Harley Green discussing the benefits of virtual executive assistants in Episode #6 of the Good Neighbor Podcast.

Unlocking Business Potential with Virtual Executive Assistants: Insights from the Good Neighbor Podcast

Are you one of the many business owners who wait too long to delegate? Our co-founder, Harley Green, recently shared easy, actionable solutions on the Good Neighbor podcast.

He addresses the limiting beliefs that prevent effective delegation and walks through the key steps to delegate successfully.

Listen now to start your business on the growth path!
🔗 Spotify Link

🔗 Podcast Link

🔗 Apple Podcast Link

Busy entrepreneur delegating tasks to a virtual assistant in a modern office setting

Simplifying Customer Service: How To Train a Virtual Assistant To Lighten Your Load

As an entrepreneur or business owner, handling customer service can quickly become overwhelming, especially as your business scales. Here’s a practical guide to easing this burden by bringing on a Virtual Assistant (VA).

Why You Need a Virtual Assistant for Customer Service

Customer service demands can spike unpredictably, and your ability to respond promptly affects customer satisfaction and retention. A VA can manage routine inquiries and support tasks, freeing you to focus on the growth and development areas of your business.

How to Choose the Right VA for Customer Service

  1. Identify Your Needs: Before searching for a VA, outline what customer service tasks you need help with. This could range from answering emails to managing live chat and handling customer complaints.
  2. Selecting a VA Service: Companies like Workergenix provide a comprehensive setup for VAs, including local phone numbers, task management systems, professional email addresses, and email signatures, which are essential for maintaining professionalism in customer interactions.

Training Your VA to Meet Your Standards

  1. Establish Clear Expectations: Provide detailed descriptions of tasks and the quality of service you expect, including response timeframes, tone of communication, and handling procedures for different types of inquiries.
  2. Use Training Materials: If you have existing Standard Operating Procedures (SOPs), recordings, or handbooks, share them with your VA. If not, consider tasking your VA with creating these materials as part of their onboarding.
  3. Adopt an “I do/We do/You do” Training Approach: Demonstrate tasks yourself, perform them together, then let your VA handle them, providing feedback as needed.

Ensuring High-Quality Service

  1. Implement Systems: Use tools like CRM software to manage customer interactions systematically. Systems can be scaled or adjusted depending on business size, ensuring your customer service grows with your company.
  2. Regular Feedback and Evaluation: Schedule regular reviews and provide constructive feedback. Encourage your VA to ask questions and suggest improvements.

The Advantages of Outsourcing Customer Service

Outsourcing to a VA not only alleviates your workload but also enhances operational efficiency. It allows for scalability, offers flexibility during demand fluctuations, and ensures your customers have access to support when they need it. Ultimately, a VA can contribute significantly to customer satisfaction and loyalty, driving long-term success for your business.

For businesses feeling the strain of customer service demands, hiring a virtual assistant can be a game-changer. Embrace the opportunity to enhance your operational efficiency and watch your business thrive.

A woman pointing upwards with text asking if virtual assistants are the secret to boosting your business’s customer service.

Are Virtual Assistants the Secret to Boosting Your Business’s Customer Service?

Today, we’re tackling a topic often clouded by misconceptions: How virtual assistants can improve your business’s customer service! We’ll discuss what customer service is, detail tasks that a VA can do, and dispel common myths along the way.

First, let’s all agree on what customer service is. It is the support and assistance a business provides to customers before, during, and after they purchase a product or service. activities aimed at addressing customer needs, resolving issues, and ensuring satisfaction. This includes answering inquiries, handling complaints, processing orders, providing guidance, and offering solutions to problems. Exceptional customer service is essential for building strong relationships with customers, fostering loyalty, and driving repeat business. It plays a crucial role in shaping the overall reputation and success of a business.

How can a virtual assistant help with customer service? They can answer inbound messages, such as calls, emails, online messages, and social media messages. They can answer client questions in this communication, schedule appointments, and accept payment, They can also complete outbound contact pre-emptively: status updates, check-ins, and reaching out to get client details. They can also post updates for a client in an online system if the company uses something like that. Another example of customer service is event outreach: they can reach out to customers, past and present, inviting them to an invite, or reminding those who’ve RSVP’d to attend!

