Unlock Business Savings: Expert Tips to Cut Costs and Boost Profitability

by Dwayne GuevarraWorkergenix Mastermind PodcastPosted on Comments are Disabled

Unlock Business Savings: Expert Tips to Cut Costs and Boost Profitability

Running a successful business means keeping a close eye on your finances, but it’s not always easy to spot hidden costs or inefficiencies. That’s where Erika Giuggio, an expert in cost reduction from Schooley Mitchell, steps in. In a recent episode of the Workergenix Mastermind Podcast, Erika shared insights on cutting expenses, identifying overlooked savings, and creating a streamlined business. Let’s dive into the key takeaways and actionable strategies she discussed.

The Importance of Cost Optimization

Erika highlights a common issue: business owners often act as operators rather than CEOs, bogged down by day-to-day tasks and unable to see the big picture. This operational overload not only hinders growth but can also mask inefficiencies in spending. By focusing on cost optimization, businesses can free up resources to reinvest in growth, innovation, or critical areas like marketing and talent acquisition.

The Three-Step Approach to Cost Reduction

Erika’s process is designed to be straightforward and effective:

  1. Discovery Call: Understand the nature of the business, its current expenses, and challenges.
  2. Analysis and Value Report: Analyze expenses and provide a detailed report highlighting potential savings.
  3. Decision Time: Business owners decide whether to implement the recommended changes, with no obligation.

This hands-off approach mirrors the work of an accountant: you provide the data, and the experts handle the rest.

Hidden Fees: What Vendors Don’t Tell You

A recurring theme in Erika’s advice is the presence of hidden fees in everyday expenses. Some examples include:

  • Merchant Services: Look for unnecessary global fees if your business operates domestically.
  • Telecom Bills: Evaluate if all services are necessary or if costs can be reduced with VoIP or other alternatives.
  • Waste Management: Be aware of added fees over time and explore renegotiation opportunities.
  • Shipping Costs: Understand logistics, tariffs, and potential refunds for delayed deliveries.

Erika’s expertise lies in uncovering these often-overlooked areas, saving clients significant sums.

The Role of Delegation

One of the most critical steps for business owners is letting go of tasks. Erika shared her personal journey of transitioning from a hands-on approach to leveraging virtual assistants (VAs) and specialists. She emphasized the importance of:

  • Creating Clear Processes: Provide detailed instructions and expectations upfront.
  • Investing in Expertise: Hire professionals who can deliver quality work, freeing you to focus on strategic goals.
  • I Do, We Do, You Do Framework: Start by doing tasks yourself, transition to collaboration, and finally delegate fully.

Delegation isn’t just about saving time—it’s about adding value to your business.

Strategies for Times of Crisis

Cost reduction becomes even more critical during challenging times. Erika explained how businesses in crisis can benefit from immediate savings in categories like SaaS subscriptions, shipping, and waste management. These savings can provide much-needed breathing room, allowing businesses to stay afloat, reinvest, or support their teams.

Key Takeaways for Business Owners

  1. Understand Your Expenses: Treat every bill like your phone bill. Know what each line item means and challenge unnecessary fees.
  2. Invest Wisely: View delegation and outsourcing as investments, not just expenses.
  3. Embrace Cost Optimization: Regularly evaluate your vendor contracts and expenses to uncover hidden savings.
  4. Plan for Growth: Use savings to fund strategic initiatives like marketing or hiring, accelerating your business’s trajectory.

Start Saving Today

Erika’s expertise shows that optimizing costs isn’t just about cutting back—it’s about working smarter. By identifying hidden savings and creating efficient processes, businesses can unlock resources to fuel their growth.

Ready to take the first step? Schedule a free expense audit with Erika Giuggio and her team at Schooley Mitchell. It’s time to plug the holes in your financial boat and set sail toward greater profitability. Check out their website for resources and more!

Listen to the full episode of the Workergenix Mastermind Podcast where Erica dives even deeper into actionable strategies for business cost reduction.

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Transcript

Harley Green
Hey everybody, welcome to the Workergenix Mastermind podcast. Today we have a very special guest who is an expert in reducing business costs so that you can be more profitable—meaning taking home more money. Erica is with Schooley Mitchell. She has years of experience working in marketing as an entrepreneur and even had a patent by age 21. We’re really excited to hear what she has to say and learn some valuable tips on reducing expenses today. Erica, welcome.

Erika Giuggio
Harley, thank you so much for having me.

Harley Green
Tell me about this patent you had when you were 21. I’m excited to hear about that.

Erika Giuggio
When I was 21, that was my first step into business. I read a book about solving everyday problems and filing patents. It was in the cosmetics industry, and I created a brush that detaches. If you’ve ever worked with paintbrushes, you know the glue often becomes unattached when exposed to water.

