WordPress Management

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

What is WordPress?

WordPress was initially primarily used to build blogs. Today, the software has advanced, enabling you to design any kind of website you like. You can create membership websites, business websites, e-commerce shops, business portfolios, hobby or lifestyle blogs, and mobile apps. It’s an open-source content management system (CMS). It’s a well-liked tool for people who wish to create websites and blogs but have no coding skills. There is no fee for the software. It is free for anyone to install, use, and change.

WordPress Users and Roles

For your WordPress website, user roles and permissions offer access restrictions and privileges. Every WordPress user who logs in to your website, from Super Admin to Subscriber, has a particular set of permissions or capabilities given. 

The level of access and capabilities that a user can use to log in, read, update, or manage a WordPress site is defined by WordPress user roles. 

  1. Super Administrator

The WordPress Super Administrator role is only available to networks that use the multisite platform. People that are given the Super Administrator role have full control over every site in the network and can manage every element of each site. A Super Administrator has the power to affect many aspects of your company, including your network and the other users who manage your website, either negatively or constructively. It’s crucial to only give this role to team members you have complete faith in since Super Administrators have the authority to delete other users, even Administrators.

  1. Administrator

The Administrator user position has complete access to all site features in a single WordPress installation. The WordPress Administrator role is the most important user role in WordPress for the majority of site owners. All WordPress functions, settings, and choices are accessible to users with the admin position. can update or alter site settings, add and install themes and plugins, edit articles and pages, and edit plugins. The assignment of user roles and permissions to other users falls under the purview of the administrator. Approaching the updating procedure should be done with caution.

  1. Editor

For your WordPress site, the Editor user role is in charge of managing and producing content. Any site content, including user-generated content, can be created, deleted, or edited by an editor. In addition, editors have complete control over comments and can filter, approve, or remove anyone. 

  1. Author

Writing, drafting, and publishing fresh content on your website are all capabilities of the WordPress Author user role. They can also view the materials in your WordPress media library. The extent of an author’s role depends on what the editor or administrator permits. The Author role can post documents and pictures as well.

  1. Contributor

However, the Contributor user role is unable to publish the blog posts or articles they create. After they finish a draft, it is placed in the draft area to be reviewed by an Administrator or Editor before being published. A Contributor can no longer view content once it has been published. 

  1. Subscriber

All new WordPress site users automatically have the Subscriber user role assigned to them. Subscribers are prohibited from accessing any site settings or material by default. They have access to their profile and the dashboard but not the content or editing tools.

Salary of a WordPress Administrator

According to the data from Glassdoor, with an average compensation of $50,412 per year, the anticipated total pay for a WordPress Administrator in the United States is $53,213. The expected annual increase in wages is $2,801. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the payment information that is currently available for this role. 

Where to hire your own WordPress Administrator?

Have you heard about the virtual professionals of Workergenix? If not then this is the best time to learn more about them. They are experts with written and verbal skills that are skilled to the task and take all the daily business struggles off your plate. At an affordable price with easy monthly payment, you can now have your own website managed by a professional, so what are you waiting for? Consult now!
Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

Get Your Own Affordable Social Media Specialist

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Building and maintaining a social media presence is a crucial marketing tactic for any business looking to reach out to more potential clients. A company’s social media profiles serve as a place where people can learn much more about the business, which aids in the development of a more robust online brand. Even though many small business owners we know like managing their own social media pages, for some people hiring a dedicated social media specialist make more sense to free up their time and creative energy.

It’s critical to comprehend what a social media specialist does, what to look for in a social media manager, and how much you should pay them before adding someone to your team for this position.

Social Media Specialist: What Exactly Are They?

Content creation, management, and monitoring across all social media platforms are the responsibilities of a social media specialist. By posting social media updates on platforms like Facebook, Twitter, Instagram, and LinkedIn, they contribute to defining the brand’s voice. They also monitor comments and manage campaigns on these platforms.

Responsibilities Of A Social Media Specialist

Although a social media specialist’s duties can vary from firm to organization, they are frequently more intricate and involved than many people assume.

Some of the main duties of a social media professional include the following:

Social Media Content Creation

Generating concepts for methods to advertise upcoming content, product launches, and other announcements while ensuring that the content resonates with the target audience and the business. This involves producing written content, visuals, and movies lasting a few seconds to several minutes.

Establish Posting Schedules

Understanding the best times and frequency for posting on each channel is a key component of social media management. For each platform, a social media manager develops a unique plan that specifies how many posts will go live each day.

