Grow Your Business with Lead Generation 2023

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled
lead generation 2023

Lead generation is not a new concept, but it is more important than ever in today’s competitive and digital world. Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into customers. 

But how do you generate leads effectively and efficiently? How do you reach potential customers before they’ve made up their minds? How do you build trust and relationships with them along their buyer’s journey? And how do you measure your lead generation success?

In this article, we will answer these questions and more. We will cover:

  • What is a lead generation and why it matters for your business
  • The different types of leads and how to qualify them
  • The best lead generation strategies and tools for 2023

What Is Lead Generation and Why It Matters for Your Business

Leads are people who are potentially interested in buying your products or services. Lead generation lets you reach them early in their buyer’s journey, so you can earn their trust, build a relationship, and be by their side until they’re ready to make a purchase.

Lead generation is crucial for your business because it helps you:

  •   Increase brand awareness and visibility
  •   Generate more traffic to your website and social media channels
  •   Grow your email list and subscriber base
  •   Educate and inform your prospects about your value proposition
  •   Segment and personalize your marketing messages and offers
  •   Increase conversions and sales
  •   Reduce customer acquisition costs and increase the lifetime value
  •   Improve customer satisfaction and loyalty

According to the sixth State of Marketing report from Salesforce, 32% of marketers own lead generation and 65% contribute to it. Marketing leads, sales effectiveness, and customer acquisition costs are the most important metrics for measuring lead generation success.

The Different Types of Leads and How to Qualify Them

Not all leads are created equal (nor are they qualified the same). There are different types of leads based on how they are qualified and what lifecycle stage they’re in. Here are some of the most common ones:

  • Marketing Qualified Lead (MQL): A contact who has shown interest in your marketing efforts but is not ready to receive a sales call. For example, someone who downloads an ebook signs up for a webinar, or subscribes to your newsletter.
  • Sales Qualified Lead (SQL): A contact who has shown interest in your sales efforts and is ready to receive a sales call. For example, someone who requests a demo fills out a contact form or responds to a sales email.
  •  Product Qualified Lead (PQL): A contact who has used your product or service and has shown interest in becoming a paying customer. For example, someone who signs up for a free trial uses a freemium feature or requests a quote.
  • Service Qualified Lead (SQL): A contact who has expressed interest in becoming a repeat or upsell customer. For example, someone who asks for more information about your premium plans upgrades their subscription or renews their contract.

To qualify your leads effectively, you need to define the criteria that indicate their level of interest, fit, and readiness. You can use lead scoring systems, lead magnets, lead capture forms, lead nurturing campaigns, and lead qualification questions to help you with this process.

The Best Lead Generation Strategies and Tools for 2023

Lead generation can be done through various channels and methods, depending on your target audience, industry, budget, and goals. Some of the most popular and effective lead-generation strategies are:

  •  Content Marketing: Creating and distributing valuable, relevant, and engaging content that attracts and educates your prospects. Content can include blog posts, ebooks, whitepapers, infographics, videos, podcasts, webinars, case studies, etc.
  • Search Engine Optimization (SEO): Optimizing your website and content for search engines so that they rank higher on the search results pages for keywords related to your business. SEO can help you drive organic traffic to your website and increase your visibility online.
  • Social Media Marketing: Using social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc. to promote your brand, content, and offers to your followers and potential customers. Social media can help you increase your reach, engagement, and referrals.

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A President’s Experience with VPs

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Are you feeling overwhelmed with work and struggling to find a balance between your personal life and your career? As a busy professional, it can be challenging to take a break and recharge without worrying about falling behind on your workload.

But, what if I told you that there’s a way to enjoy your vacation without sacrificing your productivity? The answer lies in virtual professionals – a team of skilled individuals who can help you with various tasks and projects remotely.

Recently, the President of Workergenix went on a week-long vacation during his family’s spring break. He didn’t have to open his laptop even once, all thanks to his team of virtual professionals. They took care of everything from managing his emails and scheduling appointments to handle important phone calls and coordinating with clients.