Harley Green
Very cool. What was that process like? Did you file it yourself or work with an attorney?

Erika Giuggio
It was an interesting process because I didn’t know anything at the time. I went to a firm in Toronto that works with patent offices across Canada and the U.S. The process involved a lot of back and forth and changes. It took about five years to get approval in the U.S., and I’m still waiting for approval in Canada.

Harley Green
Wow, that’s a long haul! Tell us more about your journey from being a patent inventor to becoming a business cost reduction expert.

Erika Giuggio
It’s been quite a journey. After creating the patent, I realized I needed more help than I let on. That’s when I went back to school to get my marketing degree. While the patent process was still ongoing, I started a marketing agency. This was during the peak of the pandemic, and since jobs were scarce, I decided to create one for myself.

In my marketing work, I noticed many business owners were like boats with multiple holes—they had financial leaks they didn’t even realize. I realized that helping businesses reduce costs could give them the resources to invest in other areas. I was introduced to the cost reduction space, and it was a lightbulb moment. Helping businesses save money can keep them afloat, reinvest in growth, or even prevent bankruptcy.

Harley Green
That’s powerful. What are some of the first steps you take when working with a business to identify those financial “leaks”?

Erika Giuggio
The first question I ask is, “Where do you want to be in five or ten years?” That usually turns into a therapy session where the business owner spills everything. What I often find is that they’re acting more like operators than CEOs—they’re doing everything themselves.

From there, I analyze their bills to find savings within their current vendors. If I can’t find savings there, I look into our network of 3,700 vendors across the U.S. and Canada. We find savings 80% of the time. For the other 20%, they’re already doing a great job, which is also a win.

Harley Green
Do you ever find situations where eliminating expenses is better than switching vendors?

Erika Giuggio
I don’t like to eliminate things without understanding their purpose. For example, I worked with a construction company that had four different phone lines for each project. Instead of eliminating, I suggested consolidating to one phone system with multiple lines or using walkie-talkies. It’s more about optimizing the process and ensuring everything and everyone adds value.

Harley Green
How do you help businesses stay on track after identifying areas to cut costs?

Erika Giuggio
I tell them to treat their bills like their cell phone bill—understand every line item. If something doesn’t make sense, ask your vendor for clarification. For example, in merchant services, you might see a global fee. If you only do business locally, that’s a fee you can eliminate. Similarly, telecom costs can often be reduced by switching to VoIP or negotiating better plans.

Harley Green
You mentioned strategies for times of crisis. Can you share an example of how you help businesses during those moments?

Erika Giuggio
In times of crisis or even during mergers or acquisitions, we can step in and analyze expenses across categories like telecom, shipping, SaaS, waste management, and more. For example, we might identify $60,000 in savings across multiple areas. That money can be reinvested into the business or used to weather the crisis.

Harley Green
When should business owners start delegating tasks, and what roles do you often recommend outsourcing first?

Erika Giuggio
Marketing is a big one. When I started, I did everything myself, including dedicating Saturdays to marketing. But as you grow, you need to let go. Once you’re earning $5,000–$10,000 per month, it’s time to evaluate what tasks you can delegate. Think about your opportunity cost—if you make $300 an hour, it’s better to delegate tasks like marketing to someone who specializes in it.

Harley Green
How do you advise business owners to transition when they start delegating tasks?

Erika Giuggio
Set up a process and system for the person you’re delegating to. Don’t just hand them a task without clear instructions. Show them how you do it, let them ask questions, and give them the tools to thrive. You might find they improve your process, but only if you’ve set them up for success.

Harley Green
You mentioned hidden fees in waste management and shipping. Can you elaborate on how businesses can save in these areas?

Erika Giuggio
In shipping, vendors might not tell you about warehousing fees, customs, or tariffs. For waste management, companies often add hidden fees over time. Understanding contracts and negotiating terms is crucial. For merchant services, you can often negotiate interchange fees.

Harley Green
What’s the process for someone who wants to work with you to reduce their expenses?

Erika Giuggio
It’s simple—three steps. First, we have a discovery call to understand your business and expenses. Then, you sign a letter of authorization, allowing us to analyze your bills. In four to six weeks, we present a value report outlining potential savings. You decide whether to implement the changes.

Harley Green
Everyone, if you’d like a free expense audit from Erica, I encourage you to connect with her. We’ll have the link in the video description below. Gather your expenses and let Erica take a look—it’s worth your time. Thank you so much for sharing these tips today, Erica.

Erika Giuggio
Thank you for having me, Harley.