Keep Up With Social Media News, Trends, And Best Practices

Ensuring that you stay updated on platform changes and new features and that you can quickly and effectively share such information with your community on social media and within the business.

Establish A Strategy For Engagement 

It’s crucial to interact with other social media users. This increases your exposure while also giving your brand a more human quality. The social media specialist should frequently share, comment on, and react to inquiries and brand mentions.

Innovate And Use Data To Guide A Plan

Analytics tools on social media networks frequently offer information and analysis on metrics including engagement, clicks, follower counts, and traffic. Social media managers track and analyze this data in search of trends the business can utilize to fix problems and enhance tactics.

Social Media Specialist Qualifications: 

  • Having the capacity to oversee several projects and having strong project management abilities
  • The ability to recognize and develop campaigns for your target audience.
  • Knowing the finest techniques for Search Engine Optimization (SEO)
  • The ability to use Google Analytics, Photoshop, and Illustrator.
  • Experience managing social media for two years.
  • Superior communication abilities in both written and spoken form.
  • Exceptional analytical and time-management abilities.
  • Knowledge of current technology and recommended procedures for producing and designing creative content for the web across a variety of platforms.

How Do You Know When You Need Assistance With Social Media?

Entrepreneurs never seem to have enough time in the day to do anything, let alone breathe or pick up a new skill in social media marketing. It is sometimes the most challenging for business owners who are already overburdened and overworked. If they’re not able to overcome this, it becomes the reason they stop the business. 

But that’s simply not the appropriate way to think. By employing a social media manager to oversee your sales funnel, you can relieve some of the stress. This will give you and your staff more time to concentrate on the crucial aspects of running your company.

Now It’s Your Time To Bring Your Business To The Next Level!

Social media is a new approach for you to increase your market, which is not a secret. It can be difficult to locate the perfect social media specialist, but that doesn’t imply it’s impossible. Once you’ve located the perfect social media specialist, you need to consider how to incorporate them into your business. All you have to do is contact Workergenix for a free consultation. Our goal is to free your time and unlock your potential.

To schedule your free, no-obligation, consultation today, click here.

Roles And Responsibilities Of A Content Manager

by Adrienne GreenOutsourcing, Technology & AutomationPosted on Comments are Disabled

Do you find editing and writing enjoyable? Do you have a keen sense of detail? You should think about a profession as a content manager! They also act as bridges throughout multiple departments, such as marketing and communications.

You might be new to the role of content management and want to learn the basics. Or perhaps you already know this is the job for you, but you want to make certain you’re equipped to succeed. Everything you need to know about content managers, from what they are to how to become one, is right here. Let us investigate more.

What is a content manager?

A content manager is in charge of developing, editing, uploading, updating, and occasionally removing out-of-date content from websites and blogs. A content manager, also known as content and public relations manager, creates an organization’s brand identity and online presence.

Content managers are individuals with diverse personalities. They are mainly artistic people, which indicates they are usually creative, perceptive, sensitive, articulate, and expressive. They are unstructured, unique, nonconforming, and forward-thinking. Some of them are also investigative, which means they are smart, introspective, and curious.

Roles And Responsibilities Of A Content Manager

Responsibilities

The primary responsibility of a content manager at a company is to maintain the web content and make sure that interesting and timely content is regularly added to the website. They work cooperatively with other professionals such as social media managers, writers, marketing managers, graphic designers, web developers, and web designers. In addition, they should be able to carry out the following daily tasks:

  • Assigning content creation duties to team members and commissioning articles, videos, and other content from freelancers outside the company.
  • Participating in meetings with partners, clients, and the technical team.
  • Creating the company’s voice and image by its branding and aims.
  • Controlling the production of content for the company’s website while managing a team of writers
  • Approving content for published work and ensuring that it exceeds all quality control tests.
  • Sourcing and conducting research for the company’s website’s content.
  • Writing and publishing all of the articles with a specific set of keywords in mind.
  • Keeping track of the competition’s online activity.
  • SEO content creation, editing, and distribution. 
  • Adapting content for publishing platforms, video production, or social media.
  • Collaborating closely with the business’s marketing team to create online marketing strategies.
  • Ensuring that the content is updated and up to date.
  • Long-term content production plans are being developed in collaboration with senior management teams and other departments.
  • finding new opportunities for content creation, such as a new social media platform.
  • Investigating the reach of information and preparing reports for top management.
  • Identifying new content creation opportunities, such as a new social media platform

The 7 Roles of Content manager

  1. Marketing automation optimization

Plan and distribute content via email and multiple social channels for lead nurturing, releases, and general marketing. Content should be disseminated at the appropriate time, in the appropriate tone, and in the appropriate number of publications, in accordance with best practices for each channel.