But that’s not all. The President wanted to show his appreciation for his hardworking executive assistant, so he had another virtual professional from the admin team deliver flowers and chocolates on his behalf. It was a small gesture that made a big impact, and it wouldn’t have been possible without the help of his virtual professionals.

Thanks to this team of virtual professionals, the President was able to fully enjoy his vacation and spend quality time with his family. He came back feeling refreshed, energized, and ready to take on new challenges!

If you’re struggling to find a balance between work and personal life, consider hiring virtual professionals to help you out. They are a valuable asset to any team and can ensure that your work continues to run smoothly even when you’re not physically present.

Taking a break is essential for your well-being, and virtual professionals can help you achieve that balance. So why not take that much-needed vacation and let your virtual professionals handle the rest? Trust me; it’s worth it!

The Essential Role of Social Media Marketing in Boosting Business Growth and Engagement

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Social media marketing has become an indispensable tool for businesses looking to reach out to their target audience, increase brand awareness, and drive more sales. With more than 4.2 billion active social media users worldwide, social media platforms have become a critical part of any digital marketing strategy. In this blog, we will take a closer look at social media marketing and why it is so essential for businesses of all sizes.

What is Social Media Marketing?

Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach out to your target audience and promote your products or services. It involves creating and sharing content, running ads, and engaging with your followers to build brand awareness, drive website traffic, and generate leads and sales.

Why is Social Media Marketing Important?

Increased Reach: Social media platforms allow businesses to reach a vast audience, including people who may not have heard of their brand or products otherwise.

Cost-Effective: Social media marketing can be very cost-effective, making it an ideal marketing channel for small and medium-sized businesses.

Engagement: Social media platforms enable businesses to engage with their target audience and build relationships with them. This can lead to increased customer loyalty and advocacy.

Data Insights: Social media platforms provide businesses with valuable data insights into their target audience’s behavior, preferences, and interests. This information can be used to refine marketing strategies and improve targeting.

Brand Building: Social media marketing is an excellent tool for building brand awareness and equity. It enables businesses to showcase their unique value proposition and personality, creating a memorable impression on their target audience.

How to Develop a Social Media Marketing Strategy

Define your target audience: Identify your ideal customer and their demographics, interests, and pain points.

Choose the right social media platforms: Select the social media platforms that your target audience frequents the most.

Set goals and objectives: Define what you want to achieve through social media marketing, such as increased website traffic, leads, or sales.

Develop a content strategy: Create a content plan that aligns with your goals and objectives, and resonates with your target audience.

Implement a posting schedule: Consistency is key when it comes to social media marketing. Develop a posting schedule and stick to it.

Engage with your followers: Respond to comments, messages, and mentions promptly, and encourage engagement by asking questions and running contests.

Measure and analyze: Track your social media metrics, such as reach, engagement, and conversions, to measure the success of your social media marketing efforts.

Final Thoughts

Social media marketing is a powerful tool for businesses looking to connect with their target audience, build brand awareness, and drive more sales. By developing a social media marketing strategy, businesses can leverage the unique features of each platform to reach their goals and objectives effectively. With social media continuing to grow in popularity, businesses that embrace social media marketing are likely to reap the rewards of increased visibility, engagement, and revenue.

Don’t miss out on the incredible benefits of social media marketing! Start developing your strategy today to connect with your target audience, increase brand awareness, and drive more sales. By leveraging the unique features of each platform, you can effectively achieve your goals and objectives. 
With social media only continuing to grow in popularity, now is the time to embrace this powerful tool and reap the rewards of increased visibility, engagement, and revenue for your business.  Contact us now and start seeing results!

2023 Real Estate Agent’s Marketing Strategies

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, SalePosted on Comments are Disabled

In today’s market, being competitive as a real estate agent is more crucial than ever. With so many options for customers and sellers, it’s critical to stand out and market yourself and your services efficiently. In this article, we’ll look at some of the best real estate marketing ideas for 2023.

Make use of social media.