Accounting Software Small Businesses Can Use In 2023

by Adrienne GreenFinance & Accounting, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Just like you need air to breathe, your company needs proper cash flow to stay in business. You already have a great idea. You already have a good product for which the world is waiting. Great job! But for your business to succeed, recordkeeping needs to be done well. One of the main problems that business owners face is how to manage their financial reports. This sounds intimidating. Statistics show that half of new businesses fail within five years. And one of the main reasons for business financial failure is poor record keeping and controls.

You overthink marketing and sales growth. But you hate to think about record keeping. To avoid the chance of financial mismanagement, you should invest in accounting software to manage your finances. Additionally, it gives you the advantage of identifying opportunities to improve the financial health of your business. 

The following are accounting software that you would want to use for 2023:

  1. Sage Accounting – This is one of the biggest players in the accounting software space. Compared to its alternatives, it is more basic, easier to use, and less expensive. At just $25 per month for unlimited users, invoicing and expense tracking, bank reconciliation, and advanced reporting, it’s a great value. This software is for those who need moderate functionality. It gives a cash flow forecast that provides 30-day visibility into your finances. It also has a sales tracker that shows the status of your sent invoices so that you’ll be able to see if they are already paid or overdue. This helps you to remind clients who have not paid their invoices. The downside is that it lacks accounting and bookkeeping services and receipt capture functionality. Sometimes it took a while to load. 
  1. Xero – This is a more reliable and detailed accounting software well-suited for all businesses of all sizes. You will have access to all common functions including invoicing, expense tracking, receipt capturing, and billing whether your business is product- or service-based. It has pre-built integrations with more than 800 third-party software applications through Xero’s Marketplace. With it, you can track time, and you will not need to pay for a third-party receipt capture tool. It’s user-friendly enough for entry-level entrepreneurs. Also, there is a varied reporting section and both the software and dashboard are highly customizable.
  1. QuickBooks Online – This has the highest rating in the accounting category. It works as a one-stop shop that makes users easy to do most accounting jobs on one platform. QuickBooks accounting software has 70 reports included in the platform with the option to customize the reports if needed. It’s the best all-around accounting platform for most small businesses. Though it’s not user-friendly many accountants and bookkeepers are trained to do it. The top features of Quickbooks are the dashboard, live bookkeeping services, and extensive reporting. Though it is more expensive than its competitors, many bookkeepers will choose to use this software to avoid the stress of incorrect bookkeeping.

Your bookkeeping software is one of the foundations that cannot be overlooked, regardless of your size or industry. Still worried about your bookkeeping jobs? Make sure you have the professional help you need all around you. A professional bookkeeper at Workergenix will help you solve your recordkeeping problems. Talk to us and see which accounting software works best for your growing business. 
Click here for your free consultation.

December Networking Events

by Adrienne GreenSalePosted on Comments are Disabled

Networking is an essential part of running a successful business. It allows you to connect with other professionals, learn from their experiences, and gain valuable insights and advice. In today’s fast-paced business world, networking is more important than ever. Whether you are just starting out in business or you are an experienced entrepreneur, networking can be a valuable tool for achieving success. 

Below is the list of upcoming business networking events in Chattanooga.

Create a Business & Marketing Plan 2023 – 3CE GA & TN LIVE ONSITE Chattanooga, TN

The Greater Chattanooga Realtors are hosting a live, in-person onsite training for agents to help them create a successful business and marketing plan for 2023. The event is free to attend, but there is a cost of $30 for members and $45 for non-members to receive continuing education credits for Georgia and Tennessee. The training will be led by Cathy McDaniel of My CE Class, LLC, and will focus on setting professional work goals and developing a strategic plan to advance careers in real estate.

Date: Wed, Dec 21, 9:00 AM

Location: Greater Chattanooga Realtors office at 2963 Amnicola Highway, Chattanooga, TN 37406

It’s Your Turn: Starting Your Own Business After Corporate – Chattanooga

A workshop is a two-day event that will be held on Zoom. It is aimed at aspiring entrepreneurs who want to know how to align their skills, talents, and passions into a business. The workshop is free, and participants are asked to set aside 60 minutes each day from 9-10 AM Pacific time. The workshop is for people who want autonomy and financial freedom, who want support in understanding the process of building a business, or who have forgotten their marketable skills. It is aimed at corporate leaders who want to explore stepping into entrepreneurship. The workshop will help participants explore the idea of building a business that represents their passions and skills.

Date: Thu, December 15, 2022, 12:00 PM – 1:00 PM EST

Location: Chattanooga Virtual via Zoom Chattanooga, TN 37350

East Ridge Council Coffee

Business owners and entrepreneurs in the East Ridge area are invited to attend the East Ridge Business Networking event. This is a great opportunity for attendees to connect with other professionals in the community, share their business ideas, and learn from one another. Light refreshments will be provided. Attendees will have the opportunity to grow their businesses and make valuable connections. Sign up now to reserve your spot!