  1. Continuous process improvement

Reality changes quickly, and what has been working well today may not be effective tomorrow. Thus, empirical analysis and swift response are game changers. Don’t take your prior success for granted. Measure, test, and record data. Restart the process.

  1. Writing in-depth articles on a broad range of issues

By establishing closed-loop analytics with sales departments to track how your content marketing draws visitors but instead transforms them into leads, possibilities, and customers.

  1. Content Asset Scaling

Established a formalized approach to content creation, management, and distribution

  1. Monitoring the business’s on/off-page SEO

To provide it, you must remain informed on the hottest trends and issues, both in search engines and their mysterious algorithms, as well as within your field competitors, partners, and stakeholders in general.

  1. Creating reports and road maps for successful procedures, A/B tests, and campaigns

Keeping the learned lessons, knowledge, and next steps hidden from the team might be critical to their effectiveness.

  1. To manage content workflow, use marketing-specific software.

This is critical for the smooth implementation of all the other items because it saves time and allows for optimum marketing productivity. Only 56% of marketers, according to Hubspot, utilize one or more specialized software applications.

Want to hire an expert as a content manager?

Workergenix’s virtual professionals are the best solution for a content manager. Workergenix gives you time freedom so you can concentrate on the most lucrative tasks. You will always be partnered with the most qualified individual for your business needs. 

All of Workergenix’s experts have college degrees, extensive experience, and a talent for helping business owners with their unique needs. Our business expert will go over this with you during a free consultation. 

Simply fill out the following form to schedule your free, no-obligation consultation today, click here.

How Much Does It Cost For Search Engine Marketing?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

It is widely assumed that people use search engines to solve problems, find answers to questions, or learn how to do something. Because it is targeted, Search Engine Marketing traffic (either organic SEO or Paid Search Advertising) is regarded as the most important source of Internet traffic.

So what exactly is Search Engine Marketing?

Search Engine Marketing(SEM) is the process of increasing the visibility of a website’s results on specific search engines by using paid advertisements. It includes SEO, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and other similar services. Search Engine Marketing is a subset of digital marketing that goes beyond SEO.

What can Search Engine Marketing(SEM) do for your businesses? 

We know that 9 out of every 10 Google-indexed pages receive no search traffic. SEM is an alternative method for websites to rank above organic search results for commercially valuable keywords.

Brands can compete for this based on their willingness to pay (bid amount), ad quality, keyword selection, and click-through rate (CTR). You’ll also notice sites that run paid ads against searches for their brand names or on keywords for which they already rank well organically. Search engine marketing is used by businesses to outperform competitors who rank higher organically and to protect their brand.

  • SEM results on the SERP page are marked as ‘Ads’.
  • SEM results are targeted to a specific group of users.
  • SEM results run on a pay-per-click model.

How much does search engine marketing cost per month?

A reputable Search Engine Marketing company will charge you at least $2500 per month. The number of pages, content, industries, competitions, and pricing are all based on a monthly contract. 

Around 65 percent of small-to-medium-sized businesses (SMBs) use pay-per-click (PPC) advertising, also known as search engine marketing (SEM). But how much do these organizations pay for SEM services? SMBs spend $9000 to $10,000 per month on SEM, which includes ads spending and administrative fees.

According to listerinfo.com, this is how much SEO will cost in 2022.

TypeCost
Cheap SEO$500 to 3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000 to $30,000 per unit
Enterprise SEO$30,000 to 1 Million per month

Most businesses in the United States spend less than $5,000 per month on SEO. 40% of these people spend less than $1,000, which is where most actual small businesses and startups are located. Remember that these prices are most likely related to the difficulty and scope of the project. Those who pay less than $500 per month may be local businesses!

How much does it cost for the Google search engine?

What kind of charges can I expect from Google Ads? Depending on the budget, the potential for traffic is limited. As a result, when searchers click on a website from the search results or on an advertisement, they are more likely to convert. SEM traffic is more valuable than any other source of traffic due to the relevance of the displayed websites and ads.

