2023 Real Estate Agent’s Marketing Strategies

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, SalePosted on Comments are Disabled

In today’s market, being competitive as a real estate agent is more crucial than ever. With so many options for customers and sellers, it’s critical to stand out and market yourself and your services efficiently. In this article, we’ll look at some of the best real estate marketing ideas for 2023.

Make use of social media.

Social media channels such as Facebook, Instagram, and LinkedIn are great places to communicate with new clients and promote your listings. Maintain a consistent posting schedule and vary your material by giving industry news, real estate tips, and behind-the-scenes looks at your work. You may also utilize social media to reach out to specific audiences by running targeted ads.

Build a professional website.

In today’s digital world, any real estate agent must have a website. Your website should serve as a central center for all your internet marketing efforts, with information about your services, listings, and contact information. To attract visitors to your site, consider introducing a blog section where you can provide real estate ideas and news.

Make connections with other industry professionals.

Networking is essential in any industry, including real estate. Relationships with other industry specialists, such as mortgage brokers, house inspectors, and fellow agents, can lead to referrals and keep you up to date on new listings and market trends.

Make use of email marketing.

Email marketing is a great approach to staying in touch with previous customers and new leads. You can use email to send newsletters, new listing updates, and real estate tips. To ensure that you are sending relevant information to the correct people, personalize your emails and segment your list.

Make use of online reviews and ratings.

Online reviews and ratings are critical for any business, including real estate. Encourage your clients to submit reviews on platforms such as Zillow and Yelp, and reply to any bad remarks professionally. Positive feedback and high ratings might help you acquire new clients and improve your reputation.

Provide useful resources.

Providing useful information to your clients and potential leads is an excellent way to establish trust and demonstrate competence. Consider developing a real estate newsletter or blog, hosting informative webinars, or providing free house evaluation services. You may distinguish yourself from other agents and position yourself as a go-to source for real estate knowledge by providing helpful resources.

Collaborate with other companies.

Collaboration with other local businesses can be a fantastic approach to reaching new clients and creating relationships. Consider cooperating with home staging companies, interior designers, or local home improvement businesses to provide your clients with a holistic package.

There are numerous marketing tactics that real estate brokers can employ in order to stand out in a congested field. There are numerous ways to effectively promote yourself and your services, ranging from using social media and developing a professional website to networking with other industry professionals and providing important information. You may effectively reach your target audience and build your business by staying up to date on the newest trends and applying a mix of traditional and digital marketing strategies.

Hire a virtual professional.

If you want to take your real estate marketing to the next level, you might want to consider hiring a virtual professional. A virtual professional is someone who can handle various tasks for you remotely, such as digital marketing, social media management, lead generation, and administrative support. By delegating these tasks to someone with expertise in digital marketing, you can free up your time and focus on the most profitable aspects of your business: meeting clients and closing deals.

One of the best places to find a virtual professional for your real estate business is Workergenix. Workergenix is there to connect you with qualified and experienced virtual professionals who can help you grow your business. Whether you need help with website design, SEO, content creation, or email marketing, Workergenix has a virtual professional for you.

With Workergenix, you can have your own talented and reliable virtual professional who can handle the marketing and admin tasks for you. This way, you can save time and money while increasing your productivity and efficiency.

To learn more about how Workergenix can help you with your real estate marketing needs, click here.

Skip The Stress; Hire A Virtual Property Manager Now!

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, SalePosted on Comments are Disabled

Are you constantly stressed out because of all the repetitive, boring, and never-ending work in your real estate business? Tired of doing everything by yourself? 

A virtual property manager can help you with that!

Becoming an all-rounder is good but not great, especially when you are a real estate business owner doing short-term property rental. Not leveraging your time and energy as a business owner is not a wise move. You might think that you are saving in terms of payroll, but not hiring a virtual professional takes away your opportunity to earn more.

What is a virtual property manager?