Date: Thu, December 15, 2022, 8:00 AM – 9:00 AM EST

Location: Local Coffee of East Ridge (True Life Church) 4104 Ringgold Road East Ridge, TN 37412

Networking events can be a valuable way for business owners to connect with potential clients and partners, as well as gain valuable insights and advice from industry experts. Attending in-person events can be time-consuming and expensive, which is why Workergenix offers a convenient and cost-effective alternative with its virtual professionals. These experts are skilled in helping business owners grow and succeed and can provide valuable support and guidance through a range of services. So if you’re looking to make connections and grow your business, consider partnering with Workergenix and their virtual professionals today.


Learn more about virtual professionals, here.

What Tasks Can Be Delegated To An Admin Assistant?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

For entrepreneurs or business owners, daily tasks can be challenging and it would always leads to struggling with not having enough time to spend with their family. That’s why admin assistance is important to every business when it comes to delegating tasks. People in the admin are the ones who will take those tasks off of your plate. 

Highly trained individuals are capable of handling and processing administrative tasks online for firms of all sizes. If you assign them the task, remote administrative assistants can also find errors in your paper. They might carry out market research to find crucial information that will aid in the creation of a new marketing strategy. An administrative assistant who works remotely can help with email management. They are aware of the best places and methods for setting up email infrastructure, sending emails, and delivering bulk emails. A remote administrative assistant team can handle blog management, order processing, and customer care issues.

Below are the most common tasks you can delegate to your admin staff.

Back Office Tasks

An admin assistant can be quite helpful when you launch a product and the customer processing starts. Processes including marketing, sales, customer service, and back-office administrative operations must be well coordinated. These capable individuals help with back-end issues and give the founders a lot of time back.

Market Research

The admin assistant performs thorough market research for you. He or she searches for articles and websites about the services you offer and prepares a list of the top businesses that would make good customers. They communicate with the businesses they intend to target by writing and sending letters. This results in a more efficient and effective selection process for you, which increases revenue.

Customer Service

You can get help with the order placement process from a qualified and experienced administrative assistant. They are competent to answer calls and handle customer service issues. These helpers step in when a fresh company receives a lot of orders and doesn’t even have the staff to fill them. They carefully plan every step of the procedure, from order entry to processing and delivery to the customer.

Email Management

One of the time-consuming jobs at work is responding to emails. Going through and sorting your inbox, on a daily basis, can take up to 7 to 8 hours of your time every day. Mail is typically split into three categories: “highly important,” “not that important,” and “spam. With an administrative assistant, you may spend more time on the important parts of your business, which can boost output.

Organized Documentation

A crowded mind is a more serious problem than a disorganized workspace. Google Drive is a disaster, too! All of your daily tasks will be scheduled by your virtual administrative assistant, who will also make sure everything is in order. You may use them to manage numbers, make PowerPoint presentations, convert PDFs, and organize your Google Drive.

Accounting

If you want to make sure that your financial records are in order, you can hire a remote administrative assistant. With their assistance, you may create bills and invoices, send payments, manage payrolls, carry out routine checks, and even manage accounting and business calculations. Take advantage of the comfort that comes from knowing that your funds are in capable hands.

Research

Everything you do in business must be supported by solid research. Whether you’re determining the competitiveness of the industry or building an email marketing list, research is crucial to your business operations. On the other hand, searching the Internet is a laborious and time-consuming process.

By having an administrative assistant do your daily research for you, you can eliminate this tension. In this approach, you can quickly employ the condensed findings of hours of investigation.

Personal Tasks

You’ll regularly have to travel as an entrepreneur to other cities or nations for business lunches, pitches, and other activities. If you might be working on a vital pitch, you wouldn’t want to spend too much time making travel arrangements.

Travel, reservations, and meetings can be handled by your virtual administrative assistant. Let them plan your travel and accommodations so you can focus on the crucial elements of your business.

Social Media Management

Social media marketing for a business involves more than just providing pertinent material every day. You can benefit from a remote administrative helper in this circumstance. Give them tasks like running campaigns, maintaining the business profile, answering customer questions, scheduling posts, and posting updates.

Looking to have your own administrative assistant? Well, problem solved! Workergenix is here to help. Virtual professionals from Workergenix are highly trained individuals with expertise in various fields. At an affordable price, you can now delegate all the tasks to your own virtual professional. 
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Upcoming Networking Events (Chattanooga, TN)

by Adrienne GreenSalePosted on Comments are Disabled

Here are the top upcoming networking events for you in Chattanooga.

Great Conversations 2022

You are warmly invited to take part in the United Way of Greater Chattanooga Emerging Leaders’ annual hallmark event, which Shaw Industries support. Great Conversations is a special chance to network with influential people in Chattanooga’s business and civic communities.