Social media channels such as Facebook, Instagram, and LinkedIn are great places to communicate with new clients and promote your listings. Maintain a consistent posting schedule and vary your material by giving industry news, real estate tips, and behind-the-scenes looks at your work. You may also utilize social media to reach out to specific audiences by running targeted ads.

Build a professional website.

In today’s digital world, any real estate agent must have a website. Your website should serve as a central center for all your internet marketing efforts, with information about your services, listings, and contact information. To attract visitors to your site, consider introducing a blog section where you can provide real estate ideas and news.

Make connections with other industry professionals.

Networking is essential in any industry, including real estate. Relationships with other industry specialists, such as mortgage brokers, house inspectors, and fellow agents, can lead to referrals and keep you up to date on new listings and market trends.

Make use of email marketing.

Email marketing is a great approach to staying in touch with previous customers and new leads. You can use email to send newsletters, new listing updates, and real estate tips. To ensure that you are sending relevant information to the correct people, personalize your emails and segment your list.

Make use of online reviews and ratings.

Online reviews and ratings are critical for any business, including real estate. Encourage your clients to submit reviews on platforms such as Zillow and Yelp, and reply to any bad remarks professionally. Positive feedback and high ratings might help you acquire new clients and improve your reputation.

Provide useful resources.

Providing useful information to your clients and potential leads is an excellent way to establish trust and demonstrate competence. Consider developing a real estate newsletter or blog, hosting informative webinars, or providing free house evaluation services. You may distinguish yourself from other agents and position yourself as a go-to source for real estate knowledge by providing helpful resources.

Collaborate with other companies.

Collaboration with other local businesses can be a fantastic approach to reaching new clients and creating relationships. Consider cooperating with home staging companies, interior designers, or local home improvement businesses to provide your clients with a holistic package.

There are numerous marketing tactics that real estate brokers can employ in order to stand out in a congested field. There are numerous ways to effectively promote yourself and your services, ranging from using social media and developing a professional website to networking with other industry professionals and providing important information. You may effectively reach your target audience and build your business by staying up to date on the newest trends and applying a mix of traditional and digital marketing strategies.

Hire a virtual professional.

If you want to take your real estate marketing to the next level, you might want to consider hiring a virtual professional. A virtual professional is someone who can handle various tasks for you remotely, such as digital marketing, social media management, lead generation, and administrative support. By delegating these tasks to someone with expertise in digital marketing, you can free up your time and focus on the most profitable aspects of your business: meeting clients and closing deals.

One of the best places to find a virtual professional for your real estate business is Workergenix. Workergenix is there to connect you with qualified and experienced virtual professionals who can help you grow your business. Whether you need help with website design, SEO, content creation, or email marketing, Workergenix has a virtual professional for you.

With Workergenix, you can have your own talented and reliable virtual professional who can handle the marketing and admin tasks for you. This way, you can save time and money while increasing your productivity and efficiency.

To learn more about how Workergenix can help you with your real estate marketing needs, click here.

Skip The Stress; Hire A Virtual Property Manager Now!

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled

Are you constantly stressed out because of all the repetitive, boring, and never-ending work in your real estate business? Tired of doing everything by yourself? 

A virtual property manager can help you with that!

Becoming an all-rounder is good but not great, especially when you are a real estate business owner doing short-term property rental. Not leveraging your time and energy as a business owner is not a wise move. You might think that you are saving in terms of payroll, but not hiring a virtual professional takes away your opportunity to earn more.

What is a virtual property manager?

A virtual property manager, also known as a remote property manager, is someone who is remotely responsible for taking care of the day-to-day operations of a rental property business. The responsibilities of a virtual property manager include the following:

  • Interacting with tenants online and by phone 
  • Handling lease renewals
  • Communicating with property owners 
  • Handling details when the tenant vacates
  • Contacting housekeepers
  • Online Shopping and Ordering
  • Scheduling repairs and maintenance
  • Designing advertisements and websites
  • Listing properties online
  • Basic bookkeeping including handling receipts

A huge part of being a Property Manager Virtual Professional (VP) requires a strong sense of attention to detail, a good amount of creativity,  an analytical mind, and versatility. Workergenix is a team of experienced and skillful Virtual Professionals specializing in lead generation, Social Media Marketing (SMM), Email Marketing, Content Writing, Video Editing, and Bookkeeping using Quickbooks. In fact, these VPs are also educated professionals in their own fields of study.

