keep in mind that you both require each other. Don’t just email or text them; talk to them and get to know them. They can assist you in a pinch.

Acknowledge your customer’s perspective. This can be used for a variety of purposes, including marketing promotions and problem resolution. It is always been said that a customer is always right but that’s not often the case however it’s best to put in your effort and be considerate. It is also very advisable to put yourself in their situation and acknowledge them as you would want them to do the same thing to you if the roles were reversed so you’ll have a better connection with them.

Plan an exit strategy. Recognize that you will have to sell your business or transfer it to someone from your family or relatives or even close acquaintances at some point. Establish a business strategy for your organization. You must understand that when the inevitable happens, you must preserve your legacy and optimize your years of effort. Be more prepared and think in advance no matter what happens so you already know what to do in case the worst scenario happens. This strategy will save you from wasting the effort and time you allotted to achieving all the work in your business.

Develop a solid, supportive team. Everybody needs a reliable team or network because there will be instances when you really can not see the light. A lot of things can happen, inevitable stuff in unexpected times. So you need somebody to cheer you up and give you a boost of optimism. As what been said, “no man is an island”. You will never be able to progress and fully comprehend what business reality truly entails unless you have someone in your corner who is trustworthy with anything and everything you ask for and who will make every effort to assist you when complications arise.

Leverage people. One of the best ways to be an effective business owner is by leveraging people. This will help you maximize people’s potential while giving you more time to do what matters. It will save you time and energy which in turn increases the productivity of your employees.

Share your achievements. It’s difficult to donate to charities or volunteer in your community when you first start out because you may not have the money or time, but it’s an essential thing to do once you have some breathing room. Businesses serve as the foundations of their societies. Donate something. It is considered necessary by your society. It attracts new employees and keeps current ones because they are proud of where they work. You never know when you might need their assistance. It also provides better consequences.

Recognize your competitors. Doesn’t that seem strange? Your rivals, on the other hand, keep you on your toes and inspire you to do better every day. Consider many of them to be friends, and form a strong alliance with the common goal of keeping industry ethics on track. They can in a variety of ways, help you in growing your business. They might not tell you their exact tactics and techniques in the business field but acknowledging them and knowing them will let them feel that they can also benefit from you as you both have the same objective. You can learn from them in many different ways even without them telling you how they do the workflow to have progress. Be observant, it is the key thing to learn from them.

Looking to get an expert for your business or have a team of remote professionals whom you can leverage? A team or an individual with a really good track record in doing remote jobs for such businesses at an affordable price? Workergenix is an answer for you. They have well-trained and experienced experts in remote jobs such as customer service, data entry, multimedia arts and designs, content writing, etc.

Workergenix will surely assure you that quality experts will do everything for you to achieve your target objectives.

Get a free consultation at this link: workergenix.com

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Common Problems Encountered By Small Businesses

by Harley GreenBusiness Growth, Outsourcing, Productivity May 13, 2022November 6, 2024Comments are Disabled

If you’re looking for blog posts or content like this, you’re probably thinking about starting your own business. But, from a realistic standpoint, let us discuss the business industry, particularly small businesses. Several other business owners have already overcome a plethora of different complications and adopted an entrepreneurial way of life. Becoming and planning to be a business owner requires a deep understanding of what having a business means and it is not an easy choice to make, in an eccentric view, it is undeniably a tough road to go through in a kind of unpredictable game. It is like living your life with internal tension and stress due to business challenges, but if or when properly managed, there is a huge reward ahead, an excellent achievement that will surely fulfill your hunger for success. Let’s take a look at some common business problems encountered by small business owners.

The most common problems encountered usually by business owners when starting a business include ineffective marketing, obtaining and keeping customers, managing funds, keeping an online presence, time management, and utilizing the correct social media tools.

INEFFECTIVE MARKETING

One of the most serious issues that businesses need to consider is a lack of proper marketing. Having a connection with Influencers on social media enables you to reach and increase your target audience through influencer marketing. In 2015, social media marketing was the most popular skill in Australia, nearly overtaking digital media marketing according to the information from Linkedin.