This year, come meet four incredible community leaders and learn about their pathways to success at an evening panel discussion on Tuesday, October 25 at Mac Avenue Events (1304 McCallie Ave. Ste. A, Chattanooga, TN 37404).

The featured speakers are:

  • Lucia Cook, Director of Talent Acquisition for Shaw Industries Group, Inc.
  • Miles Huff, Advocacy and Development Administrator at Cempa Community Care
  • James McKissic, President of ArtsBuild
  • Tiffanie Robinson, President/CEO of Lamp Post Properties

At 6:00 p.m., appetizers will be served together with a ticket for one alcoholic beverage. The panel will start on time at 6:30 p.m. and end at 7:30 p.m. This event requires online registration and has a $15 admission fee. Are you a business looking to buy a table? Natalie Patric can be reached at . We welcome you to Great Conversations and encourage you to invite your friends and coworkers.

Business Planning Bootcamp…Get a Grip on 2023

Get ready to get a grip on 2023. During this packed day, you will be breaking down your expenses, setting goals for 2023, creating a marketing plan, and where to find the business to make your goals a reality. This event will be on Tuesday, 25th of October, 10:00 AM- 2:00 PM EDT, located at 7047 Lee Pkwy W suite 101 Chattanooga, TN 37421. Seats are limited to 14 participants. Lunch will be provided.

Salesforce Admin 201 & App Builder Certification Training in Chattanooga, TN

Join this salesforce, the world’s #1 customer relationship management (CRM) platform. They will help your marketing, sales, commerce, service, and IT teams work as one from anywhere. The objective of this is to get to know about Cloud computing concepts, SAAS, PAAS, IAAS – Service model, Public, Private, Community, and Hybrid Cloud models. You will also get an introduction to SFDC and its architecture.

Please note: Salesforce Admin 201 & App Builder is a 4-day training program (Tuesday-Friday). The Eventbrite page will show up only the start dates of all training sessions.

Coaches & Speakers-10x Your Speaking Confidence on The Rehearsal Stage

Do you ever find yourself doubting your abilities or hating the sound of your voice? Would you like to improve in a space where you can be honest about where you struggle? Could you use valuable insight about your upcoming presentation or speech, but lack access to community wisdom? Do you feel anxiety speaking privately during one-on-one conversations or publicly with impromptu speaking? Or are you great at presenting, but have issues landing clients? This event is for you!

This is for men and women who are leaders, life coaches, aspiring speakers, and entrepreneurs. At 9:30 PT/ 10:30am MT/ 11:30 am CT/12:30 pm ET on Tuesday. This will take 60-90 minutes of energizers, networking, and engagement via zoom.

Find Your Funding (Panel + Networking)

Get ready to learn and find your funding (panel + networking) this coming October 19, 2022, from 12:00 pm to 1:30 pm at INCubator Chattanooga, TN. The conference will be moderated by the Tennessee Small Business Development Center. 

After the panel ends, there will be time to network with the panelists and other attendees.

**Please note: This event will be in-person at The INCubator (100 Cherokee Blvd., Chattanooga, TN).*

As aspiring business owners, we are all aware of the value of time. We often have daily repetitious activities when managing a business, such as data entry, email management, social media management, etc. Fortunately, because many of these activities can now be completed remotely, you can make sure that your time with family and work is not busy by hiring someone to do the everyday responsibilities. It is a pleasure for Workergenix to provide you with a virtual professional who can manage tasks for your company. They may aid with the launch of your company’s online presence as well as its expansion and improvement. It’s less expensive than you may imagine. They are unquestionably the people you need for the growth of your organization given their years of training and business experience.

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

Roles And Responsibilities Of A Content Manager

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Do you find editing and writing enjoyable? Do you have a keen sense of detail? You should think about a profession as a content manager! They also act as bridges throughout multiple departments, such as marketing and communications.

You might be new to the role of content management and want to learn the basics. Or perhaps you already know this is the job for you, but you want to make certain you’re equipped to succeed. Everything you need to know about content managers, from what they are to how to become one, is right here. Let us investigate more.

What is a content manager?

A content manager is in charge of developing, editing, uploading, updating, and occasionally removing out-of-date content from websites and blogs. A content manager, also known as content and public relations manager, creates an organization’s brand identity and online presence.

Content managers are individuals with diverse personalities. They are mainly artistic people, which indicates they are usually creative, perceptive, sensitive, articulate, and expressive. They are unstructured, unique, nonconforming, and forward-thinking. Some of them are also investigative, which means they are smart, introspective, and curious.