Let’s dive into some common questions about hiring a virtual assistant for customer service! First, a question I get is: Do virtual assistants have accents that might impede effective customer communication? At Workergenix, many of our virtual assistants come from The Philippines, where English education starts as early as first grade. This means that there are many great potential VAs out there with little to no accent. Moreover, we’ve implemented a rigorous in-house English training program to address accents and help VAs sound more natural. So, while they may not be native to the US, their communication skills are top-notch.

Now, onto another misconception: Will using virtual assistants result in a decline in service quality? Contrary to popular belief, outsourcing customer service to virtual assistants often enhances service quality. With the affordability of virtual assistants, businesses can offer more comprehensive customer service, demonstrating a commitment to their clients’ needs. Many of our clients had no dedicated customer service employee prior to working with us, as the cost of hiring someone locally was prohibitive. Now, they’re able to have a highly-skilled, college-educated person dedicated to customer service. Isn’t that better than the business owner or another employee trying to do it in their free time?

Moving on, let’s address another concern: Are virtual assistants capable of handling complex customer inquiries? Absolutely. Our VAs have the experience and training to handle a wide range of customer issues efficiently, ensuring your customers receive the support they need. We recruit and hire for each opening, so we are searching for someone who’s skill set is a perfect fit for the client’s needs. Also, we only hire those with at least a bachelor’s degree. Moreover, our VAs have access to a wealth of resources and tools to assist them in resolving complex issues promptly. At Workergenix we have several corporate accounts our VAs can use, including a pro ChatGPT account. We’ve found that’s a great resource for helping problem-solve complete situations, and for crafting customer responses that are polite and well-written. Another resource they have is the Workergenix community. VAs can speak with each other, ask about problems they’re facing, and see if another VA has dealt with this in the past and has a solution. Our clients get the benefit of an entire community of VAs and the sum of their experiences!

Lastly, there’s a misconception that virtual assistants lack the personal touch of in-house customer service representatives. However, our VAs are trained to provide personalized and empathetic support to every customer, ensuring a positive experience with your brand. There is no reason for the customer to think that the VA is NOT an in-house customer service rep. We have had numerous situations where customers interact with the VA as if they are right in town, the customer doesn’t know the VA is elsewhere! Additionally, with advancements in technology, virtual assistants can now engage with customers through various channels, including phone, email, chat, and social media, providing a seamless and personalized experience across all touchpoints.

In conclusion, virtual assistants can be your ultimate customer service solution, offering expertise, affordability, and efficiency, while shattering common misconceptions along the way.

Woman explaining the essential technology needed for a successful virtual assistant.

What Tech Do You Really Need for a Successful VA?

Today, we’re diving into how technology enhances the efficiency and productivity of Virtual Assistants (VAs). At Workergenix, we take care of the technicalities so you can focus on growing your business. Let’s explore the tech tools we provide and how they benefit our clients.

Workergenix offers a comprehensive suite of tech solutions designed specifically for VAs. Here’s what we provide:

  • Time Tracking: We have our own system to monitor and verify VA work hours since they are our employees. This ensures transparency and accuracy.
  • Task Management: We use Monday.com, a robust portal for managing tasks and projects.
  • Business Email Addresses: To maintain professionalism, we set up business emails for VAs, avoiding personal email usage.
  • Local VOIP Phone Number: VAs get local phone numbers, making communication seamless. Clients can easily reach the VA, and see them as a part of your local team.
  • Premium Tech Services: We provide access to premium accounts on platforms like Canva, CapCut, and ChatGPT.

With these tools, our clients don’t need to purchase or implement new technology systems to work with their VAs. However, some clients prefer to integrate VAs into their existing systems.

For instance, about 50% of our clients set up company-specific email accounts for their VAs, like . Some clients also add VAs to their pre-existing phone systems, integrating the VA into their communication networks.

This tech-focused approach that Workergenix provides is a game-changer compared to hiring a VA directly. When you hire a VA on your own, you face the challenge of managing international HR and learning how to handle an international virtual employee.