OBTAINING AND KEEPING CUSTOMERS

The most important visitors to our premises are customers. They are not reliant on us. We are completely reliant on them. They do not impede our work. They are the reason for it. They are not outsiders in our company. They are a part of it. By serving them, we are not doing them a favor. They are doing us a favor by giving us this opportunity. Customers return when their needs are met. Even if they aren’t paying you much, every customer should be your top priority. Building trust and credibility with your customers will aid in their retention. Marketing and promoting your product or brand will undoubtedly generate prospective customers, but that is not the only point of the discussion here. Only those who come and stay with you can make your dream a reality. If you impose your hectic schedule on your customers, they will not pay.

MANAGING YOUR MONEY

A healthy cash flow will undoubtedly keep your company running. It’s one of the most pertinent factors that should be considered if you want to be at the top of the market, especially in terms of business revenue, to ensure that you’re consistently producing. When you do not operate efficiently with your accounts or do not generate enough revenue from your customers, one of the major challenges is cash flow. You should not waste money, but running a business out of fear never works. Despite its appearance, this way of thinking can be beneficial to your company. Even if you are obtaining enough money from your customers, you are likely to fall the revenue graph if you do not manage your money properly. Some multi-talented people can create budgets, calculate VAT, generate online invoices, and help you feel more strategized and relaxed.

KEEPING AN ONLINE PRESENCE

One of the most important considerations is having your brand with an online presence where people specifically your target audience will know what you offer and how it will benefit them. You must let them also know details about you so it’s easy for them to know what you do and how you’re doing it and so they will give you feedback and opinions. There is no other place as good as the internet to share your brand. It’s incredibly an undeniable opportunity for your audience to know your content. This strategy will also help you with your marketing business problems. Your internet presence will introduce you to new opportunities and markets, as well as a larger audience and customer base, as well as loyal connections. Begin growing your business on social media. Entrepreneurs, leaders, and trendsetters are catching up with one another.

TIME MANAGEMENT

While time is unlimited, the number of hours in a day is not. Running a business will overload you and take up more time than you anticipated. Being a small business owner or entrepreneur necessitates multitasking and handling all small business problems. This is a common occurrence for mostly for business owners. If you don’t make an effort to manage your time, your knees will buckle, and your business will struggle to compensate. In this fast-paced competitive world, you are already out of time. Those who effectively manage their time are the ones who make a difference.

TOOLS FOR SOCIAL MEDIA MANAGEMENT

As a small business owner, you must fixate on your online presence and put your company on the map where you’re location is at the top. Ignoring this fact could be one of your small business’s issues. Growing your presence on social media is not a one-day occurrence. It will take a lot of your time to produce the desired output, but you cannot devote all of your time to just growing on social media because you have many other responsibilities. Utilizing the correct Social Media Management methods will undoubtedly save you a significant amount of time.

HOW TO AVOID THOSE COMPLICATIONS AND SAVE TIME?

Well, the very good thing here is asking for assistance from Workergenix. We will surely mentor you with techniques and tips on how to plan your start-up business or whether you are already starting but are still confused about what you are doing. You can ask for advice from an expert and the most interesting part is we can give you a remote professional who is well-trained and with proven track records who will handle everything for you in your business or if you need a team, we can surely help you with it. You can get a free consultation first before engaging so you know what steps to take.

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How Do I Manage My YouTube Channel?

by Harley GreenOutsourcing, Productivity, Technology & Automation May 12, 2022November 6, 2024Comments are Disabled

Being the second largest search engine in the world today, YouTube offers a plethora of room to maneuver the social standing and financial status of your business. Optimize the use of your YouTube Channel to reach the forthcoming success you have been craving for. The goal is set and crystal clear but how do I do this? How do I manage my YouTube Channel?

Tips To Manage Your YouTube Channel

Set Your SMART Objectives

Any efforts you would want to put into your content strategy and marketing plan, or even your business in general shall be directed toward your goals and objectives. It will only bear fruit if you know exactly where you want to go and what you want to achieve for your brand, product, services, and business through your YouTube Channel.