What is the best quality of a virtual property manager?

Since the job requires conversing and negotiating with tenants as well as service and maintenance people on a regular basis, making sure that the maintenance schedule is updated along with the legal requirements required,  a virtual property manager should be excellent in these areas:

  • Interpersonal skills 
  • Time and task management
  • Problem-solving
  • Property Maintenance

Why should you hire one?

We get it. Any business owner wants to cut overhead expenses as much as possible. Who does not want to? 

It would be great to maximize your finances by doing the work all by yourself. Yes, you have saved a lot of payroll expenses. You are a good business owner, but good is not wise!

While doing all the savings, you are actually missing out on a lot of things: energy, money, and time.

What’s in it for the business?

Being a business owner does not mean sipping cold pineapple juice along the summer beaches in the Maldives while wearing your Ray-Ban sunglasses. Contrary to what the public believes, you don’t actually own your time. Your business enslaves you most of the time!

Nobody made it big in business by being a Swiss knife – that is, a one-man show. You need a team of people who will run both technical and non-technical errands on your behalf. Here are some of the advantages of hiring a virtual property manager.

  • Leveraging your time
  • Leveraging your money
  • Leveraging your energy

Consider this. You are a 14-year-old lad with a lemonade business. Your estimated gross income for one lemonade stand is $100, given that you are the one doing the selling. Capital costs you $10. 

You plan to branch out to two other potential locations. Obviously, you only have one body. So you decide to hire two workers to man both lemonade branches, one for each. Hiring each worker costs $7. 

Your total overhead expense costs you $44. Your revenue is $300. That gives you a total net income of $256. 

By leveraging your time, money, and energy, you gained $166 on your original $90 net income. Not bad.

How can we help you?

Hiring a virtual property manager from a legit agency like Workergenix will go a long way toward helping you succeed in your real estate business. Workergenix’s goal is to deliver quality service by providing you with skilled virtual professionals best suited for your business.

At Workergenix, we make sure to help you free your time and grow your business!
For service inquiries, click here.

Why is an Admin Assistant Important?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Qualities That a Stellar Admin Assistant Should Possess

Here are six qualities to look for in a potential leader to make sure you choose someone who will advance your team.

  • Superb Language Skills

The ability to communicate effectively is one of the most crucial talents an administrative assistant should have. You should be able to identify someone who can speak for and represent your business to both customers and staff members. This includes promptly and professionally responding to incoming correspondence from clients, partners, or suppliers. Additionally, administrative assistants need to communicate with clients, visitors, and other staff members in a friendly and upbeat manner.

  • Utilizing Technology

Tech-savvy administrative assistants are in high demand because they can handle data entry, team calendars, and business reports. It’s crucial to be knowledgeable with Microsoft Office programs, Google Suite, and more. Additionally, it’s not unusual for administrative assistants to assist with data entry into a virtual help desk, customer support platform, or customer relationship management (CRM) system. This means that to accomplish the work, they must have a solid understanding of computer software, and browsers, and learn new applications too.

  • Outstanding Time Management Abilities

Organizing your company’s schedule is the job of a competent administrative assistant. Setting appointments, reserving space for gatherings, and sending out reminders are some examples of this. They ensure that your company works smoothly and that your team remains productive.

In some circumstances, you can also save money by using your virtual assistant to make early reservations for things like lodging and flights so you can take advantage of the cheapest prices.

  • Attention to Details

Assistants must be meticulous while handling clients or employees. They spot the tiniest details like spelling and grammar mistakes or missing details essential to tasks. To ensure that the work is correct and reliable, having an eye for detail is an exceptional quality they must possess. Missing minor particulars in a report or memo gives the receiver a less-than-favorable image and opens the door for additional errors.