A virtual property manager, also known as a remote property manager, is someone who is remotely responsible for taking care of the day-to-day operations of a rental property business. The responsibilities of a virtual property manager include the following:

  • Interacting with tenants online and by phone 
  • Handling lease renewals
  • Communicating with property owners 
  • Handling details when the tenant vacates
  • Contacting housekeepers
  • Online Shopping and Ordering
  • Scheduling repairs and maintenance
  • Designing advertisements and websites
  • Listing properties online
  • Basic bookkeeping including handling receipts

A huge part of being a Property Manager Virtual Professional (VP) requires a strong sense of attention to detail, a good amount of creativity,  an analytical mind, and versatility. Workergenix is a team of experienced and skillful Virtual Professionals specializing in lead generation, Social Media Marketing (SMM), Email Marketing, Content Writing, Video Editing, and Bookkeeping using Quickbooks. In fact, these VPs are also educated professionals in their own fields of study.

What is the best quality of a virtual property manager?

Since the job requires conversing and negotiating with tenants as well as service and maintenance people on a regular basis, making sure that the maintenance schedule is updated along with the legal requirements required,  a virtual property manager should be excellent in these areas:

  • Interpersonal skills 
  • Time and task management
  • Problem-solving
  • Property Maintenance

Why should you hire one?

We get it. Any business owner wants to cut overhead expenses as much as possible. Who does not want to? 

It would be great to maximize your finances by doing the work all by yourself. Yes, you have saved a lot of payroll expenses. You are a good business owner, but good is not wise!

While doing all the savings, you are actually missing out on a lot of things: energy, money, and time.

What’s in it for the business?

Being a business owner does not mean sipping cold pineapple juice along the summer beaches in the Maldives while wearing your Ray-Ban sunglasses. Contrary to what the public believes, you don’t actually own your time. Your business enslaves you most of the time!

Nobody made it big in business by being a Swiss knife – that is, a one-man show. You need a team of people who will run both technical and non-technical errands on your behalf. Here are some of the advantages of hiring a virtual property manager.

  • Leveraging your time
  • Leveraging your money
  • Leveraging your energy

Consider this. You are a 14-year-old lad with a lemonade business. Your estimated gross income for one lemonade stand is $100, given that you are the one doing the selling. Capital costs you $10. 

You plan to branch out to two other potential locations. Obviously, you only have one body. So you decide to hire two workers to man both lemonade branches, one for each. Hiring each worker costs $7. 

Your total overhead expense costs you $44. Your revenue is $300. That gives you a total net income of $256. 

By leveraging your time, money, and energy, you gained $166 on your original $90 net income. Not bad.

How can we help you?

Hiring a virtual property manager from a legit agency like Workergenix will go a long way toward helping you succeed in your real estate business. Workergenix’s goal is to deliver quality service by providing you with skilled virtual professionals best suited for your business.

At Workergenix, we make sure to help you free your time and grow your business!
For service inquiries, click here.

Accounting Software Small Businesses Can Use In 2023

by Adrienne GreenFinance & Accounting, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Just like you need air to breathe, your company needs proper cash flow to stay in business. You already have a great idea. You already have a good product for which the world is waiting. Great job! But for your business to succeed, recordkeeping needs to be done well. One of the main problems that business owners face is how to manage their financial reports. This sounds intimidating. Statistics show that half of new businesses fail within five years. And one of the main reasons for business financial failure is poor record keeping and controls.

You overthink marketing and sales growth. But you hate to think about record keeping. To avoid the chance of financial mismanagement, you should invest in accounting software to manage your finances. Additionally, it gives you the advantage of identifying opportunities to improve the financial health of your business. 