Setting SMART Objectives is the first and crucial step that will define the success of your content strategy. It is essential before jumping to curating contents of executing actions you didn’t plan wisely.

SPECIFIC

Your goal for starting your YouTube Channel and its contents shall be specific. It should include what needs to be accomplished, the person responsible for this, and what steps need to be taken to achieve it.

Specific Objective:

To achieve Brand Awareness and Recognition by hiring a YouTube Manager or team that will focus on curating content designed to increase the number of followers.

MEASURABLE

You are setting an objective that you want to achieve. You will be able to know that you have achieved this by measuring your progress by quantifying them.

Measurable Objective:

To reach 1000 subscribers by the end of June 2022.

ATTAINABLE

It is nice to want all the desired outcomes for your business using your YouTube channel, yet sometimes it can get out of hand. Now is the time to give yourself a reality check. Set a realistic objective that you believe you can accomplish reasonably, and consider your current position, your means, and your resources for this matter.

Attainable Objective:

To get 1000 subscribers by the end of June 2022 after executing the latest YouTube campaign integrated with other social media platforms.

RELEVANT

Knowing why you are setting your objective in the first place is a bigger picture than just having a specific goal. Evaluate if it is relevant to what your business intends to achieve and if it’s written in the right context you want to be understood by the team.

Relevant Objective:

To increase Brand Awareness to eventually lead to Brand Retention and generate higher sales.

TIME-BOUND

To measure the success of your YouTube Channel, your content strategies, and your efforts, you need to set a specific timeline for when a goal must be reached. It goes hand in hand with all the components of SMART goals. Set a timeline or deadline that you will follow for execution.

Time-Bound Objective:

To increase Brand Awareness by posting at least 3 YouTube videos or content weekly and eventually increase sales by 20% by the end of Q3.

Create a Strategic Posting Schedule

Use the SMART Objectives created for your YouTube Channel. Create a strategic posting schedule. You may have a great idea for multiple contents, but it should follow a realistic schedule for what your team can provide and execute consistently.

It is very evident that posting new content multiple times a week will generate more views and engagement. Doing so will lead viewers or followers to watch out for your next video.

Aside from that, there is an article that talks about the best time to post your YouTube video. According to an article published by Influencer Marketing Hub, “Frederator Network compiled data across their network of over 1,300 channels and 120,000,000 monthly views.”

Recognizing that “their demographic skews more male in comparison to YouTube at large, although their average viewer age range of 13 to 34-year-olds is typical of YouTube’s audience as a whole. They also observe that their sample is 40% U.S.-based, which is double YouTube as a whole.”

“Allowing for the above factors, Frederator Networks found the best times to post on YouTube to be:

· Mondays 2-4 pm

· Tuesdays 2-4 pm

· Wednesdays 2-4 pm

· Thursdays noon -3pm

· Fridays noon -3pm

· Saturdays 9 am-11 am

· Sundays 9 am-11 am

The best days to post, according to Frederator Networks, are Thursday and Friday.”

Utilize Available Tools to Help with YouTube Channel Management

Make use of our advanced technology in making every task easier than it should be. There are a lot of Social Media Management Tools that support YouTube Channel management as well. To name a few, there are Agorapulse, TubeBuddy, Swat.io, VidIQ, YouTube Studio, and many more.

Agorapulse can help you with pre-moderation, monitoring keywords, staying on top of any brand mentions, and taking action immediately.

Optimize Your Videos For SEO

YouTube works the same way with Search Engine Optimization (SEO) and Google Algorithm. One key difference between these is personalization and there are some ways to optimize your video. Remember to do keyword research and add those keywords to your videos. You should add the keyword to the video title, video description, and video tags. Additionally, you can use timestamps, create detailed video descriptions, and engage video thumbnails, so don’t forget to respond to comments.

These are just some of the tips that you can use to manage your YouTube Channel for your business. There is a lot more you should know but you can opt to hire a YouTube Manager or Social Media Manager for your YouTube Channel.

How can I manage my YouTube Channel and Where can I find one who can do this for me?

Workergenix can provide you with dedicated, college-educated, motivated Remote Professionals (RPs) to handle your business and personal tasks.

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