When you’re a business owner, it feels like there are never enough hours in the day. You can feel like you’re constantly buried in paperwork and admin, and then your business starts to suffer from the lack of attention
But how much time do you actually spend on administrative tasks?
The average small business owner spends 4 hours every day on administrative tasks. That’s about 1/3 of their day! That’s right: one hour every day and that’s the time that could be spent with your family, or doing things that you love, Post Content or even just relaxing
Do you ever feel like your business is taking over your life?
You should.
It’s time to take back control of your time and let me help you out with the business side of things.
We want you to be able to spend more time with your family—and we know how hard it can be for entrepreneurs to find the time for their loved ones. That’s where Workergenix comes in, which will allow you to focus on growing your business and spending more quality time with those close to you.
We are here for you to take care of all the administrative tasks so that you can focus on what matters most: being with your family!
Want to talk more about our services? Send me a message and we can talk about how Workergenix can help you free your time and unlock your potential!
Click the photo above to schedule a free consultation.
Virtual Professional is a competent individual employed by a company but works outside of a traditional office environment. They are not simply remote workers; they are professionals who are hired for multiple types of jobs in many industries.
Having your own Virtual Professional helps your businesses unlock their potential in so many ways possible. Imagine having an employee taking over multiple roles rather than the typical restricted to one position. Imagine how many tasks they can take off of your plate. This will give you the opportunity to focus on more important duties you’ve been eager to jump on, or even finally book your long-awaited vacation.
Benefits for your company include but are not limited to time management, cost-effectiveness, and productivity. Let’s get you more time and fewer tasks. Offload those tasks you spent too much time working IN your business rather than ON your business. Make sense?
VPs or Virtual Professional may serve as a one-man team you can trust. VPs can be your Executive Assistant, Personal Assistant, and Tech person wrapped in one.
VPs can help in managing your personal errands such as calling the repairman, following up on that late parcel, and calling the help center regarding a problem with your personal purchases. Don’t sweat out the small stuff, your VP will do that for you!
VPs may act as your Executive Assistant as well. They are good with calendar management, scheduling your meetings with clients and suppliers, and representing on your behalf to simple meetings while you’re comfortable enjoying your business trips.
VPs are also tech-savvy which will be advantageous to your operations. They can prepare sleek presentations for your business proposals, client meetings, and marketing campaigns. VPs can help your team in managing your social media accounts and may provide you with additional ideas towards reaching your goals and the success of your business.
Save yourself from the hassle of hiring another on-site employee limited to only one role.
Where can you hire Virtual Professionals?
Workergenix can provide you with dedicated, college-educated, motivated Virtual Professionals (VPs) to handle your business and personal tasks.
Workergenix will help you turn your worries into solutions for success. Don’t sweat it out. Let’s equip your business with reliable employees now at a very affordable rate. No need to worry since our service requires no payroll tax, W2, or 1099 paperwork.
Follow the link below to schedule your free consultation: workergenix.com
Time management plays a vital role in productivity. When planned wisely, it helps highlight priorities and increases focus on projects, goals, or people that matter the most for your business. One tip successful entrepreneurs suggest is to allocate significant time to grow sales. Time blocking helps to focus your efforts on specific tasks for specific times to ensure your goals are achieved. To learn more on how to organize your workday, here’s an informative article that tackles all the things you should know:
As Bill Gates wisely noted, “Great organizations demand a high level of commitment by the people involved”. Commitment to the business gives the momentum to keep going, especially during challenging times, and builds your business even better when times are doing great. Focus on modern business strategies to improve your system. Hire equally committed individuals you can trust to do tasks professionally on a long-term basis.
3. Develop Processes
Set up processes in everything you do – Sales, Recruitment, Accounting, Marketing, and so on. Having templates or procedures guides the employees and keeps the operations running according to your desired standards. It helps everyone work with minimum supervision, freeing you from unnecessary time-consuming monitoring responsibility. Set benchmarks that your employees must meet after reading proven effective business processes. Here are some of the best book recommendations this 2022:
There is a popular saying among entrepreneurs that it is advisable to “Work ON the business rather than IN the business”. One of the greatest challenges a business owner faces is learning how to let go of the old methods and stop doing everything on their own. Business has changed a lot in the past decades so there is an urgency for improvements. Build a highly competitive team and start delegating tasks to free yourself from workloads. Value your time and energy, and learn to trust by assigning leaders so you can focus on the most profitable and enjoyable tasks in your business.