Roles And Responsibilities Of A Content Manager

Responsibilities

The primary responsibility of a content manager at a company is to maintain the web content and make sure that interesting and timely content is regularly added to the website. They work cooperatively with other professionals such as social media managers, writers, marketing managers, graphic designers, web developers, and web designers. In addition, they should be able to carry out the following daily tasks:

  • Assigning content creation duties to team members and commissioning articles, videos, and other content from freelancers outside the company.
  • Participating in meetings with partners, clients, and the technical team.
  • Creating the company’s voice and image by its branding and aims.
  • Controlling the production of content for the company’s website while managing a team of writers
  • Approving content for published work and ensuring that it exceeds all quality control tests.
  • Sourcing and conducting research for the company’s website’s content.
  • Writing and publishing all of the articles with a specific set of keywords in mind.
  • Keeping track of the competition’s online activity.
  • SEO content creation, editing, and distribution. 
  • Adapting content for publishing platforms, video production, or social media.
  • Collaborating closely with the business’s marketing team to create online marketing strategies.
  • Ensuring that the content is updated and up to date.
  • Long-term content production plans are being developed in collaboration with senior management teams and other departments.
  • finding new opportunities for content creation, such as a new social media platform.
  • Investigating the reach of information and preparing reports for top management.
  • Identifying new content creation opportunities, such as a new social media platform

The 7 Roles of Content manager

  1. Marketing automation optimization

Plan and distribute content via email and multiple social channels for lead nurturing, releases, and general marketing. Content should be disseminated at the appropriate time, in the appropriate tone, and in the appropriate number of publications, in accordance with best practices for each channel.

  1. Continuous process improvement

Reality changes quickly, and what has been working well today may not be effective tomorrow. Thus, empirical analysis and swift response are game changers. Don’t take your prior success for granted. Measure, test, and record data. Restart the process.

  1. Writing in-depth articles on a broad range of issues

By establishing closed-loop analytics with sales departments to track how your content marketing draws visitors but instead transforms them into leads, possibilities, and customers.

  1. Content Asset Scaling

Established a formalized approach to content creation, management, and distribution

  1. Monitoring the business’s on/off-page SEO

To provide it, you must remain informed on the hottest trends and issues, both in search engines and their mysterious algorithms, as well as within your field competitors, partners, and stakeholders in general.

  1. Creating reports and road maps for successful procedures, A/B tests, and campaigns

Keeping the learned lessons, knowledge, and next steps hidden from the team might be critical to their effectiveness.

  1. To manage content workflow, use marketing-specific software.

This is critical for the smooth implementation of all the other items because it saves time and allows for optimum marketing productivity. Only 56% of marketers, according to Hubspot, utilize one or more specialized software applications.

Want to hire an expert as a content manager?

Workergenix’s virtual professionals are the best solution for a content manager. Workergenix gives you time freedom so you can concentrate on the most lucrative tasks. You will always be partnered with the most qualified individual for your business needs. 

All of Workergenix’s experts have college degrees, extensive experience, and a talent for helping business owners with their unique needs. Our business expert will go over this with you during a free consultation. 

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Is The Payroll Tax In Chattanooga, TN?

by Adrienne GreenBusiness Growth, Finance & Accounting, Outsourcing, ProductivityPosted on Comments are Disabled

Payroll Tax services are an essential component of any business, whether you have one employee or thousands. It is the foundation of a successful business, ensuring that employees are paid correctly, on time, and receive other benefits.

How much is the payroll tax in Chattanooga, TN?

When you first started your business, you may have had to decide whether your employees would be W2 or 1099. It’s not a minor issue, but it will have a long-term impact on how you do business and whether the IRS comes to visit you about it. It can also help protect you from payroll fraud.

Rates of Federal Payroll Tax

Here’s how it works, along with the tax rates you’ll need to apply for calculating each employee’s paycheck.