The following are accounting software that you would want to use for 2023:

  1. Sage Accounting – This is one of the biggest players in the accounting software space. Compared to its alternatives, it is more basic, easier to use, and less expensive. At just $25 per month for unlimited users, invoicing and expense tracking, bank reconciliation, and advanced reporting, it’s a great value. This software is for those who need moderate functionality. It gives a cash flow forecast that provides 30-day visibility into your finances. It also has a sales tracker that shows the status of your sent invoices so that you’ll be able to see if they are already paid or overdue. This helps you to remind clients who have not paid their invoices. The downside is that it lacks accounting and bookkeeping services and receipt capture functionality. Sometimes it took a while to load. 
  1. Xero – This is a more reliable and detailed accounting software well-suited for all businesses of all sizes. You will have access to all common functions including invoicing, expense tracking, receipt capturing, and billing whether your business is product- or service-based. It has pre-built integrations with more than 800 third-party software applications through Xero’s Marketplace. With it, you can track time, and you will not need to pay for a third-party receipt capture tool. It’s user-friendly enough for entry-level entrepreneurs. Also, there is a varied reporting section and both the software and dashboard are highly customizable.
  1. QuickBooks Online – This has the highest rating in the accounting category. It works as a one-stop shop that makes users easy to do most accounting jobs on one platform. QuickBooks accounting software has 70 reports included in the platform with the option to customize the reports if needed. It’s the best all-around accounting platform for most small businesses. Though it’s not user-friendly many accountants and bookkeepers are trained to do it. The top features of Quickbooks are the dashboard, live bookkeeping services, and extensive reporting. Though it is more expensive than its competitors, many bookkeepers will choose to use this software to avoid the stress of incorrect bookkeeping.

Your bookkeeping software is one of the foundations that cannot be overlooked, regardless of your size or industry. Still worried about your bookkeeping jobs? Make sure you have the professional help you need all around you. A professional bookkeeper at Workergenix will help you solve your recordkeeping problems. Talk to us and see which accounting software works best for your growing business. 
Click here for your free consultation.

December Networking Events

by Adrienne GreenSalePosted on Comments are Disabled

Networking is an essential part of running a successful business. It allows you to connect with other professionals, learn from their experiences, and gain valuable insights and advice. In today’s fast-paced business world, networking is more important than ever. Whether you are just starting out in business or you are an experienced entrepreneur, networking can be a valuable tool for achieving success. 

Below is the list of upcoming business networking events in Chattanooga.

Create a Business & Marketing Plan 2023 – 3CE GA & TN LIVE ONSITE Chattanooga, TN

The Greater Chattanooga Realtors are hosting a live, in-person onsite training for agents to help them create a successful business and marketing plan for 2023. The event is free to attend, but there is a cost of $30 for members and $45 for non-members to receive continuing education credits for Georgia and Tennessee. The training will be led by Cathy McDaniel of My CE Class, LLC, and will focus on setting professional work goals and developing a strategic plan to advance careers in real estate.

Date: Wed, Dec 21, 9:00 AM

Location: Greater Chattanooga Realtors office at 2963 Amnicola Highway, Chattanooga, TN 37406

It’s Your Turn: Starting Your Own Business After Corporate – Chattanooga

A workshop is a two-day event that will be held on Zoom. It is aimed at aspiring entrepreneurs who want to know how to align their skills, talents, and passions into a business. The workshop is free, and participants are asked to set aside 60 minutes each day from 9-10 AM Pacific time. The workshop is for people who want autonomy and financial freedom, who want support in understanding the process of building a business, or who have forgotten their marketable skills. It is aimed at corporate leaders who want to explore stepping into entrepreneurship. The workshop will help participants explore the idea of building a business that represents their passions and skills.

Date: Thu, December 15, 2022, 12:00 PM – 1:00 PM EST

Location: Chattanooga Virtual via Zoom Chattanooga, TN 37350

East Ridge Council Coffee

Business owners and entrepreneurs in the East Ridge area are invited to attend the East Ridge Business Networking event. This is a great opportunity for attendees to connect with other professionals in the community, share their business ideas, and learn from one another. Light refreshments will be provided. Attendees will have the opportunity to grow their businesses and make valuable connections. Sign up now to reserve your spot!

