How Much Does It Cost For Search Engine Marketing?

by Harley GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

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How Much Is The Payroll Tax In Chattanooga, TN?

by Harley GreenBusiness Growth, Finance & Accounting, Outsourcing, ProductivityPosted on Comments are Disabled

Payroll Tax services are an essential component of any business, whether you have one employee or thousands. It is the foundation of a successful business, ensuring that employees are paid correctly, on time, and receive other benefits.

How much is the payroll tax in Chattanooga, TN?

When you first started your business, you may have had to decide whether your employees would be W2 or 1099. It’s not a minor issue, but it will have a long-term impact on how you do business and whether the IRS comes to visit you about it. It can also help protect you from payroll fraud.

Rates of Federal Payroll Tax

Here’s how it works, along with the tax rates you’ll need to apply for calculating each employee’s paycheck.

  1. Figure out each employee’s gross wages. Gross wages are the total amount of money earned by your employee during the current pay period. The math for salaried employees, hourly employees, and contractors differ slightly.
    1. Hourly employees: You must multiply the number of hours worked by the hourly rate of your employee. Make sure to calculate any overtime hours they worked at the overtime rate.
    2. Salaried employees: A salaried employee is only paid a portion of their annual salary per paycheck, so divide that employee’s yearly salary by the number of pay periods you’ll have each year.
    3. Contractors: Advance to “Go” and receive $200! Contractors are not required to withhold any payroll taxes. Just pay them what’s on their invoice, but keep in mind that you’ll need to send each contractor a 1099 form at the end of the year. Keeping accurate payroll records will make the process much easier.
  2. Deduct any pre-tax withholdings. Payroll taxes aren’t the only thing that should be left out of employees’ paychecks. Make sure to account for health and retirement benefits. Depending on your benefits provider, the process for documenting and remitting these funds will differ. It is important to note that many services can be integrated with payroll software, allowing you to automate your deductions.
  3. Deduct and match any FICA taxes: FICA, or the Federal Insurance Contributions Act, is one of the many payroll abbreviations you’ll quickly learn and love. It simply means the Medicare and Social Security taxes that both employees and employers must pay:
    1. Social Security tax: Withhold 6.2% of each employee’s taxable wages until they reach $147,000 in gross pay in a given calendar year. The maximum salary an employee will receive in 2022 is $9,114.00. You must also match your employees’ contributions as an employer.
    2. Medicare tax: You must also withhold 1.45% of each employee’s taxable wages for Medicare under FICA. Employers must also match this tax. There is no withholding limit like Social Security, but employees earning more than $200,000 must pay an Additional Medicare Tax of 0.9%. You are not required to match the 0.9%, but you should account for it in your withholding calculations.
  4. Pay FUTA unemployment taxes: Employers are solely liable for federal unemployment taxes. The tax rate is 6% on the first $7,000 of taxable income earned by an employee per year. You may be eligible for a tax credit if your company is required to contribute to a state unemployment fund.
  5. Deduct federal income taxes, which is the most significant tax that your employees will pay. The tax rate can range anywhere from 0% to 37%.
  6. Subtract any post-tax deductions: Some employees may be subject to court-ordered wage garnishments or child support payments. They may also make after-tax contributions to savings accounts, elective benefits (such as life insurance), or other withholdings.

Tennessee State Payroll Taxes

Tennessee’s income tax is straightforward, with a flat rate of 0%. Tennessee unemployment insurance rates range from 0.01% to 10% for the calendar year 2022, with a taxable wage base of up to $7,000 per employee per year. A flat rate of 2.7% is charged to new employers.

Want to know more about the information above?

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