Don’t just build a business out of your ability, seek the expertise of other professionals. Workergenix is in the business of providing Virtual Professionals trained to do administrative work, social media management, sales, and marketing among others. What areas in your business do you need assistance with? Are you ready to maximize your time, grow your business better, and delegate work tasks? Set a free consultation with Workergenix immediately! workergenix.com
Let’s talk about networking events for businesses. There are some great networking opportunities coming up in the Chattanooga area. We’ve compiled a list of a few of them to help you network with other local businesses to leverage the power of networking to grow your business! Below are upcoming events to review and join for CHATTANOOGA locals.
Business After Hours – Thursday, July 28th (5 to 7 p.m.) at the Chattanooga Zoo
This event is free for members, $15 if you’re not, and $10 for partner chamber members. This event provides an excellent chance to network with other business executives. While enjoying delicious food and beverages, you can gain knowledge about their businesses or organizations and share information about your product or service.
AM Networking – Wednesday, August 17th (8 to 9 a.m.) at SpringHill Suites in Ooltewah
An event from Chattanooga Chamber that is free for members but might cost for non-members. This is also a perfect opportunity to have discussions with business owners, men, and women in Chattanooga and to network your business. Enjoy having chitchats while sharing knowledge with business owners in different industries.
Live from Chattanooga TN – An Every.Black Entrepreneur Mastermind Meeting
This event is FREE on Monday, August 8th, 8:00 PM – 9:30 PM EDT located at Edney Innovation Center – The Enterprise Center 1100 Market Street, Suite 500, Chattanooga. Sits are limited but it will be streamed virtually on zoom. You’ll be with small business owners, with entrepreneurs of International Masterminds, empowering speakers to discuss books, business entrepreneurship ideas, and their perspectives and insights on entrepreneurship.
Returning Talent Entrepreneurial Expo
The location is at Family Justice Center, 5705 Uptain Road, Chattanooga, Thursday, July 28th from 06:00 PM to 08:00 PM. This event is a business expo for entrepreneurs who have been involved with the criminal justice system. There will be business owners representing various industries.
The Three Martini Lunch National Virtual Networking Event
Cost is FREE and is hosted every Tuesday at 2 P.M. EST. This is also an online event where you meet a variety of entrepreneurs around the globe aiming to establish and grow their businesses too, digitally. This was published by Rockstar Connect, a firm that goals to aid businesses for growth and development.
Minority Business Owners Roundtable: Write Your Business Plan Work Session
This is a FREE event by The Department Of Equity and Community Engagement, City of Chattanooga. The location is in Kingdom Center 730 East Martin Luther King Boulevard Chattanooga, Monday, July 11th from 6:00 PM – 7:45 PM EDT. However, the attendees are limited to 50. Tennessee’s Department of Equity and Community Engagement will host a work session for minority business owners on how to grow their businesses.
Also, as aspiring entrepreneurs, we all know how important time is. When handling a business, we also tend to have repetitive tasks daily such as data entry, email management, social media management, etc. Thankfully, since many of these tasks now can be done remotely, you can now ensure that your time for family and business is not hectic, get someone to do the daily tasks for you. Workergenix is honored to give you a virtual professional who can handle things in your business. They can help you establish your business’s online presence and help you with your business’ growth and development. It’s more affordable than you think. With their years of business experience and training, they are the ones you need for your company’s expansion. Consult Workergenix for more information: workergenix.com
Are you constantly feeling overwhelmed? Running a business is a whole lot of work. You need to be the salesman, the accountant, the marketer, and at the same time, you still have to manage your employees. One way to help reduce the overwhelming things that need to be done is to start hiring a Virtual Professional! 🎉 👩💼
Here at Workergenix, we provide you with Virtual Professionals who are dedicated and hardworking and who will contribute to the growth of your business! For as low as $12.69/hour or $1,100/month you can enjoy our Dynamic 20 services with On-Demand Task Handling for up to 20 hours/week!