PRICING FACTORAVERAGE COST
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month

Interesting Facts:

  • Only 30% of new businesses claim to use SEO for marketing purposes. Only 12% use PPC advertising (Source: TNW News).
  • SEO is one of the best strategies for 47% of digital marketers, but it is also one of the most difficult for 39%.(Source: TNW News)

Want to hire an expert in Search Engine Marketing?

Workergenix’s virtual professionals are the best solution for Search Engine Marketing. Virtual professionals from Workergenix lets you have free time to focus on the most profitable tasks. You will always be paired with the best candidate for your needs. Workergenix’s professionals are all college-educated experts with experience and aptitude for assisting business owners with their specific requirements. During a free consultation, our business specialist will discuss this with you. 

Simply fill out the following form to schedule your free, no-obligation, consultation today, click here.

How Do I Make Money From My YouTube channel?

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

The rise of social media usage has opened many doors for content creators; hence, the industry is currently facing multiple opportunities. Knowing how to monetize it will be an advantage if you are in this industry or trying to break into it.

Most people know that YouTubers earn money through ads. But there are several ways to monetize your channel.

This article will tackle the 7 ways for you to make money on your YouTube channel. 

  1. Be part of the YouTube Partner Program

The usual way of monetizing the Youtube channel is engagement in Youtube Partner Program. 

  • The main requirement is to reach a minimum of 1000 subscribers and accumulate 4,000 watched hours in the past 12 months. 
  • Once you’ve reached the threshold, you can set up your AdSense account to enjoy YouTube’s features that focus on the monetization of an account. 

So, it is advisable to upload more quality videos during that 12-moth period to achieve the required subscribers and hours, but make sure you are not violating any Community Guidelines.

  1. Learn about Affiliate Marketing

Another way to monetize the channel is to connect or be an affiliate marketer to specific companies or brands. This is the most practical and accessible way, especially if you are fond of giving recommendations.

  • This mechanism works by searching for a company or a seller willing to be featured on your videos.  
  • Make a review of the product, and demonstrate its features/use so that it may persuade viewers to try it.
  • Custom links to the products are created and posted in the description.

Once a viewer purchases a product through your link, you will earn a commission on the sale transaction. 

You should always provide honest reviews and feedback to build credibility and gain your audience’s trust.

  1. Earn through brand deals/partnership

Landing a brand deal is also an effective way to get paid on Youtube. This is how sponsorship happens and works; companies interested in your audience will most likely sponsor your videos in exchange for promoting their products. 

  • Like affiliate marketing, you can reach out to companies that may want to be mentioned or featured in your videos in exchange for a specific amount of money or products. There are instances when brands are the ones reaching out to influencers.
  • Depending on the agreement, they might have some conditions on how you promote their brand.

Unlike affiliate marketing, this one doesn’t necessarily “require” purchases for you to earn money.

  1. Sell your Merch

If at some point you have thought of having a business, this one might also work for you.

  • Of course, you must think about what product/s you want to sell. Make sure these product/s or merch represent you as an influencer and resonate with your followers. The audience is more likely to purchase a product if it has some sort of emotional attachment.
  • Plan the execution. Look for a supplier; consider the price, quality, and shipping. Figure out the process from producing to delivering the product to the buyers.
  • Try merchandise shelf, a feature you can enjoy under YouTube Partner.
  • Promote your product/s through your videos. Put them in the background, use them and show your followers that you are patronizing your product. You can also give discounts, raffles, or games mainly featuring your merch.

Though this method is a bit harder than pitching the products of other companies, you will be able to gain more proceeds since you are the sole owner. You must consider the tastes and preferences of your targeted audience to catch their attention and persuade them to make a purchase. 

It can be overwhelming when you try to handle your channel and business simultaneously. Good thing you can ask for help and hire a Virtual Professional.

  1. Get paid by your audiences’ support

Youtube is a fan-based site just like any other social media site. Supporters are a significant source of income in this type of industry. Try encouraging your audience to avail or subscribe to different features such as: 

  • Channel Membership – subscribers can pay you for exclusive membership in your channel, wherein they can enjoy custom emojis, badges, and other features that are only limited to those subscribers. 
  • Super Chat – viewers can also pay for their comments to be featured or highlighted for a specific amount of time which depends on how much they paid.
  • YouTube Premium subscription – You can also earn some money when your viewers or followers watch your videos while using YouTube Premium.
  1. Utilize Crowdfunding

To keep the channel alive, content creators can use the crowdfunding method of monetization. This is a great approach for a project-based campaign that intends to help others or your chosen charity. Although you may not benefit from this direction, it can boost your image, which later on may result in monetary value.