On the other hand, hiring a US-based employee, whether in-person or virtual, requires you to navigate US legal employment requirements and develop your own oversight systems.

With Workergenix, you avoid these hassles. We manage the HR, legalities, and tech solutions, allowing you to focus on what you do best – running your business. Our technology systems ensure that your VAs are not only integrated smoothly but also operate at peak efficiency.

Ready to learn more and see how a VA could help your business? Reach out to schedule a discovery call!

Professional man in a home office on a virtual call with a female colleague, exemplifying the shift to remote collaboration.

Achieving Work-Life Balance: The Power of Virtual Assistants in Business

In the fast-paced world of entrepreneurship, achieving a harmonious work-life balance can often feel like an elusive goal. As business owners, we wear many hats and juggle numerous responsibilities, leaving little time for personal pursuits and relaxation. However, with the rise of virtual assistants (VAs), entrepreneurs and employees alike have found a valuable ally in reclaiming their time and restoring equilibrium to their lives.

Introduction:

In today’s fast-paced business landscape, entrepreneurs rely heavily on virtual assistants to streamline operations and drive growth. However, the key to unlocking the full potential of this partnership lies in setting clear expectations and fostering trust from the outset.

Defining Roles and Responsibilities:

To lay the groundwork for a successful collaboration, start by clearly defining the roles and responsibilities of both parties. Outline the tasks your VA will handle, along with any specific guidelines or preferences you have. This clarity ensures that both you and your VA are aligned on expectations from the start.

Establishing Communication Protocols:

Effective communication is the cornerstone of any successful business relationship, particularly in a virtual setting. Establish clear communication protocols with your VA, including preferred methods of communication, response times, and availability. Regular check-ins and status updates help maintain transparency and keep projects on track.

Providing Detailed Instructions:

When delegating tasks to your VA, provide detailed instructions and guidelines to ensure clarity and accuracy. Break down complex tasks into smaller, manageable steps, and provide examples or templates whenever possible. Clear instructions minimize misunderstandings and empower your VA to deliver high-quality work consistently.

Building Rapport and Trust:

Trust is the foundation of any productive partnership, and building rapport with your VA is crucial. Take the time to get to know your VA on a personal level, understanding their strengths, preferences, and working style. Show appreciation for their efforts and accomplishments, fostering a positive and supportive working environment.

Offering Constructive Feedback:

Feedback is essential for growth and improvement, both for you and your VA. Offer constructive feedback regularly, highlighting areas of strength and areas for improvement. Be specific in your feedback, focusing on actions and outcomes rather than personal attributes. By providing actionable feedback, you empower your VA to continuously improve and excel.

Conclusion:

In the dynamic world of entrepreneurship, virtual assistants play a vital role in driving business growth and efficiency. By setting clear expectations, establishing effective communication, and fostering trust, entrepreneurs can cultivate strong and productive partnerships with their virtual assistants, unlocking new opportunities for success and innovation.

An entrepreneur and a virtual assistant engaging in productive collaboration, using digital tools to communicate and build trust.

Setting Expectations and Building Trust with Your VA

In the realm of business growth, harnessing the power of virtual assistants (VAs) is essential. However, establishing effective communication and trust with your VA is paramount for success. This blog explores strategies to set clear expectations and cultivate trust, ensuring a productive partnership between entrepreneurs and their virtual assistants.

Introduction:

In today’s fast-paced business landscape, entrepreneurs rely heavily on virtual assistants to streamline operations and drive growth. However, the key to unlocking the full potential of this partnership lies in setting clear expectations and fostering trust from the outset.

Defining Roles and Responsibilities:

To lay the groundwork for a successful collaboration, start by clearly defining the roles and responsibilities of both parties. Outline the tasks your VA will handle, along with any specific guidelines or preferences you have. This clarity ensures that both you and your VA are aligned on expectations from the start.

Establishing Communication Protocols:

Effective communication is the cornerstone of any successful business relationship, particularly in a virtual setting. Establish clear communication protocols with your VA, including preferred methods of communication, response times, and availability. Regular check-ins and status updates help maintain transparency and keep projects on track.