Date: Thu, December 15, 2022, 8:00 AM – 9:00 AM EST

Location: Local Coffee of East Ridge (True Life Church) 4104 Ringgold Road East Ridge, TN 37412

Networking events can be a valuable way for business owners to connect with potential clients and partners, as well as gain valuable insights and advice from industry experts. Attending in-person events can be time-consuming and expensive, which is why Workergenix offers a convenient and cost-effective alternative with its virtual professionals. These experts are skilled in helping business owners grow and succeed and can provide valuable support and guidance through a range of services. So if you’re looking to make connections and grow your business, consider partnering with Workergenix and their virtual professionals today.


Learn more about virtual professionals, here.

Upcoming Networking Events (Chattanooga, TN)

by Adrienne GreenSalePosted on Comments are Disabled

Here are the top upcoming networking events for you in Chattanooga.

Great Conversations 2022

You are warmly invited to take part in the United Way of Greater Chattanooga Emerging Leaders’ annual hallmark event, which Shaw Industries support. Great Conversations is a special chance to network with influential people in Chattanooga’s business and civic communities.

This year, come meet four incredible community leaders and learn about their pathways to success at an evening panel discussion on Tuesday, October 25 at Mac Avenue Events (1304 McCallie Ave. Ste. A, Chattanooga, TN 37404).

The featured speakers are:

  • Lucia Cook, Director of Talent Acquisition for Shaw Industries Group, Inc.
  • Miles Huff, Advocacy and Development Administrator at Cempa Community Care
  • James McKissic, President of ArtsBuild
  • Tiffanie Robinson, President/CEO of Lamp Post Properties

At 6:00 p.m., appetizers will be served together with a ticket for one alcoholic beverage. The panel will start on time at 6:30 p.m. and end at 7:30 p.m. This event requires online registration and has a $15 admission fee. Are you a business looking to buy a table? Natalie Patric can be reached at . We welcome you to Great Conversations and encourage you to invite your friends and coworkers.

Business Planning Bootcamp…Get a Grip on 2023

Get ready to get a grip on 2023. During this packed day, you will be breaking down your expenses, setting goals for 2023, creating a marketing plan, and where to find the business to make your goals a reality. This event will be on Tuesday, 25th of October, 10:00 AM- 2:00 PM EDT, located at 7047 Lee Pkwy W suite 101 Chattanooga, TN 37421. Seats are limited to 14 participants. Lunch will be provided.

Salesforce Admin 201 & App Builder Certification Training in Chattanooga, TN

Join this salesforce, the world’s #1 customer relationship management (CRM) platform. They will help your marketing, sales, commerce, service, and IT teams work as one from anywhere. The objective of this is to get to know about Cloud computing concepts, SAAS, PAAS, IAAS – Service model, Public, Private, Community, and Hybrid Cloud models. You will also get an introduction to SFDC and its architecture.

Please note: Salesforce Admin 201 & App Builder is a 4-day training program (Tuesday-Friday). The Eventbrite page will show up only the start dates of all training sessions.

Coaches & Speakers-10x Your Speaking Confidence on The Rehearsal Stage

Do you ever find yourself doubting your abilities or hating the sound of your voice? Would you like to improve in a space where you can be honest about where you struggle? Could you use valuable insight about your upcoming presentation or speech, but lack access to community wisdom? Do you feel anxiety speaking privately during one-on-one conversations or publicly with impromptu speaking? Or are you great at presenting, but have issues landing clients? This event is for you!

This is for men and women who are leaders, life coaches, aspiring speakers, and entrepreneurs. At 9:30 PT/ 10:30am MT/ 11:30 am CT/12:30 pm ET on Tuesday. This will take 60-90 minutes of energizers, networking, and engagement via zoom.

Find Your Funding (Panel + Networking)

Get ready to learn and find your funding (panel + networking) this coming October 19, 2022, from 12:00 pm to 1:30 pm at INCubator Chattanooga, TN. The conference will be moderated by the Tennessee Small Business Development Center. 

After the panel ends, there will be time to network with the panelists and other attendees.