  • Viewers can send donations and gifts as a way of supporting your project. 
  • In addition, viewers can pay extra charges or additional costs for special features such as a chance to have a meet and greet, a personal video greet coming from the creator, exclusive access, and other perks and benefits. 

There are different sites that you can use to start your campaign. Remember to be careful and choose the approved sites. Also, don’t forget to promote the said project on your channel.

  1. License your content to the media

Every video you upload is a masterpiece and an artwork, which is why it is better to have a trademark and copyright for your creations. Licensing your content on media outlets is another way to earn money, especially when a video goes viral and hype. In that case, news media outlets or interested users will pay to get a copy for them to use the tape.
For your free, no obligation, consultation, click here.

BENEFITS OF REMOTE WORK FOR EMPLOYERS AND EMPLOYEES

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Working from home is becoming increasingly common, and it’s no surprise—it offers enormous benefits for employees and employers. Employees can spend more time with their families, and employers are able to save money by eliminating commuting costs.

But there’s even more to it than that. Working from home has been shown to increase progress and improve employees’ attitudes, which means companies are getting a better return on their investment in remote workspaces. It’s also important to remember that working from home allows employees the flexibility they need to manage their personal lives without sacrificing their careers.

Benefits for Employees

Improved employee morale.

Employees who work from home feel more appreciated and valued by their employers than those who have to commute every day or sit in an office all day. They also tend to be happier and less stressed due to the flexibility they have in their schedule, which leads to better performance on the job.

 Increased worker productivity.

Employees who work remotely are more productive than those who work in an office because there’s no commute time or distractions like other people talking or phones ringing around them! And since they’re not distracted by these things, they can focus on getting their work done without having to worry about anything else happening around them simultaneously. 

Save up money.

Employees can save money! One of the biggest benefits of working from home is that it costs less than renting office space or paying for gas/transportation costs to get to work every day. Additionally, working remotely means that they don’t need as much equipment (e.g., printers), so there will be fewer maintenance costs associated with their job position as well!

Better well-being

Employees will feel better physically! According to an article published by Forbes magazine entitled “Working From Home Can Boost Your Health,” people who work remotely tend to take fewer sick days than those who are working onsite. It gives them the opportunity to meditate and look out for their health conditions.

Remote work is not only beneficial for the employees but also to employers. Here are some of the most important ones:

Benefits for Employers

It reduces overhead costs.

When employees are not in the office every day, companies can save money on rent, utilities, furniture, and supplies like printers or copiers. Not having to maintain an office space also makes it easier for companies to expand their workforce as needed without having to worry about finding additional office space or hiring more employees.

It allows more opportunities for growth.

Remote workers have more flexibility when it comes to choosing the hours they want to work each week—and this means that employers can offer them more opportunities for growth within the company! One employee who works from home may be able to take on more responsibilities than two employees who both come into the office every day because they don’t have any other commitments outside of work hours.

Wide pool of candidates.

You can hire workers anywhere in the world, not just in your local area. You can find people who have the skills you need and don’t have to worry about where they live or how far away they are. If a worker is exceptional at what they do but lives in another country, that’s not going to be an issue for you!

Technological Advancement.

Most remote work depends on technology. There will be no reason for companies not to upgrade their system and cope with technological demands. It obliges them to adapt swiftly for the welfare of their employees who are working remotely. Aside from that employers can add their employee’s social media platforms to make them more appealing.

Working remotely has provided a different era for both employers and employees. It has become the new trend but it is surely the future of working space. Giving the right directives will maximize the benefits of working remotely. It is time for us to embrace this change and to think about its benefit on a global scale.

Where to hire remote workers?

You already know some benefits of remote working to employees and employers. It will give you the chance to hire remote workers all over the world. You have to search and review resumes in finding someone who will do the task for your business, and it will take a lot of your time. What if I tell you that there is an easier way in hiring a remote worker? All you need to do is to have a free consultation with Workergenix. They will do the job for you. You will surely be matched with a remote worker that suits your needs. Workergenix professionals are all college graduates and degree holders. Guaranteed that the best service will be provided to your business. 


For your free, no obligation, consultation, click here.

Content Creator For Your Business

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Technology & AutomationPosted on Comments are Disabled

Are you looking for a virtual professional as a content creator in your business? If that sounds like you, you’ve come to the right place! With their expertise, content creators can assist you in carrying out one marketing strategy, namely digital marketing strategy. Because marketing a product will be more accessible with quality content that is on target or follows the target audience.