  • Think Ahead for Unexpected Events

Regularly, administrative assistants are expected to resolve any issues that arise at work, such as printer-related issues, schedule disputes, internet connectivity issues, and, etc. In addition to being expected to be masters of all trades, administrative assistants frequently take the bulk of the criticism for anything that goes wrong.

By posting clear instructions and establishing signs that convey expectations, they can avoid issues from ever happening in the first place.

  • Makes Procedures and Processes More Efficient.

As soon as you start hiring an administrative assistant for your company, they start to take the initiative and consider ways to improve efficiency in your operations. With their motivation and skills, they can take on the challenge to develop procedures, guidelines, and ways to simplify the process.

What Exactly Do Administrative Assistants Do?

Depending on the exact position, the business they work for, the sector, and other factors. The administrative assistant’s responsibilities may vary. The following are typically found in any job description for an administrative assistant:

  • Planning, email, and calendar management (Sending out emails, notes, letters, faxes, and forms).
  • CRM Management (Shopping and Booking).
  • Booking and appointment setting (Place an order for office supplies and look for deals, book reservations, and so on).
  • Give general assistance (Answer queries, explain procedures, attend to all concerns).
  • Help in the creation of reports that are due regularly (Rectify and submit expenditure reports).
  • Update and enforce the office’s rules and regulations (solve disputes and attend to general concerns).

Where to Find an Administrative Assistant For Your Business

There are numerous reasons for you to get an Admin Assistant for your business. Our administrative assistants at Workergenix can provide for the demands of your business virtually. We put a lot of effort into matching the top virtual professionals to help you grow your company. To free you up and work on your company’s more profitable tasks, we offer affordable service plans that will provide virtual professionals to take care of all your administrative needs. Be in line with our goal, free your time and unlock your potential! To schedule your free, no-obligation, consultation today, click here.

What Tasks Can Be Delegated To An Admin Assistant?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

For entrepreneurs or business owners, daily tasks can be challenging and it would always leads to struggling with not having enough time to spend with their family. That’s why admin assistance is important to every business when it comes to delegating tasks. People in the admin are the ones who will take those tasks off of your plate. 

Highly trained individuals are capable of handling and processing administrative tasks online for firms of all sizes. If you assign them the task, remote administrative assistants can also find errors in your paper. They might carry out market research to find crucial information that will aid in the creation of a new marketing strategy. An administrative assistant who works remotely can help with email management. They are aware of the best places and methods for setting up email infrastructure, sending emails, and delivering bulk emails. A remote administrative assistant team can handle blog management, order processing, and customer care issues.

Below are the most common tasks you can delegate to your admin staff.

Back Office Tasks

An admin assistant can be quite helpful when you launch a product and the customer processing starts. Processes including marketing, sales, customer service, and back-office administrative operations must be well coordinated. These capable individuals help with back-end issues and give the founders a lot of time back.

Market Research

The admin assistant performs thorough market research for you. He or she searches for articles and websites about the services you offer and prepares a list of the top businesses that would make good customers. They communicate with the businesses they intend to target by writing and sending letters. This results in a more efficient and effective selection process for you, which increases revenue.

Customer Service

You can get help with the order placement process from a qualified and experienced administrative assistant. They are competent to answer calls and handle customer service issues. These helpers step in when a fresh company receives a lot of orders and doesn’t even have the staff to fill them. They carefully plan every step of the procedure, from order entry to processing and delivery to the customer.

Email Management

One of the time-consuming jobs at work is responding to emails. Going through and sorting your inbox, on a daily basis, can take up to 7 to 8 hours of your time every day. Mail is typically split into three categories: “highly important,” “not that important,” and “spam. With an administrative assistant, you may spend more time on the important parts of your business, which can boost output.

Organized Documentation

A crowded mind is a more serious problem than a disorganized workspace. Google Drive is a disaster, too! All of your daily tasks will be scheduled by your virtual administrative assistant, who will also make sure everything is in order. You may use them to manage numbers, make PowerPoint presentations, convert PDFs, and organize your Google Drive.