Providing Detailed Instructions:

When delegating tasks to your VA, provide detailed instructions and guidelines to ensure clarity and accuracy. Break down complex tasks into smaller, manageable steps, and provide examples or templates whenever possible. Clear instructions minimize misunderstandings and empower your VA to deliver high-quality work consistently.

Building Rapport and Trust:

Trust is the foundation of any productive partnership, and building rapport with your VA is crucial. Take the time to get to know your VA on a personal level, understanding their strengths, preferences, and working style. Show appreciation for their efforts and accomplishments, fostering a positive and supportive working environment.

Offering Constructive Feedback:

Feedback is essential for growth and improvement, both for you and your VA. Offer constructive feedback regularly, highlighting areas of strength and areas for improvement. Be specific in your feedback, focusing on actions and outcomes rather than personal attributes. By providing actionable feedback, you empower your VA to continuously improve and excel.

Conclusion:

In the dynamic world of entrepreneurship, virtual assistants play a vital role in driving business growth and efficiency. By setting clear expectations, establishing effective communication, and fostering trust, entrepreneurs can cultivate strong and productive partnerships with their virtual assistants, unlocking new opportunities for success and innovation.

A virtual assistant working on a computer displaying a CRM interface with customer data and analytics, symbolizing the process of lead qualification in a professional setting.

Mastering Lead Qualification: A Guide for Entrepreneurs

In the fast-paced world of entrepreneurship, where every moment counts, the ability to identify and prioritize high-quality leads can make all the difference. Lead qualification is the process of evaluating potential customers to determine their suitability for your products or services. It’s an essential step in your sales journey, as it helps you focus your efforts on leads that are more likely to convert into loyal customers. In this article, we’ll delve into the art and science of lead qualification and explore how virtual assistants can be your secret weapon in this crucial task.

The Importance of Lead Qualification

Lead qualification is like panning for gold in a river. Not every speck of sand you sift through will yield a valuable nugget, but the right tools and techniques can help you uncover hidden treasures. Here’s why lead qualification is so vital for entrepreneurs:

Resource Optimization: Your time and resources are limited, and wasting them on unqualified leads can be costly. By identifying and prioritizing leads that align with your ideal customer profile, you can focus on prospects with the highest potential for conversion.

Improved Conversion Rates: Qualifying leads enables you to tailor your sales approach to match their needs and preferences. This personalized approach can significantly boost your conversion rates, turning more prospects into paying customers.

Enhanced Customer Relationships: Qualifying leads isn’t just about closing deals; it’s also about building lasting relationships. By understanding your leads’ pain points and goals, you can provide value and nurture them throughout their buying journey.

The Lead Qualification Process

Before diving into how virtual assistants can assist with lead qualification, let’s outline the lead qualification process:

Define Your Ideal Customer: Start by creating a detailed ideal customer profile (ICP). This profile should include demographic information, pain points, goals, and buying behavior. It serves as your benchmark for evaluating leads.

Lead Generation: Collect leads through various marketing channels, such as your website, social media, or email campaigns. These leads may include website visitors, subscribers, or event attendees.

Lead Scoring: Develop a lead scoring system that assigns values to each lead based on their characteristics and interactions with your brand. High-scoring leads are more likely to convert.

Lead Segmentation: Divide your leads into categories or segments based on their scores and characteristics. This segmentation helps you tailor your marketing and sales strategies.

Engagement and Nurturing: Engage with your leads through personalized content, emails, or phone calls. Nurture them with valuable information that addresses their specific needs.

Sales Handoff: When a lead reaches a predefined score or exhibits buying intent, it’s time to hand them over to your sales team for further qualification and conversion.

How Virtual Assistants Can Help

Virtual assistants (VAs) can be invaluable partners in your lead qualification efforts. Here’s how they can contribute to your success:

Data Management: VAs can handle the organization and management of your leads’ data in your Customer Relationship Management (CRM) system. They ensure that lead information is accurate and up-to-date, making it easier to track and score leads effectively.