  1. Figure out each employee’s gross wages. Gross wages are the total amount of money earned by your employee during the current pay period. The math for salaried employees, hourly employees, and contractors differ slightly.
    1. Hourly employees: You must multiply the number of hours worked by the hourly rate of your employee. Make sure to calculate any overtime hours they worked at the overtime rate.
    2. Salaried employees: A salaried employee is only paid a portion of their annual salary per paycheck, so divide that employee’s yearly salary by the number of pay periods you’ll have each year.
    3. Contractors: Advance to “Go” and receive $200! Contractors are not required to withhold any payroll taxes. Just pay them what’s on their invoice, but keep in mind that you’ll need to send each contractor a 1099 form at the end of the year. Keeping accurate payroll records will make the process much easier.
  2. Deduct any pre-tax withholdings. Payroll taxes aren’t the only thing that should be left out of employees’ paychecks. Make sure to account for health and retirement benefits. Depending on your benefits provider, the process for documenting and remitting these funds will differ. It is important to note that many services can be integrated with payroll software, allowing you to automate your deductions.
  3. Deduct and match any FICA taxes: FICA, or the Federal Insurance Contributions Act, is one of the many payroll abbreviations you’ll quickly learn and love. It simply means the Medicare and Social Security taxes that both employees and employers must pay:
    1. Social Security tax: Withhold 6.2% of each employee’s taxable wages until they reach $147,000 in gross pay in a given calendar year. The maximum salary an employee will receive in 2022 is $9,114.00. You must also match your employees’ contributions as an employer.
    2. Medicare tax: You must also withhold 1.45% of each employee’s taxable wages for Medicare under FICA. Employers must also match this tax. There is no withholding limit like Social Security, but employees earning more than $200,000 must pay an Additional Medicare Tax of 0.9%. You are not required to match the 0.9%, but you should account for it in your withholding calculations.
  4. Pay FUTA unemployment taxes: Employers are solely liable for federal unemployment taxes. The tax rate is 6% on the first $7,000 of taxable income earned by an employee per year. You may be eligible for a tax credit if your company is required to contribute to a state unemployment fund.
  5. Deduct federal income taxes, which is the most significant tax that your employees will pay. The tax rate can range anywhere from 0% to 37%.
  6. Subtract any post-tax deductions: Some employees may be subject to court-ordered wage garnishments or child support payments. They may also make after-tax contributions to savings accounts, elective benefits (such as life insurance), or other withholdings.

Tennessee State Payroll Taxes

Tennessee’s income tax is straightforward, with a flat rate of 0%. Tennessee unemployment insurance rates range from 0.01% to 10% for the calendar year 2022, with a taxable wage base of up to $7,000 per employee per year. A flat rate of 2.7% is charged to new employers.

Want to know more about the information above?

You’ve come to the right place because Workergenix’s virtual professionals will assist you in obtaining what you require for your business. You no longer have to be concerned about minor tasks. The objective of Workergenix is to free your time, unlock your potential, and help you focus on doing other profitable things.

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Much Does A Secretary make?

by Adrienne GreenOutsourcing, ProductivityPosted on Comments are Disabled

As a business owner, it is inevitable that there will be many tasks to deal with. Responding and rerouting phone calls, setting up meetings, and facilitating communication within an office and with the public and providing personalized support for other employees in their office cannot be done by a business owner alone.

According to Zippia The average secretary in Chattanooga, TN makes $31,279 annually. The average hourly rate for a secretary is $15.04/hr. This compares to the national average secretary salary of $36,442. Below, we break down the average secretary salary in Chattanooga, TN by the highest paying companies and industries.

Typical Secretary Tasks

A secretary fulfills the behind-the-scenes work of an office or company. A typical secretary’s tasks include organizing files, preparing documents, managing office supply inventory, and scheduling appointments. The duties of a secretary can be simple or very important. They play the most important role of a must business because they serve as one of the first points of contact between a customer or client and the company. 

Depending on the field and the tasks assigned, a secretary’s computers are a very important tool for secretaries; they allow for the quick and easy performance of many of their required responsibilities, so computer skills are a must. Due to the work assigned, proper phone etiquette is a must as making a good, proper impression with customers or clients is one of their top responsibilities. Secretaries can work with anyone associated with the company they work for, the ability to communicate and cooperate with others is a must. 

Entry-level secretary positions typically don’t require more than a minimum level of education, whereas top-level and executive secretaries are likely to have degrees in the field in which they work as well as other certifications. Employers can have varying education and certification requirements for their secretaries. For many secretarial jobs, at least some on-the-job training or certification programs are necessary.

The majority of secretaries’ hours vary depending on the industry. Generally speaking, secretaries are expected to arrive at work earlier or at the same time as their supervisor and to stay just as long as that supervisor. However, in general, secretaries can anticipate working 9 to 5 or 8 to 5 hours per day.

A small business’s main worry when hiring a new employee is simply money. It takes a lot of time to integrate a new employee into the company, from the hiring process to the training program.

The money you must spend on employee onboarding and training is something that many businesses and recruiters overlook when recruiting someone. These include items related to information technology, such as computers, phones, and software licensing.

Better Alternative: Workergenix Virtual Professionals

A hiring alternative, according to Indeed, is a strategy used by companies to find labor without having to hire long-term workers. When employing conventional recruiting practices, businesses go through the recruitment, onboarding, and training processes as well as offer employees a wage and benefits.

You can avoid going through all the employment processes by using the hiring alternative strategy. Your time and money will be saved by using alternate ways. Employers can avoid all the expenses associated with hiring new employees as well as the consequences of high turnover, low productivity, and absenteeism. Additionally, they can avoid paying extra for the advantages of regular employment.

