The New Era of B2B Marketing: Why It’s About to Get Weird (In the Best Way Possible)

The New Era of B2B Marketing: Why It’s About to Get Weird (In the Best Way Possible) Marketing isn’t what it used to be—and that’s exactly why it’s working better for those willing to adapt. In the latest episode of the Scale Smart, Grow Fast podcast, Harley Green sat down with Brad Schlachter, Fractional CMO …

Virtual assistants wearing headsets, working on computers and taking notes in a modern office.

Are You Losing Money by Handling Customer Service Yourself?

Are You Losing Money by Handling Customer Service Yourself? Let’s be real—entrepreneurs and business owners wear a lot of hats. But just because you can do something doesn’t mean you should. Customer service is a prime example. You might think keeping it in-house (or worse, doing it yourself) ensures quality. In reality, it’s costing you …