Not only that, but you can also take advantage of our Dynamic 40 services for only $11.54/hour or $2,000/month with On-Demand Task Handling up to 40 hours/week. 📈
Our services are not limited to Dynamic 20 and Dynamic 40! We also offer Basic: Part-Time, Pro: Full-Time, and Pro+: 8X7x365!
Follow the link below to schedule your free consultation: workergenix.com
Learning how to be someone who’s in control and good at manipulating complex situations is something that you should learn as a business owner. However, admittedly, learning books on power and influence needs to be absorbed in a way with no intention of harming others, be esoteric but learn to idealistically win people with good intentions. This article is with no intention or aim to gaslight people you want to be under your control and jurisdiction to unknowingly abuse them. These suggestions of books on power and influence are in purpose of letting entrepreneurs know how to be good in an aspect that their staff or people they want to be in their business would undoubtedly follow their path by showing how their success in leadership affects the people around them, which prosper a domino effect that good workflow and human resources management is successfully intact of following their leader. These books are proven by powerful and successful leaders around the world. Learn more below.
5. THE 50TH LAW BY ROBERT GREENE AND 50 CENT
The book was a USA Today bestseller and debuted at #5 on The New York Times Bestseller List. The New York Post called The 50th Law “a modern-day Art of War,” The Guardian called it “a guidebook on power similar to Machiavelli and Sun Tzu,” and Library Journal said it’s for “anyone interested in how to triumph in business and the game of life. The 50th Law is a book by Robert Greene and 50 Cent. The book discusses the concept of hustling and how it can help someone achieve success in all areas of life. It teaches people how to use their natural talents and skills to create something meaningful, valuable, and profitable. The 50th law takes a very practical approach to achieving success; it’s not about having an ideal job or being on top of your game all the time, but rather using whatever tools you have at your disposal whether they be good habits or unique abilities to make yourself as successful as possible. In short, if you want to hit the big leagues, forget dreaming about it, and do what needs to be done to get there!
4. THE PRINCE BY NICCOLO MACHIAVELLI
The Prince is a 16th-century political treatise created as an instruction manual for future princes and royals by Italian diplomat and political theorist Niccolo Machiavelli. The Prince’s central thesis is that princely goals – such as glory and survival – might excuse the use of immoral measures to accomplish those goals. To understand this book, you need to know one thing: that it was published in 1532 and then forgotten for almost 400 years before being rediscovered in 1906 and read all over again during the First World War (because it was considered a classic on military strategy). It’s a good time to reread it if you haven’t done so before, because it remains relevant even today, especially considering how many ‘princes’ or entrepreneurs we have now who are not as wise or morally upstanding as Machiavelli would like us to believe. Machiavelli himself claimed that he wrote the book only after a long period of deep reflection and that it was intended primarily as a warning to princes and republics rather than an instruction to private citizens. But there is no indication in the text itself that Machiavelli meant anything more than what he said.
3. INFLUENCE- THE PSYCHOLOGY OF PERSUASION BY ROBERT B. CIALDINI
Dr. Robert Cialdini, the author of “Influence”, is an expert in a rapidly developing industry of persuasion and influence. This book is an international bestseller and worldwide popular as this is a go-to source for influencing and persuasion with over 5 million copies sold. The classic book explores and entails the psychology of how and why people respond “yes” to situations and will lecture you on how to apply what you’ve learned. This book’s content is from Robert’s thirty-five years of meticulous, evidence-based research with a three-year study on how and what motivates humans to alter behaviors. You’ll learn how to utilize the six universal principles to become a skilled persuader, and charismatic and how to defend yourself from any situation you’re boxed in. The concepts of this book of influence are ideal for people from all aspects of life and these will help you achieve substantial personal change and achievement.
2. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE BY DALE CARNEGIE
How to Win Friends and Influence People is a self-help book written by Dale Carnegie, and published in 1936. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. The book was first released in 1936 when most people were still using horses as their primary form of transportation. The title of the book was a homage to Napoleon Hill’s 1928 bestseller Think and Grow Rich, which has sold over 100 million copies worldwide. As with the other bestsellers on our list (TOP 5 BOOKS BUSINESS OWNERS READ). Dale Carnegie’s concepts are as relevant as ever, and they will help you accomplish your full potential in today’s complex and competitive world. Learn the six ways to win people onto your side, the twelve ways to persuade people to your point of view, and the nine ways to influence people without causing animosity. As a result, you’ll find yourself becoming more influential, wielding more power over people, and accomplishing far better results than you ever imagined possible—with significantly less effort, stress, conflict, and time!
1. 48 LAWS OF POWER BY ROBERT GREENE
48 Laws of Power is a New York Times bestseller and is considered worldwide as something that shouldn’t be in the wrong hands. It is very popular among celebrities and especially among inmates in prison, which is why it is banned together with Robert Greene’s “The Art of Seduction” in selective places. For prison gangs like the Mexican Mafias and skinheads, this book has become essential reading. These gangs began to use the book as a manipulation manual. The book is used as a mental warfare training manual. It is considered evil and very manipulative by many. It is understood and read to deceive a person or people you want to control and under your power by unknowingly and abusively gaslighting their view and perspective into yours. And, essentially, it teaches you how to get power, keep it, and defend yourself against strong people who want to ruin your life. Now, in business talks, this is a very big help for entrepreneurs but not in a manipulative way. It can be evil but with the right people, with good intentions, it is powerful enough to switch your way of thinking and lets you easily manage situations you find very complex before. Undoubtedly, you’ll be able to manipulate situations you’re boxed in and avoid catastrophes. Use it for the good as there is no real success in scripted manipulation.
Want to know how to free your time and at the same time grow your business successfully? Learn more about remote professionals of Workergenix who will be your assistant to offload tasks. Click here for a free consultation: workergenix.com
You might be a business owner or working in a business industry but still haven’t figured out what really is inbound and outbound calling. Well, let’s dive into some terms and definitions of each first for you to understand to grasp the idea of inbound and outbound calls and how crucial they are in every business.
What is Inbound calling?
When you receive calls, this is referred to as an inbound call. It could be a customer who has a question about your product or service. Maybe it’s a new lead or someone asking if you can help them with their problem.
If they contact you for customer service, try to resolve their issue during the call. Handling an inbound call from a customer correctly can pay huge dividends. Keep in mind that a satisfied customer means more potential business and referrals.
In any case, the fact that the caller is talking to you is the most important thing. They’d like to hear from you. When you receive an inbound call, you must ensure that you are meeting the needs of the caller.
Responsibilities of an Inbound Call stated by Neodove
Customer service: Approximately half of all calls are about customer service, ranging from simple questions to more complex issues. Customer satisfaction is the most important source of new business for you, so make sure they receive it.
Direct response to advertising: When a potential customer responds to one of your ads, you must have a qualified inbound sales team on hand.
Inquiry-handling service: By routing incoming calls to the appropriate department, you not only improve your company’s efficiency but also save your customers the annoyance of being put on hold or transferred repeatedly.
Upselling and lead qualification: Even if they believe they know what they want, people aren’t always sure. You can convert leads into sales, and then these sales into even larger sales, with the help of well-trained inbound specialists.
What is Outbound calling?
Outbound calls are those made to customers or prospects. Have you ever received a call from your bank offering you additional products? That is an outbound phone call.
Outbound calling is used for more than just sales. This type of calling service can be used for collections. So, if you require sales and collections assistance, you should think about hiring an outbound or cold-calling specialist.
When making an outbound call, you must ensure that your client is at ease. Failure to develop this trust with the client can result in the loss of existing and potential business.
If you sell a product or service, you must employ effective outbound calling strategies. That will be one of the primary methods you will employ to generate those sales.