Lead Research: VAs can conduct in-depth research on leads to gather valuable insights. This research may include identifying decision-makers, understanding the lead’s industry, and uncovering pain points and challenges.

Initial Outreach: VAs can perform initial outreach to leads through email or social media. They can send personalized messages, introduce your brand, and qualify leads based on their responses.

Lead Scoring: Assistants can assist in lead scoring by inputting data and interactions into your lead scoring system. They can update lead scores based on engagement, ensuring that the most promising leads are identified.

Segmentation: VAs can help segment your leads according to predefined criteria. They can categorize leads based on geographic location, industry, or specific behaviors, allowing you to tailor your marketing efforts accordingly.

Nurturing Campaigns: Virtual assistants can manage email nurturing campaigns by crafting and scheduling automated email sequences. These campaigns keep leads engaged and informed, gradually moving them through the sales funnel.

Conclusion

Lead qualification is a critical step in the sales process that can significantly impact your business’s success. It ensures that you invest your time and resources wisely while delivering a personalized experience to your leads. Virtual assistants play an instrumental role in streamlining lead qualification tasks, allowing you to focus on what you do best—growing your business. By leveraging the expertise of virtual assistants, you can not only improve the efficiency of your lead qualification process but also enhance your overall sales and customer relationship management strategies. In today’s competitive business landscape, mastering lead qualification is a skill that can set you apart from the rest. Ready to take your lead qualification to the next level?

Reach out to us to discover how virtual assistants can be the missing piece in your lead generation puzzle.

Illustration of a business lead generation funnel with elements symbolizing potential customers. Visual representations include a clock for quick response, personalized content bubble, and magnifying glass for lead qualification. Background in green and blue tones conveying growth and success.

Common Lead Generation Mistakes to Dodge for Business Success

Lead generation is a vital component of any successful business strategy. It’s the process of attracting and converting potential customers into interested prospects, with the ultimate goal of turning them into loyal clients. However, it’s not always smooth sailing. Many businesses, especially startups and small enterprises, fall prey to common lead generation mistakes that can hinder their growth. In this blog post, we’ll explore some of these pitfalls and provide valuable tips on how to avoid them, ensuring that your lead generation efforts lead to tangible business success.

Neglecting Quick Response Time:

One of the most crucial aspects of lead generation is the speed at which you respond to inquiries and expressions of interest. Failing to respond promptly can cost you potential customers. In a digital age where consumers expect quick answers, a delay in your response can result in missed opportunities. Make it a priority to respond promptly and efficiently to leads, whether through emails, social media, or other communication channels. An automated response system or a dedicated customer service team can help maintain a swift response rate.

Generic, Non-Targeted Content:

Your content should resonate with your ideal client avatar (ICA). However, a common mistake is creating generic content that doesn’t address the specific pain points and needs of your target audience. To avoid this mistake, invest time in understanding your ICA thoroughly. What are their challenges, aspirations, and preferences? Tailor your content to directly address these factors. Personalization and relevance are key to capturing the attention and interest of your leads.

Inconsistent Lead Nurturing:

Lead generation isn’t a one-and-done process. It requires consistent and strategic lead nurturing to move prospects through the sales funnel. One mistake is reaching out to leads once and then forgetting about them. To avoid this, establish a well-structured lead nurturing process. Automate follow-up emails, provide valuable content, and engage with your leads through various channels. Keep them informed and engaged until they are ready to make a purchasing decision.

Neglecting to Qualify Leads:

Not all leads are created equal. Failing to qualify leads can waste your resources and time on prospects who may not be a good fit for your business. Create a lead scoring system that helps you identify the most promising leads. Consider factors like demographics, engagement level, and intent to purchase. By qualifying leads, you can focus your efforts on those most likely to convert, improving your conversion rates.

Overlooking Analytics and Data:

Lead generation efforts generate a wealth of data that can inform your strategy. Yet, many businesses overlook the valuable insights available to them. Mistakenly, they continue lead generation activities without analyzing the data or tracking their results. To avoid this mistake, invest in data analytics tools and regularly review your lead generation performance. Measure metrics like conversion rates, click-through rates, and return on investment. Use these insights to refine your approach and make data-driven decisions.