**Please note: This event will be in-person at The INCubator (100 Cherokee Blvd., Chattanooga, TN).*

As aspiring business owners, we are all aware of the value of time. We often have daily repetitious activities when managing a business, such as data entry, email management, social media management, etc. Fortunately, because many of these activities can now be completed remotely, you can make sure that your time with family and work is not busy by hiring someone to do the everyday responsibilities. It is a pleasure for Workergenix to provide you with a virtual professional who can manage tasks for your company. They may aid with the launch of your company’s online presence as well as its expansion and improvement. It’s less expensive than you may imagine. They are unquestionably the people you need for the growth of your organization given their years of training and business experience.

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

Roles And Responsibilities Of A Content Manager

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Do you find editing and writing enjoyable? Do you have a keen sense of detail? You should think about a profession as a content manager! They also act as bridges throughout multiple departments, such as marketing and communications.

You might be new to the role of content management and want to learn the basics. Or perhaps you already know this is the job for you, but you want to make certain you’re equipped to succeed. Everything you need to know about content managers, from what they are to how to become one, is right here. Let us investigate more.

What is a content manager?

A content manager is in charge of developing, editing, uploading, updating, and occasionally removing out-of-date content from websites and blogs. A content manager, also known as content and public relations manager, creates an organization’s brand identity and online presence.

Content managers are individuals with diverse personalities. They are mainly artistic people, which indicates they are usually creative, perceptive, sensitive, articulate, and expressive. They are unstructured, unique, nonconforming, and forward-thinking. Some of them are also investigative, which means they are smart, introspective, and curious.

Roles And Responsibilities Of A Content Manager

Responsibilities

The primary responsibility of a content manager at a company is to maintain the web content and make sure that interesting and timely content is regularly added to the website. They work cooperatively with other professionals such as social media managers, writers, marketing managers, graphic designers, web developers, and web designers. In addition, they should be able to carry out the following daily tasks:

  • Assigning content creation duties to team members and commissioning articles, videos, and other content from freelancers outside the company.
  • Participating in meetings with partners, clients, and the technical team.
  • Creating the company’s voice and image by its branding and aims.
  • Controlling the production of content for the company’s website while managing a team of writers
  • Approving content for published work and ensuring that it exceeds all quality control tests.
  • Sourcing and conducting research for the company’s website’s content.
  • Writing and publishing all of the articles with a specific set of keywords in mind.
  • Keeping track of the competition’s online activity.
  • SEO content creation, editing, and distribution. 
  • Adapting content for publishing platforms, video production, or social media.
  • Collaborating closely with the business’s marketing team to create online marketing strategies.
  • Ensuring that the content is updated and up to date.
  • Long-term content production plans are being developed in collaboration with senior management teams and other departments.
  • finding new opportunities for content creation, such as a new social media platform.
  • Investigating the reach of information and preparing reports for top management.
  • Identifying new content creation opportunities, such as a new social media platform

The 7 Roles of Content manager

  1. Marketing automation optimization

Plan and distribute content via email and multiple social channels for lead nurturing, releases, and general marketing. Content should be disseminated at the appropriate time, in the appropriate tone, and in the appropriate number of publications, in accordance with best practices for each channel.

  1. Continuous process improvement

Reality changes quickly, and what has been working well today may not be effective tomorrow. Thus, empirical analysis and swift response are game changers. Don’t take your prior success for granted. Measure, test, and record data. Restart the process.

  1. Writing in-depth articles on a broad range of issues

By establishing closed-loop analytics with sales departments to track how your content marketing draws visitors but instead transforms them into leads, possibilities, and customers.

  1. Content Asset Scaling

Established a formalized approach to content creation, management, and distribution

  1. Monitoring the business’s on/off-page SEO

To provide it, you must remain informed on the hottest trends and issues, both in search engines and their mysterious algorithms, as well as within your field competitors, partners, and stakeholders in general.