What is a content creator?

A content creator is responsible for developing and producing content that connects a brand or entity to its target audience. A content creator creates and distributes content for digital channels such as websites and social media tailored to a specific end-user or audience. A content creator will create content for the purpose of creating content. As a result, you must explain your marketing strategy as well as the content you intend to create. Assume you want to boost brand awareness on social media. As a result, the content created should be designed with the goal of containing a variety of interesting but relevant information.

Content creators can create a wide range of materials, including blogs, news reports, images, videos, audio content, emails, and social media updates. Copywriting, design, production, and other media that provide value and connect you to your target audience are all part of content creation. The foundation of successful content creation is matching search intent and providing value (to the consumer and brand). 

What can a content creator do for my business?

Content creators produce work on different platforms including social media, blogs, podcasts, video platforms, case studies, white papers, infographics, and more. Your duties will vary widely depending on where you work and where your audience is. Some of these tasks could include:

  • Brand Analysis: Evaluating a brand from top to bottom, including its tone and voice, design style, strengths, weaknesses, competitors’ strategies, and potential content strategies with the highest value based on content’s Return on Investment (ROI).
  • Content Ideation: You may be asked to flex your creative muscles by coming up with relevant, engaging, and one-of-a-kind content ideas that will produce results.
  • Project Management: Many digital content producers are also tasked with project management, which is a skill set that will come in handy in a variety of situations.
  • Copywriting and Research: Copywriting covers a wide range of content types, from engaging social media captions to long-form blog posts to distilling year-long research into a digestible case study.
  • Design and Visuals: Great design or photography is essential for elevating content and aligning it with the brand persona. Because a picture really is worth a thousand words, innovation can have a significant impact on how shareable an asset is.
  • Videography: Platforms such as YouTube and TikTok have opened up new avenues for connecting with your audience, ranking, and tying content directly to products via video demonstrations and reviews.
  • Editing: This is an important skill for copywriting, videography, and design. The ability to reduce your workload, detect flaws or typos, and produce polished deliverables keeps clients satisfied and work coming your way.
  • Search Engines Optimization(SEO): Web content writers should understand the fundamentals of SEO and apply them to their work for maximum visibility. SEO isn’t just for copy; video SEO and imagery optimizations help content rank.
  • Promotion: Once the content is created, you’ll want to ensure that it reaches as many relevant targets as possible. This final, but crucial, step in the content process could include manual link building, creating an email for subscribers, PR pitches, or social engagement.

Where can you find the best content creator?

A virtual professional content creator from Workergenix can provide ideal content for different platforms for you and that includes creating social media contents, blogs, podcasts, videos, case studies, white papers, infographics, and more. This virtual professional will do it all for you and gives you with the best content of your needs. The objective of Workergenix is to free your time, unlock your potential, and help you focus on doing other profitable things in your business. So what are you waiting for? Request a free consultation now! 

For your free, no obligation, consultation, click here.

Benefits of Digital Marketing

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services through the use of digital technologies, primarily the internet, but also mobile phones, display advertising, and any other digital medium.

The evolution of digital marketing since the 1990s and 2000s has altered how brands and businesses use technology and digital marketing for marketing. As digital platforms are increasingly incorporated into marketing plans and people use digital devices instead of going to physical stores, digital marketing campaigns are becoming more common.

The use of digital marketing is determined by the marketing objectives of the organization. The organization may want to generate more leads, build its brands, increase sales, or improve brand engagement. Having a website is only one aspect of digital marketing. The website must be visually appealing and easy to navigate, as well as contain high-quality content that reflects the nature of the business.