Responsibilities of an Outbound Call by Neodove
Lead generation: An effective outbound call campaign functions as an extension of your sales team, making a set number of calls per day in order to generate leads for the company. To track the success of outbound calls, complete daily and weekly reports with results are required.
Sales: Scripted outbound calls are an excellent way to connect with prospective customers and clients. They can be an excellent way to convert leads into sales, cross-sell, upsell, and provide customers/prospects with the information they require.
Customer retention and satisfaction: In the digital age, it’s easy for meaningful communication to get lost in interactions via social sites, messages, electronic mail, and chatbots. Speaking with a live representative can improve the customer experience by making brands more relatable. Outbound calls are also excellent at anticipating and responding to customer needs. Satisfied customers are far more likely to return.
Market Research: Custom outbound surveys keep you up to date on the latest market trends while also enabling you to collect data information.
Inbound Calling vs Outbound Calling
Some business owners undervalue the value of inbound and outbound calls. Most of the time, they are unaware that you must use both to grow your business. You can provide excellent customer service, but your business will not grow unless you generate sales.
Here are the differences between Inbound and Outbound:
Metrics
Inbound
Outbound
Function
Technical support, customer service, and inbound sales are all examples of inbound calls. An inbound call’s primary goal is to resolve customer issues and concerns. As a result, customers have increased trust in the company and are more likely to return.
Outbound calls are used to generate sales, generate leads, retain customers, and conduct market research. Outbound calls aim to pique people’s interest in the company and its products and services.
Technology
To improve efficiency, it is a must to employ technology software such as call monitoring and call transfer.
CRM integrations, which enable outbound or cold calling specialists to monitor and control metrics and have all of their data in one place, as well as outbound IVR systems, which allow agents to send information proactively across multiple platforms, benefit outbound call agents (automated voice calls, social media, SMS or emails)
Employee Training
Inbound call agents require training that encourages them to be proactive, polite, calm, helpful, and patient because they deal with a wide range of moods and requests. Inbound call agents offer more personalized service.
Outbound agents or cold calling specialists are required to maintain a more sales-oriented demeanor and perseverance in order to keep a person committed, as their primary goal is to convert leads into customers.
What’s the difference between Inbound and Outbound?
Outbound or cold-calling specialists do not wait for customers to contact them, which is the primary distinction between inbound and outbound calls. An inbound call is when the agents handle incoming calls from existing and potential clients.
Where can you get experts in inbound and outbound calling?
It’s not easy to look for someone who will fulfill positions like these. You have to review hundreds of or even thousands of applications before you get the right qualified candidate who will surely do the job for your business. But what if we tell you that you don’t have to? You don’t have to waste time searching for experts. It may sound too good to be true. Still, yes, you can do it through the help and assistance of Workgenix where remote professionals with the qualifications, experience, and training are found. Workergenix will surely give you someone or a team if you want to generate leads and sales. You can get a free consultation with our business experts. Fill out the form to book an appointment: workergenix.com
As a business owner, you have a big responsibility to your company, clients, and to your people. This responsibility is coupled with various duties but it doesn’t mean you should do this alone. This is what Virtual Professionals are here for!
Offload tasks to your Virtual Professional so you have more time to focus on more important projects. One of the tasks you can entrust them to do is Email Management. Have your virtual professional accomplish these time-consuming jobs and get these off your plate!
Gives you the time and ability to focus on higher-level tasks.
It doesn’t mean that you CAN do it, you SHOULD do it. As a leader or a business owner, you need to establish priorities in order to free your time and achieve more.
Improves efficiency, productivity, and time management.
Through delegating, you increase the flexibility of your virtual professionals making them more efficient in doing tasks without having to go back and forth from their own account to your account.
Risk Management and Account Security
Giving them limited authority will help you partially protect your own account versus granting them full account access. Their actions will be restricted to some functions and features. You should know that they will not have the capability to chat with anyone for you, and most importantly they cannot change your Gmail password.
You can do this effectively by delegating email access to your smart virtual professional even without sharing your actual login details for full account access.