  1. Creating reports and road maps for successful procedures, A/B tests, and campaigns

Keeping the learned lessons, knowledge, and next steps hidden from the team might be critical to their effectiveness.

  1. To manage content workflow, use marketing-specific software.

This is critical for the smooth implementation of all the other items because it saves time and allows for optimum marketing productivity. Only 56% of marketers, according to Hubspot, utilize one or more specialized software applications.

Want to hire an expert as a content manager?

Workergenix’s virtual professionals are the best solution for a content manager. Workergenix gives you time freedom so you can concentrate on the most lucrative tasks. You will always be partnered with the most qualified individual for your business needs. 

All of Workergenix’s experts have college degrees, extensive experience, and a talent for helping business owners with their unique needs. Our business expert will go over this with you during a free consultation. 

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Is The Payroll Tax In Chattanooga, TN?

by Adrienne GreenBusiness Growth, Finance & Accounting, Outsourcing, ProductivityPosted on Comments are Disabled

Payroll Tax services are an essential component of any business, whether you have one employee or thousands. It is the foundation of a successful business, ensuring that employees are paid correctly, on time, and receive other benefits.

How much is the payroll tax in Chattanooga, TN?

When you first started your business, you may have had to decide whether your employees would be W2 or 1099. It’s not a minor issue, but it will have a long-term impact on how you do business and whether the IRS comes to visit you about it. It can also help protect you from payroll fraud.

Rates of Federal Payroll Tax

Here’s how it works, along with the tax rates you’ll need to apply for calculating each employee’s paycheck.

  1. Figure out each employee’s gross wages. Gross wages are the total amount of money earned by your employee during the current pay period. The math for salaried employees, hourly employees, and contractors differ slightly.
    1. Hourly employees: You must multiply the number of hours worked by the hourly rate of your employee. Make sure to calculate any overtime hours they worked at the overtime rate.
    2. Salaried employees: A salaried employee is only paid a portion of their annual salary per paycheck, so divide that employee’s yearly salary by the number of pay periods you’ll have each year.
    3. Contractors: Advance to “Go” and receive $200! Contractors are not required to withhold any payroll taxes. Just pay them what’s on their invoice, but keep in mind that you’ll need to send each contractor a 1099 form at the end of the year. Keeping accurate payroll records will make the process much easier.
  2. Deduct any pre-tax withholdings. Payroll taxes aren’t the only thing that should be left out of employees’ paychecks. Make sure to account for health and retirement benefits. Depending on your benefits provider, the process for documenting and remitting these funds will differ. It is important to note that many services can be integrated with payroll software, allowing you to automate your deductions.
  3. Deduct and match any FICA taxes: FICA, or the Federal Insurance Contributions Act, is one of the many payroll abbreviations you’ll quickly learn and love. It simply means the Medicare and Social Security taxes that both employees and employers must pay:
    1. Social Security tax: Withhold 6.2% of each employee’s taxable wages until they reach $147,000 in gross pay in a given calendar year. The maximum salary an employee will receive in 2022 is $9,114.00. You must also match your employees’ contributions as an employer.
    2. Medicare tax: You must also withhold 1.45% of each employee’s taxable wages for Medicare under FICA. Employers must also match this tax. There is no withholding limit like Social Security, but employees earning more than $200,000 must pay an Additional Medicare Tax of 0.9%. You are not required to match the 0.9%, but you should account for it in your withholding calculations.
  4. Pay FUTA unemployment taxes: Employers are solely liable for federal unemployment taxes. The tax rate is 6% on the first $7,000 of taxable income earned by an employee per year. You may be eligible for a tax credit if your company is required to contribute to a state unemployment fund.
  5. Deduct federal income taxes, which is the most significant tax that your employees will pay. The tax rate can range anywhere from 0% to 37%.
  6. Subtract any post-tax deductions: Some employees may be subject to court-ordered wage garnishments or child support payments. They may also make after-tax contributions to savings accounts, elective benefits (such as life insurance), or other withholdings.