Conclusion:

Lead generation is a dynamic and essential aspect of business growth. By avoiding these common lead generation mistakes, you can set your business on a path to success. Embrace quick response times, personalized content, consistent lead nurturing, lead qualification, and data-driven decisions to maximize the effectiveness of your lead generation efforts. With a well-optimized strategy, you’ll be well on your way to attracting and converting high-quality leads that drive your business forward.

What Tasks Can Be Delegated To An Admin Assistant?

For entrepreneurs or business owners, daily tasks can be challenging and it would always leads to struggling with not having enough time to spend with their family. That’s why admin assistance is important to every business when it comes to delegating tasks. People in the admin are the ones who will take those tasks off of your plate. 

Highly trained individuals are capable of handling and processing administrative tasks online for firms of all sizes. If you assign them the task, remote administrative assistants can also find errors in your paper. They might carry out market research to find crucial information that will aid in the creation of a new marketing strategy. An administrative assistant who works remotely can help with email management. They are aware of the best places and methods for setting up email infrastructure, sending emails, and delivering bulk emails. A remote administrative assistant team can handle blog management, order processing, and customer care issues.

Below are the most common tasks you can delegate to your admin staff.

Back Office Tasks

An admin assistant can be quite helpful when you launch a product and the customer processing starts. Processes including marketing, sales, customer service, and back-office administrative operations must be well coordinated. These capable individuals help with back-end issues and give the founders a lot of time back.

Market Research

The admin assistant performs thorough market research for you. He or she searches for articles and websites about the services you offer and prepares a list of the top businesses that would make good customers. They communicate with the businesses they intend to target by writing and sending letters. This results in a more efficient and effective selection process for you, which increases revenue.

Customer Service

You can get help with the order placement process from a qualified and experienced administrative assistant. They are competent to answer calls and handle customer service issues. These helpers step in when a fresh company receives a lot of orders and doesn’t even have the staff to fill them. They carefully plan every step of the procedure, from order entry to processing and delivery to the customer.

Email Management

One of the time-consuming jobs at work is responding to emails. Going through and sorting your inbox, on a daily basis, can take up to 7 to 8 hours of your time every day. Mail is typically split into three categories: “highly important,” “not that important,” and “spam. With an administrative assistant, you may spend more time on the important parts of your business, which can boost output.

Organized Documentation

A crowded mind is a more serious problem than a disorganized workspace. Google Drive is a disaster, too! All of your daily tasks will be scheduled by your virtual administrative assistant, who will also make sure everything is in order. You may use them to manage numbers, make PowerPoint presentations, convert PDFs, and organize your Google Drive.

Accounting

If you want to make sure that your financial records are in order, you can hire a remote administrative assistant. With their assistance, you may create bills and invoices, send payments, manage payrolls, carry out routine checks, and even manage accounting and business calculations. Take advantage of the comfort that comes from knowing that your funds are in capable hands.

Research

Everything you do in business must be supported by solid research. Whether you’re determining the competitiveness of the industry or building an email marketing list, research is crucial to your business operations. On the other hand, searching the Internet is a laborious and time-consuming process.

By having an administrative assistant do your daily research for you, you can eliminate this tension. In this approach, you can quickly employ the condensed findings of hours of investigation.

Personal Tasks

You’ll regularly have to travel as an entrepreneur to other cities or nations for business lunches, pitches, and other activities. If you might be working on a vital pitch, you wouldn’t want to spend too much time making travel arrangements.

Travel, reservations, and meetings can be handled by your virtual administrative assistant. Let them plan your travel and accommodations so you can focus on the crucial elements of your business.

Social Media Management

Social media marketing for a business involves more than just providing pertinent material every day. You can benefit from a remote administrative helper in this circumstance. Give them tasks like running campaigns, maintaining the business profile, answering customer questions, scheduling posts, and posting updates.

Looking to have your own administrative assistant? Well, problem solved! Workergenix is here to help. Virtual professionals from Workergenix are highly trained individuals with expertise in various fields. At an affordable price, you can now delegate all the tasks to your own virtual professional. 
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.