If you are using Gmail, you may delegate your account or share your inbox access to your virtual Professional. This is used to give people or groups (delegates) access to your Gmail account and get these benefits:
Automatically sort email with filters (rules)
Keep a record of correspondence by archiving email
Track the status of email messages using labels
Show or hide the delegate’s name as the sender
These delegates can read messages from your shared inbox. They can send messages, and when they do, their email address appears. Also, they can delete your email messages.
HOW TO DELEGATE EMAIL TO VIRTUAL PROFESSIONALS
A. Using the personal Gmail account
Log in on your Personal Gmail account > Go to the “Settings” icon and select “See all settings”.
Under settings, go to “Accounts and Import”. Scroll down to “Grant access to your account” and click “Add another account”. Enter the personal email address of employee with (@gmail.com) domain.
Click “Next step” and then proceed to “Send Email to grant access”. You will receive a confirmation note on your screen while the employee will be notified via Email.
You will receive a confirmation note about granting access of your account to the email address/es you entered. This notification will appear above your message inbox.
Note: Inform your employee to check the notification from Gmail Team and open the email inbox. A link request will be shown on the message about granting access. Click the “ACCEPT” link.
From the recipient’s view:
Once the link has been successfully accepted, a confirmation message will appear. Wait for the full verification process to complete and check after 30 minutes.
B. Using the Google Workspace managed email account
You can delegate up to 1000 people in your work account and organization.
From your Gmail account, click on the “Settings” icon and choose “See all settings”.
Under settings, go to “Accounts and Import or Accounts”. Scroll down to “Grant access to your account” and click “Add another account”. Enter the email address of your employee/s with the same domain as your company or organization. External members are totally denied of delegation access.
Note: If you cannot see this setting, contact the Admin. Your organization may restrict the delegation settings. If the account you delegate is a new account or the password was reset, the Admin must turn off the requirement to change password when you first sign in. Here is how to let users delegate email: https://support.google.com/a/answer/11946994?hl=en
For the final step, click “Next step” and “Send email to grant access”. The employee you added will receive an email with a link asking them to confirm. You may also delegate to groups by adding it. If you add a group, they will automatically be added without the need to confirm.
Please be informed that full delegation may start taking effect after 24 hours.
HOW TO REMOVE DELEGATES
Open your Gmail account and click the “Settings” icon followed by “See all settings”. Select “Accounts and Import tab”, scroll down to the ‘Grant access to your account” section and “Delete” the email address of the person you want to remove.
Note: You cannot set up delegates from the Gmail app.
It is important to know that delegates can read, send, and delete your email messages but they can’t chat with anyone for you or change your Gmail password. When they send a message, their email address still appears.
Where to find Virtual Professionals who can do Email Management Task?
Workergenix supercharges our client’s business and personal endeavors by providing a simple, cost-effective, solution that frees their time to focus on what really matters.
These Virtual Professionals can perform Email Management tasks and administrative duties effectively. Get your own virtual professionals that can do these tasks for less than any local comparable option! Follow the link below to schedule your free consultation: https://workergenix.com/contact-us/
Yup, you read that title right. Not all Mondays are dreaded. Not this one though. Imagine yourself performing daily managerial tasks, and administrative functions and collaborating with your team without having to do it manually. It’s interesting and exciting to know that there’s a way to meet these requirements by using a very flexible Work Operating System like Monday.com.
Monday.com offers numerous game-changing features that would benefit the whole team. It’s a great tool for easy communication and collaboration. This also eliminates the need to use different platforms from time to time to manage work and activities. Through its flexible Dashboards, you stay updated with each team member’s progress and productivity. With its visual and intuitive attributes, you get a clear view of what to do next to move forward.
Monday has a great number of features and functionalities. Let me give you an idea of how flexible it can help you with simple tasks such as time-tracking.
TIMECARD Function
Using Monday.com to arrange its features to make it work as a Timecard can make companies save much money on time-tracking apps. The average price or cost of paying a time tracking app for each user is $4 to $15 times the number of employees.