Workergenix offers our clients qualified, motivated, remote professionals (RPs) to manage their professional and personal needs.

For your free, no obligation, consultation, click here.

How Do I Make Money From My YouTube channel?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

The rise of social media usage has opened many doors for content creators; hence, the industry is currently facing multiple opportunities. Knowing how to monetize it will be an advantage if you are in this industry or trying to break into it.

Most people know that YouTubers earn money through ads. But there are several ways to monetize your channel.

This article will tackle the 7 ways for you to make money on your YouTube channel. 

  1. Be part of the YouTube Partner Program

The usual way of monetizing the Youtube channel is engagement in Youtube Partner Program. 

  • The main requirement is to reach a minimum of 1000 subscribers and accumulate 4,000 watched hours in the past 12 months. 
  • Once you’ve reached the threshold, you can set up your AdSense account to enjoy YouTube’s features that focus on the monetization of an account. 

So, it is advisable to upload more quality videos during that 12-moth period to achieve the required subscribers and hours, but make sure you are not violating any Community Guidelines.

  1. Learn about Affiliate Marketing

Another way to monetize the channel is to connect or be an affiliate marketer to specific companies or brands. This is the most practical and accessible way, especially if you are fond of giving recommendations.

  • This mechanism works by searching for a company or a seller willing to be featured on your videos.  
  • Make a review of the product, and demonstrate its features/use so that it may persuade viewers to try it.
  • Custom links to the products are created and posted in the description.

Once a viewer purchases a product through your link, you will earn a commission on the sale transaction. 

You should always provide honest reviews and feedback to build credibility and gain your audience’s trust.

  1. Earn through brand deals/partnership

Landing a brand deal is also an effective way to get paid on Youtube. This is how sponsorship happens and works; companies interested in your audience will most likely sponsor your videos in exchange for promoting their products. 

  • Like affiliate marketing, you can reach out to companies that may want to be mentioned or featured in your videos in exchange for a specific amount of money or products. There are instances when brands are the ones reaching out to influencers.
  • Depending on the agreement, they might have some conditions on how you promote their brand.

Unlike affiliate marketing, this one doesn’t necessarily “require” purchases for you to earn money.

  1. Sell your Merch

If at some point you have thought of having a business, this one might also work for you.

  • Of course, you must think about what product/s you want to sell. Make sure these product/s or merch represent you as an influencer and resonate with your followers. The audience is more likely to purchase a product if it has some sort of emotional attachment.
  • Plan the execution. Look for a supplier; consider the price, quality, and shipping. Figure out the process from producing to delivering the product to the buyers.
  • Try merchandise shelf, a feature you can enjoy under YouTube Partner.
  • Promote your product/s through your videos. Put them in the background, use them and show your followers that you are patronizing your product. You can also give discounts, raffles, or games mainly featuring your merch.

Though this method is a bit harder than pitching the products of other companies, you will be able to gain more proceeds since you are the sole owner. You must consider the tastes and preferences of your targeted audience to catch their attention and persuade them to make a purchase. 

It can be overwhelming when you try to handle your channel and business simultaneously. Good thing you can ask for help and hire a Virtual Professional.

  1. Get paid by your audiences’ support

Youtube is a fan-based site just like any other social media site. Supporters are a significant source of income in this type of industry. Try encouraging your audience to avail or subscribe to different features such as: 

  • Channel Membership – subscribers can pay you for exclusive membership in your channel, wherein they can enjoy custom emojis, badges, and other features that are only limited to those subscribers. 
  • Super Chat – viewers can also pay for their comments to be featured or highlighted for a specific amount of time which depends on how much they paid.
  • YouTube Premium subscription – You can also earn some money when your viewers or followers watch your videos while using YouTube Premium.
  1. Utilize Crowdfunding

To keep the channel alive, content creators can use the crowdfunding method of monetization. This is a great approach for a project-based campaign that intends to help others or your chosen charity. Although you may not benefit from this direction, it can boost your image, which later on may result in monetary value.

  • Viewers can send donations and gifts as a way of supporting your project. 
  • In addition, viewers can pay extra charges or additional costs for special features such as a chance to have a meet and greet, a personal video greet coming from the creator, exclusive access, and other perks and benefits. 

There are different sites that you can use to start your campaign. Remember to be careful and choose the approved sites. Also, don’t forget to promote the said project on your channel.

  1. License your content to the media

Every video you upload is a masterpiece and an artwork, which is why it is better to have a trademark and copyright for your creations. Licensing your content on media outlets is another way to earn money, especially when a video goes viral and hype. In that case, news media outlets or interested users will pay to get a copy for them to use the tape.
For your free, no obligation, consultation, click here.