Accounting

If you want to make sure that your financial records are in order, you can hire a remote administrative assistant. With their assistance, you may create bills and invoices, send payments, manage payrolls, carry out routine checks, and even manage accounting and business calculations. Take advantage of the comfort that comes from knowing that your funds are in capable hands.

Research

Everything you do in business must be supported by solid research. Whether you’re determining the competitiveness of the industry or building an email marketing list, research is crucial to your business operations. On the other hand, searching the Internet is a laborious and time-consuming process.

By having an administrative assistant do your daily research for you, you can eliminate this tension. In this approach, you can quickly employ the condensed findings of hours of investigation.

Personal Tasks

You’ll regularly have to travel as an entrepreneur to other cities or nations for business lunches, pitches, and other activities. If you might be working on a vital pitch, you wouldn’t want to spend too much time making travel arrangements.

Travel, reservations, and meetings can be handled by your virtual administrative assistant. Let them plan your travel and accommodations so you can focus on the crucial elements of your business.

Social Media Management

Social media marketing for a business involves more than just providing pertinent material every day. You can benefit from a remote administrative helper in this circumstance. Give them tasks like running campaigns, maintaining the business profile, answering customer questions, scheduling posts, and posting updates.

Looking to have your own administrative assistant? Well, problem solved! Workergenix is here to help. Virtual professionals from Workergenix are highly trained individuals with expertise in various fields. At an affordable price, you can now delegate all the tasks to your own virtual professional. 
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

WordPress Management

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

What is WordPress?

WordPress was initially primarily used to build blogs. Today, the software has advanced, enabling you to design any kind of website you like. You can create membership websites, business websites, e-commerce shops, business portfolios, hobby or lifestyle blogs, and mobile apps. It’s an open-source content management system (CMS). It’s a well-liked tool for people who wish to create websites and blogs but have no coding skills. There is no fee for the software. It is free for anyone to install, use, and change.

WordPress Users and Roles

For your WordPress website, user roles and permissions offer access restrictions and privileges. Every WordPress user who logs in to your website, from Super Admin to Subscriber, has a particular set of permissions or capabilities given. 

The level of access and capabilities that a user can use to log in, read, update, or manage a WordPress site is defined by WordPress user roles. 

  1. Super Administrator

The WordPress Super Administrator role is only available to networks that use the multisite platform. People that are given the Super Administrator role have full control over every site in the network and can manage every element of each site. A Super Administrator has the power to affect many aspects of your company, including your network and the other users who manage your website, either negatively or constructively. It’s crucial to only give this role to team members you have complete faith in since Super Administrators have the authority to delete other users, even Administrators.

  1. Administrator

The Administrator user position has complete access to all site features in a single WordPress installation. The WordPress Administrator role is the most important user role in WordPress for the majority of site owners. All WordPress functions, settings, and choices are accessible to users with the admin position. can update or alter site settings, add and install themes and plugins, edit articles and pages, and edit plugins. The assignment of user roles and permissions to other users falls under the purview of the administrator. Approaching the updating procedure should be done with caution.

  1. Editor

For your WordPress site, the Editor user role is in charge of managing and producing content. Any site content, including user-generated content, can be created, deleted, or edited by an editor. In addition, editors have complete control over comments and can filter, approve, or remove anyone. 

  1. Author

Writing, drafting, and publishing fresh content on your website are all capabilities of the WordPress Author user role. They can also view the materials in your WordPress media library. The extent of an author’s role depends on what the editor or administrator permits. The Author role can post documents and pictures as well.

  1. Contributor

However, the Contributor user role is unable to publish the blog posts or articles they create. After they finish a draft, it is placed in the draft area to be reviewed by an Administrator or Editor before being published. A Contributor can no longer view content once it has been published. 

  1. Subscriber

All new WordPress site users automatically have the Subscriber user role assigned to them. Subscribers are prohibited from accessing any site settings or material by default. They have access to their profile and the dashboard but not the content or editing tools.