Here’s a Video to Guide you on How to Create a Timecard
Having the ability to customize a Dashboard as a Timecard like this can help the administrators view all employees’ attendance in a single glance. It can help them monitor and keep track of the time the employees are working. It’s a feature that will help businesses avoid the tedious manual timekeeping method or use a physical timecard machine to compile and encode attendance reports.
For employees, it helps them to be more responsible with their time cards. Additionally, they don’t need to use another tool or platform for this effort.
For business owners who want to know how to manage and work with their Remote workers effectively and efficiently, this will be a great key to their quests. It’s just one of many practical and effective features of Monday that can lead you to achieve more productivity and success.
Where to find Remote Professionals experienced with Monday.com?
Workergenix can provide you with dedicated, college-educated, motivated Remote Professionals (RPs) to handle your business and personal tasks.
These Remote Professionals are experienced in using different tools, applications, and Work Operating Systems like Monday.com to do their daily tasks as productively and efficiently as possible.
Don’t sweat it out. Let’s equip your business with reliable employees now at a very affordable rate.
Follow the link below to schedule your free consultation: workergenix.com
If you own a business or if you are an entrepreneur, you must be familiar with the term “lead generation.” However, if you haven’t fully grasped the meaning of the term, don’t worry; we’ll go over it with you with a precise definition.
Lead generation is the process of directly targeting potential customers who have expressed an interest in a company’s products or services to increase sales. Identifying them and leading them to be your potential leads for your products or services is the main objective. Lead generation has evolved from cold-calling by sales reps to complex digital marketing collected and informed by data-driven insights into customer demographics and preferences.
A lead is someone who has expressed some interest in a company and its products or services but is not yet qualified to purchase. They are potential customers with whom a company has not yet done business but has reason to believe they will do so in the future.
Lead Generation Process
The lead generation process is determined by the marketing methodology, — for example, how customers acquire knowledge about you: regardless of whether they find you (inbound) or you discover them (outbound). The inbound lead generation workflow is permission-based, something that means your potential customer discovers and can choose to interact with you on their own.
The following graphics are categories, subcategories, and tactics of Lead Generation according to Motarme.
Lead generation is one of those buzzwords in the world of small business marketing, but the idea is fairly simple: A lead gen strategy is any strategy or action used to lure customers to your business with the idea of gaining them to interact with your firm in some way.
In other words, your lead gen strategy could include advertising on a social media network, such as Instagram, and prompting users to provide their email addresses to learn more about your company. You gain leads from every person who submits their email address using this online lead generation strategy. You can then contact or retarget these individuals to encourage them to buy from or work with your company, which is the ultimate goal of lead generation strategies.
Lead generation has been around for quite a long time and often talk in the business industry, but methodologies have evolved from locating a client early in their sales journey and transferring the sales force their way. The self-directed buyer is bombarded with information, so it’s critical to find new, creative ways to cut through the clutter and reach potential customers. Instead of relying on mass advertising and email blasts to find customers, marketers must rely on being found and developing relationships with their buyers. Marketing is undergoing a massive transformation in the age of information abundance.
Integrating a lead generation initiative raises market presence, fosters relationships, generates qualified leads, and ultimately closes deals. The higher the quality of leads you send your sales team, the more sales they will make. You are aiding your company’s operations while also increasing the reliability of your marketing division by demonstrating tangible results and proving yourself to be a valuable member of the revenue team.
Third-Party Lead brokers Content distribution partners List brokers Lead generation agency/ telemarketers
Now that you already know the definition of “Lead Generation”, you must be thinking about how and where to get an expert in this field. Well, what’s more exciting is you don’t have to worry about looking for it anymore. For you to better understand what needs to be done in getting a lead generation specialist, you must know that you can’t hire anyone just because they know it, you need to focus on the objective of assuring yourself that you will get someone who will do everything for you to gain more leads. Someone who knows the workflow. Workergenix, for instance, provides remote professionals who are experts in generating leads. These professionals are known to generate successful leads and are well-trained.
For a free consultation, visit our contact page! workergenix.com