Benefits of Digital Marketing

  1. You can target both a local and an international audience. You can also tailor a campaign to specific demographics such as gender, location, age, and interests. This indicates that your campaign will be more effective.
  2. Your audience can choose how they want to receive your content. One person prefers to read a blog post, while another prefers to watch a YouTube video. Most people dislike receiving sales flyers in their mailboxes or phone calls at inconvenient times about products they are uninterested in. Online users have the option to opt-in or out of communications, which is often relevant because they were the ones searching for it in the first place.
  3. It is possible to interact with your audience. Utilizing social media network interaction is highly encouraged. You can encourage your prospects, clients, and followers to take action by visiting your website, reading about your products and services, rating them, purchasing them, and providing feedback to your market.
  4. Digital marketing is inexpensive. Although some people invest in paid ads online, the cost is still lower than traditional marketing.
  5. Data and outcomes are easily recorded. You can monitor your campaigns at any time using Google Analytics and the insights tools provided by the majority of social media channels.
  6. Equal playing field. With a solid digital marketing strategy, any business, regardless of size, can compete with any competitor. Online, a clean, well-thought-out site with a smooth customer journey and excellent service reigns supreme – not size.
  7. Real-time in results. You don’t have to wait weeks for a boost to your business, as you would until a fax form is returned. At the touch of a button, you can see an increase in the number of visitors to your site and subscribers, peak trading times, conversion rates, and much more.
  8. Brand Development. A well-maintained website with quality content that addresses the needs and adds value to your target audience can provide significant value and lead generation opportunities. The same can be said about using social media and personalized email marketing.
  9. Viral. How frequently do your customers and prospects pass your sales flyers around? Using social media share buttons on your website, email, and social media channels allows your message to be shared quickly online. Given that the average Facebook user has 190 friends, and that 12% of their friends see their liked posts, your single message has been seen by 15 new prospects. Imagine a number of them liking and sharing your message, and their friends doing the same. That is why high-quality content is essential.

If you want to learn more about the information presented above, we can assist you. Workergenix is a company that provides Virtual Professionals who have been trained to do administrative work, social media management, sales, and marketing, among other things. What areas of your business require assistance? Are you ready to make better use of your time, grow your business, and delegate work tasks? Set up a free consultation with Workergenix right away! 

For your free, no obligation, consultation, click here.

THINGS YOU NEED TO KNOW ABOUT E-COMMERCE INDUSTRY

by Adrienne GreenBusiness Growth, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

This article is for you if you sell products or services but do not yet sell online or if you are planning to have one. Due to the pandemic, more people are avoiding physical stores, which has boosted e-commerce growth. Many physical stores have improved their website functionality to make it easier to shop online. By 2023, global e-commerce sales are detected that it could reach almost $7 trillion, accounting for 22% of the total retail market.

What is E-commerce?

The most basic definition of e-commerce is commercial transactions conducted over the internet or internet commerce. Essentially, it is nothing more than online purchasing or online shopping. If you’re one of the millions of Amazon customers, you’re already familiar with e-commerce from the consumer’s perspective. 

Types of Ecommerce

Business to Consumer (B2C)A company sells directly to consumers and Amazon is an excellent example.Business to Business (B2B)A business-to-business model is one in which one company sells to another. We associate this business model with wholesalers outside of the internet. It is, however, also used by companies that sell ready-to-use software to other businesses.
Consumer-to-Consumer (C2C)This method involves consumers selling directly to one another. Some platforms allow customers to create online stores where they can sell items they already own or items they find elsewhere.Consumer-to-Business (C2B)A consumer sells something to a business using this method. Some artists, for example, sell their work for display in other businesses. When photographers sell photographs to stock photo companies for use online, it is also C2B.

How does E-commerce work?

Basically, your customers will show up at your website after searching for a product you sell on a search engine. They could also have clicked on a paid advertisement, a social media image, or a recommendation from a friend. Your eCommerce website then displays your listed products, complete with images, descriptions, and prices. The customer browses, chooses a product, and adds it to their virtual shopping cart. If they decide to buy something, they will proceed to the checkout page. Once they check out the items they want to get, they will be directed to the checkout page and there they will have their orders processed, they can use Paypal, cards, bank, or other wallet options on the website for payment. Once done with the payment, then, your website will give the customer their order information such as the estimated shipping times, postal tracking numbers, or other details they require to track their purchase. Then, the next step for ​​eCommerce services is order fulfillment – or the actual process of getting the goods delivered. Depending on who stores and ships the product, it could be an in-house team or outsourced to an order-fulfillment company. The final step is for the product to arrive at your customer’s address. You want to make sure the customer is happy with the product and service they received, so send them a survey after the order is delivered to get their feedback.

Want to create your own E-commerce store?

If you are planning to start your own E-commerce business, then start with what product you are going to sell. You can choose whether it’s a digital one or a physical product, however, you must also think about if you will be the one to manufacture it or rely on getting it from a manufacturer directly. Start researching how you will obtain the product and how you can save also, research what’s the most efficient way to get the product without paying too much. And if you believe you have a viable e-commerce idea, it is time to start working on your store. Investigate the competition and their prices, this will give you a good idea of what you can charge and how much it will cost you to fill your inventory. Also, before building your store, you should have a domain name in mind. Your store should be simple to use, with detailed product descriptions and eye-catching visuals. Finding your customers will allow you to prioritize your eCommerce marketing tasks and increase your revenue.