Salary of a WordPress Administrator

According to the data from Glassdoor, with an average compensation of $50,412 per year, the anticipated total pay for a WordPress Administrator in the United States is $53,213. The expected annual increase in wages is $2,801. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the payment information that is currently available for this role. 

Where to hire your own WordPress Administrator?

Have you heard about the virtual professionals of Workergenix? If not then this is the best time to learn more about them. They are experts with written and verbal skills that are skilled to the task and take all the daily business struggles off your plate. At an affordable price with easy monthly payment, you can now have your own website managed by a professional, so what are you waiting for? Consult now!
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Is The Payroll Tax In Chattanooga, TN?

by Adrienne GreenBusiness Growth, Finance & Accounting, Outsourcing, ProductivityPosted on Comments are Disabled

Payroll Tax services are an essential component of any business, whether you have one employee or thousands. It is the foundation of a successful business, ensuring that employees are paid correctly, on time, and receive other benefits.

How much is the payroll tax in Chattanooga, TN?

When you first started your business, you may have had to decide whether your employees would be W2 or 1099. It’s not a minor issue, but it will have a long-term impact on how you do business and whether the IRS comes to visit you about it. It can also help protect you from payroll fraud.

Rates of Federal Payroll Tax

Here’s how it works, along with the tax rates you’ll need to apply for calculating each employee’s paycheck.

  1. Figure out each employee’s gross wages. Gross wages are the total amount of money earned by your employee during the current pay period. The math for salaried employees, hourly employees, and contractors differ slightly.
    1. Hourly employees: You must multiply the number of hours worked by the hourly rate of your employee. Make sure to calculate any overtime hours they worked at the overtime rate.
    2. Salaried employees: A salaried employee is only paid a portion of their annual salary per paycheck, so divide that employee’s yearly salary by the number of pay periods you’ll have each year.
    3. Contractors: Advance to “Go” and receive $200! Contractors are not required to withhold any payroll taxes. Just pay them what’s on their invoice, but keep in mind that you’ll need to send each contractor a 1099 form at the end of the year. Keeping accurate payroll records will make the process much easier.
  2. Deduct any pre-tax withholdings. Payroll taxes aren’t the only thing that should be left out of employees’ paychecks. Make sure to account for health and retirement benefits. Depending on your benefits provider, the process for documenting and remitting these funds will differ. It is important to note that many services can be integrated with payroll software, allowing you to automate your deductions.
  3. Deduct and match any FICA taxes: FICA, or the Federal Insurance Contributions Act, is one of the many payroll abbreviations you’ll quickly learn and love. It simply means the Medicare and Social Security taxes that both employees and employers must pay:
    1. Social Security tax: Withhold 6.2% of each employee’s taxable wages until they reach $147,000 in gross pay in a given calendar year. The maximum salary an employee will receive in 2022 is $9,114.00. You must also match your employees’ contributions as an employer.
    2. Medicare tax: You must also withhold 1.45% of each employee’s taxable wages for Medicare under FICA. Employers must also match this tax. There is no withholding limit like Social Security, but employees earning more than $200,000 must pay an Additional Medicare Tax of 0.9%. You are not required to match the 0.9%, but you should account for it in your withholding calculations.
  4. Pay FUTA unemployment taxes: Employers are solely liable for federal unemployment taxes. The tax rate is 6% on the first $7,000 of taxable income earned by an employee per year. You may be eligible for a tax credit if your company is required to contribute to a state unemployment fund.
  5. Deduct federal income taxes, which is the most significant tax that your employees will pay. The tax rate can range anywhere from 0% to 37%.
  6. Subtract any post-tax deductions: Some employees may be subject to court-ordered wage garnishments or child support payments. They may also make after-tax contributions to savings accounts, elective benefits (such as life insurance), or other withholdings.

Tennessee State Payroll Taxes

Tennessee’s income tax is straightforward, with a flat rate of 0%. Tennessee unemployment insurance rates range from 0.01% to 10% for the calendar year 2022, with a taxable wage base of up to $7,000 per employee per year. A flat rate of 2.7% is charged to new employers.

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