Tennessee State Payroll Taxes

Tennessee’s income tax is straightforward, with a flat rate of 0%. Tennessee unemployment insurance rates range from 0.01% to 10% for the calendar year 2022, with a taxable wage base of up to $7,000 per employee per year. A flat rate of 2.7% is charged to new employers.

Want to know more about the information above?

You’ve come to the right place because Workergenix’s virtual professionals will assist you in obtaining what you require for your business. You no longer have to be concerned about minor tasks. The objective of Workergenix is to free your time, unlock your potential, and help you focus on doing other profitable things.

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Does A Secretary make?

by Adrienne GreenOutsourcing, ProductivityPosted on Comments are Disabled

As a business owner, it is inevitable that there will be many tasks to deal with. Responding and rerouting phone calls, setting up meetings, and facilitating communication within an office and with the public and providing personalized support for other employees in their office cannot be done by a business owner alone.

According to Zippia The average secretary in Chattanooga, TN makes $31,279 annually. The average hourly rate for a secretary is $15.04/hr. This compares to the national average secretary salary of $36,442. Below, we break down the average secretary salary in Chattanooga, TN by the highest paying companies and industries.

Typical Secretary Tasks

A secretary fulfills the behind-the-scenes work of an office or company. A typical secretary’s tasks include organizing files, preparing documents, managing office supply inventory, and scheduling appointments. The duties of a secretary can be simple or very important. They play the most important role of a must business because they serve as one of the first points of contact between a customer or client and the company. 

Depending on the field and the tasks assigned, a secretary’s computers are a very important tool for secretaries; they allow for the quick and easy performance of many of their required responsibilities, so computer skills are a must. Due to the work assigned, proper phone etiquette is a must as making a good, proper impression with customers or clients is one of their top responsibilities. Secretaries can work with anyone associated with the company they work for, the ability to communicate and cooperate with others is a must. 

Entry-level secretary positions typically don’t require more than a minimum level of education, whereas top-level and executive secretaries are likely to have degrees in the field in which they work as well as other certifications. Employers can have varying education and certification requirements for their secretaries. For many secretarial jobs, at least some on-the-job training or certification programs are necessary.

The majority of secretaries’ hours vary depending on the industry. Generally speaking, secretaries are expected to arrive at work earlier or at the same time as their supervisor and to stay just as long as that supervisor. However, in general, secretaries can anticipate working 9 to 5 or 8 to 5 hours per day.

A small business’s main worry when hiring a new employee is simply money. It takes a lot of time to integrate a new employee into the company, from the hiring process to the training program.

The money you must spend on employee onboarding and training is something that many businesses and recruiters overlook when recruiting someone. These include items related to information technology, such as computers, phones, and software licensing.

Better Alternative: Workergenix Virtual Professionals

A hiring alternative, according to Indeed, is a strategy used by companies to find labor without having to hire long-term workers. When employing conventional recruiting practices, businesses go through the recruitment, onboarding, and training processes as well as offer employees a wage and benefits.

You can avoid going through all the employment processes by using the hiring alternative strategy. Your time and money will be saved by using alternate ways. Employers can avoid all the expenses associated with hiring new employees as well as the consequences of high turnover, low productivity, and absenteeism. Additionally, they can avoid paying extra for the advantages of regular employment.

Workergenix offers our clients qualified, motivated, remote professionals (RPs) to manage their professional and personal needs.

For your free, no obligation, consultation, click here.

How Do I Make Money From My YouTube channel?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

The rise of social media usage has opened many doors for content creators; hence, the industry is currently facing multiple opportunities. Knowing how to monetize it will be an advantage if you are in this industry or trying to break into it.

Most people know that YouTubers earn money through ads. But there are several ways to monetize your channel.

This article will tackle the 7 ways for you to make money on your YouTube channel. 

  1. Be part of the YouTube Partner Program

The usual way of monetizing the Youtube channel is engagement in Youtube Partner Program. 