Need Help?

When planning to start your own E-commerce business, it isn’t about just doing it by yourself. Sure, you can do it alone but do you ever think about having help from an expert that will help you grow your business while you focus on the most important and profitable parts of your business? Starting a business also means making some investments. And yes, having someone to do repetitive tasks for you such as data entry, customer service, product listings, market research, and, social media management will surely free you from everyday struggles. Virtual professionals from Workergenix are one of the best options to get. Learn how to expand your business with them. Consult a business expert to ease your mind.

For your free, no obligation, consultation, click here.

Why do you need to hire an Administrative Assistant to your company?

by Adrienne GreenBusiness Growth, Client Relationship, Outsourcing, Productivity, Sale, Technology & AutomationPosted on Comments are Disabled

Why do you need to hire an administrative assistant for your business?

Whatever industry you are in, there is an administrative side to your business operation. To run the process smoothly, administrative assistants should be part of the team.  All clerical tasks, including organizing meetings, generating reports, and taking phone calls, can be handled by the assistant. Because as your company grows, you may receive more inquiries, inbound sales, service requests, and so on. All of these manual, repetitive, and reactive processes will expand. When that time comes, you may require a fresh set of eyes to assist you with your business functions, allowing you to focus on the most profitable tasks.

According to Bethany Gallea (2019), there are 5 benefits of hiring an Administrative Assistant.

The five benefits of Hiring an Administrative Assistant are the following: 

  1. It will free up your time. Having an assistant will make your life easier. Clearing tasks at your desk will be done by your assistant, so you’ll have more time for what you need to focus on. 
  1. Administrative Assistant Streamlines clerical duties. Every business owner procrastinates about one duty or another, you tend to leave tasks to the last minute. But if you have your assistant can do all these things by streamlining all of these tasks. 
  1. The communication hub to connect everyone. An assistant can help you to reach out to those customers or clients who need your assistance.   Hiring an administrative assistant to assist you with the administrative side of your business is a brilliant move. An administrative assistant job description is a detailed document that lists job details, duties, and expectations for the position. It also includes information about your company’s compensation, benefits, and culture. With all of this in place, an effective job description will assist you in the future in hiring the right administrative assistants for your company.
  1. A Welcoming Presence in the Office. An administrative Assistant may be in charge to greet visitors arriving on site and helping them connect with other people. Having an assistant will make your life easier in terms of communicating with your clients and customers.
  1. They can Offset Your Weaknesses. We people tend to have strengths but obviously, we have to offset our weaknesses to know our strengths. The job we are doing right now is our strength. The help of Administrative Assistants is the one that can strengthen us.

Does hiring an administrative assistant make sense for your business in Chattanooga, Hamilton and Tennessee?

An administrative assistants are essential for all types of businesses. They are the one who will be in-charge in creating a productive day in all call clerical tasks, including organizing meetings, generating reports, and taking phone calls, which can be handle by the assistant. Whether you’re a high-level executive or a middle manager, you probably have a lot of important responsibilities and duties that keep you busy every day—along with some less important tasks that consume more of your time than you would like. If items in the latter category are preventing you from completing more important tasks, it may be time to seek assistance. In other words, you should most likely hire an administrative assistant. With that, hiring an administrative assistant or virtual professionals make sense in Chattanoga, Hamilton and Tennessee. As hiring Administrative Assistants in Chattanooga Business will be a big help to play a critical role in organizing, managing, and administering an office. Also,  it will play some of your duties and responsibilities. 

 Duties & Responsibilities:

  • Answering phone calls for the office and management team
  • Managing emails, calendar, and scheduling tasks for Leadership
  • Creating presentation materials that are client ready.
  • Willing to run company errands as needed
  • Ordering office supplies and keeping inventory of office supplies

Where can you get the best Administrative Assistant?
A great administrative assistant can help your office run smoothly by answering phones, scheduling virtual meetings, assisting remote employees with new software, creating presentations, supporting office reopenings, assisting with purchasing, or monitoring the company’s social media pages. Finding a job candidate with the right knowledge, skills, and experience to perfectly suit your requirements can be difficult when it comes to administrative assistant hiring. But when it comes to hiring administrative assistants, an excellent option is to partner with a specialized and right people or agency. With this, Workergenix can assist you with a virtual professional by providing what you need in your business. Contact us today for free, 15 minutes, no-obligation, consultation.