  • The main requirement is to reach a minimum of 1000 subscribers and accumulate 4,000 watched hours in the past 12 months. 
  • Once you’ve reached the threshold, you can set up your AdSense account to enjoy YouTube’s features that focus on the monetization of an account. 

So, it is advisable to upload more quality videos during that 12-moth period to achieve the required subscribers and hours, but make sure you are not violating any Community Guidelines.

  1. Learn about Affiliate Marketing

Another way to monetize the channel is to connect or be an affiliate marketer to specific companies or brands. This is the most practical and accessible way, especially if you are fond of giving recommendations.

  • This mechanism works by searching for a company or a seller willing to be featured on your videos.  
  • Make a review of the product, and demonstrate its features/use so that it may persuade viewers to try it.
  • Custom links to the products are created and posted in the description.

Once a viewer purchases a product through your link, you will earn a commission on the sale transaction. 

You should always provide honest reviews and feedback to build credibility and gain your audience’s trust.

  1. Earn through brand deals/partnership

Landing a brand deal is also an effective way to get paid on Youtube. This is how sponsorship happens and works; companies interested in your audience will most likely sponsor your videos in exchange for promoting their products. 

  • Like affiliate marketing, you can reach out to companies that may want to be mentioned or featured in your videos in exchange for a specific amount of money or products. There are instances when brands are the ones reaching out to influencers.
  • Depending on the agreement, they might have some conditions on how you promote their brand.

Unlike affiliate marketing, this one doesn’t necessarily “require” purchases for you to earn money.

  1. Sell your Merch

If at some point you have thought of having a business, this one might also work for you.

  • Of course, you must think about what product/s you want to sell. Make sure these product/s or merch represent you as an influencer and resonate with your followers. The audience is more likely to purchase a product if it has some sort of emotional attachment.
  • Plan the execution. Look for a supplier; consider the price, quality, and shipping. Figure out the process from producing to delivering the product to the buyers.
  • Try merchandise shelf, a feature you can enjoy under YouTube Partner.
  • Promote your product/s through your videos. Put them in the background, use them and show your followers that you are patronizing your product. You can also give discounts, raffles, or games mainly featuring your merch.

Though this method is a bit harder than pitching the products of other companies, you will be able to gain more proceeds since you are the sole owner. You must consider the tastes and preferences of your targeted audience to catch their attention and persuade them to make a purchase. 

It can be overwhelming when you try to handle your channel and business simultaneously. Good thing you can ask for help and hire a Virtual Professional.

  1. Get paid by your audiences’ support

Youtube is a fan-based site just like any other social media site. Supporters are a significant source of income in this type of industry. Try encouraging your audience to avail or subscribe to different features such as: 

  • Channel Membership – subscribers can pay you for exclusive membership in your channel, wherein they can enjoy custom emojis, badges, and other features that are only limited to those subscribers. 
  • Super Chat – viewers can also pay for their comments to be featured or highlighted for a specific amount of time which depends on how much they paid.
  • YouTube Premium subscription – You can also earn some money when your viewers or followers watch your videos while using YouTube Premium.
  1. Utilize Crowdfunding

To keep the channel alive, content creators can use the crowdfunding method of monetization. This is a great approach for a project-based campaign that intends to help others or your chosen charity. Although you may not benefit from this direction, it can boost your image, which later on may result in monetary value.

  • Viewers can send donations and gifts as a way of supporting your project. 
  • In addition, viewers can pay extra charges or additional costs for special features such as a chance to have a meet and greet, a personal video greet coming from the creator, exclusive access, and other perks and benefits. 

There are different sites that you can use to start your campaign. Remember to be careful and choose the approved sites. Also, don’t forget to promote the said project on your channel.

  1. License your content to the media

Every video you upload is a masterpiece and an artwork, which is why it is better to have a trademark and copyright for your creations. Licensing your content on media outlets is another way to earn money, especially when a video goes viral and hype. In that case, news media outlets or interested users will pay to get a copy for them to use the tape.
For your free, no obligation, consultation, click here.